10 Proven Lead Magnet Ideas To Grow Your Email List

10 Proven Lead Magnet Ideas To Grow Your Email List

10 Proven Lead Magnet Ideas To Grow Your Email List

What is a lead magnet and how do you find great lead magnet ideas? 

The answers to these questions are right here, in this blog post!

As an experienced professional copywriter and business owner, I know how important lead magnets are for online businesses. I also know how difficult it can be to find lead magnet ideas that work.

So, you’re in luck as I’ve decided to share with you 10 irresistible lead magnet examples to inspire you and help you create lead magnets that convert.

What Is A Lead Magnet?

A lead magnet is a free, valuable resource that businesses offer to their target customers to convert them into paying customers down the road.

But why would you offer free and valuable resources to people who aren’t even your customers?

Because it takes time for people who aren’t familiar with your brand or business to commit to purchasing from you.

In fact, based on research, it takes an average of 7 to 12 times for a new website visitor to purchase something from a brand. To build trust and convince your leads that they should buy your products or services, you need to nurture them.

And there’s no better way to nurture your leads and move them down the sales funnel than offering them a freebie.

Why Does Your Business Need To Use Lead Magnets?

‘’50% of marketers who start using lead magnets report higher conversion rates’’.

If you’re looking to generate leads online and grow your revenue, you need to use lead magnets.

And the reason why lead magnets are essential is that they give your potential customers a compelling reason to share their personal information. 

Let’s take a look at an example.

Say you’re looking to buy a few healthy meals to lose fat and build muscle. You go to your closest health food store for the first time and start looking at their product range. Now, would you provide your email address or phone number to the salesperson in the store just because they’re asking? 

Probably not.

But if the same person was to offer a free eBook with 50 easy recipes to lose fat and build muscle in exchange for your email address, what would you do?

And If you’re committed to getting in shape, you’re likely to provide your email address.

A well-thought-out lead magnet will provide your target audience with something they perceive as being of high value. And it will be so compelling that your leads won’t be able to resist.

More specifically, to convert, a lead magnet should:

  • Solve a problem
  • Be specific
  • Be quick to read and easy to digest 
  • Provide high value to your target audience
  • Show your potential customers that you’re an expert in your field
  • Convey your unique value proposition
  • Help your ideal customer achieve something
  • Use power words to elicit emotions

Here are 99 power words for sales pitches to land new clients in that you can use in your lead magnets.

Once you’ve grown your email list, make sure to create winning emails to move your leads down the sales funnel. To help you, I’ve put together an article about a 9-word email that works like magic.

High-Converting Lead Magnet Ideas

Now, onto the fun part! 

Here are 10 lead magnet ideas and examples to inspire you and get your creative juices flowing.


Offering your web visitors a free eBook in exchange for their email address can be one of the most effective lead magnet ideas if your strategy is executed correctly. 

What do I mean by that?

Ebooks are classified as long-form content. Now, these days, consumers have an attention span of 8 seconds on average. 

So, if you want people to be interested in reading your eBooks and give you their details, you need to solve one of their pain points.

This is a great example of an eBook lead magnet, as it offers to solve a major pain point for content creators and businesses: getting subscribers.




Educational lead magnets are always popular because they provide value.

And as such, guides can be perceived as high value to your prospective customers because they educate them comprehensively on a specific topic. 

For instance, let’s say you run a travel agency specialising in Australian and New Zealand trips. An effective lead magnet could be ‘’The Ultimate Guide To Australia’s Great Barrier Reef’’. 

While typically longer than other kinds of lead magnets, guides can effectively convert your web visitors into subscribers because they provide all the answers your audience needs in one spot. 

The example below is one of the best guide lead magnet examples I’ve seen. What I like about it is that it is immediately actionable, as it provides a comprehensive set of tools to help businesses improve their inbound marketing strategy.




A workbook is a resource that allows participants to learn by doing. It usually consists of a document that web visitors download and complete after reading on a specific topic on your blog. It’s designed to help them apply what you’ve just taught them to their own businesses or situations.

I find workbooks to be one of the best lead magnet ideas. They’ll show your prospective customers how relevant your insights can be for their businesses and work wonders to cement you as an expert in your field.

What’s more, they’re an interactive tool you can use to engage your audience and create a deeper connection.  

Here’s an example by LinkedIn offering people a free workbook to assess and improve the performance of their content creation strategy.




A cheatsheet is a clear and concise one-page summary of a lengthy or complex process that consumers can refer to over and over again to achieve a specific goal.

And cheat sheets are one of the best lead magnet ideas to convert your website visitors into subscribers.


Because they help your audience remember something valuable. What’s more, they’re short, easily digestible, and provide a quick answer to a problem. And that’s exactly what consumers are after in our fast-paced society.

Here’s a cheatsheet lead magnet example by Jon Morrow from Smart Blogger. 

This lead magnet resonates with bloggers because they all want their blog posts to go viral. This cheatsheet offers them a quick summary of powerful headline hacks they can refer to when crafting their posts. This means that they don’t need to remember every single one of them.




Templates are extremely valuable these days because they save people a significant amount of time and hassle. Depending on the industry you’re operating in, providing your potential customers with high-quality templates can also help them look more professional in front of their clients. 

And if you’re looking for great template lead magnet ideas, here’s one from Convert Kit.

It targets eCommerce websites and online businesses that want to build their email lists with a well-designed landing page.

Now, if you were looking to boost your leads and revenue through the creation of landing pages, you’d probably say yes to a free professional landing page template in exchange for your email address, right? 

I know I would 😉



Plans or Planners

If you want to create added value for your audience, creating and sharing free planners,  monthly plans, or even a calendar template could be a great idea. 

Still in the spirit of saving your audience time and hassle, plans and planners will help your potential customers stay organised and achieve their goals without having to think or do any research. That’s why, if you create the right plan or planner, your potential customer won’t be able to resist.

Here are some great plans and planners lead magnet ideas:

  • 3 meal plans for busy professionals and mums who don’t have time to think about what to cook for dinner

  • 3 workout programs for muscle building, fat loss, and sports performance

  • Content planners to help business owners be consistent and organised

Plans or Planners

Plans or Planners


Reports are one of the best lead magnet ideas if you work with B2B clients. They usually provide statistics, data, research, or a collection of all of these in a comprehensive document. 

And the great thing about using reports as lead magnets is that they’re easy to create. If you don’t have the data yourself, you can compile valuable insights you know will resonate with your audience from trusted sources and create a comprehensive report.

Here’s a compelling report lead magnet example highlighting why YouTube is a great source of traffic.




Tutorials teach people how to do something in a compelling way and use an easy-to-digest format such as a PDF or a video. They’re extremely popular because they’re an easy way for consumers to learn about a topic and reach their goals. 

And for your tutorial lead magnets to convert, highlight how many steps the tutorial entails and keep it short.

The example below is one of my favorite lead magnet examples. It is designed to make it easy for web visitors to understand what the tutorial encompasses. 

But more importantly, the headline makes it hard to resist for people who want to monetize their skills or knowledge by creating an online course.



Free Discovery Call

One of the lead magnet ideas I've been using for a while is the free discovery call.

Whether you're a coach, a photographer, or a software company, a discovery call is a proven way to win the trust of your potential customers.

A discovery call will allow you to introduce yourself and show them how great your product is. But you'll also collect precious information about your potential buyers' pain points and needs. This means you can then tailor content specifically to them.

Free Shipping

Ever shopped online for a specific product only to end up exiting the website at checkout due to shipping fees?

If you sell tangible items, free shipping can be the little nudge your potential customers need to make the purchase.

So, offering free shipping for a limited time can be a fantastic way to convince web visitors to purchase from you.

Free Shipping

Free Shipping

How To Create A Lead Magnet That Resonates With Your Customers?

You could use lead magnet templates available on the internet. However, if you opt for this solution, be aware that other brands are doing the same. This means that you’re running the risk for your target audience to have seen the same lead magnet template on one of your competitor’s websites.

Now, in my experience, using a generic lead magnet is rarely successful. These days, consumers expect authenticity, creativity, professionalism, and more than anything, personalisation. 

So, if you want to wow your target audience, you need to craft unique high-impact lead magnets that will capture their attention and immediately turn them into subscribers.

And as a professional copywriter with years of experience under his belt, I can only encourage you to work with a professional copywriting agency to create compelling lead magnets.

At CopywritingCrew, we combine a passion for copywriting and a knack for creativity to craft high-converting lead magnets. Over the years, my team and I have designed hundreds of lead magnets for clients, helping them turn website visitors into engaged subscribers.

So, if you want to increase your leads, don’t hesitate to get in touch with me to discuss your upcoming lead magnet campaign. Alternatively, you can also order from our opt-in page service.

Hire Top Copywriters

Hire Top Copywriters

Frequently Asked Questions About Lead Magnets

Question: Why Should You Try Different Types of Lead Magnets (If You Haven't Yet)?

Answer: Research indicates that businesses can benefit from using 15+ different lead magnets. That’s because creating multiple lead magnets will allow you to appeal to customers at different stages of their buying journey.

Plus, you might sell different products or services and cater to different customer types, requiring multiple lead magnets.

Question: Are Lead Magnets Worth It?

Answer: Lead magnets are an excellent way to build a bridge between the awareness stage of the customers’ buying journey and the trust and likeability stage.

By providing something of value for free, you’ll build trust with your target audience. And as your potential customers share their personal details with you, you’ll be able to create personalised content and offers that resonate with them and turn them into loyal customers.

Question: When Should You Use Lead Magnets?

Answer: Lead magnets are a great tool to use if you want to:

  • Grow your email list
  • Nurture your qualified leads
  • Increase your revenue

Further Reading

We hope you found the lead magnet ideas listed in this blog post useful.

Here are some further resources on copywriting tips that can help boost your leads and traffic:

- 5 SEO Content Writing Tips You Should Know

9 Copywriting Secrets To Boos Your Traffic And Sales

Guide to Creating a Successful Pillar Content Strategy

Guide to Creating a Successful Pillar Content Strategy

Guide to Creating a Successful Pillar Content Strategy

According to Dragon Search Marketing, 61% of consumers make their buying decisions based on custom content.

It’s no secret, humanity is at the dawn of the content era. 

And in this new era, pillar content has become a buzzword.

So much so, that some of my clients weren’t taking it seriously at first, considering it a fad.

Yet, pillar content is anything but. Creating content pillars is becoming more important than ever because it is key to a successful SEO strategy. 

That’s right. 

In the content era, building a strong pillar content strategy is critical for any business wishing to rank higher in search engines.

That’s why I’ve decided to cover in detail what pillar content is, why it’s important and how to create a powerful pillar content strategy.

What Is Pillar Content?

Pillar content refers to content that provides an exhaustive answer to any question a reader may have. It’s usually organised around a key theme. And can be found on a “pillar” page.

A pillar page is designed to broadly cover a single topic. And contains all of the information a reader needs to know. 

But how can one page contain everything someone needs to know? 

Well, a pillar page typically links to other pages (or cluster blog posts) that hyperlink back to the pillar page. And these cluster blog posts each dive deep into subtopics that support the main pillar content.

The comprehensive nature of this content makes it high-value to your readers. Plus, it also allows creators to rank higher in search engines. That’s because the broad aspect of the content covered on a pillar page makes it highly linkable, which is terrific for SEO purposes. But more on this in the next section.

Pillar Page Example 

Here’s one of my favorite pillar content examples:

Let’s say you own a travel agency. One of your content pillars is ‘’travelling in Australia’’. Your pillar page should contain an overview of the topic and link to subtopics (or topic clusters). These should cover everything travellers need to know to plan their trip Down Under. 

For instance, some of the topic clusters to cover the broader topic could be: 

  • How to travel in Australia on a budget?

  • Top 20 things to pack for a trip to Australia

  • Best cities to explore in Australia

  • Best hotels in Australia

  • Top 10 things to do in Australia

Top Benefits of Pillar Content

Boost Your Site’s Rankings

Creating pillar pages and subtopics (or topic clusters) is great for SEO. 


Because creating exhaustive content around a key theme sets you up as the one-stop-shop for everything to know about a particular topic. It also allows you to answer all of the questions a user might have about a subject, prompting Google to rank your content for related search queries.

But that’s not all. 

The higher quality content you share around a specific topic, the longer readers will spend on your site. They’ll visit other pages and read more content, signalling Google that your website features high-quality content that answers users’ questions. 

And this in turn, encourages search engines to rank your website higher when a user types a search query relevant to your niche or area of expertise.

Power Your Content Strategy

Many of my clients mention how challenging the content ideation process can be. 

Well, if you’ve ever found yourself wondering where to start, here’s the great news: defining content pillars will make content creation much easier and more efficient. 

Once you've chosen a key theme for your pillar content, you then have subtopics that will fit in as regular blog post content as well.

For instance, using the example above of "travelling in Australia," you can come up with content ideas using simple association.

If you look at "hotels in Australia," you can brainstorm blog post ideas such as:

- Cheapest hotels in Australia

- Quirkiest Hotels in Australia

And more as well.

This takes very little brainpower, and even beginner writers can nail this tactic.

Even better, by branching out like this, you can fill up a content calendar in no time at all.

Establish Yourself As An Authority

Crafting content around core themes shows readers your expertise and helps build trust with your audience. 

What’s more, by consistently publishing compelling content around a specific theme or topic, you’ll rank higher on search engines. This will help potential customers, other brands, and content creators in your industry, find you online. 

And as they create content, they’re likely to mention your high-quality resources and link back to your website, asserting you as an authority in your field.

Establish Yourself As An Authority

Establish Yourself As An Authority

How To Create a Pillar Content Strategy?

Choose a Topic

The first step to creating a successful pillar content strategy is to define your topic. Finding a core topic is extremely important to establish your authority. 

How to Find a Theme for Your Content Strategy?

Not only do you need to be an expert on the topic, but it also needs to address your audience’s needs. So, you should study your market’s pain points as it’ll help you find the perfect theme. 

What’s more, to find your main content pillars, don’t go too granular as your pillar page should broadly cover the topic and link to supporting blog posts for more details. However, don’t choose a topic that’s too broad as your page will contain way too much information. This, in turn, will make it hard for readers to digest. 

To continue with our travel example, you wouldn’t want to choose travel as a topic. Instead, ‘’travel to Australia’’ will be much more effective.

Do Your Keyword Research

You’ve got your core theme. 


Now, time to do some good old keyword research. 

That’s right. 

Keywords aren’t dead in 2022. Quite the opposite. 

Yet, you need to use them wisely. Avoid keyword stuffing and focus on long-tail keywords relevant to your target’s pain points. Use tools such as SEMRush or Google Keyword Planner to find high search volume for your topic. Also, look for related keywords and trending keywords in your niche.

Select Subtopics

Your keyword search should make finding subtopics easy. When defining your subtopics always keep in mind that these topic clusters should support your main pillar page. In other words, they should help your website visitors find more information about the core pillar. 

In our above example, ‘’top 10 things to do in Australia’’ is a subtopic that helps travellers plan their trip down under. This fits in perfectly with the core theme of “travelling in Australia.” As long as you stay on theme like this, you’ll be golden.

And as a best practice, make sure to have at least 5 subtopics for each content pillar. This will ensure your content is fully comprehensive.

Use Social Listening

Social listening refers to the process of monitoring social media channels. Why? To uncover your target audience’s pain points. It also allows you to track trending topics and conversations in your niche. And even lets you monitor what people are saying about your brand and products. 

This is another fantastic way to find subtopics and fuel your content strategy.

Start Writing

Based on all your research, you should now be able to develop a content strategy with purpose. 

Ensure to always link your content back to your pillar page to help with user experience. Also, linking your content together is another best practice to boost your search engine rankings. 😉

Still Wondering Where to Start With Your Pillar Content Strategy?

Learning how to create a powerful pillar content strategy and produce quality evergreen content is no small feat. It takes time, dedication, and I would add a zest of passion. 

And as a fellow business owner, I know how hard it is to squeeze in time for these writing projects.

That’s why I created CopywritingCrew. We’re passionate about writing compelling content to help our clients connect with their target audience. And we also enjoy guiding our clients on what content pillars they should focus on. 

So, if you need help defining your pillar content and topic ideas, get in touch with us or order directly from our service page.
Hire Top Australian Blog Writers for 50% Off

Hire Top Australian Blog Writers for 50% Off

Frequently Asked Questions About Pillar Content

Question: What is pillar content?

Answer: pillar content refers to content organised around a core theme and is designed to provide an exhaustive answer to a reader’s question.

Question: How do you create a pillar content strategy?

Answer: Here’s the best way to create an effective pillar content strategy for your business:

  • Choose a topic
  • Do your keyword research
  • Define subtopics
  • Use social listening tools
  • Start writing

Question: Why is pillar content important?

Answer: pillar content is one of the cornerstones of a successful SEO strategy. 

It helps:

  • Provide value to your readers
  • Define your content planning strategy
  • Boost time on page
  • Establish you as an authority in your field
  • Improve your search engine rankings

Further Reading 

We hope this article sheds some light on what pillar content is and why it’s so critical for your business.

If you want to learn more tips and tricks about content writing strategies, browse our latest blog posts:

-  6 reasons why you should hire a copywriter

- 15 awesome blog writing tips that top bloggers use to create quality content

5 SEO Content Writing Tips You Should Know In 2022

5 SEO Content Writing Tips You Should Know In 2022

5 SEO Content Writing Tips You Should Know In 2022

Did you know that every day 2.7 million blog posts are published across the world?

That’s right. 2.7 million!

This means if you’re not careful, your freshly published content could quickly end up buried deep in search results.

Now more than ever, brands are fighting for consumers’ attention.

But things are getting tough for consumers as well. In this content saturation era, it’s becoming more and more challenging for them to find valuable information quickly.

So, how can you stand out in the age of content saturation?

In my experience, you need two things to draw traffic to your website and turn visitors into paying customers: 

  1. Quality content that’s highly relevant to your target audience 
  2. SEO writing skills

And to help you with both, I’ve shared below 5 SEO content writing tips you should know.

But first, let’s discuss one common mistake many SEO agencies still make to this day.

Debunking A Persistent SEO Myth

Ever heard of keyword stuffing? 

It's when you focus on cramming keywords into copy at the expense of readability.

As a professional copywriter, I’ve encountered many clients, including marketing or SEO agencies, who would ask me to resort to keyword stuffing. 

They’d provide me with a list of keywords, vaguely relevant to their niche. These clients would then ask me to use them repeatedly throughout the copy, whether it sounded natural or not. They’ll want these keywords in the article title, the meta description, the headings, the copy, and the page tags. 

After all, that’s what many people believe writing SEO-optimised content is all about!

Well, I’d argue that SEO-friendly content is also reader-friendly. Search engines screen for quality and relevancy rather than word count and keywords. Therefore, keyword stuffing should be avoided at all costs. 

Instead, a professional copywriting agency should understand your customers and their pain points and craft content to solve their problems. And they should do this by writing powerful, engaging, relevant, and easy-to-digest content. 

Sure, you should always use keywords in your copy, but they should come naturally as you write relevant pieces for your ideal customer. And they shouldn’t be your sole focus.

But if you find yourself struggling with writing high-quality SEO-optimised content, our team will be happy to assist. Go here to find out about our blog writing services.  

SEO Content Writing Tips #1: Choose Your Keywords Wisely

Just to reiterate: I am not saying you shouldn’t focus on keywords. In fact, it’s one of the top SEO content writing tips copywriters use when crafting copy for conversions.

The reality is that, in 2022, keywords are still important for SEO. Especially long-tail keywords.

However, contrary to popular belief, they’re not the most important factor regarding search engine rankings.

Back in the day, Google would favour pages that used specific keywords the most times and rank them first. But these days, the algorithm has gotten a lot smarter. Google now prioritises websites and blogs with relevant and high-quality content. 

Keywords are still important because they allow search engines to identify content that answers a query precisely. Yet, algorithms also take into consideration the quality of the content.

So, I’d recommend using relevant keywords where it makes sense. Incorporate them naturally into your copy to help answer a question. This way, your text will be optimised for humans and search engine queries.  

SEO Content Writing Tips #2: Study Your Competition

Spying on your competition allows you to study what keywords other brands use and how their content ranks based on these words. Some of the best tools to find your competitors’ keywords include SEMRush or Google Keyword Planner.

Once you’ve identified the main keywords your competitors use, make a list.

And when doing so, be careful not to spend too much time reading your competitors’ content. I know it might sound like odd advice, but spending too much time absorbing your competitors’ content will automatically make you sound like them. And nobody likes a copycat 😉 

So, instead, focus on listing the main keywords for your niche and work hard to create your own voice. This will help you produce better content than your competitors.  

SEO Content Writing Tips #2: Study Your Competition

SEO Content Writing Tips #2: Study Your Competition

SEO Content Writing Tips #3: Focus on Holistic SEO

Unless you’re a marketing expert, you might be wondering what holistic SEO means. 

SEO is not just about writing. So, even though writing high-quality content and optimising your copy with keywords is critical, it’s not the only thing to consider.  

SEO is also about optimising your web pages by leveraging different SEO strategies. 

Some of them include:

  • Designing a flawless website: your website’s UX (or user experience) is important as it determines whether users stick around and browse or exit your page immediately. And considering one of Google’s ranking factors is the bounce rate, you should make sure your website is user-friendly and your web design is on point.

  • Developing a link building strategy: the higher number of authoritative websites that link visitors to your website, the better. This tells search engines that you’re also an authority in your niche. A good practice is to guest post for reputable sites, blogs, or publications in your industry.

  • Optimising your website for mobile: 68% of all website traffic came from mobile in 2020. That’s why Google launched its mobile-first indexing tool a few years back. This tool favours mobile-friendly content which caters to consumers changing habits. So, if you want to rank high, make sure your website is mobile-friendly. 

By using these strategies,  Google can easily find your content and serve it in search results for relevant queries.

SEO Content Writing Tips #4: Consider Search Intent

When people type a query on Google, they have a goal in mind. They expect to find the answer to their question or problem. This is called search intent. 

And that’s exactly what your content should do: answer their question and help solve their problem.

There are four different types of search intents:

  • Informational intent: the person is looking for an answer to a specific question they have. Their search will often contain the words ‘’how to’’ or ‘’what is’’.

  • Navigational intent: the user is after a specific website. Instead of typing www.website.com, they’ll type the name of the business or brand.

  • Commercial intent: the person is planning to complete a specific action soon. It could be signing up for a newsletter, registering for a webinar, or purchasing a product.

  • Transactional intent: the user is ready to take action.

This is one of the most important SEO content writing tips. The search intent will determine which keywords and type of content you should focus on, on your different web pages. 

For instance, if people are looking for information about how to curl their hair, you should provide them with a ‘’how to’’ style blog post. If, instead, you provide them with a product page selling curling irons, you might scare them away.

SEO Content Writing Tips #4: Consider Search Intent

SEO Content Writing Tips #4: Consider Search Intent

​SEO Content Writing Tips #5: Write With Your Audience In Mind

With all the SEO content writing tips and strategies available online, it’s easy to forget that you’re writing for people and not Google.

When your ideal customers type a query on Google, they’re looking for an answer. They want to find a website, a product, or a service that immediately solves their problem. 

Therefore, the content you provide needs to be digestible and easy to understand. And the answer should be easy to find. Remember that people won’t read everything you publish. They’ll skim and scan your content until they find the answer they’re looking for.

Sure, applying technical SEO practices and writing captivating content at the same time can be challenging. But that’s the only way you’ll stand out from the thousands of other posts published in your industry. 

To help guide you, here is an article I wrote about writing for the web.

Capitalise On Content

Google's algorithm has evolved since the platform launched and changes around 500 times a year This makes it hard for businesses to keep up. 

SEO copywriting is the art of adapting to search engines’ ever-changing rules and ranking factors, while still providing high-value content to readers.

In fact, quality content and search engine ranking go hand in hand.

Content quality and relevancy is one of the top factors Google’s search algorithm considers when ranking a webpage for a specific search query.

So, don’t only focus on keywords in your titles and copy. As discussed, a great SEO-optimised piece takes much more than that.

If you need more tips on how to optimise your website to rank on search engines, don’t hesitate to check this article. It’ll provide you with some additional SEO content writing tips.

Outsource Your SEO Content Writing Today

Reading SEO-friendly writing tips is an excellent start.

But what about writing your SEO content? We can help!  Our professional team of writers know how to make your content stand out from your competition, and rank higher on search engines. Some of the key things we can help you with include:

  • Providing your audience with high-value content that can’t be found anywhere else
  • Showing visitors that you’re an expert in your field
  • Helping your website rank on search engines and boosting organic traffic
  • Saving you time and money in the long run

At CopywritingCrew, we’ve worked on thousands of content pieces over the years and helped countless clients rank on Google. Our team of experienced SEO copywriters is adept at crafting SEO-optimised content for any industry in an attractive writing style. 

But we don’t just focus on keywords. Because we know that to help your copy rank on search engines, it needs to be high-quality, engaging and relevant to your audience. 

After all, no one wants to read an article stuffed with long-tail keywords repeatedly, which makes the copysound unnatural!

These 5 SEO content writing tips should provide you with some basics for SEO writing. However, don’t hesitate to get in touch with us if you need someone to craft high-quality SEO copy for you. Alternatively, you can order directly from our blog writing service page.

Additionally, you can also check out this great list of other affordable SEO services for a small business.

Hire Top Australian Blog Writers for 50% Off

Hire Top Australian Blog Writers for 50% Off

Frequently Asked Questions about SEO Content Writing Tips

Question: Why is SEO writing important?

Answer: Crafting SEO-optimised content is important because it helps you rank higher on search engines such as Google.

Question: What are the basics of SEO writing?

Answer: SEO writing is about optimising your copy to ensure search engines serve your content for relevant search queries. 

Here are some basics of SEO writing:

  • Choose your keywords wisely
  • Study your competition
  • Focus on holistic SEO
  • Consider search intent
  • Write with your audience in mind

Question: What's a reasonable content writing rate?

Answer: Unfortunately, there’s no black or white answer to this question. The rate will depend on the expertise and experience of your SEO copywriter. Experienced SEO copywriters who specialise in technical matters will likely charge more than junior writers.

Further reading 

If you’re serious about stepping up your SEO game and want more SEO-content writing tips, read our latest content below:

15 Awesome Blog Writing Tips That Top Bloggers Use To Create Quality Content

Blog Writing Tips 1

So, you want to write an awesome blog post? Great! You’re about to discover 15 blog writing tips that professional bloggers use to create quality content every time. 

Frequently posting new blog posts on your website will signal Google your content is current, prompting the algorithm to index your website more frequently. It will also help you provide value to your audience, drive more traffic to your website, and increase users’ time- on-page. 

And these are all factors contributing to better search engine rankings.

What’s more, companies that prioritise blogging are thirteen times more likely to see a positive ROI than companies that don’t!

However, blogging requires a bit more than simply picking a topic, reading other blogs, rehashing what you’ve read, hitting the publish button, and repeating. Great blogs take time to craft and provide original content your audience won’t find anywhere else.  

So, if you want to grow your audience and increase your sales, you’ll need a solid content strategy and high-quality blog posts.

And to help you succeed, I’m sharing 15 blog writing tips based on years of experience in the copywriting field.


Create An “Idea File’’

Excellent ideas can come to us at the most random times. You could feel inspired in the shower, on the way to the supermarket, or while having a glass of wine with friends (especially while having a glass of wine!).

An idea file is a tool you can use to capture and organise your ideas. If you’re serious about blogging to increase your traffic and sales, you need to make sure you collect all of your ideas and store them in the same place. That way, you’ll never miss out on a great blog post because you don’t know where you wrote down that excellent idea you had a few days ago.

So, create a dedicated file on your laptop, use a note-taking app on your phone or carry a simple notebook with you to ensure you capture the liquid gold when your creative juices get flowing.

Develop A Solid Content Strategy

A content strategy should include two things; weekly or monthly topics and a clear blog posting schedule.

Weekly Or Monthly Topics

Working on a few titles in advance will allow you to allocate some time during your week or month to research your audience’s pain points and answer their questions. Rather than quickly choosing topics you’re comfortable with or think might be of interest to your target market, put in the work and effort in connecting with your audience and researching what they need. 

With the precious data collected, create a few blog titles for the coming weeks. And when doing so, make sure to use a silo structure to boost your SEO.

Believe me, this hard work will tremendously pay off down the road.

Schedule Your Posts

Once you’ve selected a few topics for the week or month, make sure to schedule the blogs using an app or an Excel document. This will make you accountable and allow you to be consistent. 

Note that if you feel overwhelmed and can’t stay on schedule, you can use blog writing services. Investing in blog writing services will help you post fresh content regularly and create consistency for your audience.

blog writing tips 2

Develop A Solid Content Strategy

Do Your Keyword Research In Bulk

What I mean by ‘’do your keyword research in bulk’’ is don’t research your topics and then do keyword research. 

Work the other way around. 

Use highly efficient keyword research tools such as Semrush, Ubersuggest, or Google Keywords Everywhere to find relevant topics for your audience. 


Type a general keyword relevant to your niche. Then, narrow down the results by looking at search volumes and the level of competition. This will allow you to develop a few topics while providing relevant keywords right off the bat.

Get Inspiration From Other Content Creators

Famous artists often mention the influence other artists have had on their work. For instance, Picasso was very open about the importance both Paul Cezanne and Henri Mattise have had on him as an artist.

That’s because when it comes to creating, may it be written content or art, drawing inspiration from others is critical. It serves as a stepping stone to jump-start the creative process.

Be careful, though; I’m not suggesting you should copy and paste or reword content you’ve read somewhere else. 

Instead, use different content pieces from blogs, and videos to infographics and social media posts, to ignite the spark that will light your creative fire and develop an improved version of the content available.

blog writing tips 3

Get Inspiration From Other Content Creators

Write Without Judgement and Edit Later

Ever heard the quote“write drunk, edit sober”?

Even though it might sound like one of the strangest blog writing hacks, the idea behind this adage can be quite beneficial. I’m not suggesting you should get drunk every time you want to write a blog post. However, what you can take away from this quote is that you should try to relax, write your first draft without judgment when you feel in a creative mood, and get back to it later for some editing and polishing. 

Company owners tend to overthink their first draft, overanalyze every detail and start from scratch repeatedly. This, in turn, can be frustrating and lead them to give up blogging as a whole.

As professional copywriters, we get it. 

You want your blog post to be perfect, so you’re trying to incorporate writing tips you’ve read about while keeping your content flowing and engaging.

But if you find writing compelling blog posts that convert too difficult, don’t hesitate to use professional blog writing services. Experienced copywriters will produce high-quality content for you while allowing you to focus on the rest of your business.

Keep Your Audience In Mind

This is one of the most important blog writing hacks.

When selecting a topic in a niche you love or writing a blog post on a topic you’re passionate about, it’s easy to forget about your audience. But if you’re not careful, you might end up writing for yourself. And that’s not conducive to increasing your blog traffic, leads, or sales.

So, make sure to follow the process below when selecting your topics. It involves both relevancy and SEO optimisation:

  • Identify who your ideal customer is

  • Research their pain points and concerns

  • Do a relevant keyword search 

  • Create content to answer their concerns or solve their pain points

  • Optimise your post based on the relevant keywords you’ve identified

blog writing tips 4

Keep Your Audience In Mind

Create a Framework For Your Blogs

Your content needs to be recognisable. After all, that’s why branding is so important these days.

Every single one of your blog posts should follow your brand cues so that your audience recognises your stamp in every piece of content you publish. But branding is not the only consistent element of a post. You’ll also need to follow a specific blog framework to ensure high quality for each blog. Besides, having a framework that you can apply to each blog will help create your posts much quicker.

Here are some best practices for creating a successful framework for your blogs:

  • Select a powerful headline to act as a hook (make sure it’s SEO-optimised).

  • Choose your angle.

  • Research the topic and conduct a competitor analysis. 

  • Write down the main ideas of your post. These will be your subheadings.

  • Optimise the subheadings for SEO.

  • List bullet points developing each idea.

  • Write your intro and closing argument.

  • Create a meta description for each post.

Using a framework is critical when writing blogs as consistency will help make your brand appear trustworthy. So, if you don’t have the time to craft your posts following a specific framework, I’d recommend you invest in professional blog writing services.

Start With The Easiest Sections

Writer’s block much?

There's something daunting about opening up a laptop to a blank page and having to fill it in with compelling words that will engagingly educate your audience. Not to mention the pressure of having to turn readers into buyers and even loyal customers. 

So, one of the best blog writing tips I can share on the subject is to start writing the easiest sections first. It will get you going, put you in the right mindset and help unlock your ideas, and unleash your creativity.

blog writing tips 5

Start With The Easiest Sections

Adapt Your Writing Style To An Online Audience

Gone are the days where people used to read long pieces of content. These days, online readers and consumers want digestible content that clearly highlights the information they’re after. 

So, forget long-winded paragraphs, passive voice, and sophisticated words and use the blog writing hacks below:

  • Organise your ideas with subheadings
  • Write short paragraphs
  • Use bullet points or lists
  • Write in an active voice
  • Use a hook in your intro
  • Write easy-to-understand words

Follow the AIDA Model To Increase Conversions

AIDA stands for attention, interest, desire, and action. It refers to the process an individual buyer goes through during their buying journey.

Using the AIDA model in your blog copy can significantly help increase your conversion rate.

Here’s how it works:

Grab Your Readers’ Attention

Use a hook such as a question, a surprising fact, a striking image, or a fun quote to entice your audience to continue reading.

Keep Your Audience Interested

Now that you have their attention, highlight the benefits of your products or services in an engaging way. At this stage, your target market should want to research your offer further.

Create Desire

If you’ve identified your target audience’s pain points and are addressing them properly, they will want to own your product or access your service as it will help solve their problems.

Call To Action

Now that they’re ready to buy, guide them through the buying process and make it easy for them to check out.

blog writing tips 6

Follow the AIDA Model To Increase Conversions

Encourage Your Audience To Engage With Your Post

One of the most efficient blog writing tips I like to share is to ask open-ended questions at the end of your blog post. This will encourage readers to comment and interact with you and provide you with social proof. Search engines tend to favor blog posts with a lot of engagement, so also make sure to answer all of the comments as it makes you approachable and shows that you value your audience’s input.

Search engines tend to favor blog posts with a lot of engagement, so don’t skip on that one.

Leverage Influencers’ Reach

What if I told you that 60% of millennials are more likely to follow recommendations from YouTube influencers than traditional media personalities?

A quality influencer can help significantly increase your brand awareness and improve your bottom line. That’s because their high quality and value-added content cater to a loyal base of followers that trust their advice.

Not only will working with influencers help you create fresh, compelling, and relevant content, but you’ll also benefit from their high-quality network.

blog writing tips 7

Leverage Influencers’ Reach

Combine Text and Striking Visuals

Your goal is to drive traffic to your blog and website and convert readers into buyers. And what better way to do that than combining the power of words, imagery, and videos?

We are naturally drawn to images and videos, so posts featuring stunning imagery or compelling videos have a much higher engagement and conversion rate than text-only posts. That’s because our brain processes visuals 60,000 times faster than text. So, ensure your blogs contain a mix of text, images and videos. This will provide your readers with an improved user experience and increase your conversion rate.

Finish With Your Introduction and Conclusion


Many professional copywriters agree; the introduction can be the most challenging part of writing a blog post.

Now, leaving your intro to last can seem counterintuitive, but once you’ve spent time researching and writing about a specific topic, your introduction will come to you much more naturally. You’ll know the whole story and will be able to craft a compelling paragraph that will set the scene for the rest of the post and entice your readers to keep reading. 

Plus, it’ll help you avoid writer’s block!


Conclusions are often neglected and sometimes even nonexistent. Yet, a conclusion gives you one last chance to move your audience to action. Crafting your conclusion at the end of the blog writing process will help you sum up the main points of your post and strategically add a call to action.

Proofread Your Blog Post Later

If you've spent many hours writing about a topic, chances are you won’t be able to spot mistakes and inconsistencies in the flow of your blog anymore. 

The best thing to do is either ask someone else to proofread your blog before publishing it or step away for a few hours and get back to it with fresh eyes. 

Even better, I’d recommend doing both!

Properly proofreading your post is essential as any syntax or grammatical error will instantly reduce your credibility, and could deter potential customers from purchasing from you.

When to Outsource Blog Writing?

  • Do you have difficulty driving traffic to your blogs?
  • Do you find writing engaging content challenging?
  • Are you struggling to turn your readers into customers?
  • Do you lack time to publish blog posts consistently?
  • Do you find yourself juggling a million tasks at a time?
  • Do you lack inspiration when it comes to finding trending and relevant blog titles?

If the answer to any of these questions is yes, then outsourcing your blog writing needs might be a great idea.

At CopywritingCrew, we specialise in creating high-quality, relevant and consistent blog content that converts so you don’t have to. We know how little time business owners have and we believe that using professional blog writing services will ultimately drive your ROI. 

Our team of highly skilled and experienced professional copywriters is adept at producing SEO-optimised blog posts based on trending and relevant topics. Each one of them specialises in a niche. Therefore, they know precisely how to craft copy that sells in that specific industry.

So, if you’re ready to jump-start your sales and reallocate your time more efficiently, don’t hesitate to get in touch with Jesse, our founder. You can also place your order directly on our copywriting services page.

Get 50% Off Your First SEO Blog Post

Frequently Asked Questions About Blog Writing Services

Question: What to avoid when writing a blog?

Answer: Whether you’re new to blog writing or just want to step up your game, here are five things to avoid when writing a blog post:

  • Writing long-winded paragraphs and using passive voice
  • Forgetting you’re writing for your audience
  • Not encouraging your audience to engage
  • Starting with the intro
  • Proofreading just after writing

Question: How do you write blog content quickly?

Answer: Unfortunately, there’s no magic formula to write engaging and highly converting blog posts quickly. It comes with practice and experience. So, if you find batch writing SEO-optimised blogs challenging, you might want to use blog writing services. This will help you increase your traffic, engagement and sales.

Question: What can I write in my blog?

Answer: Before crafting your blog post, you need to spend some time researching trending and relevant topics. You need to ensure your blog content answers your target market’s needs, questions, concerns and solves their pain points. If you don’t know where to start, make sure to speak to a few blog writing companies and select one that can provide you with topic ideas.

Further Reading

We’re passionate about copywriting and we love helping our clients achieve their blogging goals. That’s why we’ve put together a blog section featuring many other blog writing tips. 

So, if you’re after other blog writing hacks, don’t hesitate to check out the posts below:

Why Invest in Professional Copywriting Services?

SEO Copywriting: The Complete Guide For Writing Content

Content or Design; What Comes First?

And here are some external resources that might also help you improve your blog writing skills:

How To Develop A Content Strategy: Start-To-Finish Guide

How To Develop A Brand Voice

5 Top Reasons You Should Use SEO Content Writing Services in 2022

5 Top Reasons You Should Use SEO Content Writing Services in 2022

5 Top Reasons You Should Use SEO Content Writing Services in 2022

Have you been doing most of your content writing yourself but aren’t seeing the results you were expecting? If you’ve been spending a lot of time, money, and effort into crafting content for your audience but aren’t seeing the engagement or sales you were hoping for, you might need to use professional SEO content writing services.

Why is that?

Because these days, SEO runs the world! Or at least the digital marketing world. 

And producing quality content optimised for search engines is the only way to drive qualified leads to your web pages or website without breaking the bank. 

However, it requires a specific skill set and expertise you might not possess.

That’s when outsourcing your content writing needs to SEO experts could prove a sound investment.

This blog post will explain why outsourcing your SEO content writing is critical and where to find high-quality and professional SEO content writing services.

Why Outsource Your SEO Content Writing?

As a busy business owner, you’re probably juggling a million tasks at once. From marketing, business development, management, and recruitment to accounting and admin, your days are most likely filled with never-ending tasks. 

The thing is, the demand for content is huge in 2022, and you need to keep up. Customers are no longer satisfied with a couple of posts a week on social media or a monthly blog post. They want consistent, high-quality content that provides value and will gladly jump ship if your competitors are more active and engaged with their content strategy.

In fact, 70% of consumers would rather learn something about a company from an article or blog than from an ad. Additionally, 71% of people report reviewing a blog while on their buying journey.

But to craft engaging and relevant content that will resonate with your audience, you need time, skills, and experience. That’s why outsourcing your content writing needs is a no-brainer.

And if you’re not convinced, here are five ways SEO content writing services can help your business thrive.  

Why Outsource Your SEO Content Writing?

Why Outsource Your SEO Content Writing?

Target Your Ideal Customer

Whether you write copy for one of your web pages, an article, or a blog, you should always have your ideal customer in mind. This includes doing some in-depth research into their habits, behaviours, lifestyle, and the type of content they’re looking for. 

You should also know what keywords they’re typing in search engines when looking for products or services similar to yours. This will allow you to effectively reach your target audience and drive qualified leads to your website or blog. 

However, carrying out detailed research and developing an effective SEO strategy to reach your ideal customers is more challenging than it might sound. It requires specific expertise that SEO content writers have spent years developing and fine-tuning.

Target Your Ideal Customer

Target Your Ideal Customer

Provide Your Audience with High-Quality Content

“People don't buy the products you create. They buy the stories you tell.” - Goswami

Outsourcing your content to professionals providing SEO content writing services is the best way to produce high-quality content that converts. 

Seasoned SEO content writers are well-versed in writing articles for companies with their target audience in mind. They know precisely how to create high-quality content that will resonate with your ideal customers.

That’s because they’re skilled storytellers, able to embody your buyers’ personas and get inside your readers’ minds. And this allows them to weave irresistible, engaging, and original stories to captivate your audience instantly. Their storytelling skills are a powerful tool that will help you connect with your audience.

Besides, they’re experts in their field and have a deep understanding of the industry they specialise in. That way, they can produce highly tailored and relevant pieces that provide your customers with value-added content they won’t find anywhere else. And this is the best way to build trust and turn your readers into loyal customers.

Provide Your Audience with High-Quality Content

Provide Your Audience with High-Quality Content

Underpin Your Digital Marketing Efforts

The pandemic has accelerated the shift to online and the pace of digitalisation. However, the trend started years ago, and millions of companies are now harnessing the power of digital channels to promote their offer. Therefore, you need to develop a solid digital marketing strategy to stand out from your competition and convince your target audience to choose your products or services.

And copywriting is a powerful tool to help you stand out and fuel your business growth online. However, not all online copy is created equal. As a result, you need the best writers available. SEO content writers are versatile and can lean on years of experience in the digital marketing space to help you grow your business.

Not only have they mastered SEO best practices to rank your website high on search engine result pages, but they’re experts at ensuring the copy aligns with your marketing goals, digital channels, brand personality, and messaging too. They know how to reach your ideal customers on different digital platforms. And they are also adept at eliciting emotions, curiosity, and excitement based on your audience’s needs.  

Underpin Your Digital Marketing Efforts

Underpin Your Digital Marketing Efforts

Boost Your Bottom Line

You might have heard it before: content is currency. 

Develop a killer content strategy, and you’ll see followers, web visitors, and new customers roll in in no time. 

Yet, creating a powerful content marketing strategy and regularly publishing fresh and compelling content is no mean feat. It takes time and resources, and hiring in-house full-time writers might be too much of an upfront cost depending on the size of your business and your marketing budget. 

However, using SEO content writing services means that you have the flexibility to work on a project basis with professional content writers. This, in turn, can dramatically reduce the upfront cost for your business. And believe me, after working with hundreds of businesses, I can honestly tell you that this small investment could very well skyrocket your profit and improve your bottom line in the short term!

Plus, it will allow you to free up some time to focus on other profit-generating tasks such as business development or recruiting talent.

Boost Your Bottom Line

Boost Your Bottom Line

Where to Outsource Content Writing

Do you lack the money or resources to get your own in-house content writing team and wonder where to outsource?

Sure, plenty of marketing agencies and freelancers are out there, promising to create amazing content and drive your sales. But the reality is that finding trustworthy and high-quality content writers can be challenging. 

So, when hunting for the best content writing services, make sure to vet the agency or freelancer you work with carefully. Check their portfolio and style and enquire about their versatility and industry experience.

At Copywriting Crew, we specialise in creating high-quality content tailored to our clients’ needs. We meticulously screen all of our copywriters and only select the top 5% of candidates. This way, we can ensure we provide clients like you with highly skilled wordsmiths who can bring ideas to life and instantly connect with specific audiences through the power of words. 

We also commit to a fast turnaround (between 3 and 5 days) and assign copywriters to projects based on their industry expertise.

So, if you’re looking for professional SEO content services to help increase your leads and sales, don’t hesitate to contact Jesse, our founder. You can also order directly online, and we’ll immediately assign an SEO content writer and an editor to your project.

Get 50% Off Your First SEO Blog Post

Frequently Asked Questions about SEO Content Writing Services

Question: Why is SEO Content Writing Worthy?

Answer: SEO content writing can benefit your business in many ways, including:

  • Reaching your target audience, driving qualified leads to your website. 

  • Providing your audience with tailored, value-added content, setting you apart from your competition.

  • Improving your SEO rankings.

  • Underpinning your digital marketing efforts.

  • Boosting your bottom line.

Question: How to Successfully Outsource Your SEO Content Writing?

Answer: when hiring a freelancer for their SEO content writing services, make sure to ask them:

  • How long have they been working in the industry?

  • Do they know how to optimise content for search engines? 

  • Can you review their copywriting portfolio?

  • How do they conduct research, including keyword research? 

  • Do they have any ideas for your content?

And to ensure you’re hiring the best person for the job, don’t hesitate to ask for former clients’ references.

Further Reading 

Want to learn more about outsourcing your content writing needs? 

We’ve got plenty of resources available for you on our blog section, including:

Happy Reading!