‘’Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.’’ - Leo Burnett.

Sounds pretty easy, doesn’t it?

Well, if you’ve been trying to consistently write memorable, appealing, and fun content for your brand, you probably know it’s not.

That’s right: well-written content is hard to produce.  

And we’re guessing that’s the reason why you’re reading this. 

Are you even wondering whether you should hire a copywriter to remove the hassle?

The answer is simple; professional copywriting services can help you create an emotional bond with your audience, build trust and ultimately drive your engagement and sales. 

So, whether you’ve been let down by professional copywriters before or have never worked with one, this blog post will explain what copywriters do and what you should expect from them.

What Do Copywriters Do?

Before deep-diving into what you should expect from modern professional copywriters, let’s first take a look at a typical copywriter’s job description.

The best copywriters bring companies’ ideas to life. 

More specifically, they write the words that inspire your target audience or ideal customers to take action online or offline. That action could be making a purchase, joining a newsletter, or registering for your webinar. 

Some of the key things you should look for if you want to hire a copywriter include:

A Deep Understanding Of SEO

A professional writer knows how to leverage SEO techniques to boost your rankings on search engines. A copywriter with SEO knowledge will be able to include any relevant keywords into your copy in a natural and authentic way (without resorting to keyword stuffing).

Versatility

A skilled copywriter can seamlessly write for multiple marketing channels, including social media platforms, websites, emails, Facebook advertising and more.

High Digital Literacy

Your writer needs to leverage technology to improve their copy. In other words, they should harness the best tools, such as Grammarly or Frase, to produce engaging and high-converting content. 

High-quality and Optimized Copy

A professional copywriter will consistently craft high-quality and optimized content. They’ll also use A/B testing software to ensure the copy’s effectiveness.

Adaptability and Customized Content

The best copywriters can effortlessly tailor and adapt their copy to your target market or buyer personas. Quality content written from your target audience’s perspective will help you better connect with your ideal customer.

What Should You Expect From A Copywriter?

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In-Depth Research to Increase Your Content Authority

If you’re looking to hire a copywriter, you’ll need to make sure they’re adept at researching highly relevant facts and statistics. They’ll also need to source, scan and synthesize information from different sources such as books, articles, or white papers. 

Their unique research skills should help you create and publish exclusive, value-added content that your target audience won’t find anywhere else. This will, in turn, help establish your authority in your field, increasing your credibility. It will also allow you to stay one step ahead of your competition.

That’s right. A talented copywriter can help you become the go-to for relevant topics. Once you’ve established your content authority, consumers will see you as an expert and a leader in your industry. They’ll then keep coming back to you to benefit from your trustworthy content. 

As a bonus, they’ll also share it with others!

Industry Expertise To Help You Achieve Your Marketing Goals

High-quality writers have mastered their craft through years of experience in their industry. 

From implementing effective SEO techniques and helping you find your brand voice to crafting captivating stories that will immediately draw your readers in, they have what it takes to turn your brand into a staple.

Their expertise lies in driving organic traffic, improving your engagement, and convincing people to visit your website and buy your products or services. 

But that’s not all!

The best copywriters can also develop a well-rounded content marketing strategy to help you consistently achieve your marketing and sales goals.

SEO Mindset to Boost Your Search Engine Rankings

70% of marketers think that SEO is more effective than pay-per-click (PPC). That’s because leads coming from search engines have an average close rate of 14.7% instead of the 1.7% rate for outbound leads.

Besides, 85% of consumers do online research before purchasing online. This means that your search engine rankings matter a lot if you want to increase your sales.

When you hire a copywriter, they’ll leverage their in-depth knowledge and use the best SEO tools to achieve fantastic outcomes.

Copywriters Know How People Consume Content 

An experienced copywriter can be a valuable asset to your company as they know how people consume content.

When a potential client lands on a website or blog, there are a few key things to be aware of:

• They typically read content in an ‘’F’’ shaped pattern.
• They spend 69% of their time reading the left half of a page.
• On average, web users read 20% of a web page.
• Web users spend, on average, less than​ 15 seconds on a website.

These are some examples of strategic user behavior stats you should know if you want to develop an effective content marketing strategy. And as you can see, keeping readers engaged can be challenging. 

That’s where creative and highly skilled writers come into play!

Leveraging their unique skillset, they’ll be able to keep your audience on your page for longer and move them to action.

Custom Content Creation

The great thing about working with a high-quality copywriter is that over time they’ll get to know your brand messaging, your goals, and your buyer personas to perfection. 

They’ll also become a part of your team, soak in your brand personality and embody your vision. This will allow them to deliver the exact content your brand needs. They’ll be able to craft carefully curated and highly-tailored copy to cater to your specific audience’s needs.

Besides, working with a copywriter long-term will help you keep a consistent tone of voice and develop in-depth, personalized, and adaptable content.

Want To Elevate Your Copy And Increase Sales?

Sure, you could spend hours and thousands of dollars on courses to teach you how to improve your copywriting skills. But as a busy business owner, chances are you don’t have the time or resources to tackle yet another time-consuming task requiring advanced knowledge. 

Crafting compelling content that will resonate with your audience, establish your authority in your field and instantly drive up your sales requires particular expertise and a specific skillset. So, why not outsource it to the professionals?

At Copywriting Crew, we’re committed to helping clients grow their businesses while saving them time and money. 

We exclusively work with native speakers and screen our copywriters meticulously, only hiring the 5% highest-skilled candidates. That way, we can ensure we deliver high-converting copy for you and help you achieve your sales and marketing goals. 

Whether you’re looking for Copywriting services to enhance your Facebook ad results or blog writing services to provide added value to your audience and improve your SEO rankings, our team of passionate copywriters can help.

Wondering where to go from here?

Frequently Asked Questions About Hiring A Copywriter

Question: Is hiring a copywriter worth it?

Answer: Hiring the right copywriter will not only save you time and hassle, but also help you boost your engagement and increase your bottom line. The return on investment can be significant as long as you find the right talent to communicate your brand messaging.

Question: What level of experience should I look for?

Answer: Ideally, you should hire a professional copywriter with a few years of significant writing experience. This will help you be more confident in their abilities. However, keep in mind that a high level of experience might be reflected in their rate.  

Question: What type of copywriter do I need?

Answer: You should always ask to see their copywriter portfolio and carefully review their experience. If you want to establish yourself as an expert in your niche, you’ll need a professional copywriter with a deep understanding and knowledge of your industry. What’s more, some copywriters can specialize in specific types of copywriting such as sales copy, websites, blogs, or email copywriting. So, make sure to select a versatile copywriter who will be able to cater to all of your copywriting needs.

Question: How much does it cost to hire a copywriter?

Answer: Copywriting is not a one-size-fits-all kind of service. At Copywriting Crew, we understand that business owners are often limited when it comes to their marketing budget. That’s why we offer affordable copywriting services starting at USD 49 for our Facebook ad copy service.

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Further Reading 

We’re here to assist you as much as we can. That’s why we have created an entire blog dedicated to answering your copywriting-related questions and providing writing tips and tricks. Don’t hesitate to browse our latest resources, including: 

What does a copywriter do? 

Why invest in professional copywriting services?

Are you a digital agency owner or marketing consultant? Do you have any idea on how to create a stand out value proposition for your digital agency? 

According to the Freelancers Union, there are 53 million freelancers operating in the world today. In Australia alone, there are 4.1 million freelancers and digital agencies with more popping up every single day. 

With the barrier to entry so low, anyone can slap up a website and start their own agency, regardless of their skills or expertise. This level of competition makes it a real challenge for established agencies and consultants to attract and retain profitable long-term clients. 

• How do you stand out from the millions of freelancers and agencies all competing for the same clients online?
• Do you answer the question every potential client is thinking: ‘Why should I do business with you and not your competition?’
• How do you cut through the noise and get their attention, when attention spans are the shortest they’ve ever been?

The best way to stand out from the overwhelming competition is by creating a powerful value proposition for your agency. And that’s what I’m going to help you create today. 

In this informative article, you’ll learn:

• What is a value proposition?
• 7 value proposition examples from digital agencies
• 7 great ideas of value that you can provide
• How to write and present your value proposition  

If you follow the steps detailed in this article and take action, then you’ll be able to create your own stand-out value proposition within one to two hours.

You’ll be able to use your value proposition on your website, in your email signature, on business cards, in marketing campaigns, and even at networking parties!

It doesn’t matter if you’re a one-person agency or a large 100-person firm, the tips shared in this article will help you regardless of the size of your agency. 

What is a Value Proposition?

Neil Patel, a leading online marketer and entrepreneur, said, ‘A value proposition is a promise of value to be delivered. It’s the main reason a prospect should buy from you (and not your competitors).’

A value proposition is a sentence that tells your visitors why they should buy from you and not your competitors. Typically, a value proposition includes the following important elements:

• How your product or service solves problems
• What specific benefits the client or customer can expect
• Why people should buy from you instead of from the competition

A value proposition shouldn’t be confused with a slogan or tagline, such as Apple’s ‘Think Different’ or Disneyland’s ‘The Happiest Place on Earth’. 

7 Value Proposition Examples From Digital Agencies

Digital Agency: Automation Agency

Value Prop: Unlimited Tasks For A Fixed Monthly Fee

Automation Agency is an online marketing agency founded by my good friend Carl Taylor. After working in the marketing industry for years, Carl noticed that most online agencies were expensive and typically experts in only one of the three areas—marketing technology, web development, or graphic design - but never all three.

Seeing a gap in the marketplace, Carl started his business, Automation Agency, and created this stand-out value proposition:

‘Get Unlimited Technical and Design Tasks Done For You By Experienced Programmers and Designers - From $249/month’

I love this value proposition! And from what I’ve observed, it’s definitely working, as Automation Agency continues to grow year after year.

Copywriting Crew (hey, that’s us! Shameless plug coming) is an Australian agency that provides copywriting and content writing services to digital agencies, coaches, consultants, and small business owners. 

After working with hundreds of clients over the last 15 years, I began to see a pattern of what people are looking for when choosing a copywriting agency.

Typically speaking, our clients want the same things: fast, affordable, and professional copy and content written by Native English writers with industry experience.

That’s a lot to say in one sentence, but we do cover many of those key points in the value proposition in the headline and sub-headline on our homepage.

‘Fast and Affordable Web Copywriting Services’

‘We provide professional, quality and affordable content written by experienced, Native English copywriters’

Lightning Sites is an Australian web design company that builds WordPress websites for small business owners and entrepreneurs. 

If you’ve ever worked with a web developer, you know it can sometimes take forever for the developer to finish your website. Kody Thompson, the founder of Lightning Sites, addresses this common problem with a compelling value proposition his website’s homepage, which reads,

‘Your Website Built In 10 Days Or It’s Free’

‘Mobile friendly, search engine optimised WordPress websites built to deliver you more leads and customers.’ 

The sub-headline (below the headline) goes on to include some of the key benefits of his services.

Digital Agency: Design Pickle

Value Prop: Unlimited Graphic Design

Founded by Russ Perry in 2015, Design Pickle was born from the idea that companies and individuals need access to reliable and professional graphic design on a regular basis. 

With an overwhelming number of designers offering their services online, Design Pickle needed to do something different to stand out and compete in this highly competitive marketplace.

Most people are tired of searching for a designer who is reliable and affordable and who can turn their ideas into the perfect design. Russ Perry and the team came up with a compelling value proposition that has helped them grow into a hugely successful agency.

‘Unlimited Graphic Design 14-Day Risk Free Trial’

Digital Agency: Email Allstars

Value Prop: Email Marketing Machine For E-commerce

Ryan, the co-founder of Email Allstars, started his career as a freelance copywriter back in 2015. After achieving success on his own, Ryan partnered with Karly to create Email Allstars, an agency that specialises in writing and designing email campaigns for e-commerce clients.

By specialising in one type of copywriting (email copy) for one industry (e-commerce), Email Allstars has positioned itself as an authority in its industry, which means it can charge more, earn more, and enjoy predictable revenue with its monthly packages.

‘Get A Money Making Email Marketing Machine
Built For Your eCommerce Store’

Use the coupon code 'COPYWRITINGCREW' upon checkout to get a $50 discount of your first email marketing package.

Digital Agency: Bench.co

Value Prop: Affordable Bookkeeping, First Month Is Free!

No business owner enjoys tax time or bookkeeping, but both are unavoidable tasks that we have to endure year after year. There are thousands of available bookkeepers willing to do the work, but they can be costly, and their skill levels vary. There’s also an endless amount of bookkeeping software that often seems difficult and complicated to use.

That’s where Bench.co comes in. It offers affordable, hassle-free bookkeeping services prepared by real humans and software for a set monthly fee. Its powerful value proposition is presented on its website homepage and reads,

‘You run your business. We’ll do your bookkeeping.’

‘Get a professional bookkeeper at a price you can afford, and powerful financial reporting with zero learning curve.’

Digital Agency: Dollar Shave Club

Value Prop: $1 Razors Delivered To Your Door

OK, I know, I know. Dollar Shave Club is not a digital agency. But the story of how the founders created a viral video that conveyed their value proposition and sold 12,000 orders within 48 hours is simply too good not to share.

Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the high cost of razor blades. They offered something their competitors couldn’t. High-quality razors delivered to your door for $3 a month ($1 plus $2 for S&H).

They launched their Dollar Shave Club membership service in 2012, with a YouTube video that went viral. Sold 12,000 orders within the first 48 hours.

In 2016, Dollar Shave Club was acquired by Unilever for a reported $1 billion. The unique value proposition on their website homepage reads,

‘A Great Shave For A Few Bucks A Month’
‘No commitment. No fees. No BS.’

What Value Can You Provide?

​Unsure about what value to include in your value proposition? Here are 7 ideas:

1. Price (e.g., ‘we’re more affordable than the rest’)
2. One-stop-shop (e.g., ‘we can handle all your needs’)
3. Unlimited tasks for a monthly price (e.g., Automation Agency)
4. Specialists (e.g., Email Allstars)
5. Fast turnaround time (e.g., Copywriting Crew)
6. Satisfaction Guarantee
7. Free trial (e.g., Design Pickle)

How To Write And Present Your Value Proposition

Remember, a value proposition is a short sentence or statement (think 5–15 words) that tells your visitors why they should buy from you and not your competitors. If you have room to mention the problems your agency solves and the benefits you provide to clients, then that’s even better.

What you write should be short, specific and provide unique reasons why people should choose your agency over the competition, and your website homepage is a great place to display your value proposition.

1. Start by writing a short, attention-getting headline. 
2. Then write a sub-headline that expands upon your headline and mentions the specific reasons why people should work with your agency. 

If you need inspiration or ideas on how to write your value proposition, simply refer to the examples and ideas provided earlier in this article.

I'm going to answer the question that I get all the time, and that is what does a copywriter do? 

One thing's for sure, copywriting is not the same as copyright. We're not legal professionals and we certainly don't sit around drawing the little 'c' symbol on legal documents or contracts all day long. While they might sound similar, copywrite and copyright, they're spelled differently and they're completely different professions. 

As a copywriter, what we do is we write the words that inspire people to take action online and offline. Now, that action could be anything from clicking on a button, subscribing to a newsletter, purchasing a product, inquiring about a service, or even picking up the phone and calling a company. Our job is to motivate and inspire a target audience to take action and do something.

What type of copy do copywriters write online? 

We write everything from:

• website copy;
• landing pages;
• video scripts;
• email campaigns;
• lead magnets;
• Facebook ads;
• white paper reports;

          and so much more. 

What type of copy do copywriters write offline?

Well, we write everything from:

• catalog copy;
• direct mail letters;
• print ads;
• brochures;
• white paper reports;
• advertorials;

         and so much more.

Who hires copywriters? 

Copywriters are hired by a variety of different individuals and companies. It might be a small business, a medium-sized business, or even a large corporation. Really, it's anyone that needs their professional writing produced for them for their marketing, their content, or even their advertising campaigns. Myself and my team have actually written copy for over 153 different industries. 

The reason why people hire copywriters is because usually, they don' have the luxury of time. Some don't know how to write a copy that's really going to entice and engage their target audience. Or they just like to outsource it to the professionals; and that's why myself, my team, and other copywriters that are out there are often in demand, because there's always be a demand for professional writing.

I hope that this blog post answers the question what does a copywriter do, once and for all.