Guide to Creating a Successful Pillar Content Strategy

Guide to Creating a Successful Pillar Content Strategy

Guide to Creating a Successful Pillar Content Strategy

According to Dragon Search Marketing, 61% of consumers make their buying decisions based on custom content.

It’s no secret, humanity is at the dawn of the content era. 

And in this new era, pillar content has become a buzzword.

So much so, that some of my clients weren’t taking it seriously at first, considering it a fad.

Yet, pillar content is anything but. Creating content pillars is becoming more important than ever because it is key to a successful SEO strategy. 

That’s right. 

In the content era, building a strong pillar content strategy is critical for any business wishing to rank higher in search engines.

That’s why I’ve decided to cover in detail what pillar content is, why it’s important and how to create a powerful pillar content strategy.

What Is Pillar Content?

Pillar content refers to content that provides an exhaustive answer to any question a reader may have. It’s usually organised around a key theme. And can be found on a “pillar” page.

A pillar page is designed to broadly cover a single topic. And contains all of the information a reader needs to know. 

But how can one page contain everything someone needs to know? 

Well, a pillar page typically links to other pages (or cluster blog posts) that hyperlink back to the pillar page. And these cluster blog posts each dive deep into subtopics that support the main pillar content.

The comprehensive nature of this content makes it high-value to your readers. Plus, it also allows creators to rank higher in search engines. That’s because the broad aspect of the content covered on a pillar page makes it highly linkable, which is terrific for SEO purposes. But more on this in the next section.

Pillar Page Example 

Here’s one of my favorite pillar content examples:

Let’s say you own a travel agency. One of your content pillars is ‘’travelling in Australia’’. Your pillar page should contain an overview of the topic and link to subtopics (or topic clusters). These should cover everything travellers need to know to plan their trip Down Under. 

For instance, some of the topic clusters to cover the broader topic could be: 

  • How to travel in Australia on a budget?

  • Top 20 things to pack for a trip to Australia

  • Best cities to explore in Australia

  • Best hotels in Australia

  • Top 10 things to do in Australia

Top Benefits of Pillar Content

Boost Your Site’s Rankings

Creating pillar pages and subtopics (or topic clusters) is great for SEO. 


Because creating exhaustive content around a key theme sets you up as the one-stop-shop for everything to know about a particular topic. It also allows you to answer all of the questions a user might have about a subject, prompting Google to rank your content for related search queries.

But that’s not all. 

The higher quality content you share around a specific topic, the longer readers will spend on your site. They’ll visit other pages and read more content, signalling Google that your website features high-quality content that answers users’ questions. 

And this in turn, encourages search engines to rank your website higher when a user types a search query relevant to your niche or area of expertise.

Power Your Content Strategy

Many of my clients mention how challenging the content ideation process can be. 

Well, if you’ve ever found yourself wondering where to start, here’s the great news: defining content pillars will make content creation much easier and more efficient. 

Once you've chosen a key theme for your pillar content, you then have subtopics that will fit in as regular blog post content as well.

For instance, using the example above of "travelling in Australia," you can come up with content ideas using simple association.

If you look at "hotels in Australia," you can brainstorm blog post ideas such as:

- Cheapest hotels in Australia

- Quirkiest Hotels in Australia

And more as well.

This takes very little brainpower, and even beginner writers can nail this tactic.

Even better, by branching out like this, you can fill up a content calendar in no time at all.

Establish Yourself As An Authority

Crafting content around core themes shows readers your expertise and helps build trust with your audience. 

What’s more, by consistently publishing compelling content around a specific theme or topic, you’ll rank higher on search engines. This will help potential customers, other brands, and content creators in your industry, find you online. 

And as they create content, they’re likely to mention your high-quality resources and link back to your website, asserting you as an authority in your field.

Establish Yourself As An Authority

Establish Yourself As An Authority

How To Create a Pillar Content Strategy?

Choose a Topic

The first step to creating a successful pillar content strategy is to define your topic. Finding a core topic is extremely important to establish your authority. 

How to Find a Theme for Your Content Strategy?

Not only do you need to be an expert on the topic, but it also needs to address your audience’s needs. So, you should study your market’s pain points as it’ll help you find the perfect theme. 

What’s more, to find your main content pillars, don’t go too granular as your pillar page should broadly cover the topic and link to supporting blog posts for more details. However, don’t choose a topic that’s too broad as your page will contain way too much information. This, in turn, will make it hard for readers to digest. 

To continue with our travel example, you wouldn’t want to choose travel as a topic. Instead, ‘’travel to Australia’’ will be much more effective.

Do Your Keyword Research

You’ve got your core theme. 


Now, time to do some good old keyword research. 

That’s right. 

Keywords aren’t dead in 2022. Quite the opposite. 

Yet, you need to use them wisely. Avoid keyword stuffing and focus on long-tail keywords relevant to your target’s pain points. Use tools such as SEMRush or Google Keyword Planner to find high search volume for your topic. Also, look for related keywords and trending keywords in your niche.

Select Subtopics

Your keyword search should make finding subtopics easy. When defining your subtopics always keep in mind that these topic clusters should support your main pillar page. In other words, they should help your website visitors find more information about the core pillar. 

In our above example, ‘’top 10 things to do in Australia’’ is a subtopic that helps travellers plan their trip down under. This fits in perfectly with the core theme of “travelling in Australia.” As long as you stay on theme like this, you’ll be golden.

And as a best practice, make sure to have at least 5 subtopics for each content pillar. This will ensure your content is fully comprehensive.

Use Social Listening

Social listening refers to the process of monitoring social media channels. Why? To uncover your target audience’s pain points. It also allows you to track trending topics and conversations in your niche. And even lets you monitor what people are saying about your brand and products. 

This is another fantastic way to find subtopics and fuel your content strategy.

Start Writing

Based on all your research, you should now be able to develop a content strategy with purpose. 

Ensure to always link your content back to your pillar page to help with user experience. Also, linking your content together is another best practice to boost your search engine rankings. 😉

Still Wondering Where to Start With Your Pillar Content Strategy?

Learning how to create a powerful pillar content strategy and produce quality evergreen content is no small feat. It takes time, dedication, and I would add a zest of passion. 

And as a fellow business owner, I know how hard it is to squeeze in time for these writing projects.

That’s why I created CopywritingCrew. We’re passionate about writing compelling content to help our clients connect with their target audience. And we also enjoy guiding our clients on what content pillars they should focus on. 

So, if you need help defining your pillar content and topic ideas, get in touch with us or order directly from our service page.
Hire Top Australian Blog Writers for 50% Off

Hire Top Australian Blog Writers for 50% Off

Frequently Asked Questions About Pillar Content

Question: What is pillar content?

Answer: pillar content refers to content organised around a core theme and is designed to provide an exhaustive answer to a reader’s question.

Question: How do you create a pillar content strategy?

Answer: Here’s the best way to create an effective pillar content strategy for your business:

  • Choose a topic
  • Do your keyword research
  • Define subtopics
  • Use social listening tools
  • Start writing

Question: Why is pillar content important?

Answer: pillar content is one of the cornerstones of a successful SEO strategy. 

It helps:

  • Provide value to your readers
  • Define your content planning strategy
  • Boost time on page
  • Establish you as an authority in your field
  • Improve your search engine rankings

Further Reading 

We hope this article sheds some light on what pillar content is and why it’s so critical for your business.

If you want to learn more tips and tricks about content writing strategies, browse our latest blog posts:

-  6 reasons why you should hire a copywriter

- 15 awesome blog writing tips that top bloggers use to create quality content

5 SEO Content Writing Tips You Should Know In 2022

5 SEO Content Writing Tips You Should Know In 2022

5 SEO Content Writing Tips You Should Know In 2022

Did you know that every day 2.7 million blog posts are published across the world?

That’s right. 2.7 million!

This means if you’re not careful, your freshly published content could quickly end up buried deep in search results.

Now more than ever, brands are fighting for consumers’ attention.

But things are getting tough for consumers as well. In this content saturation era, it’s becoming more and more challenging for them to find valuable information quickly.

So, how can you stand out in the age of content saturation?

In my experience, you need two things to draw traffic to your website and turn visitors into paying customers: 

  1. Quality content that’s highly relevant to your target audience 
  2. SEO writing skills

And to help you with both, I’ve shared below 5 SEO content writing tips you should know.

But first, let’s discuss one common mistake many SEO agencies still make to this day.

Debunking A Persistent SEO Myth

Ever heard of keyword stuffing? 

It's when you focus on cramming keywords into copy at the expense of readability.

As a professional copywriter, I’ve encountered many clients, including marketing or SEO agencies, who would ask me to resort to keyword stuffing. 

They’d provide me with a list of keywords, vaguely relevant to their niche. These clients would then ask me to use them repeatedly throughout the copy, whether it sounded natural or not. They’ll want these keywords in the article title, the meta description, the headings, the copy, and the page tags. 

After all, that’s what many people believe writing SEO-optimised content is all about!

Well, I’d argue that SEO-friendly content is also reader-friendly. Search engines screen for quality and relevancy rather than word count and keywords. Therefore, keyword stuffing should be avoided at all costs. 

Instead, a professional copywriting agency should understand your customers and their pain points and craft content to solve their problems. And they should do this by writing powerful, engaging, relevant, and easy-to-digest content. 

Sure, you should always use keywords in your copy, but they should come naturally as you write relevant pieces for your ideal customer. And they shouldn’t be your sole focus.

But if you find yourself struggling with writing high-quality SEO-optimised content, our team will be happy to assist. Go here to find out about our blog writing services.  

SEO Content Writing Tips #1: Choose Your Keywords Wisely

Just to reiterate: I am not saying you shouldn’t focus on keywords. In fact, it’s one of the top SEO content writing tips copywriters use when crafting copy for conversions.

The reality is that, in 2022, keywords are still important for SEO. Especially long-tail keywords.

However, contrary to popular belief, they’re not the most important factor regarding search engine rankings.

Back in the day, Google would favour pages that used specific keywords the most times and rank them first. But these days, the algorithm has gotten a lot smarter. Google now prioritises websites and blogs with relevant and high-quality content. 

Keywords are still important because they allow search engines to identify content that answers a query precisely. Yet, algorithms also take into consideration the quality of the content.

So, I’d recommend using relevant keywords where it makes sense. Incorporate them naturally into your copy to help answer a question. This way, your text will be optimised for humans and search engine queries.  

SEO Content Writing Tips #2: Study Your Competition

Spying on your competition allows you to study what keywords other brands use and how their content ranks based on these words. Some of the best tools to find your competitors’ keywords include SEMRush or Google Keyword Planner.

Once you’ve identified the main keywords your competitors use, make a list.

And when doing so, be careful not to spend too much time reading your competitors’ content. I know it might sound like odd advice, but spending too much time absorbing your competitors’ content will automatically make you sound like them. And nobody likes a copycat 😉 

So, instead, focus on listing the main keywords for your niche and work hard to create your own voice. This will help you produce better content than your competitors.  

SEO Content Writing Tips #2: Study Your Competition

SEO Content Writing Tips #2: Study Your Competition

SEO Content Writing Tips #3: Focus on Holistic SEO

Unless you’re a marketing expert, you might be wondering what holistic SEO means. 

SEO is not just about writing. So, even though writing high-quality content and optimising your copy with keywords is critical, it’s not the only thing to consider.  

SEO is also about optimising your web pages by leveraging different SEO strategies. 

Some of them include:

  • Designing a flawless website: your website’s UX (or user experience) is important as it determines whether users stick around and browse or exit your page immediately. And considering one of Google’s ranking factors is the bounce rate, you should make sure your website is user-friendly and your web design is on point.

  • Developing a link building strategy: the higher number of authoritative websites that link visitors to your website, the better. This tells search engines that you’re also an authority in your niche. A good practice is to guest post for reputable sites, blogs, or publications in your industry.

  • Optimising your website for mobile: 68% of all website traffic came from mobile in 2020. That’s why Google launched its mobile-first indexing tool a few years back. This tool favours mobile-friendly content which caters to consumers changing habits. So, if you want to rank high, make sure your website is mobile-friendly. 

By using these strategies,  Google can easily find your content and serve it in search results for relevant queries.

SEO Content Writing Tips #4: Consider Search Intent

When people type a query on Google, they have a goal in mind. They expect to find the answer to their question or problem. This is called search intent. 

And that’s exactly what your content should do: answer their question and help solve their problem.

There are four different types of search intents:

  • Informational intent: the person is looking for an answer to a specific question they have. Their search will often contain the words ‘’how to’’ or ‘’what is’’.

  • Navigational intent: the user is after a specific website. Instead of typing, they’ll type the name of the business or brand.

  • Commercial intent: the person is planning to complete a specific action soon. It could be signing up for a newsletter, registering for a webinar, or purchasing a product.

  • Transactional intent: the user is ready to take action.

This is one of the most important SEO content writing tips. The search intent will determine which keywords and type of content you should focus on, on your different web pages. 

For instance, if people are looking for information about how to curl their hair, you should provide them with a ‘’how to’’ style blog post. If, instead, you provide them with a product page selling curling irons, you might scare them away.

SEO Content Writing Tips #4: Consider Search Intent

SEO Content Writing Tips #4: Consider Search Intent

​SEO Content Writing Tips #5: Write With Your Audience In Mind

With all the SEO content writing tips and strategies available online, it’s easy to forget that you’re writing for people and not Google.

When your ideal customers type a query on Google, they’re looking for an answer. They want to find a website, a product, or a service that immediately solves their problem. 

Therefore, the content you provide needs to be digestible and easy to understand. And the answer should be easy to find. Remember that people won’t read everything you publish. They’ll skim and scan your content until they find the answer they’re looking for.

Sure, applying technical SEO practices and writing captivating content at the same time can be challenging. But that’s the only way you’ll stand out from the thousands of other posts published in your industry. 

To help guide you, here is an article I wrote about writing for the web.

Capitalise On Content

Google's algorithm has evolved since the platform launched and changes around 500 times a year This makes it hard for businesses to keep up. 

SEO copywriting is the art of adapting to search engines’ ever-changing rules and ranking factors, while still providing high-value content to readers.

In fact, quality content and search engine ranking go hand in hand.

Content quality and relevancy is one of the top factors Google’s search algorithm considers when ranking a webpage for a specific search query.

So, don’t only focus on keywords in your titles and copy. As discussed, a great SEO-optimised piece takes much more than that.

If you need more tips on how to optimise your website to rank on search engines, don’t hesitate to check this article. It’ll provide you with some additional SEO content writing tips.

Outsource Your SEO Content Writing Today

Reading SEO-friendly writing tips is an excellent start.

But what about writing your SEO content? We can help!  Our professional team of writers know how to make your content stand out from your competition, and rank higher on search engines. Some of the key things we can help you with include:

  • Providing your audience with high-value content that can’t be found anywhere else
  • Showing visitors that you’re an expert in your field
  • Helping your website rank on search engines and boosting organic traffic
  • Saving you time and money in the long run

At CopywritingCrew, we’ve worked on thousands of content pieces over the years and helped countless clients rank on Google. Our team of experienced SEO copywriters is adept at crafting SEO-optimised content for any industry in an attractive writing style. 

But we don’t just focus on keywords. Because we know that to help your copy rank on search engines, it needs to be high-quality, engaging and relevant to your audience. 

After all, no one wants to read an article stuffed with long-tail keywords repeatedly, which makes the copysound unnatural!

These 5 SEO content writing tips should provide you with some basics for SEO writing. However, don’t hesitate to get in touch with us if you need someone to craft high-quality SEO copy for you. Alternatively, you can order directly from our blog writing service page.

Additionally, you can also check out this great list of other affordable SEO services for a small business.

Hire Top Australian Blog Writers for 50% Off

Hire Top Australian Blog Writers for 50% Off

Frequently Asked Questions about SEO Content Writing Tips

Question: Why is SEO writing important?

Answer: Crafting SEO-optimised content is important because it helps you rank higher on search engines such as Google.

Question: What are the basics of SEO writing?

Answer: SEO writing is about optimising your copy to ensure search engines serve your content for relevant search queries. 

Here are some basics of SEO writing:

  • Choose your keywords wisely
  • Study your competition
  • Focus on holistic SEO
  • Consider search intent
  • Write with your audience in mind

Question: What's a reasonable content writing rate?

Answer: Unfortunately, there’s no black or white answer to this question. The rate will depend on the expertise and experience of your SEO copywriter. Experienced SEO copywriters who specialise in technical matters will likely charge more than junior writers.

Further reading 

If you’re serious about stepping up your SEO game and want more SEO-content writing tips, read our latest content below:

15 Awesome Blog Writing Tips That Top Bloggers Use To Create Quality Content

Blog Writing Tips 1

So, you want to write an awesome blog post? Great! You’re about to discover 15 blog writing tips that professional bloggers use to create quality content every time. 

Frequently posting new blog posts on your website will signal Google your content is current, prompting the algorithm to index your website more frequently. It will also help you provide value to your audience, drive more traffic to your website, and increase users’ time- on-page. 

And these are all factors contributing to better search engine rankings.

What’s more, companies that prioritise blogging are thirteen times more likely to see a positive ROI than companies that don’t!

However, blogging requires a bit more than simply picking a topic, reading other blogs, rehashing what you’ve read, hitting the publish button, and repeating. Great blogs take time to craft and provide original content your audience won’t find anywhere else.  

So, if you want to grow your audience and increase your sales, you’ll need a solid content strategy and high-quality blog posts.

And to help you succeed, I’m sharing 15 blog writing tips based on years of experience in the copywriting field.


Create An “Idea File’’

Excellent ideas can come to us at the most random times. You could feel inspired in the shower, on the way to the supermarket, or while having a glass of wine with friends (especially while having a glass of wine!).

An idea file is a tool you can use to capture and organise your ideas. If you’re serious about blogging to increase your traffic and sales, you need to make sure you collect all of your ideas and store them in the same place. That way, you’ll never miss out on a great blog post because you don’t know where you wrote down that excellent idea you had a few days ago.

So, create a dedicated file on your laptop, use a note-taking app on your phone or carry a simple notebook with you to ensure you capture the liquid gold when your creative juices get flowing.

Develop A Solid Content Strategy

A content strategy should include two things; weekly or monthly topics and a clear blog posting schedule.

Weekly Or Monthly Topics

Working on a few titles in advance will allow you to allocate some time during your week or month to research your audience’s pain points and answer their questions. Rather than quickly choosing topics you’re comfortable with or think might be of interest to your target market, put in the work and effort in connecting with your audience and researching what they need. 

With the precious data collected, create a few blog titles for the coming weeks. And when doing so, make sure to use a silo structure to boost your SEO.

Believe me, this hard work will tremendously pay off down the road.

Schedule Your Posts

Once you’ve selected a few topics for the week or month, make sure to schedule the blogs using an app or an Excel document. This will make you accountable and allow you to be consistent. 

Note that if you feel overwhelmed and can’t stay on schedule, you can use blog writing services. Investing in blog writing services will help you post fresh content regularly and create consistency for your audience.

blog writing tips 2

Develop A Solid Content Strategy

Do Your Keyword Research In Bulk

What I mean by ‘’do your keyword research in bulk’’ is don’t research your topics and then do keyword research. 

Work the other way around. 

Use highly efficient keyword research tools such as Semrush, Ubersuggest, or Google Keywords Everywhere to find relevant topics for your audience. 


Type a general keyword relevant to your niche. Then, narrow down the results by looking at search volumes and the level of competition. This will allow you to develop a few topics while providing relevant keywords right off the bat.

Get Inspiration From Other Content Creators

Famous artists often mention the influence other artists have had on their work. For instance, Picasso was very open about the importance both Paul Cezanne and Henri Mattise have had on him as an artist.

That’s because when it comes to creating, may it be written content or art, drawing inspiration from others is critical. It serves as a stepping stone to jump-start the creative process.

Be careful, though; I’m not suggesting you should copy and paste or reword content you’ve read somewhere else. 

Instead, use different content pieces from blogs, and videos to infographics and social media posts, to ignite the spark that will light your creative fire and develop an improved version of the content available.

blog writing tips 3

Get Inspiration From Other Content Creators

Write Without Judgement and Edit Later

Ever heard the quote“write drunk, edit sober”?

Even though it might sound like one of the strangest blog writing hacks, the idea behind this adage can be quite beneficial. I’m not suggesting you should get drunk every time you want to write a blog post. However, what you can take away from this quote is that you should try to relax, write your first draft without judgment when you feel in a creative mood, and get back to it later for some editing and polishing. 

Company owners tend to overthink their first draft, overanalyze every detail and start from scratch repeatedly. This, in turn, can be frustrating and lead them to give up blogging as a whole.

As professional copywriters, we get it. 

You want your blog post to be perfect, so you’re trying to incorporate writing tips you’ve read about while keeping your content flowing and engaging.

But if you find writing compelling blog posts that convert too difficult, don’t hesitate to use professional blog writing services. Experienced copywriters will produce high-quality content for you while allowing you to focus on the rest of your business.

Keep Your Audience In Mind

This is one of the most important blog writing hacks.

When selecting a topic in a niche you love or writing a blog post on a topic you’re passionate about, it’s easy to forget about your audience. But if you’re not careful, you might end up writing for yourself. And that’s not conducive to increasing your blog traffic, leads, or sales.

So, make sure to follow the process below when selecting your topics. It involves both relevancy and SEO optimisation:

  • Identify who your ideal customer is

  • Research their pain points and concerns

  • Do a relevant keyword search 

  • Create content to answer their concerns or solve their pain points

  • Optimise your post based on the relevant keywords you’ve identified

blog writing tips 4

Keep Your Audience In Mind

Create a Framework For Your Blogs

Your content needs to be recognisable. After all, that’s why branding is so important these days.

Every single one of your blog posts should follow your brand cues so that your audience recognises your stamp in every piece of content you publish. But branding is not the only consistent element of a post. You’ll also need to follow a specific blog framework to ensure high quality for each blog. Besides, having a framework that you can apply to each blog will help create your posts much quicker.

Here are some best practices for creating a successful framework for your blogs:

  • Select a powerful headline to act as a hook (make sure it’s SEO-optimised).

  • Choose your angle.

  • Research the topic and conduct a competitor analysis. 

  • Write down the main ideas of your post. These will be your subheadings.

  • Optimise the subheadings for SEO.

  • List bullet points developing each idea.

  • Write your intro and closing argument.

  • Create a meta description for each post.

Using a framework is critical when writing blogs as consistency will help make your brand appear trustworthy. So, if you don’t have the time to craft your posts following a specific framework, I’d recommend you invest in professional blog writing services.

Start With The Easiest Sections

Writer’s block much?

There's something daunting about opening up a laptop to a blank page and having to fill it in with compelling words that will engagingly educate your audience. Not to mention the pressure of having to turn readers into buyers and even loyal customers. 

So, one of the best blog writing tips I can share on the subject is to start writing the easiest sections first. It will get you going, put you in the right mindset and help unlock your ideas, and unleash your creativity.

blog writing tips 5

Start With The Easiest Sections

Adapt Your Writing Style To An Online Audience

Gone are the days where people used to read long pieces of content. These days, online readers and consumers want digestible content that clearly highlights the information they’re after. 

So, forget long-winded paragraphs, passive voice, and sophisticated words and use the blog writing hacks below:

  • Organise your ideas with subheadings
  • Write short paragraphs
  • Use bullet points or lists
  • Write in an active voice
  • Use a hook in your intro
  • Write easy-to-understand words

Follow the AIDA Model To Increase Conversions

AIDA stands for attention, interest, desire, and action. It refers to the process an individual buyer goes through during their buying journey.

Using the AIDA model in your blog copy can significantly help increase your conversion rate.

Here’s how it works:

Grab Your Readers’ Attention

Use a hook such as a question, a surprising fact, a striking image, or a fun quote to entice your audience to continue reading.

Keep Your Audience Interested

Now that you have their attention, highlight the benefits of your products or services in an engaging way. At this stage, your target market should want to research your offer further.

Create Desire

If you’ve identified your target audience’s pain points and are addressing them properly, they will want to own your product or access your service as it will help solve their problems.

Call To Action

Now that they’re ready to buy, guide them through the buying process and make it easy for them to check out.

blog writing tips 6

Follow the AIDA Model To Increase Conversions

Encourage Your Audience To Engage With Your Post

One of the most efficient blog writing tips I like to share is to ask open-ended questions at the end of your blog post. This will encourage readers to comment and interact with you and provide you with social proof. Search engines tend to favor blog posts with a lot of engagement, so also make sure to answer all of the comments as it makes you approachable and shows that you value your audience’s input.

Search engines tend to favor blog posts with a lot of engagement, so don’t skip on that one.

Leverage Influencers’ Reach

What if I told you that 60% of millennials are more likely to follow recommendations from YouTube influencers than traditional media personalities?

A quality influencer can help significantly increase your brand awareness and improve your bottom line. That’s because their high quality and value-added content cater to a loyal base of followers that trust their advice.

Not only will working with influencers help you create fresh, compelling, and relevant content, but you’ll also benefit from their high-quality network.

blog writing tips 7

Leverage Influencers’ Reach

Combine Text and Striking Visuals

Your goal is to drive traffic to your blog and website and convert readers into buyers. And what better way to do that than combining the power of words, imagery, and videos?

We are naturally drawn to images and videos, so posts featuring stunning imagery or compelling videos have a much higher engagement and conversion rate than text-only posts. That’s because our brain processes visuals 60,000 times faster than text. So, ensure your blogs contain a mix of text, images and videos. This will provide your readers with an improved user experience and increase your conversion rate.

Finish With Your Introduction and Conclusion


Many professional copywriters agree; the introduction can be the most challenging part of writing a blog post.

Now, leaving your intro to last can seem counterintuitive, but once you’ve spent time researching and writing about a specific topic, your introduction will come to you much more naturally. You’ll know the whole story and will be able to craft a compelling paragraph that will set the scene for the rest of the post and entice your readers to keep reading. 

Plus, it’ll help you avoid writer’s block!


Conclusions are often neglected and sometimes even nonexistent. Yet, a conclusion gives you one last chance to move your audience to action. Crafting your conclusion at the end of the blog writing process will help you sum up the main points of your post and strategically add a call to action.

Proofread Your Blog Post Later

If you've spent many hours writing about a topic, chances are you won’t be able to spot mistakes and inconsistencies in the flow of your blog anymore. 

The best thing to do is either ask someone else to proofread your blog before publishing it or step away for a few hours and get back to it with fresh eyes. 

Even better, I’d recommend doing both!

Properly proofreading your post is essential as any syntax or grammatical error will instantly reduce your credibility, and could deter potential customers from purchasing from you.

When to Outsource Blog Writing?

  • Do you have difficulty driving traffic to your blogs?
  • Do you find writing engaging content challenging?
  • Are you struggling to turn your readers into customers?
  • Do you lack time to publish blog posts consistently?
  • Do you find yourself juggling a million tasks at a time?
  • Do you lack inspiration when it comes to finding trending and relevant blog titles?

If the answer to any of these questions is yes, then outsourcing your blog writing needs might be a great idea.

At CopywritingCrew, we specialise in creating high-quality, relevant and consistent blog content that converts so you don’t have to. We know how little time business owners have and we believe that using professional blog writing services will ultimately drive your ROI. 

Our team of highly skilled and experienced professional copywriters is adept at producing SEO-optimised blog posts based on trending and relevant topics. Each one of them specialises in a niche. Therefore, they know precisely how to craft copy that sells in that specific industry.

So, if you’re ready to jump-start your sales and reallocate your time more efficiently, don’t hesitate to get in touch with Jesse, our founder. You can also place your order directly on our copywriting services page.

Get 50% Off Your First SEO Blog Post

Frequently Asked Questions About Blog Writing Services

Question: What to avoid when writing a blog?

Answer: Whether you’re new to blog writing or just want to step up your game, here are five things to avoid when writing a blog post:

  • Writing long-winded paragraphs and using passive voice
  • Forgetting you’re writing for your audience
  • Not encouraging your audience to engage
  • Starting with the intro
  • Proofreading just after writing

Question: How do you write blog content quickly?

Answer: Unfortunately, there’s no magic formula to write engaging and highly converting blog posts quickly. It comes with practice and experience. So, if you find batch writing SEO-optimised blogs challenging, you might want to use blog writing services. This will help you increase your traffic, engagement and sales.

Question: What can I write in my blog?

Answer: Before crafting your blog post, you need to spend some time researching trending and relevant topics. You need to ensure your blog content answers your target market’s needs, questions, concerns and solves their pain points. If you don’t know where to start, make sure to speak to a few blog writing companies and select one that can provide you with topic ideas.

Further Reading

We’re passionate about copywriting and we love helping our clients achieve their blogging goals. That’s why we’ve put together a blog section featuring many other blog writing tips. 

So, if you’re after other blog writing hacks, don’t hesitate to check out the posts below:

Why Invest in Professional Copywriting Services?

SEO Copywriting: The Complete Guide For Writing Content

Content or Design; What Comes First?

And here are some external resources that might also help you improve your blog writing skills:

How To Develop A Content Strategy: Start-To-Finish Guide

How To Develop A Brand Voice

Blog Writing Services Australia: High-Quality Content With Copywriting Crew

Blog Writing Services Australia: High-Quality Content With Copywriting Crew

Blog Writing Services Australia: High-Quality Content With Copywriting Crew

Get The High-Quality Content You Need With Copywriting Crew

For any business operating today, it’s crucial to focus on your content marketing strategy to maintain online visibility and generate traffic. That said, finding the right professional writers to tackle your blog writing needs can be the most difficult part of the process. 

Have you found yourself searching ‘blog writing services Australia’ to no avail? If so, let’s look at how Copywriting Crew can offer you the blog writing services you need to help you drive traffic and engage your audience. 


Blog Writing Services Australia: Why Choose Copywriting Crew? 

Blog Writing Services Australia: Why Choose Copywriting Crew?

Copywriting Crew is an on-demand SEO blog writing service dedicated to helping you receive excellent quality content so you can rank higher on search engines and drive sales. We use professional writers from Australia, the USA and the UK to develop well-researched, high-quality content for your website with a quick turnaround time of 3 to 5 days (depending on the word-count).

Whether you’re only looking for blogs or need more complex projects like whitepapers and email marketing, we cover all types of content in over 150 industries!


Why Does Your Website Need Blog Posts? 

Many business owners may be asking, why does my website need articles in the first place? 

Content is essential for multiple reasons. The first and most essential role of writing for your website is to help you rank on search engines through a strategy known as search engine optimization (SEO). A good SEO strategy utilises a wide variety of optimisation strategies to ensure that you rank higher than the content offered on competing company websites. 

Of course, we here at Copywriting Crew don’t just focus on SEO when we offer blog writing services. We ensure that your written media caters to both the needs of search engines as well as your audience, providing you with engaging, knowledgeable, thoughtful content that will help you develop a closer relationship with your readers. 


How Our Blog Writing Service Works

You can easily outsource blog writing for your company with Copywriting Crew. Getting started with us is simple:

  1. Select the number of blog posts you want us to write and the desired length of each post. Sign up for either monthly, quarterly or yearly subscriptions and save.
  2.  Login to your client dashboard and fill out a brief questionnaire about your business, target audience and the message you want to convey.
  3. Let us match you with an industry writer and editor to start the content production process, saving you hours of precious time and    effort. 
  4. Receive your content in 3 to 5 days (depending on word-count). You can request unlimited revisions within 7-days free of charge!

Every order comes with: 

  • Qualified writers with industry experience 
  • Dedicated editors and project managers
  • A convenient client dashboard
  • SEO content (meta description and titles)
  • ​Stock image selection
  • Unlimited revisions for 7 days
  • 10 trending topic ideas and keywords (for an additional fee)
  • Social media posts, emails, and image quotes for content marketing (optional extra)

With a high-quality content marketing agency like Copywriting Crew on your side, unlocking the content your business needs to thrive is simple!


Blog Writing Services Australia: Check Our Reviews

Interested in seeing what others have to say about Copywriting Crew before you enlist our help? Here are a few satisfied customers.  

Paula Hart

“I was amazed at how you just got the message that I was trying to get across. The review process was really easy and response time great. The benefit is having it done and for me to no longer think about the content. I wished I had engaged your services earlier. Don’t waste your headspace and time thinking about your copy, leave it to the experts, the value that you receive far outweighs the cost.”

Paula Hart - Founding Director of Hart Partners

Michael Dullaway

“You were able to understand and write content about our business, which is quite a specific industry. Very easy to interact with, provide information to, review and edit copy prepared and make suggestions about possible changes. The content was prepared in a way that was easy to read by our clients and consumers and was catchy and concise. Great business to deal with, did exactly what we asked for and what they said they would do.”

Michael Dullaway - Managing Director of Pearce & Heers

Dean Carey

“You and your team INCREDIBLE. Rarely have I come across such ease, professionalism and skill. And you can quote me!”

Dean Carey - CEO and Director at Actors Centre Australia


Have some questions you need answered before you start working with us? Here are some FAQs that will help you learn more about Copywriting Crew before you get started!

  • What is blog writing? Blog writing is the process of developing quality, shareable content that resonates with customers and demonstrates your expertise on a topic. With the right strategy, you can bring in regular traffic and engage your audience to guide them further along the sales funnel.


  • How do I hire a blog writer? Forget about posting job ads and interviewing applicants. We do all the work for you! We assign you a professional writer with the necessary industry experience to research and write exceptional blog posts for your business. Our project manager will assign an editor for quality control and will keep you up-to-date throughout the whole process.


  • How do you know what to write about? When you sign up with Copywriting Crew, our project questionnaire asks you questions that help us learn more about your business, your target audience, your tone of voice, and your marketing goals so that we can produce content tailored to your needs.


  • How much should I pay for a blog writer? Most freelancers and agencies will quote you an hourly rate. But you never know how many hours they’re going to take and you may receive a surprisingly large bill with hidden extras at the end! With Copywriting Crew, we charge per word, not per hour. This means you’ll know exactly what it costs before we start working together. You can learn more about our pricing here.


  • How long does blog writing take? Most blog orders are completed within 3 to 5 days (depending on the word count). 


  • What if I’m not happy with my blog posts? We cannot guarantee the performance of our content, and we do not provide refunds as we need to pay our editorial team for their time spent working on your order. However, we do offer 7 days of unlimited revisions so that you can work with our writers to perfect your content.


  • Can you publish my content for me? At the time, we only offer services for researching, writing, editing, and delivering your content to you in Google Docs format.


Start Boosting Your Organic Traffic Now!

If you need high-quality SEO content but can’t or don’t want to write it yourself, Copywriting Crew is dedicated to helping you improve your content marketing strategy with our done-for-you content and SEO copywriting services. 

For a limited time, you can get a 50% discount on your first blog post article by visiting our special offer page here. Simply place your order and then answer a short questionnaire and our SEO copywriters will go to work to create an original and exceptional blog post article for you.

Hire Top Australian Blog Writers for 50% Off

Hire Top Australian Blog Writers for 50% Off