The Fear of Automation: Can ChatGPT Replace Human Writers?

The Fear of Automation: Can ChatGPT Replace Human Writers?

The Fear of Automation: Can ChatGPT Replace Human Writers?

"What impact do you think ChatGPT will have on your writing business?"

The question my client posed over lunch was a tough one to answer.

As the founder of Copywriting Crew, a content writing agency, I've been asked this question by quite a few people lately. It’s the new technology that everyone’s talking about.

It's a delicate subject, especially when a client who pays for our writing services starts to consider whether they can use ChatGPT instead.

I put down my fork and looked at my client, who was waiting for my response.

"ChatGPT is an amazing technology,” I answered diplomatically.

My client probed further. "Do you think it will ever be able to replace human writers?"

I took a sip of my coffee and considered this question. "I don't think so," I said. "There will always be a need for human writers, as AI can't match the creativity and nuance that a human writer brings to the table.”

"That's what I wanted to hear," he said, relieved. "I don't think I could trust a machine to tell the story of my company the way that a human writer could."

As we finished our lunch and said goodbye, I thought about sharing my thoughts and relieving the fear that some writers have about Chat GPT.

As someone who has been in the content writing industry for 18 years, I have seen the landscape change, but I also know that there are certain things that will never change.

Here are a couple of reasons why writers shouldn’t fear losing their jobs to AI.

Business owners don’t have the time or interest to use ChatGPT

Let's be real here, business owners are busy! They have a million and one things to do, and spending time messing around with ChatGPT just isn't on their to-do list.

They have meetings to attend, employees to manage, fires to put out, and important decisions to make. The last thing they want to do is figure out how to use a new tool.

They don't have the time or interest to figure out how to get ChatGPT to work for them. They'd rather hire a human writer who knows what they're doing and can get the job done right.

Business owners don’t know how to use ChatGPT effectively

Chat GPT is only as good as the person using it.

Think of Chat GPT as a powerful tool in your toolbox. While it has the capability to generate content at a rapid pace, it requires someone with the know-how to use it to its fullest potential. Much like how a plane is an amazing piece of technology, it takes a skilled pilot to navigate it.

The old saying "garbage in, garbage out" applies here.

gigo | source:

gigo | source:

If the prompt given to ChatGPT is weak or lacklustre, the output it produces will be of the same quality. On the other hand, a skilled writer can provide a strong prompt and produce high-quality content with the help of ChatGPT.

It's important to remember that even though ChatGPT can help create content, a human touch is still needed to make sure it’s factually correct and well-written. 

While it’s an impressive tool, it also has its limitations.


5 reasons why ChatGPT will not replace writers (yet)

1. Lack of Creativity and Nuance

While ChatGPT can quickly produce written content, it often lacks the creative and emotional nuance that human writers bring to the table. Humans are the only ones who can write stories that reach readers on an emotional level and make them feel something. This is something that Chat GPT, as a machine, cannot replicate. AI-made content often lacks the creativity and emotional depth that are key to good storytelling.

2. Factually incorrect

Chatgpt wrong answer

Chatgpt wrong answer

ChatGPT, no matter how advanced it is, still has its limits when it comes to making accurate and factual content. While AI technology can generate content at an impressive speed, it may not always be reliable when it comes to accuracy. In some cases, ChatGPT has produced content that is not only incorrect but also misleading, which can have serious consequences. 

This is why it is important for business owners and content creators to be aware of the potential dangers of relying on AI for content creation and take steps to ensure that the content they produce is accurate and trustworthy. A great way to avoid publishing incorrect content is to have a human copy editor proofread and check the facts of any AI content.


3. Lack of understanding

ChatGPT may be able to produce content quickly, but it lacks the understanding and empathy that human writers bring to the table. Human writers have the ability to understand the target audience and write content that resonates with them. 

ChatGPT, on the other hand, can only work with the data it is given and cannot understand the context or emotions of the audience. This makes it difficult for ChatGPT to create content that is truly engaging and relatable.

4. Google ranking issues for unoriginal content

Google can often tell that the SEO content produced by ChatGPT is made by AI, so search engines may not accept it. 

Google is highly focused on delivering high-quality, engaging, and relatable content to its users. If ChatGPT's content is found to be made by AI, Google and other search engines may not accept it because it is not original content. This is another reason why humans are an important part of the content creation process.

ai detention score

ai detention score

5. Robotic Tone

The content produced by ChatGPT can sometimes have a "robotic" tone and lack the empathy, emotion, and nuance that human writers bring to the table. Human writers have the ability to craft content that is engaging, relatable, and emotionally impactful. ChatGPT, on the other hand, can only produce content based on the data it is given and cannot bring the same level of emotion and empathy to the content. 


I’m excited about the future possibilities of this amazing tool. It might be the best writing assistant you’ll ever find (one that never calls in sick or shows up late!).

Rather than fearing AI, I think it's a tool that all writers should embrace. Artificial technology has already disrupted many industries but has not always replaced employees. 

For example, AI chatbots are being used by customer service departments to improve their response time and customer satisfaction. However, they are not replacing human representatives but are instead being used as a tool to handle basic inquiries, freeing up the representatives to focus on more complex issues.

Learn how to use it effectively and boost your writing productivity. Use it to break through writer's block whenever you feel stuck or out of ideas.

If you’re a business owner or agency looking for high-quality content that’s created by real humans, then Copywriting Crew is here to help! Get in touch today or check out our writing services here.

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10 Awesome SaaS Blog Post Ideas To Inform Your Content Strategy

10 Awesome SaaS Blog Post Ideas To Inform Your Content Strategy

10 Awesome SaaS Blog Post Ideas To Inform Your Content Strategy

If you do a google search for "SaaS blog post ideas," you'll find countless articles offering 50+ blog ideas which can make it even harder to choose the right idea for you.

Like, which one should you choose? 

So instead of providing you with an overwhelming list of blog post ideas, I'm going to make your job of creating an effective content strategy easier by providing you with a list of the top 10 saas blog post ideas.

What Are The Best SaaS Blog Topics To Write About?

1. How-to Posts

People use Google to search for information on how to do things, so it's no surprise that how-to guides and resource posts are popular nowadays. 

The great thing about how-to blog posts is that they are evergreen and have a long shelf life. They are likely to be relevant for years to come. 

How-to guides allow you to demonstrate your knowledge and expertise, which can position you as an authority or expert in your industry. How-to guides can also be useful for your own SaaS product.

Here is a SaaS blog post example from FreshBooks on how drivers can claim mileage on their taxes using their accounting software.

Freshbooks example

Freshbooks example

Intercom publishes a variety of how-to blog posts that drive traffic to their website such as these:

How To example

How To example

2. Question and Answers

You might have noticed the "People Also Ask" section that appears on the first page of Google when you conduct a search. For example, when I search for "SaaS blog topics," halfway down the page I see this:

people also ask

people also ask

These are questions people commonly search on Google related to our search term and they can be a great source of blog ideas! You simply choose a question you feel comfortable answering, share your unique perspective, and turn it into a blog post. 

You could even record yourself answering the question as a voice memo on your phone, have it transcribed into text, and then send it to a writer to edit and format it into a blog post.

Here's an example of how the social media posting tool Buffer turns popular questions into blog articles.


We have used the same Q&A format to create quality content for our own Copywriting Crew blog too...

question and answer

question and answer

3. Case Studies and Success Stories

Client case studies and success stories can make for great blog posts. Readers can feel inspired reading about how others have overcome real-life challenges and become successful.

Naturally, your SaaS product is the hero in the client's story. The solution that solved their problems and made success possible. How do you create case studies? The first step is to contact your best customers and ask them to share their stories. I recently created a blog post that explains how to write case studies.

Here is a case study we wrote about Squarespace which was featured on the blog:

case study success story

case study success story

Your case study doesn't have to be about your own clients. You could write a case study featuring inspiring people from your industry like this example from the Fresh Books blog.

women's case study

women's case study

4. Interviews

Your readers might be sick and tired of reading how-to blog posts and case studies and crave a different style of content. Interviews can be a refreshing change that can bring new life to your blog. 

Consider who you might conduct an interview with and turn it into a blog. You could potentially interview anyone who is relevant and interesting to your audience. Such as:

  • Customers

  • Clients

  • Your co-founders

  • Employees

  • Industry leaders

  • Investors

Conducting an interview is pretty easy. You simply invite your subject to either a zoom call or an in-person meeting and make sure you have the proper equipment to record the interview. Once the interview is done, simply turn the video or audio into transcription text, then hire a writer to edit and format it into blog content. 

Another benefit of creating interview-style blog posts is that you can form relationships with other influencers. They may even ask to interview you and share the love on their own website or social media, which will introduce you to their audience of potential buyers.

GetLatka interviews founders from leading SaaS companies like Loom.


5. Template + Examples Posts

Providing your readers with useful templates and examples is a great way to provide value. Resource posts demonstrate that your company is an excellent resource they can rely on. 

You can also create templates and examples that indirectly promote your SaaS product or services. For example, one of our popular services is creating Facebook ad copy for companies.

So it made sense to create a blog post that shared "11 Facebook Ad Copy Examples To Learn From In 2022" and throw in some of our own examples as well as promote our service at the end of the blog post!

template and example posts

template and example posts

Hubspot's content marketing strategy is to create free templates, resources and examples that relate to their marketing and business software.



6. Round-Up Posts

A round-up post is where you list all of the competing software products in your industry and then rank yours as the preferred option in the list. 

Similar to a comparison blog post, a round-up post allows you to highlight the key features and benefits of your saas product versus other tools in the market such as affordability, more robust features, support, etc. Another great reason to create round-up blog posts is they have been proven to rank in Google's search engines for both the search term "best [insert keyword] tool" and also the featured snippet section. 

FindStack’s round-up blog post does a great job of comparing the best landing page builder software of 2022.
round up post 1

round up post 1

Surprise, surprise: Optin Monster ranks itself as the #1 lead generation tool in this round-up blog post.

round up post 2

round up post 2

7. Statistics Posts

Statistic blog posts are a popular type of content in the saas industry. It's where you create a post featuring a round-up of relevant statistics. 

This type of blog post is proven to generate backlinks from other websites. And the more authoritative websites that link to yours, the higher you'll rank in Google's search engine. 

For example, our blog post "10 Awesome Email Marketing Campaign Examples (With Templates)" was featured in Sprout Social and received backlinks from other email marketing tool posts. 

This statistics round-up post by SEM Rush features the most important blogging statistics of 2021.
statistics 1

statistics 1

Here is another statistics post from Hub Spot that features a round-up of 80 social media marketing statistics for 2022.

statistics 2

statistics 2

8. Comparison Posts

Comparison posts are similar to round-up posts, with the key difference being they only compare 1 or 2 solutions other than a huge list. 

Mail Chimp published a blog post comparing themselves with Sendinblue.
comparison 1

comparison 1

Drip created a post comparing their software with Hubspot and Mail Chimp.

comparison 2

comparison 2

9. Event Summaries 

As a SaaS founder, there might be a couple of industry events that you attend each year to network and learn about the latest trends and insights. Or if you're too busy to attend, you might send some of your key employees to attend. 

Writing a "what we learned" event summary can make for great blog post content. Not only does it show your readers that you are keeping up-to-date with the latest industry insights, but it can also help you grow your organic traffic for people who search for the event online. 

David Kimball, the Director of Marketing at ThirdPixel Interactive, published this event summary of MozCon conference 2019.
event summary

event summary

10. What Is? 

What Is blog posts are full-length and comprehensive articles that aim to answer the question in an in-depth way.

Typically 3,000 to 5,000-words in length, they cover the topic in detail, along with some smaller topics, which means the article will often rank for multiple keywords.

We recently published a 2,885 blog post that answers the question "What Is Conversion Copywriting?" that has already been shared on social media and is starting to climb the rankings on Google's search engine.

what is 1

what is 1

Webex published a 3,470-word blog post that answers the question and promotes its video conferencing app.

what is

what is

Don't Have Time To Write SaaS Blog Posts?

If you're like most SaaS founders, you don't have time to sit down, research and write comprehensive blog posts about your SaaS application, B2B software, or solution. Don't worry, we can help!

Our Native English SaaS copywriters with industry experience are able to write engaging, high-quality and SEO-friendly blog posts for your business. Our team of professional writers are also skilled at writing website content, landing pages, email campaigns, Facebook ads, press releases and more.

So if you're ready to outsource all of your content writing needs to a team of SaaS copywriters, then go ahead and get in touch with us today.

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Hire Top Copywriters

8 Expert White Paper Writing Success Tips

8 Expert White Paper Writing Success Tips

8 Expert White Paper Writing Success Tips

One of the most successful white papers created a trillion dollars worth of wealth in less than 10 years. In 2008, a cryptographer who went by the name of Satoshi Nakamoto released a white paper called "Bitcoin: A Peer-to-Peer Electronic Cash System." This simple 800-word white paper helped sell the idea of Bitcoin to millions around the world.

Today, white papers have become a popular way to communicate concepts, sell ideas and share insights. In this guide, I will reveal the proper steps required when it comes to white paper writing.

What Is A White Paper? 

A white paper is a piece of written communication that is designed to share concepts, propose new ideas, or win over an audience. When successful, a white paper will be able to easily explain or communicate an idea or proposal to its intended audience. 

There are no hard and fast rules when it comes to the length of a white paper. Some white papers can clock in at over 10,000 words, while other white papers have successfully communicated their ideas in under 1,000 words. Effective white paper writing should clearly explain the writer wants to express. 

Think of a white paper as part explanatory guide, part sales brochure. The piece should be able to sell an idea that should be easily understood by its intended audience. When successful, a white paper can position the author as a thought leader on the subject matter. 


Why Write A White Paper?

There are a number of reasons to create a white paper. Originally, white papers were created by think tanks, government agencies, and consultancies to present information in a succinct manner. Today, white papers are often used to generate interest in a business or a concept. 

One of the most popular reasons to write a white paper is to sell an idea or a concept to a specific audience. For instance, a business founder may write a white paper as a sales pitch to investors. 

In other cases, someone may write a white paper to introduce a new idea or concept to a mass audience. 

Some businesses have even used white papers as a way to generate email address leads for an upcoming product or service launch. 

No matter who writes a white paper, the purpose of this type of communication is to present information that leads to an idea or conclusion that the author wants to communicate to the target audience.


Steps To Writing A White Paper 

Writing a white paper is a simple process if you follow the right steps. The following is a sort of white paper template that can allow anyone to write a white paper from start to finish. 

Steps To Writing A White Paper

Steps To Writing A White Paper

Find The Right Topic 

The first step is to create the right white paper topic. Ideally, a white paper should have only one topic that needs to be conveyed to the audience. This will allow the white paper to be easier understood by the audience. 

Before the first piece of content is written, the topic should be set in stone. It is not a good idea to start on any part of the white paper until the right topic has been decided. 

So how do you decide what exactly is the "right topic" for a white paper? Consider asking the following questions:

  • Who is the intended audience? (Clients, reporters, investors, etc.)

  • What is the objective of the white paper? (Create an email list, get investors, or become a thought leader)

  • What problem needs to be solved by this white paper?


Define Your Audience 

After the topic has been selected, the next step in the process is to properly define the audience. When the audience has been defined, it is easier to "talk" to the audience through the white paper.

As an example, if the intended audience is investors, then the white paper should focus on the opportunity. If the intended audience is scientists, then the white paper should focus on research. 

When defining an audience, it is important to make sure that the audience is not too broad. It will be hard to create a successful white paper that talks to both investors and researchers. If one needs to communicate to both audiences, then two separate, targeted white papers would be a better idea.


Review White Paper Examples

Before starting your own white paper, be sure to look at well written white paper examples that closely mirror your subject matter. You can find a number of white paper templates here. Pay special attention to the structure and the flow of the white paper. This will be an invaluable guide to help you through the white paper writing process. 

Churchhill Eduation White Paper

Churchhill Eduation White Paper

Acquire Wealth Solutions White Paper

Acquire Wealth Solutions White Paper

Actors Centre Australia White Paper

Actors Centre Australia White Paper

Create An Attention-Grabbing Intro And Persuasive Conclusion

Effective white paper marketing starts at the very beginning of the document. That is because the average person is exposed to thousands of pieces of communication per day. A white paper has only seconds to "grab attention" or all the following information will be ignored. 

There are several ways to create a persuasive attention grabber within the introduction of a white paper:

  • Use Statistics - Statistics are powerful because they are factual and provide instant authority when backed with research via a link to a reliable source of the data.

  • Use a quote - Using a quote from an individual who is well-respected by the audience can quickly grab and maintain attention. 

  • Utilize tables or a chart - A table or chart is a graphic way to present statistics or data. A chart may be a smart choice if the intended audience is a scientist or financial professional. 


At the conclusion of the white paper, the author should summarize the preceding content and provide a call to action. The call to action may be as overt as requesting that the reader be added to an email list. In other cases, the author may want to attract potential customers or investors. 

Both the introduction and the conclusion should be no more than 100 words.

Create An Attention-Grabbing Intro And Persuasive Conclusion

Create An Attention-Grabbing Intro And Persuasive Conclusion

Add Lots of Value 

Chances are that the audience for a white paper is professionals. That means that their time is extremely valuable. Therefore, the entire document must deliver valuable content in return for the reader's time.

First, the white paper must provide a promise that it will deliver value in the title and introduction. Going back to the Satoshi Nakamoto Bitcoin white paper, the title offers a promise of delivering value in its title, "Bitcoin: A Peer-to-Peer Electronic Cash System." 

If Mr. Nakamoto simply called his white paper, "Bitcoin," then it may not have been widely read, since the intended audience had no idea what a Bitcoin was. However, the idea of a peer-to-peer electronic cash system was something completely new that would likely interest the intended audience. 

After the value has been promised, it is time to deliver. The value should be delivered throughout the white paper. Value is delivered by providing the following:

  • Key opportunities to invest

  • New findings through a well-researched report

  • Key insights via industry reports, surveys, or observation

Ideally, white paper writing should deliver enough value that the reader will be persuaded to take the intended action. That action can include investing in a project, submitting their email address, or approving a proposal.


Keep the Reader Engaged 

There is a misconception that a white paper has to be a dry presentation of information. However, simply presenting information will not be enough in a world where professionals are crunched for time. 

During each part of the white paper, the reader must be kept engaged by the content. This can be accomplished by setting up a promise and then delivering with value. 

As an example, the beginning of the white paper can present a problem that is of interest to the intended audience. The white paper can then propose the solution and back up that solution with relevant data. This classic problem-solution approach can be the backbone of the entire white paper. 

Keeping an audience engaged also involves knowing your audience. If your audience is investors, then they will be kept engaged by statistics about market opportunities. Scientists and researchers will likely be engaged by statistical data from trusted studies. 


Avoid These Common Mistakes 

All too often, white papers fail to find or engage their audience due to easily avoidable mistakes. Here is a look at two of the most common errors that can lead to readability or quality issues in a white paper. 

Avoid These Common Mistakes

Avoid These Common Mistakes


Lack Of Adequate Research 

A white paper must deliver value in order to capture, engage and persuade the reader. That will require doing adequate research in order to provide that value through research, data, or other measures. 

Before a white paper is drafted, the author must do the needed research in order to deliver the required value that the reader is seeking. Also, there should be enough research performed to deliver enough value for the entirety of the white paper.


Leaving The Content Abstract

Clarity is important to a white paper. Since the reader is likely to be pressed for time, he or she should know right away what the white paper is trying to communicate. Additionally, the content should be easy for the reader to understand. There should be no content gaps or confusing information that could frustrate the intended audience. 

Finally, the white paper should clearly communicate what the reader should do or believe. Ideally, a white paper should seek to make the reader take one action or believe in one particular idea. Whether looking for an addition to an email list or a belief in a certain industry report, the intention should be clear. 


Creating a Winning White Paper 

White papers can become the ultimate tool when it comes to sharing new ideas, raising capital, winning clients, or shifting sentiment. To create a winning white paper, the author should adhere to the following steps:

  • Find the right topic

  • Define the audience

  • Create an attention-grabbing headline and persuasive conclusion 

  • Add lots of value

  • Keep the read engaged 

  • Use adequate research

  • Avoid abstract language

With excellent planning and focus, a winning white paper can create surprising results.

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What Is Conversion Copywriting? 7 Tips For Creating Copy That Converts

What Is Conversion Copywriting? 7 Tips For Creating Copy That Converts

What Is Conversion Copywriting? 7 Tips For Creating Copy That Converts

In the good old days, copywriters would write advertising for television, newspapers, radio and magazines. But tracking the effectiveness of old-school advertising was difficult.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This quote, by department store owner John Wanamaker, is over 100 years old. 

Nowadays, the world consumes information and advertising on websites, social media, smartphones and online video platforms. And tracking the effectiveness of advertising is much easier. 

In this blog post, you'll learn the secrets of conversion copywriting, what a conversion copywriter is, and everything you need to know to improve the performance of your marketing campaigns. 

What is conversion copywriting?

Conversion copywriting is the art of writing content that converts. It’s about creating compelling, persuasive copy that gets people to take action online. That action might be to:

  • sign up for your email list,

  • download your free guide,

  • buy your product,

  • request a software demo,

  • enquire about your service, or

  • visit your physical store.

Why is conversion copywriting important?

Conversion copywriting is important because it's all about making your marketing more effective. It's the art and science of turning more of your online prospects into leads, sales and clients. 

If you have an existing website, email marketing strategy, or advertising campaign that is not performing as well as you'd like, then conversion copywriting can help you turn things around for the better.

If you're spending a fortune on paid advertising, but not getting a positive ROI, then conversion copywriting can help you make your ads profitable. 

By improving conversion rates, businesses can increase their revenue, attract more customers and grow their business.


What is a conversion copywriter?

A conversion copywriter is a writer who helps businesses convert more visitors into customers.

They research the target market and craft persuasive copy that will motivate people to take action, such as signing up for a newsletter or making a purchase. Conversion copywriters also work on developing unique sales messages that appeal to specific demographics.

Why would a business hire a conversion copywriter? Here are a few reasons why:

  • They don't know how to write persuasively.

  • They are too close to their business and need a fresh perspective.

  • They are wasting money on ineffective paid advertising.

  • Their database is not responding to their email marketing campaigns.

  • Their website visitors are leaving without taking action.

So if you're a business owner that has tried everything, but you can't seem to convince your online prospects to take the action you want them to take, then it might be time to consider hiring a conversion copywriter to help you out. 

A conversion copywriter can look at a business’s website, email campaigns, and advertising copy and provide feedback and suggestions on how to improve the conversion rate.

What is a conversion copywriter?

What is a conversion copywriter?

What can a conversion copywriter do for your business?

Unlike content writers, who focus on creating educational and informative content, conversion copywriters create persuasive and compelling copy that is designed to motivate the reader to take action and respond. They are usually skilled at creating effective copy for:

  • Landing pages 

  • Email marketing campaigns

  • Website content 

  • Product descriptions

  • Video scripts

  • Sales pages

  • Facebook Ads

How to create copy that converts

Here is a 6-step process you can follow to write high-converting copy.


1. Research Before You Write

You need to do proper research before you write a single word of copy.

Otherwise, you're just guessing and your assumptions could be wrong. Every skilled copywriter spends quite a bit of time on research before they pick up their pen (or keyboard) to write. Doing research is what separates amateurs from professional copywriters. 

So, what should you research? As a copywriter, you need to understand the following:

  • Who is the target audience?

  • What are their biggest problems, fears or challenges?

  • What would be a dream outcome or result the audience wants?

  • What are the features and benefits of the product or service?

  • What is the value proposition? 

  • What makes their products or services better than the competition?

So, how do you get the answers to these questions? If you're a freelance conversion copywriter, then you can interview the client and ask those questions directly. If you are the client, then you can answer those questions yourself.

Interview Past Customers

Another research strategy is to survey or interview past customers and have them answer questions about their problems, fears, challenges and desired outcomes. This can help you identify which topics are most important to them and what type of language they use when describing their problems, hopes and dreams.

A powerful copywriting technique to really resonate with your audience is to use the same emotive language when writing about their problems. So if a customer told you "I was hopping mad when my car broke down" you could turn that into a question "Have you ever felt hopping mad because..."

Industry Forums and Facebook Groups

Facebook Group Example

Facebook Group Example

You can also check out forums where the target audience hangs out online (i.e., industry forums and even Facebook Groups) and listen to the conversations they are already having.

You can filter by most viewed or discussed posts, or even search the forum for words like "problem" and "question" to see what people are talking about. 

Amazon Book Reviews

Amazon Book Review

Amazon Book Review

Another proven method for discovering your ideal clients' biggest challenges, pain points, and desires, is by reading the customer reviews of best-selling books in your industry on

Customer reviews are a goldmine of insightful information into what buyers are thinking. You might be surprised to learn that many customers will share their reasons for purchasing the book, what they liked about it, what they thought was missing, and what they are hoping to achieve. Typically the longer the review, the more useful it is for reaching and understanding your target audience.


2. Remove Distractions

Remove distractions

Remove distractions

Insert Image

It can be very difficult to focus when browsing the Internet. There are notifications, emails, alerts, social media, and a million other things to steal your attention at any time. 

One of the most important aspects of conversion copywriting is removing distractions. This means making sure your reader is focused on your message and not on anything else. 

This can be tricky, but it's essential if you want to convert readers into customers. By keeping them focused on what you're saying, you increase the likelihood that they'll take action and convert.

One page, one message, one call to action—meaning your page should be focused on those three important things.

  • One web page with no links to other pages (remove the navigation menu from the top of the landing page so people cannot click through and view other pages).

  • One message focused on one offer. So if you're selling a product, service or webinar, then ONLY write copy about that one thing. Keep your landing page copy-focused and don't mention all of the other things you have to offer. 

  • One call to action. Decide the one action you want people to make and then make it obvious and clear how your readers can take that action, such as signing up for a free trial, requesting a free consultation, purchasing your product, etc.


3. Create A Standout Value Proposition

Value Proposition

Value Proposition

A value proposition answers an important question that every potential customer is thinking.

"Why should I choose you and not the competition?"

It's not enough to list all of the same boring reasons your competition uses. Like, "we've been in business for 25 years" or "we are the #1 choice". You need to provide unique reason(s) why people should choose you. It should not be a claim that your competitors can also claim.

Here are some common reasons to help you come up with your own. 

  • Faster results (achieve the results you want faster)

  • Faster delivery (get what you want sooner)

  • Free (no cost to the consumer)

  • Easier to use (not complicated like all the rest)

  • Instant access (no waiting, instant gratification)

  • Higher quality (people value higher-quality products)

  • Lower cost (more affordable than the rest)

  • Customization (tailored to your individual needs)

  • Smarter (more expertise and knowledge than others)

  • No risk (such as a money-back or performance guarantee)

Once you have come up with a unique reason(s) why people should do business with you, it's time to turn those reasons into a standout value proposition. 

One of the reasons Domino’s Pizza went from a one-location pizza restaurant into the world's most successful pizza chain is because of their original value proposition: "Fresh, hot pizza delivered in 30 minutes or it's free". It helped them stand out from all of the pizza restaurants in their area. 

Here are 2 fill-in-the-blank templates and examples you can use to create your own value proposition.


Forget the [problems]. At [Business name], we offer [points of difference] for

[target audiences]


Forget expensive, egotistical, and slow-moving graphic designers. At Design

Frog, we offer affordable, ego-free design services with a fast turnaround for

startup founders and small business owners.


[unique reasons] are just some of the reasons why more

[target audience] choose to work with [business name].


Unlimited support, beautiful design and free hosting are just some of the reasons why more business owners choose to work with Big Web Design.

3. Call to Action

In his book, The Paradox of Choice, author Barry Schwartz says “learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard." When you present people with too many options, it becomes difficult for them to make a choice. To make the decision-making process easier, ask yourself:

What is the #1 action you want people to take? It could be to:

  • Sign up for your email list

  • Download your free guide

  • Book a consultation

  • Purchase your product

  • Inquire about your service

Once you've decided what the primary call to action is, then make that the only action prospects can take in your email campaign, landing page, webpage, sales video, Facebook ads, etc. Make your call to action clear and obvious and repeat it a few times so that your prospects don't miss it.

Turn Features Into Benefits

"Features answer the question ‘what is it?’ Benefits answer the question 'what's in it for me?’" I love this quote from sales trainer Tom Abbott because it captures the differences between features and benefits.

At the end of the day, people only care about "what's in it for me?" And so your copy needs to emphasise how the features of your product or service benefit your readers' lives.  

So, how do you turn boring features into irresistible benefits?

As a conversion copywriter, I have a simple exercise you can use to do this quickly and easily. Take a piece of paper or open a new document, and write down a list of all of the product or service features in one column. Then, for each feature, ask yourself the question "so you can..." and write down the benefits in the second column. Here is an example to show you what I mean.

Features into benefits example from

Features into benefits example from

Social proof 

"Social proof is evidence that other people have found value in a product or service offered by a business", reports 

When people are unsure about something, they look to other people for guidance. This is especially true when it comes to making a purchasing decision. By adding the right social proof elements, you can make your product or service appear more trustworthy and credible and increase your conversion rate.

When it comes to conversion copywriting, social proof comes in the form of testimonials, trust seals, endorsements, number of users, social media shares, media mentions, and more.

Copywriting Crew Testimonials

Copywriting Crew Testimonials

A/B split test your copy

How can I increase my website's conversion rate?

This is a great question that savvy business owners ask. Before you go about improving anything, you need to figure out what your existing conversion rate is.

Once you've done that, you can conduct an "A/B split test," which is when you test two versions of your website's copy against each other to see which one performs better. This can help you determine what changes need to be made to improve user engagement and conversion rates.

Here are a few things you can split test:

  • Test a different headline 

  • Test a different call to action button (copy and colour)

  • Test a different email subject line

  • Test increasing your prices

  • Test lowering your prices

  • Test a different traffic source

  • Test a shorter or longer version of your page

  • Test adding a sales video

  • Test adding an exit popup

  • Test adding a countdown timer

3 Proven Conversion-Boosting Tips

Now, the last three split testing ideas from the list above have proven to be effective time and time again. That's why I want to go into detail about each of them and explain how to implement them into your business. 

Countdown timer

Can countdown timers increase conversion rates? Absolutely! In a case study from they reported a 33% increase in click-through rate and a 10% increase in conversions by including a countdown timer inside one of their promotional emails.

Countdown Timer

Countdown Timer

This countdown clock increased conversions by 10%

By making it easy for visitors to see how much time they have left to take action or to snap up a special deal, you can encourage them to make a decision quickly. Whether you intend to use a countdown clock in an email, landing page, or webpage, be sure to make it noticeable and obvious to visitors.

Sales video

A recent study showed that including a video on your landing page can increase conversions by more than 80%. Of course, not every sales video will increase conversion rates, as those depend on many factors like the quality of the video, clarity of the message, and effectiveness of the presenter. 

Sales videos can be effective at boosting conversion rates because they provide a visual representation of the product or service and allow potential customers to get a sense of what the product or service is like. In addition, sales videos can be used to highlight key features and benefits of the product or service, which can help persuade potential customers to make a purchase.

One of my favourite sales videos was created by Dollar Shave Club. The video went viral and sold 12,000 units within 24 hours. The company would go on to achieve annual sales of almost $200 million before being acquired by Unilever for $1 billion in 2016.

Dollar Shave Club sales video sold 12,000 units within 24 hours!

Exit popup

While many people (myself included) find exit popups annoying, many marketers have found they can dramatically increase conversion rates. For example, craft blogger Nikki McGonigal increased her conversion rate of email newsletter signups by an incredible 1,300% with an exit popup.

What's more, popups can be used in a variety of situations to boost the performance of your website and capture more leads, sales and customers. 

Here are a few ways you can use exit popups to your advantage:

  • To offer a special discount or coupon code

  • To prevent potential customers from abandoning their carts

  • To promote a webinar or seminar

  • To offer a lead magnet or newsletter

  • To promote a special offer or deal

  • To survey visitors or collect feedback

  • To direct visitors to another page

Here is an example of an exit popup on an e-commerce store to prevent people from abandoning their carts.

Exit Popup Example

Exit Popup Example

Ready To Hire A Conversion Copywriter?

Is your website, advertising, or marketing campaign not performing? Not sure how to write persuasive and compelling copy that motivates your ideal clients to take action? Don't worry, we're here to help!

A skilled conversion copywriter can help your business achieve its marketing goals by crafting compelling, attention-grabbing copy that resonates with your target audience.

At Copywriting Crew, our team of experienced US-based copywriters are available to write high-converting copy for your business or marketing campaign. If you're a business owner that is too busy to write copy that sells, then check out our conversion copywriting services today!

You can hire us to write your landing pages, email campaigns, website copy, video scripts and more. Or if you'd like to speak with our friendly team, feel free to book a time in our calendar that suits you.
Hire Top Copywriters

Hire Top Copywriters

How To Hire The Right Sales Page Copywriter

How To Hire The Right Sales Page Copywriter

How To Hire The Right Sales Page Copywriter

What can a sales page do for your business? 

A well-written sales page can transform your business in the following ways:

  • Sell more of your products

  • Generate more qualified leads

  • Convert visitors into customers or clients

  • Increase your profits

  • Grow your business and market share

  • Establish you as an authority in your industry

But not every business owner or entrepreneur has the time or ability to write their own sales page, so they outsource their sales page copywriting to the experts.


Why hire a sales page copywriter?

Here are 5 reasons why you should consider hiring a sales page copywriter.

A sales page copywriter saves you time by writing your sales page for you. This is especially useful for busy business owners who don’t have time to write their own copy.

A sales page copywriter knows how to make your products and services irresistible to your target market by using persuasive, descriptive and emotional language.

A sales page copywriter makes you money by writing a sales page that converts a higher percentage of your visitors into leads, sales or customers. 

A sales page copywriter brings a fresh perspective to your business. You may be too close to your business or have been doing business for so long that you have forgotten about all of the amazing benefits of your products and services. 

A sales page copywriter knows how to get your audience's attention, create interest and desire for your business, and motivate your prospects to take action and buy.

How to choose the right sales page copywriter

There are literally thousands of people claiming to be sales page copywriters online, and choosing the right one can feel overwhelming. Here are the top 7 traits to look for when choosing a sales page copywriter for your business. 

How to choose the right sales page copywriter

How to choose the right sales page copywriter

1. Sales page copywriting experience

Not every freelance writer has sales page copywriting experience. It’s not the same as writing a blog post article, white paper, or essay. It’s a specialised type of writing that requires an understanding of the psychology of persuasion. 

Ask to see sales page copywriting examples like the ones from our copywriting portfolio to make sure they have the necessary experience.

2. Industry experience

Do they have experience in writing for your industry? You want to select a copywriter who already has knowledge, understanding and experience in your industry. Perhaps they have written for similar products and services in the past and can use this prior knowledge to write effective sales copy for you. 

3. Willing to do in-depth research

When hiring a sales copywriter, you'll want to make sure that they are willing to do proper research so they understand your product, target market, tone of voice, and point of difference. Some copywriters are lazy and won't bother undertaking proper research. At Copywriting Crew, we have an in-depth research process to ensure that our copywriters fully understand everything about your product, service and target audience before writing a single word. 

4. Native English copywriter

If your ideal clients are English-speaking people, then we recommend hiring a native English-speaking copywriter to write your sales page. It’s important that your copy is written by a professional writer with an intimate understanding of idiomatic English and that the grammar, expressions, verbiage and tone are correct. Of course, there are non-native English speakers who write excellent copy, but they are the exception rather than the rule. 

5. Affordable copywriting rates

Some sales page copywriters charge $5k per project. Others charge per hour and you never know what the total cost will be. So, how much should you pay to hire a skilled copywriter to write your sales page copy?

At Copywriting Crew, we charge per word and provide fixed-price quotes for all of our copywriting services. You can check out our pricing page here. To give you an idea of our pricing, we charge $390 for a 1,000-word sales page that includes a professional copywriter, a dedicated editor and a project manager.

6. Reliable turnaround times

While it's important to choose a reliable copywriter who can meet your deadline, you should also know that quality copywriting takes time. Any decent copywriter needs time to research your target audience, product, and tone of voice. If you rush your copywriter and insist they deliver your copy “yesterday” simply because you're feeling impatient, then the quality will suffer. 

Before hiring a sales page copywriter, inquire what the expected turnaround time is and agree on a date. At Copywriting Crew, our expected turnaround times are typically 5 days for 1,000-words, which includes researching, writing and editing. 

Now that you understand what to look for when choosing a sales page copywriter, let’s discuss the important elements to include on your sales page.


13 point sales page copywriting template

13 Point Sales Page Copywriting Template - wireframe infographic

13 Point Sales Page Copywriting Template - wireframe infographic

1. Headline

2. Subheadline

3. Call to action button

4. Problem identifying questions

5. Introduce the solution

6. Why should I trust you?

7. Who is this for?

8. Testimonials

9. Pricing information

10. Money back guarantee

11. Urgency and scarcity

12. Final call to action

13. Frequently asked questions

The 4-step sales page copywriting process

At Copywriting Crew, we have a proven 4-step process for researching, writing, editing and delivering high-quality sales page copywriting. 

  1. Choose the length of the sales page you need to be written. Do you want a short, medium or long sales page? Once you have decided, go ahead and purchase our sales page copywriting service here for a fixed price.

  2. Answer a short research questionnaire. Your answers will give our copywriting team the information they need to write effective sales page copy. You can upload your existing content and files into the client portal as well.

  3. We match you with a professional sales page copywriter with industry experience and an editor to review. You will receive the first draft of your sales page within 5 to 10 business days (depending on the word count).

  4. Once you receive the sales page, you’ll be able to request unlimited revisions and changes for 7 days. Our copywriters will make any changes or edits you require, usually within 24 hours.

What our happy clients are saying

Check out what some of our happy clients have to say about our sales page copywriting service.

Client Testimonial 1

Client Testimonial 1

Client Testimonial 2

Client Testimonial 2

The 3 different types of sales page copywriting 

Short sales page 

Typically around 1,000-words, a short sales page is perfect for selling low-priced products, services courses or training programs. 

Medium sales page 

Usually around 2,000-words, a medium sales page is perfect for selling more complicated products or services that require a bit more explaining, educating or convincing in order to convert readers into clients or customers.

Long sales page 

Around 3,000-words in length, a long sales page is suitable for selling high-priced products, coaching, or services that need to educate the readers on the benefits of the expensive product or service for sale.

Ready to hire a professional sales page copywriter?

If you’re a busy business owner who doesn’t have the time or interest to write a high-converting sales page to promote your products or services, then you can order our sales page copywriting service or get in touch with our friendly team to discuss your project needs and requirements.

We match you with a professional sales page copywriter with industry experience who will research, write and deliver a high-quality sales page to you quickly and affordably. Plus, you can request unlimited revisions for 7 days.

Hire Top Copywriters

Hire Top Copywriters

Frequently asked questions

What are sales pages?

Sales pages are a type of online advertisement that are designed to generate leads and sales. They are typically composed of a headline, a body, and a call to action.

What is sales page copywriting?

Sales page copywriting is the process of creating compelling and effective text for web and print advertising that will generate leads and sales. A good sales page copywriter will understand the customer’s needs and wants and will craft a message that is both interesting and persuasive.

There are a few key elements to a successful sales page: a clear and concise headline, a strong opening paragraph that sets the tone and establishes the problem, strong body copy that explains the solution in detail, and a closing paragraph that seals the deal. A good sales page copywriter will also make sure that all of the elements work together to create a cohesive and persuasive message.

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How To Write A Case Study For Business

How To Write A Case Study For Business

How To Write A Case Study For Business

Creating business case studies can be a great marketing tactic—they can help you increase your conversion rate, attract more clients and build trust. However, many business owners and entrepreneurs don't know how to write a case study for business.

If you're someone who would like help writing a business case study, then keep reading, because this brand new blog post article will walk you through the entire process, step-by-step!

What is a business case study?

A business case study is a story about how your company helped a client succeed. It's usually published on your website and can be used as marketing content to attract new clients. Case studies can be helpful for potential clients because they show how your company has helped other people and organisations succeed in the past.

Case studies are not just self-promotional pieces of content designed to make your business look good. The real purpose is to show potential customers how you can help them solve problems, overcome challenges, achieve specific results, and improve their lives for the better.

Why create a business case study?

Here are the four main reasons why you should consider learning how to write a case study for business, website and marketing materials.

Reason 1: Case studies can boost sales conversion rates

Case studies have been shown to boost sales conversion rates by up to 50%. This is because they provide third-party proof that your products and services are helpful to other people. They often share specific results, benefits or positive experiences and can be used to overcome objections as well.

Case studies are stories about your customers that can be useful for explaining how your product or service works to future customers who may be curious about your process.


Reason 2: Case studies help you build trust

Case studies boost your trust and credibility in the eyes of potential customers. They make your business appear more trustworthy because they share real-world success stories from relatable customers.

Case studies are powerful because they position you or your company as the "hero" in the customer's story, an expert or authority figure who helped them overcome their problems. Potential clients can't help but imagine themselves in your client's shoes, experiencing the same results.

Case studies help you build trust

Case studies help you build trust

Reason 3: Case studies help you stand out

Case studies help you stand out from the competition. They help you differentiate your business from the competition by showing positive outcomes that customers experienced from using your products or services.

Many businesses don't have case studies, usually for one of two reasons. Firstly, what they sell isn't very good and so clients are reluctant to endorse their business. Or, they have not put the time and effort required to collect useful case studies from their clients.

You don't have to fall into the same trap! You can follow the simple steps below and learn how to write a compelling case study for your business!

How to write a case study for business in 7 steps (with examples)

Here are the 7 steps we recommend business owners follow to identify which clients to ask for a case study, what questions to ask during an interview, and how to edit and format your case study.

1. Identify who your best clients are

The first important step is to identify who your best clients are. Your "best clients" are the ones who you know, or suspect:

  • Were going through problems/challenges before working with you
  • Achieved specific results from using your products and services.
  • Are relatable to the kind of clients you want to attract
  • Are happy for you to share their case study on your website and marketing

2. Interview or survey them.

For best results, we recommend interviewing clients over the phone, over Zoom, or in person. Video and audio case studies are usually more compelling and believable than written case studies (which are still effective). However, if you're feeling a bit shy, then you can always email them a list of questions, or an online form, for them to answer.

Here are some interview questions you might ask when interviewing clients for your business case studies. These questions are similar to the ones we ask when gathering client testimonials.

1. What were some of the challenges/problems you were going through before working with us?

2. What made you decide to work with us and not the competition?

3. What process did you go through when working with us? How did our product/service help you?

4. What specific results or outcomes have you been able to achieve?

Once you've interviewed your client and captured their story, the next part is turning the raw video, audio or text transcription into a compelling business case study that converts.

Interview or survey them.

Interview or survey them

3. Follow a proven storytelling framework

The Anatomy of a Business Case Study

The Anatomy of a Business Case Study

An effective business case study typically follows the before, during and after framework. The reason why this format is so powerful is that it's based on captivating storytelling. It starts with the problem or conflict, explains what was done about it, then shares the resolution.

In the previous step, we covered the right interview questions to ask your best clients. You may not have realised, but these are based on the 'before, during and after' framework. The storytelling formula that takes your readers and potential customers on a journey.

  • What problems or challenges were you going through? (The before phase)
  • What process did you go through? How did our product/service help you? (The during phase)
  • What results have you been able to achieve? (The after phase)

4. Make your case study easy to read.

Did you know that most people don't "read" online? In fact, Jakob Nielsen reported that 69% of website visitors scan and scroll web pages.

What this means is that you need to design your case study so that it's easy to read for the majority of people who scan and scroll webpages without actually reading them.

The purpose of the design is to highlight the most impressive parts of the case study so they stand out and are immediately obvious to potential customers. Professional design elements not only make your case study easier to read, but also add credibility.

You can use the following design tips to create an outstanding business case study.

  • Headings
  • Sub-headings
  • Quotes
  • Short sentences
  • Short paragraphs
  • Bolded text

5. Include relevant images or videos

Adding relevant images or videos helps bring your case study to life. The right kind of images or videos not only grab the attention of potential clients, but also provide visual proof that the case study is from a real-life client and not some made-up person invented by the company.

What kind of images or videos should you add to your business case study?

  • Smiling photos of your client
  • Professional photos of you or your team
  • Client logos or website banners
  • Your product or service being delivered
Include relevant images or videos

Include relevant images or videos

6. Publish

After creating your case study, the next step is to publish it. In order to get the most out of your case study, publish it in places your target audience and potential customers are likely to visit.

You can repurpose your case study into different formats such as images, videos, and even audio. You can then publish the content as an article on your blog, on the reviews page of your website, and on social media platforms like LinkedIn, Facebook, Twitter and YouTube. 

Before you hit 'publish' or 'post' anywhere, first ask yourself the purpose behind publishing the case study. Do you want to drive more email sign-ups? Promote a specific product, service, or event? Generate more leads or sales? Once you know the answer to this question, you can make sure the content around your case study is focused on achieving your publishing goals.

Here are a few real-life examples. See if you can guess the purpose behind each one.

As a blog post 

Handled blog post

Handled blog post

On the 'reviews' page of your website

Copywriting Crew reviews

Copywriting Crew reviews

To social media as an image

Copywriting Crew testimonial

Copywriting Crew testimonial

7. Promote

Once you have published your case study online, it's time to drive eyeballs to your case study so you can convert more leads and website visitors into clients. Here are 6 proven ways you can use to distribute and promote your case studies(s) and attract more customers. 

  1. Send an email to your database
  2. Paid advertising such as a Facebook Ad campaign
  3. Include it in your landing pages and sales materials
  4. Add it to your proposals
  5. Include it in your printed brochures or white papers
  6. Business Case Study Examples

Need help creating a captivating business case study?

Creating a captivating business case study can be a daunting task, but with the help of a professional writer, you can create winning case studies that will help you stand out from the competition. 

Of course, you will need to do some work upfront before our writing team can get started. For example, we won't contact and interview clients on your behalf. If you haven't already, you'll need to get in touch with your clients to ask for an interview, capture it, then send us the video, audio, or written text files. 

Our team of professional US-based writers and editors can turn your raw video, audio or text into compelling case studies that you can use on your website, social media and advertising. We can craft a business case study that is both informative and engaging. Contact us today to get started!

Hire Top Copywriters

Hire Top Copywriters

Frequently asked questions about case studies

What is a business case study?

A business case study is a story about one of your clients and how you solved a problem for them. It allows your prospects to see how your solutions address their needs. Your business case studies can also include benefits such as return on investment, cost savings or other metrics that prospects want to see.

What makes a good business case study?

A case study is a great way to make your complex products more real to your clients and can help improve their perception of your offerings. A case study has a beginning, a middle, and an end, with a conflict and a resolution.

Why create marketing case studies?

Creating marketing case studies can help you convert leads into customers by giving you an edge over your competitors and helping leads make more informed decisions. The key is to imagine what questions or objections are going through prospects’ minds when assessing your business and then create a case study that positions your products and services as the solution to their problems.  

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Hire A Technical Copywriter To Turn Boring Features Into Clear Benefits

Hire A Technical Copywriter To Turn Boring Features Into Clear Benefits

Hire A Technical Copywriter To Turn Boring Features Into Clear Benefits

No matter what you're selling—software, an app, or a high-tech B2B product—you need to communicate the features and benefits in a way that doesn't put your readers to sleep.

An experienced technical copywriter can help you turn boring and complicated technical products and services into engaging and easy-to-understand benefits. 

Technical copywriting is not the same as technical writing; even though there are some similarities, there are also some key differences that we will explore in this blog post!

What is a technical copywriter?

A technical copywriter is a professional writer who is skilled at writing about technology in a way that is engaging, easy to understand, and able to sell your products or services. 

Despite what you may think, a technical writer doesn't need to be an industry expert. However, they must be willing to conduct in-depth research until they understand your product inside and out.

Most of our copywriters have a technical background and a lot of experience writing about technology as well as a knack for turning complicated features into clear benefits. 

What kind of technical copywriting services do we provide? At Copywriting Crew, we have a team of technical copywriters who are capable of writing the following:

  • White paper reports

  • Blog articles

  • Landing pages

  • Video scripts

  • Press releases 

  • Email campaigns

You can check out some of our recent portfolio examples further down on this page, or you can view our full portfolio that includes examples from many different industries by visiting our portfolio page.

Why hire a technical copywriter?

If you're like many business owners, you simply don't have enough time to write.

Or maybe you're unsure of how to explain the technical features of your product, software, or app in a way that's easy to understand and makes people want to sign up. 

If you're feeling overwhelmed by all the technical jargon and want to make your product or service more appealing to customers, consider hiring a technical copywriter. We can explain the technical features in a clear and engaging way that makes sense to your audience.

The best technical copywriters have experience in writing for dozens of different types of technology-based businesses. For example, our writers have already written about the following topics:

  • Employee productivity software

  • Marketing and business software

  • Project management software

  • Compliance management software

  • Remote connectivity services

  • Telecommunications services

  • Microsoft teams

Why hire a technical copywriter?

Why hire a technical copywriter?

What's the difference between a technical writer and a technical copywriter?

Technical copywriting is different from technical writing, even though they share the purpose of making complex things seem simple to everyday people. The key differences are in the types of documents they create and the purpose behind what they write. 

Technical writers typically create or edit internal documents for companies or organisations for the purpose of educating the readers and making the technology easy to understand. This could include:

  • Instruction manuals

  • End-user guides

  • Operating procedures

  • White papers

  • Reference guides

Technical copywriters create and edit quality content for business owners for the purpose of generating interest in their products and services. The purpose of technical copywriting is usually to generate interest, spark an enquiry, or make a sale. They do this by explaining how a product works, what the benefits are, and why it's a better solution than the competition. Now at this moment, you may be asking yourself…

What can a technical copywriter do for your business?

Copy editing - Whatever existing content you have—an outdated website, an overly complicated product description, a boring white paper, or any other type of technical content—we can help you transform it into engaging content that sells. 

Blog posts and articles - We can conduct keyword research and write original, high-quality and SEO-friendly blog posts on trending topics in your industry. 

White papers - We can create technical white papers and industry documents that position your company as an authority in your marketplace. 

Website copy - Our technical copywriters are skilled at writing engaging web copy for your homepage, about page, services, products, or any other essential pages on your website. 

Press releases - Want to announce the launch of your product or service to the media? We can write newsworthy releases that you can publish or email to journalists yourself. 

Video scripts - Our technical copywriters are skilled at writing engaging video scripts 

Landing pages - Are you about to launch a marketing or advertising campaign and need high-converting landing page copy that turns visitors into customers? If so, we can help.

At Copywriting Crew, we provide affordable, fixed-rate technical copywriting which is based on a per-word rate. You can check out our  here or  for an exact quote and turnaround time.
What can a technical copywriter do for your business?

What can a technical copywriter do for your business?

How does the process work?

Looking for an affordable and fast turnaround technical copywriting service? If so, you're in luck. Here's how our professional service works in four easy steps. 

1. Decide on what type of content you need. Choose from blog articles, website content, white paper reports, email, video scripts, and more. You can purchase any of our technical writing services for an affordable, fixed-price fee, directly from our services page here

2. Answer a short questionnaire about your business, target audience and offer. Your answers will give our writing team the information they need to write about your product or service. Upload existing technical content, files, and videos you want us to look at.  

3. We match you with a technical copywriter with relevant industry experience and a dedicated editor to review. Our team will research, write, and deliver high-quality technical copywriting within 3 to 7 business days, depending on the word count and subject matter.

4. You'll receive the copy in Google Docs format and will be able to request revisions and changes. Our team will promptly make any changes or edits you require, usually within 24 hours.

Check out some of our technical copywriting examples

We have worked with so many amazing clients over the last 10 years. We've written about everything from telecommunications to productivity software, analytics, and marketing automation, to name a few. Please check out our portfolio of technical copywriting examples below. 

Ready to hire a technical copywriter for your project?

Whether you're selling software, an app, or a B2B product or service, we can help you create compelling, engaging and persuasive content that sells.

Our team of technical copywriters are experienced at turning complex features into clear and simple benefits that your customers will understand and desire for themselves. 

If you're ready to outsource your copywriting to a team of native English-speaking copywriters and editors, then go ahead and order your custom content here. Or if you would like to speak with someone first, you can send an email to our friendly team or even book a call at a time that suits you by visiting our contact page. We'd love to chat with you and find out more about your upcoming projects!

Hire Top Copywriters

Hire Top Copywriters

Frequently asked questions about technical copywriter


What is a technical copywriter?

A technical copywriter is a professional who helps create compelling and effective content for websites, email marketing, and other products and services. They help translate complex technical concepts into easy-to-understand language that is both engaging and persuasive.

A technical copywriter's job is to understand the customer's needs and then craft content that meets those needs. They also work with marketing teams to ensure that the content is presented in an engaging way that leads to conversions.

How much does it cost to buy technical copywriting?

There are many freelance technical copywriters offering their services online. Their fees range wildly depending on various factors such as their location, skills, experience and availability. For example, some freelance technical copywriters might charge $15 per hour and others $125 per hour, which makes it hard to estimate how many hours will be required for your project. 

At Copywriting Crew, we provide affordable, fixed-rate technical copywriting which is based on a per-word rate. You can check out our pricing page here or get in touch for an exact quote and turnaround time.

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How To Write A Press Release For An Event

How To Write A Press Release For An Event

How To Write A Press Release For An Event

A press release is a great way to let people know about your upcoming event. But writing an event press release can feel like a daunting task, especially if you've never done it before.

In this blog post, I'll show you how to write a press release for an event by sharing 6 best practice tips, examples, a fill-in-the-blank template, and an infographic to help you.

What is a press release?

A press release is a written communication sent out to the media about a new product, service, or event. It is used to announce the news to the public and promote it to potential customers.

A press release is also used to get the attention of journalists and media who may then write a story about it in their publications.

Keep it short and simple.

When writing a press release, it is important to keep it short and simple. This will make it easier for journalists to understand and write about. The ideal length of a press release is 1 A4 page of about 300 to 400-words. Be sure to include breaks between paragraphs to ensure that your press release is easy to read. 

Know your target audience.

Before you write an event press release, it is important to first identify the target audience. This can be done by looking at the event’s date, location, and topic. Once you have a good idea of who will be attending the event, you can begin to write your press release in a way that appeals to them.

For example, if the event is taking place at a convention centre and is focused on technology, the press release might focus on how the latest technology will be used. If the event is taking place at a school and is focused on science, the press release might talk about the importance of science and technology for students.

Know your target audience

Know your target audience

Include visuals

One way to make your press release stand out is by including photos. When preparing your release, consider using appropriate photos to illustrate your points. For example, you could include a photo of the speakers, the organisers, or even the event venue. 

What are the different types of press releases?

There are many different types of press releases. Here are 7 of the most common types.

  1. Product Launch Press Release

  2. Winning an Award Press Release

  3. Charity Initiatives Press Release

  4. New Partnerships and Acquisitions Press Release

  5. Internal Employee, Staff or Executive Press Release

  6. New Product Updates Press Release

  7. Event Announcement Press Release

6 key elements for how to write a press release for an event 

Follow the steps below the infographic and learn how to write a press release for an event.

How to Write A Press Release For An Event

How to Write A Press Release For An Event

1. Headline 

Write a catchy headline to capture your reader's attention. Your attention-grabbing headline should be short, clear and no more than 110 characters. The way to make your headline newsworthy and interesting is to include the most compelling or unique thing about your event in the actual headline. 

Don't use clickbait or exaggerated or misleading information in your headline. This will make journalists less likely to trust you and turn off potential attendees.

press release headline

press release headline

2. Date and Lead 

Your goal with the lead is to capture a journalist’s curiosity, but not give away all of the event details yet. 

Include the date and location of the event (for example, Melbourne, Australia, November 9th, 2022) and then a short paragraph that answers the five W questions, which are:

  • What is the press release about?

  • Who are the organisers and speakers?

  • When and where is the event happening?

  • Why is the event important?

Keep your lead short and interesting so that journalists will be curious to find out more.

press release date and lead

press release date and lead

3. Body

Your body content should provide the essential information for readers who may be interested in attending the event and journalists who might want to feature it in their article. 

When writing your body content, it's important to provide essential information about the event (such as an expanded version of the five W questions, who, what, why, when, where?).

You also want to make people excited about your event. Make sure you explain why your readers should attend and how they will benefit from participating. 

What are the most interesting things about your event? What makes it stand out from other events in your industry? Do you have any noteworthy speakers attending? Is it the first event of its kind? Does it only happen once per year?

press release body

press release body


Quotes help to make your press release more credible and interesting by offering a human perspective. Try to include a quote from the organiser or one of the main speakers if possible. Your quote could be about the importance of the event, why the organiser decided to put it on, or how attendees will benefit from attending.

press release quote

press release quote

5. Boilerplate 

If your press release has done a good job of capturing a journalist’s attention and interest, then they will probably want to learn more about you. Think of it as your business card. The boilerplate is where you provide information about you and your company.

press release contact and boiler plate info

press release contact and boiler plate info

5. Contact Information

Include your contact details so reporters will know how to reach you if they want to ask any questions about your event to gather more information for their story. Failing to include your contact info is a guaranteed way to ensure your press release receives no media attention!

Event press release template 


[Company Name]


[Date and Lead] 

Include the date and location and then a short paragraph (2 to 4 lines) that answers the five W questions, which are: "what, who, when, where, and why?".


Write 2 to 4 body paragraphs that provide essential information about your event. 


Include a quote from the organiser or one of the main speakers if possible.

[Add Visuals] 

Add a relevant attention-getting image or photo such as the speaker, organiser or the venue. 


Write an ‘About’ paragraph for your organisation or company.

[Contact Info]

[Full Name]

[Email Address]

[Phone Number]

[Website URL]

2 press release event examples

Check out these examples to inspire you to create your own event press release!

1. Dan Chan - The Billionaire's Magician

how to write a press release for an event example 1

how to write a press release for an event example 1

Dan Chan has been featured in popular media outlets such as BuzzFeed, CNBC, and Business Insider, because of this unique and unusual offer.

Dan decided to make a captivating offer to event organisers around the world. His well-written press release claims that Dan will "perform anywhere in the world for $1", which is definitely a newsworthy announcement. And it seems to have worked, securing him speaking gigs at conferences around the world and for leading companies. 

2. LearnEase - Speak To Inspire 5-Day Workshop

how to write a press release for an event example 2

how to write a press release for an event example 2

This press release is promoting an upcoming 5-day online workshop called ‘Speak To Inspire’ from LearnEase LLC featuring professional speaker Diahana Barnes. 

The release does a great job of communicating the key benefits of attending the workshop and paints a picture of the results attendees can expect as a result of her training. 

Diahana asks clients to, “imagine a room (virtual or in-person) filled with your raving fans, your exact dream clients, who are hanging on your every word, feverishly taking notes, and then coming up to you afterwards...asking YOU, ‘how can we work together?’"

The release also overcomes a common objection of speakers needing to “sell” from the stage by saying “Attendees will learn an inspiring way to enroll clients and share expertise from their zone of genius without the offputting sales-y tactics.”

Frequently Asked Questions

How to write a press release that's SEO-friendly?

There is no one-size-fits-all answer to this question, as the best way to write a press release that's SEO-friendly will vary depending on the content of the release and the specific needs of your target audience. Some tips on how to write a press release that's search engine friendly include using keyword-rich titles, including keywords in the body of the release, and making sure all text is properly formatted.

When should a press release be released for an event?

Press releases announcing upcoming events should be released at least 1 to 2 months before the event begins. This will give busy journalists enough time to write and place an article in their publications. However, there are no hard and fast rules. If the event is happening soon, release a press release then. 

What are examples of press releases?

A press release is a public relations document sent out to announce the launch of a new product, the release of a new edition of a book, the opening of a new store, or the inauguration of a new president, among other things. It can also be used to announce newsworthy events, such as natural disasters or terrorist attacks.

Press releases are often used to generate publicity for a company or individual. They can be distributed through newspapers, magazines, e-mail lists, or social media. They should be written in an easy-to-read style and contain key facts about the event.


Want us to write a press release for your event?

Need help promoting your upcoming event? Want to get the attention of the media and journalists who might cover your event in their publications?

The first step is to figure out what makes your event unique and newsworthy. The second step is to craft an attention-getting press release to help market your event and attract new attendees. 

At Copywriting Crew, our team of top-level copywriters can help you write a press release that is compelling and newsworthy, giving you the best shot at promoting your event.

You can check out our affordable press release writing service and place your order today. You can also check out press release examples inside our portfolio too.

Hire Top Copywriters

Hire Top Copywriters

How To Write Service Page Content: 15 Tips, Examples And An Infographic

Title: How To Write Service Page Content: 15 Tips, Examples And An Infographic

 How To Write Service Page Content: 15 Tips, Examples And An Infographic

Most businesses’ service pages are boring. It's no wonder why so many service-based businesses have little or no leads or clients. Does that sound familiar? Don't worry, I'm here to help! In this blog article, I will show you how to write service page content that converts your visitors into clients.

What is a service page? 

A service page usually lists all of the different services a business offers on a single page. On a website homepage, you will typically see a section that mentions 'Our Services' along with the name and a short description for each of the services.

The website might have a list of services in the navigation bar. When you click on the services button, a list of different services appears in a drop-down menu.

Create one webpage per service 

Not all of your customers are interested in all of your services. 

For example, an employee who is interested in a simple tax return service is not the same as a business owner who needs help setting up a company. That's why an accounting firm that offers both services should create separate pages to cater to different clients. 

Having separate pages is also beneficial for SEO purposes. Your service page will have a much better chance of ranking for a specific keyword because the content, headings, and meta description can be optimised to rank for one primary keyword. 

If you decide to advertise one service, you'll get a much higher conversion rate by sending potential customers to an individual service page than to your website homepage. 

Create one webpage per service

Create one webpage per service

Understand your customers 

Can you remember the last 5 clients who signed up for your service? Or maybe the last few emails or phone calls you received about your service? 

What questions did they ask? What objections or concerns did they have?  

Your service page is your online salesperson. In order to convert your visitors into clients, it needs to answer common questions and concerns people have. 

One way to do this is to conduct customer interviews. This will allow you to get a sense of what people want and how you can provide it. Additionally, surveys can help you gather data on customer preferences. Once you have this information, you can start to craft content that is relevant to your clients.

When you understand what problems and challenges your clients are facing, you will be able to create content that positions your service as the solution to their problems. Simply follow the tips in this blog post on how to write service page content.

Conduct keyword research

What keywords are your prospective clients typing into Google? What keyword do you want your service page to rank? For example, if you are a Sydney-based accounting firm that does bookkeeping, then 'Sydney bookkeeping service' might be a keyword you strategically include in your service page. 

Not sure what your keywords your clients are searching for? You can use research tools like to find out what keywords your ideal clients are typing into search engines.

Where should you insert the keywords? Here are the places we recommend insert them into your service page. 

  • Meta title

  • Meta description

  • Heading

  • In the first 100 words

Conduct keyword research

Conduct keyword research

Meta title and description

The meta description is an HTML tag that gets somebody searching on Google or other search engines to click on your link. 

It’s the short summary paragraph underneath the individual service page’s meta title and URL on Google search where the page appears. Your meta title and meta description must include at least one of your keywords. 

Here are our best practices for writing a meta title and meta description:

  • Your meta title should be around 7 to 10 words long (under 60 characters).

  • Your meta description should be between 20 and 30 words long.

  • It should summarise what your service is about while inviting readers to click and learn more. 

  • Both should contain the primary keyword.

Here is an example of meta title and description for the keyword ‘professional copywriting services’.

meta description example

meta description example

9 Elements Of A High Converting Service Page 

Follow the steps below the infographic and learn how to write service page content.

The Anatomy Of A Professional Service Page

The Anatomy Of A Professional Service Page

1. Headline

Your headline is one of the most important factors when writing service page content. It must be attention-grabbing and concise, while also accurately reflecting the content of your page.

There are two headline writing formulas we recommend for your service page.

  1. Question Headline
  2. Benefit or Result with Service Name

Here’s how you can use these headline formulas on your webpage. 

Question headline

What makes a question style headline effective?

Question headlines are effective because they prompt the reader to ask a question. This encourages the reader to keep reading, as they may find the answer to their question. Question headlines also grab the reader's attention, which can help drive conversions.

Here is an example from a Sydney-based removalist company.

headline example 1

headline example 1

Benefit or result with service name

This headline formula is simple but super effective.

(Adjective, e.g., Get, Attract, Create) (Benefit or Result, e.g., Get Paid Faster and Claim Lost Income) With (Service Name, e.g., Medical Billing Services).

You mention the benefit, result or ideal outcome people can expect along with the name of your service. See the example below.

headline example 2

headline example 2

2. Sub-headline

The purpose of the sub-headline is to further explain the headline and to motivate the visitors to continue reading. But most importantly, the sub-headline should include the value proposition by answering these questions:

  1. Why should I choose you over the competition?

  2. What problem(s) does your service solve?

A formula you can follow to write the sub-headline is to start with the problems you solve and then explain how your service is the solution to those problems.

Here is an example of a sub-headline from a Physio service page to show you what I mean.

problems and solutions 2

problems and solutions 2

3. Call to action

A CTA (aka call-to-action) button is an image that prompts visitors to take action. 

Here are our best practices for writing a click-worthy CTA button:

  • Effective CTA button copy informs visitors what will happen or what they get if they click on the CTA button. Think action words.

  • Words like ‘submit’ or ‘register’ are too vague and are unlikely to inspire action.

  • The CTA button copy shouldn’t be more than 4 words long.


  • Call Us

  • Request a Quote

  • Book A Meeting

  • Get In Touch

4. What problems does your service solve?

One of the most powerful copywriting techniques is showing your audience that you understand their problems on a deep level. When you bring up their problems, you create an immediate rapport with your readers. You also pique their curiosity — “how does he/she know this about me?”

The simple way of doing this is by asking a series of problem-related questions (or statements) that you know the target market will answer “yes” to. By reminding them of their problems, you put them in an “I have problems and I need a solution” state of mind, which is perfect for the next step: introducing the solution.

Here is an example of the problem/solution section of the service page in action.

problems and solutions

problems and solutions

5. Why choose us?

Your potential clients are all asking themselves the same question: "why should I work with you and not the competition?"

This section of your service page should highlight your business’s competitive advantages over the competition.

why choose us example

why choose us example

6. Features and benefits

When writing service page content, it is important to highlight the features and benefits of your product or service. This will help potential customers decide if it is the right fit for them and help you stand out from your competition.

One helpful way of turning the features of your service into benefits is by writing down all of the features in one column and then the benefits in another column. The trick to turning them into benefits is asking yourself "which means" or "so you can". Here is an example of this technique in action to show you what I mean.



7. Testimonials

Why do you need to include testimonials on your service page?

Testimonials are a great way to show off your service and convince potential customers to give it a try. They can also help you build a positive reputation and attract new customers. Plus, they can provide valuable information about your service to potential customers.

The BEST testimonials typically include:

  • A specific result or benefits that the person achieved or received

  • The person’s full name, photo (if provided) and specifics about who they are (occupation, location, job title, website address, etc.)

  • Get to the point (not long-winded or vague stories)

Here is an example from our own copywriting services page.

testimonial example

testimonial example

8. How it works

Your service page should answer the question "How does it work?" because potential customers want to understand the process that you follow to deliver your service. 

You can summarise your process in a few simplified steps that will be easy for your potential clients to understand. Here is how we answer the question on our homepage.

how it works process

how it works process

9. Final call to action

Did you know that the second most viewed part of any web page is the very bottom? The reason is that visitors will scroll down a web page until they reach the bottom and can’t scroll any further.

Therefore, the bottom of your service page is a great place to repeat the CTA (Call To Action) and to remind potential clients of the main benefits of your service.

Here is an example from a storage company whose call to action is to request a free quote.

final call to action

final call to action

Include authentic images and graphics

Try to avoid using stock images that everyone has seen before. Authentic photos of your business, team members or satisfied clients will make a better impression than soulless stock images or photos. 

Layout and formatting

Use a standard, easy-to-read font size, colour and layout. Use bullet points to break up long paragraphs, and avoid using too many images on your service page. Keep it clean and simple, so that your customers can easily digest the information you are providing


Need Help Writing Your Service Page Content?

Hope you enjoyed reading our blog article on how to write service page content.

If you're like most business owners, you don't have time to write website content. But don't worry, we can help!

At Copywriting Crew, our professional Native English copywriters can research, write and deliver high-quality content within 3 to 5 business days. 

We've already helped hundreds of service-based businesses create unique and high-quality copy for their websites, marketing campaigns and businesses in over 153 different industries. Go ahead and check out our copywriting services page and place your order for any of our writing services today. We provide blog writing, website content, email campaigns, Facebook ad creatives and more.
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Hire Top Copywriters

Frequently Asked Questions

How do you write an effective service page?

There are a few things to keep in mind when writing service page content. First, make sure that the information is easy to find for visitors. Make sure the text is concise and organised so that visitors can easily find what they are looking for.

Additionally, make sure that your service page content is interesting and engaging. Try to capture the visitor’s attention with interesting visuals or interesting stories. Finally, be sure to include contact information so that visitors can get in touch with you if they have any questions or concerns.

How do I create a service page?

Creating a service page is an important part of marketing your services online. A well-written service page will provide your customers with the information they need to make a decision about hiring you to deliver professional services.

Related Links

6-Point Template For About Us Page With Examples

13 Website Homepage Content Ideas And Examples [Infographic]

How to Write a Good Business Testimonial

6-Point Template For About Us Page With Examples

6-Point About Us Page Template And Examples

6-Point About Us Page Template And Examples

Most “about us” pages are boring! 

Here’s why: Business owners are too scared to be vulnerable online.

So they write boring about pages that sound like everyone else in their industry.

You don’t have to be boring. You can create an engaging about page that stands out and creates trust and rapport with your target audience.

By following the template for about us page , examples and content ideas shared in this blog post, you’ll be able to create a winning about page that you can be proud of. 

What is an About Page?

An about page is an important part of any website because it establishes who you are, what you do, and whom you help. 

When website visitors read an about page, they're not just looking for facts—they're trying to discover whether this is a business they want to do business with.

It’s important to keep in mind that while the page talks about the company, it's really about the target customer. Your pieces of content should be focused on the ideal customer and the benefits they can expect from working with you.

One simple way of ensuring the content focuses on the ideal customer is to check that there are just as many uses of the word “you” in the copy as there are “we”, “I”, “us” or “our”.

Why do you need an About Page?

In a recent study conducted by KoMarketing, 52% of respondents said the first thing they want to see when they land on a website is a company’s about page.

Your about page is your opportunity to:

  • Build customer trust and rapport with potential clients
  • Showcase your expertise and experience
  • Tell your team story (or your company story)

What content should you include on your About Page? 

At Copywriting Crew, our team of experienced Native English copywriters have written website content for hundreds of companies across 153 different industries.

In that time, we’ve discovered there are 6 best practices you should follow when creating an about page that converts visitors into loyal customers. We have created a helpful infographic to illustrate each of these important elements. 

When it comes to writing your about page content, think of each element as a different ‘section’ with its own purpose, unique content and images.

Template For About Us Page + Examples Below 

6-Point Template for About Us Page

6-Point Template for About Us Page

1. Headline

The headline is the most important element because it’s the first thing people read when they arrive on your about page. It’s your opportunity to make a great first impression and capture their attention and interest.

Don’t write another boring “About XYZ company” headline unless you want to appear like everyone else in your industry. If you want to stand out from the crowd, then writing a unique and engaging headline is the first step.

Here are a few examples to inspire you to write a compelling headline.

Whoa Nelly Caters example

Whoa Nelly Caters example

Launch Accounting example

Launch Accounting example

2. Founder Story

The Founder Story is the story about how and why you started your business.

A great founder story shares your business journey, reveals who you are, and makes people want to do business with you.

Your founder story doesn’t need to be some big or a compelling brand story about how you changed the world or made a billion dollars.

Every founder story can be interesting if you follow a proven formula and include the right ingredients.

Answering these questions can help you write your founder story.


  1. What was the problem you noticed in your industry?

  2. What’s your mission?

  3. What was the spark that gave you the inspiration to start your business?

  4. What are you doing now to fix the problem?


Need a little inspiration? Check out these two compelling founder stories…

Dollar Shave Club founder story

Having just been laid off, Michael Dubin packed his bags and moved from New York to Los Angeles with no job and no plan. He was contacted by an old family friend, Mark Levine, who asked, “Hey Michael, I have a warehouse filled with 250,000 razors from South Korea—any ideas on how to sell them?”

A lightbulb went off in Michael’s head. He had always been frustrated by the cost of razor blades. Furthermore, the buying process was annoying, inconvenient and time-consuming. Because of this frustration, he thought, 

“What if I created a subscription service that sent blades to customers automatically every month, at a reasonable price?” Thus, the Dollar Shave Club was born.

But how were they going to compete with the likes of Gillette and Schick? Michael knew they had to tap into the emotions of potential club members. Michael decided to create a funny launch video. 

Of course, the video went viral and the value proposition was so strong that they sold out of those first 250,000 razors within one day. 

Our mission at Dollar Shave Club is to help guys take care of their minds and bodies so they can be their best selves.

Warby Parker founder story

Warby Parker founder story

Warby Parker founder story

3. Why Choose Us?

The ‘Why choose us’ is a section of your about page where you answer that question by coming up with unique reasons why you’re better than the competition.

It’s an important question to answer because your potential customers may be comparing you and several other competitors at the same time. 

What are 3 to 6 unique reasons why your business/products or services are better than your competitors? 

Here are some examples to help you come up with your own reasons… example example example example

4. Meet Our Team

The ‘Meet the team’ section of the about page is where you introduce your team members to the world.

People want to do business with other people. Adding information about your team (and gallery of photos) helps establish trust and rapport by humanising your business.

Here are a few tips to help you write this section.

  • Write a headline for this section ‘Meet The Team’

  • Write a short bio description for each team member 

  • Make it fun and personal

  • Add smiling photos

Blueadz example

Blueadz example

5. Social Proof

The ‘social proof’ section of your about page is where you share evidence that your business is trustworthy and credible to other people.

Common types of social proof include: 

  • Customer review or testimonials 

  • Certifications or Qualifications

  • Recognisable clients 

  • Media mentions

  • Number of users

Social Proof example

Social Proof example

One of the best forms of social proof is customer testimonials. The best kind of testimonials typically include the following elements.

  • Specific result or benefits the customer experienced

  • The person’s full name, photo and occupation or location

  • Get to the point (not long-winded or rambling)

Here are some examples of about page testimonials: testimonial example testimonial example testimonial example testimonial example

6. Call To Action

The ‘Call to Action’ (CTA) section is located towards the bottom of your about page. It’s where you invite visitors to take whatever action you’d like them to take.

While your about page isn’t really a goal-oriented sales page, it is a highly visited page and should be utilised to send your visitors to other pages on your website. Here are a couple of call to action ideas to inspire you.

  • Get in touch with your team

  • Check out your products or services

  • Request a call back

  • Start a free trial

Here are our best practices for writing the Final CTA section

  • Write attention-getting heading (e.g., Ready To…?).

  • Write CTA button copy about page example about page example about page example about page example

Full Template For About Us Page 

Looking for a template for about us page? You’re in luck! We have turned the above infographic and best practices into a fill-in-the-blank starter template you can use to create your own content. 

We Help [who you help] [achieve ideal outcome] with [how you help them] 

We provide [description of services] for [typical clients]. [Business name] is proud to serve clients in [location] and to be regarded as one of [location’s] leading [business type].

The Story Of [Business Name]

One thing that always bothered me about the [industry] was the [problems]. 

[explain how the problems have impacted you and other people].

So in [year], I decided to do something about it. I started a company called [business name] with the goal of [your mission statement].

Unlike our competitors who [do these bad things] we [explain how you’re doing things differently than your competitors].

Fast forward to today and we have [share some of your accomplishments, i.e., number of customers served, review ratings, etc].

Meet Our Team Of  [Top / Leading / Expert] [your profession]

Work with a team of [top / leading / expert] [your profession] with over [number] years of experience. 

Why Choose [Company Name]?

x great reasons why [company name] is the best choice for your needs

Reason 1 heading

Reason 1 description

Reason 2 heading

Reason 2 description

Reason 3 heading

Reason 3 description

Reason 4 heading

Reason 4 description

What Happy Customers Are Saying

Don’t just take our word for it. Here’s what some of our customers are saying about working with [business name].

[Testimonial text]

[full name]

[personal information such as occupation, location, etc]

[Testimonial text]

[full name]

[personal information such as occupation, location, etc]

Ready To [achieve ideal outcome]?

Find out how [product / service name] can help you [achieve benefits]

[Call to action button]

5 Awesome About Us Page Examples To Inspire You

Studio1 Design

Studio1 Design Example

Studio1 Design Example

Studio1 Design is a design agency founded by Greg Merrilees in Melbourne, Australia. We have worked with Greg and his team and they do amazing work! 


Their about page uses a unique time-line approach to share Greg’s founder story and journey until present day. From humble beginnings to working with leading brands, starting his own podcast, and speaking on stages, it’s a distinct story! The best part is that the story isn’t just about him—it’s about his devotion to his clients and dedication to producing high-quality designs that convert.

Neil Patel
Neil Patel Example

Neil Patel Example

Neil Patel is one of the most recognized Internet Marketers in the world today. His bio lists incredible accomplishments like “I was recognized as a top 100 entrepreneur under the age of 30 by President Obama.” Even though he is already famous in the online marketing world, his about page still works hard to establish his authority and credibility in the industry.

The about page headline ‘Who Is Neil Patel?’ is followed by an explainer video that answers that question and also shares his rags-to-riches founder story. He lists his many accomplishments, quality products and services, and links to his many social accounts where you can follow him and consume his content. Neil’s About Page also acts as a gatekeeper for people and companies wanting to reach him for sponsorships, partnerships and speaking engagements by listing his strict criteria.  


MindValley Example

MindValley Example

The MindValley about page headline makes a bold claim—‘Mindvalley Provides The Education That Regular Schools Forgot’—and continues with the product promise of ‘We teach the world the art of truly living extraordinary, fulfilling, happy lives’. 

This is a visual page that includes a cinematic explainer video and many high-quality images of their team, customers and clients enjoying their live events, online programs and mastermind groups. The copywriting is equally compelling and includes many of the essential elements we recommend in this blog post (why choose us, meet the team, founder story, etc.). 



Barkbox Example

Barkbox Example

BarkBox is the ultimate monthly dog treat delivery service. They offer a variety of treats, toys, and goodies for your pup! BarkBox sends you a new box every month with the best treats and toys for your furry friend.

Their about page starts off with their mission statement: “At BARK, we want to make dogs as happy as they make us. Because dogs and humans are better together.” Then it lists the many different subscription memberships (Bark Super Chewer, Bark Bright, Bark Eats), which are catered to different types of dogs and their owners. They also list the many initiatives they are involved in to make the lives of dogs better which include photos and images of those initiatives.  

Content Maximiser

Content Maximiser Example

Content Maximiser Example

Content Maximiser is a digital marketing agency that provides a one-stop solution for businesses wanting to grow online. The founder, Liza Choa, is a personal friend and I’m impressed by the jaw-dropping results she gets for her clients. 

What impresses me about her about page is that it answers most of the questions that a potential client would be thinking when evaluating her business, such as: What makes Content Maximiser different? What are our credentials? How do we do it? She answers these questions by providing impressive client results and case studies, which provide enough compelling reasons to choose Content Maximiser instead of the competition. The about page also includes credible testimonials and an engaging explainer video to keep visitors on the page longer. 

Need help writing content for your website?

If you’re launching a new website (or updating an existing one) and don’t have time to write content for your about page and all the other copy-driven pages, don’t worry—we can help! Our team of professional Native English copywriters and editors can research, write and deliver high-quality website content in a matter of days. 

You can check out our website portfolio examples here. And you can place your order for custom website content by visiting our services page.

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Frequently Asked Questions Regarding About Pages

How can I write an about us page?

Writing an about us page is a great way to show off your company. It should explain why you do what you do, what makes your company culture unique, and how you can help people. Your company story is a powerful selling point for an ideal customer.

Your content should be written in a conversational tone to sound more personal, but still professional. The about us page should concisely communicate what differentiates your business model from others.


What is the content for an about us page?

Here are 6 essential elements we recommend every business owner include when creating their about us page. Read this blog post to learn more about each element.


  • Headline
  • Founder story
  • Why choose us?
  • Meet our team
  • Social proof

  • Call to Action

Further reading

How to write homepage copy

10 Great Website Copywriting Examples You’ll Want To Copy In 2022