6 Reasons Why You Should Hire A Copywriter

Why You Should Hire A Copywriter

Why hire a copywriter? You know you need to write and publish engaging content on a regular basis to succeed online. 

But who has the time? 

If you want your website, marketing emails, blog posts, and social media posts to attract attention from your target audience, then you should invest in quality copywriting from experienced writers. 

In this article, we will look at 6 reasons why you should hire a copywriter and how the right one can help you save time, make money and grow your business.

1. You don’t have enough time to write

Creating quality content can take up a long time—especially if writing isn’t one of your strengths and you’re already busy doing other things.

By outsourcing your writing needs to the experts, you’ll be able to free up a lot of time, which you can spend on more important tasks, like growing your business. 

Hiring a copywriter is not only a great way to save time, you’ll also be able to launch your new website or marketing campaign much sooner.

2. You’re not a ‘great’ writer

If you’re someone who struggles to turn your thoughts into words, or if you simply don’t enjoy writing (but recognise it as important), then you may want to outsource the writing to people who write for a living.

Working on tasks that you find difficult or stressful will only make you miserable. If writing isn’t one of your strengths, then why not delegate it to a team of professionals? Focus on what you are good at and outsource everything else to experts.

At Copywriting Crew, we can help you write quality content by matching you with a skilled writer who has experience in writing for your industry.

3. Your website is not making money

Website not generating leads, sales or clients? Marketing not delivering the results you want? If so, it might be time to hire a professional copywriter to turn things around.

A website copywriter is more than just a skilled wordsmith. They also understand ‘conversion rate optimization,’ which is the science of getting your online prospects to ‘convert’ into leads, customers or clients.

A top website copywriter will be able to spot any ‘leaks’ or missing elements on your website that might be causing visitors to leave without taking action.

They will rewrite and update your existing web content to be more engaging and compelling so that visitors take the actions you want them to take. That means you’ll generate more leads, sales and clients from your website!

4. Your website is not getting Google traffic

Do you know about SEO copywriting? It’s all about writing useful content that appeals to both the ‘Google Gods’ and humans. There is an art and a science to ranking your site on Google, and writing SEO-friendly content is a big part of the equation.

At Copywriting Crew, our professional writers follow the best practices and latest updates when writing unique SEO content for your website or blog.

5. Your blog and social media are ghost towns

When was the last time you:

  • Published an informative blog post article?
  • Posted share-worthy content on LinkedIn, Facebook, or Twitter?
  • Sent an educational newsletter to your email database?
  • Uploaded an entertaining and educational video?
  • Published an important white paper or eBook?

If you’re like many business owners, the answer is probably ‘not for a while’. You’ve probably already heard the statistics about content marketing. For example, the Content Marketing Institute reports that:

  • Content marketing generates over three times as many leads as outbound marketing and costs 62% less. 
  • Small businesses with blogs get 126% more lead growth than small businesses without blogs.

If you don’t have the time or expertise to write and publish engaging content on a regular basis, then why not outsource it to expert writers? Get in touch with us today about our affordable content writing services.

6. You don’t believe a writer can capture your ‘voice’

No one understands your business as well as you do. You may feel like you’re the only one who can write about your business. How could an outsider capture your thoughts and turn them into words?

An experienced copywriter will spend a long time researching your business, target audience, products and services before putting pen to paper.

At Copywriting Crew, we send our clients an in-depth research questionnaire that asks all of the necessary questions to uncover everything we need to know to write effective copy for their business.

When we send the first draft over to you, you’ll be able to review the copy and request any revisions or changes, which our writer will happily make.

Leave writing to the professionals

As you can see, hiring a professional copywriter can be a worthwhile investment in your business.

If you’re too busy or find writing stressful, then hiring a copywriter to write your website content, marketing emails, landing pages and social media posts will help you to generate more traffic, leads and clients. 

This 9-Word Email Works Like MAGIC!

This 9-Word Email Works Like MAGIC!

This 9-Word Email Works Like MAGIC!

Do you have an email database? 

Finding and nurturing new leads is necessary to grow any business. But doing so takes time, money and effort. 

What about your existing database? It’s a valuable asset that probably contains forgotten leads and prospects. 

The great news is that you can use a simple 9-word email to re-engage these leads and turn them into clients. Introducing…

The 9-Word Email That Generates Leads And Clients ?

This marketing technique first created by Dean Jackson, a successful internet marketer and entrepreneur. Dean developed the 9-word email in an effort to engage with old-leads inside his database.

The 9-word email is probably the shortest email you’ll ever send, but don’t let it's brevity overshadow its effectiveness.

The subject line is simply your prospects full name (%FULLNAME) and the email content is a question that’s 9-words or less.

Email Subject Line: Sam Smith

Do you still need help with website copywriting?


That’s it. ?

Brilliantly simple yet super effective. The purpose of the email is to simply engage with forgotten prospects and leads who are sitting idle inside your database.

Here are a few examples that you can use to create your own 9-word email.

Examples ?

  • Are you still looking for help renovating your house?
  • Do you still need help with creating an email marketing campaign?
  • Are you still considering buying a new car?
  • Are you still interested in getting a better rate on your car insurance?

How To Create Your Own 9-Word Email

The formula is simple and easy to follow. But people may feel an urge to add more fluff and filler content. Or to try and make the sale. Or add fancy HTML design, bells and whistles. Please resist the urge to do any of that and just use the formula as follows.

Email Subject Line: [First Name]

Hi [First Name],

Body: Question

[Your Name]

So what are you waiting for? Do you want more leads and clients? If so, then give the 9-word email a try and let me know what happens! I’m sure you’ll be pleasantly surprised at the results.

How To Create A Stand Out Value Proposition For Your Digital Agency

How To Create A Stand Out Value Proposition For Your Digital Agency

How To Create A Stand Out Value Proposition For Your Digital Agency

Are you a digital agency owner or marketing consultant? Do you have any idea on how to create a stand out value proposition for your digital agency? 

According to the Freelancers Union, there are 53 million freelancers operating in the world today. In Australia alone, there are 4.1 million freelancers and digital agencies with more popping up every single day. 

With the barrier to entry so low, anyone can slap up a website and start their own agency, regardless of their skills or expertise. This level of competition makes it a real challenge for established agencies and consultants to attract and retain profitable long-term clients. 

  • How do you stand out from the millions of freelancers and agencies all competing for the same clients online?
  • Do you answer the question every potential client is thinking: ‘Why should I do business with you and not your competition?’
  • How do you cut through the noise and get their attention, when attention spans are the shortest they’ve ever been?

The best way to stand out from the overwhelming competition is by creating a powerful value proposition for your agency. And that’s what I’m going to help you create today. 

In this informative article, you’ll learn:

  • What is a value proposition?
  • 7 value proposition examples from digital agencies
  • 7 great ideas of value that you can provide
  • How to write and present your value proposition  

If you follow the steps detailed in this article and take action, then you’ll be able to create your own stand-out value proposition within one to two hours.

You’ll be able to use your value proposition on your website, in your email signature, on business cards, in marketing campaigns, and even at networking parties!

It doesn’t matter if you’re a one-person agency or a large 100-person firm, the tips shared in this article will help you regardless of the size of your agency. 

What is a Value Proposition?

Neil Patel, a leading online marketer and entrepreneur, said, ‘A value proposition is a promise of value to be delivered. It’s the main reason a prospect should buy from you (and not your competitors).’

A value proposition is a sentence that tells your visitors why they should buy from you and not your competitors. Typically, a value proposition includes the following important elements:

  • How your product or service solves problems
  • What specific benefits the client or customer can expect
  • Why people should buy from you instead of from the competition

A value proposition shouldn’t be confused with a slogan or tagline, such as Apple’s ‘Think Different’ or Disneyland’s ‘The Happiest Place on Earth’. 

7 Value Proposition Examples From Digital Agencies

Here are 7 digital agencies who are using value propositions to stand out amongst the competition and attract their ideal clients. 

Digital Agency: Automation Agency

Value Prop: Unlimited Tasks For A Fixed Monthly Fee

Online Marketing Agency

Automation Agency is an online marketing agency founded by my good friend Carl Taylor. After working in the marketing industry for years, Carl noticed that most online agencies were expensive and typically experts in only one of the three areas—marketing technology, web development, or graphic design - but never all three.

Seeing a gap in the marketplace, Carl started his business, Automation Agency, and created this stand-out value proposition:

‘Get Unlimited Technical and Design Tasks Done For You By Experienced Programmers and Designers - From $249/month’

I love this value proposition! And from what I’ve observed, it’s definitely working, as Automation Agency continues to grow year after year.

Digital Agency: Copywriting Crew

Value Prop: Fast and Affordable Copywriting and Content Writing

Copywriting and Content Services

Copywriting Crew (hey, that’s us! Shameless plug coming) is an Australian agency that provides copywriting and content writing services to digital agencies, coaches, consultants, and small business owners. 

After working with hundreds of clients over the last 15 years, I began to see a pattern of what people are looking for when choosing a copywriting agency.

Typically speaking, our clients want the same things: fast, affordable, and professional copy and content written by Native English writers with industry experience.

That’s a lot to say in one sentence, but we do cover many of those key points in the value proposition in the headline and sub-headline on our homepage.

‘Fast and Affordable Web Copywriting Services’

‘We provide professional, quality and affordable content written by experienced, Native English copywriters’

Digital Agency: Lightning Sites
Value Prop: Your Website Built In 10 Days Or It’s Free

Fast and Affordable Web Copywriting Services

Lightning Sites is an Australian web design company that builds WordPress websites for small business owners and entrepreneurs. 

If you’ve ever worked with a web developer, you know it can sometimes take forever for the developer to finish your website. Kody Thompson, the founder of Lightning Sites, addresses this common problem with a compelling value proposition his website’s homepage, which reads,

‘Your Website Built In 10 Days Or It’s Free’

‘Mobile friendly, search engine optimised WordPress websites built to deliver you more leads and customers.’ 

The sub-headline (below the headline) goes on to include some of the key benefits of his services.

Digital Agency: Design Pickle

Value Prop: Unlimited Graphic Design

Copywriting Services

Founded by Russ Perry in 2015, Design Pickle was born from the idea that companies and individuals need access to reliable and professional graphic design on a regular basis. 

With an overwhelming number of designers offering their services online, Design Pickle needed to do something different to stand out and compete in this highly competitive marketplace.

Most people are tired of searching for a designer who is reliable and affordable and who can turn their ideas into the perfect design. Russ Perry and the team came up with a compelling value proposition that has helped them grow into a hugely successful agency.

‘Unlimited Graphic Design 14-Day Risk Free Trial’

Digital Agency: Email Allstars

Value Prop: Email Marketing Machine For E-commerce

Website Copywriting

Ryan, the co-founder of Email Allstars, started his career as a freelance copywriter back in 2015. After achieving success on his own, Ryan partnered with Karly to create Email Allstars, an agency that specialises in writing and designing email campaigns for e-commerce clients.

By specialising in one type of copywriting (email copy) for one industry (e-commerce), Email Allstars has positioned itself as an authority in its industry, which means it can charge more, earn more, and enjoy predictable revenue with its monthly packages.

‘Get A Money Making Email Marketing Machine
Built For Your eCommerce Store’

Use the coupon code 'COPYWRITINGCREW' upon checkout to get a $50 discount of your first email marketing package.

Digital Agency: Bench.co

Value Prop: Affordable Bookkeeping, First Month Is Free!

Marketing Copywriter

No business owner enjoys tax time or bookkeeping, but both are unavoidable tasks that we have to endure year after year. There are thousands of available bookkeepers willing to do the work, but they can be costly, and their skill levels vary. There’s also an endless amount of bookkeeping software that often seems difficult and complicated to use.

That’s where Bench.co comes in. It offers affordable, hassle-free bookkeeping services prepared by real humans and software for a set monthly fee. Its powerful value proposition is presented on its website homepage and reads,

‘You run your business. We’ll do your bookkeeping.’

‘Get a professional bookkeeper at a price you can afford, and powerful financial reporting with zero learning curve.’

Digital Agency: Dollar Shave Club

Value Prop: $1 Razors Delivered To Your Door

Copywriting Agency

OK, I know, I know. Dollar Shave Club is not a digital agency. But the story of how the founders created a viral video that conveyed their value proposition and sold 12,000 orders within 48 hours is simply too good not to share.

Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the high cost of razor blades. They offered something their competitors couldn’t. High-quality razors delivered to your door for $3 a month ($1 plus $2 for S&H).

They launched their Dollar Shave Club membership service in 2012, with a YouTube video that went viral. Sold 12,000 orders within the first 48 hours.

In 2016, Dollar Shave Club was acquired by Unilever for a reported $1 billion. The unique value proposition on their website homepage reads,

‘A Great Shave For A Few Bucks A Month’
‘No commitment. No fees. No BS.’

What Value Can You Provide?

Unsure about what value to include in your value proposition? Here are 7 ideas:

  1. Price (e.g., ‘we’re more affordable than the rest’)
  2. One-stop-shop (e.g., ‘we can handle all your needs’)
  3. Unlimited tasks for a monthly price (e.g., Automation Agency)
  4. Specialists (e.g., Email Allstars)
  5. Fast turnaround time (e.g., Copywriting Crew)
  6. Satisfaction Guarantee
  7. Free trial (e.g., Design Pickle)

How To Write And Present Your Value Proposition

Remember, a value proposition is a short sentence or statement (think 5–15 words) that tells your visitors why they should buy from you and not your competitors. If you have room to mention the problems your agency solves and the benefits you provide to clients, then that’s even better.

What you write should be short, specific and provide unique reasons why people should choose your agency over the competition, and your website homepage is a great place to display your value proposition.

  1. Start by writing a short, attention-getting headline. 
  2. Then write a sub-headline that expands upon your headline and mentions the specific reasons why people should work with your agency. 

If you need inspiration or ideas on how to write your value proposition, simply refer to the examples and ideas provided earlier in this article.

Web Copywriter

What Does A Copywriter Do?

I'm going to answer the question that I get all the time, and that is what does a copywriter do? 

One thing's for sure, copywriting is not the same as copyright. We're not legal professionals and we certainly don't sit around drawing the little 'c' symbol on legal documents or contracts all day long. While they might sound similar, copywrite and copyright, they're spelled differently and they're completely different professions. 

As a copywriter, what we do is we write the words that inspire people to take action online and offline. Now, that action could be anything from clicking on a button, subscribing to a newsletter, purchasing a product, inquiring about a service, or even picking up the phone and calling a company. Our job is to motivate and inspire a target audience to take action and do something.

What type of copy do copywriters write online

We write everything from:

  • website copy;
  • landing pages;
  • video scripts;
  • email campaigns;
  • lead magnets;
  • Facebook ads;
  • white paper reports;

          and so much more. 

What type of copy do copywriters write offline?

Well, we write everything from:

  • catalog copy;
  • direct mail letters;
  • print ads;
  • brochures;
  • white paper reports;
  • advertorials;

         and so much more.

Who hires copywriters? 

Copywriters are hired by a variety of different individuals and companies. It might be a small business, a medium-sized business, or even a large corporation. Really, it's anyone that needs their professional writing produced for them for their marketing, their content, or even their advertising campaigns. Myself and my team have actually written copy for over 153 different industries. 

The reason why people hire copywriters is because usually, they don' have the luxury of time. Some don't know how to write a copy that's really going to entice and engage their target audience. Or they just like to outsource it to the professionals; and that's why myself, my team, and other copywriters that are out there are often in demand, because there's always be a demand for professional writing.

I hope that this blog post answers the question what does a copywriter do, once and for all.

Will Robots Replace Human Copywriters?

AI has already replaced people in so many industries, like agricultural and automotive industry. But will they replace us in more creative industries like marketing and advertising? And will I soon be out of a job? 

Many copywriters don't seem too concerned about robots taking their jobs. After all, copywriting requires thinking and creativity, which are things that robots have not yet evolved to do. Or have they? 

Recently, the Chinese company Alibaba revealed it's AI-powered copywriting tool. This software can generate up to 20,000 lines of copy per second. It's already being used by major brands to write their product descriptions.

The AI copywriter uses deep learning and natural language, processing technologies gleaned from millions of examples on the Alibaba website. Brands and advertisers can insert a link from any product page, and click the 'Produce Smart Copy' button to immediately see dozens of copy ideas.

And Persado, the American marketing company has said that their AI-generated content has outperformed a human copywriter, time and time again. The platform works with more than one billion words, sentences, and images that have their highest click-through rate recorded after over one billion impressions.

So, will AI replace human copywriters? Will I soon be out of a job? Well, I don't think so, and here's why.

Copywriting is so much more than just structuring sentences and data. A skilled copywriter is someone that takes the time to understand their audience on a deep, emotional level. And then uses creativity and empathy to relate to their audience through words. 

I don't believe that even with all of their sophistication and deep learning, I don't think that robots are at the stage yet. Where they can think, use creativity, and also empathy in the words that they write.

Even Persado's Marketing Director, Julia Spano said herself, "We're never going to replace a creative agency that creates something like the Nike slogan, 'Just do it!'."

If you've enjoyed reading this blog post, please give it a thumbs-up, like it, and share it with other people. And if you would like to work with a team of real human writers to help you with your website content, blog, or marketing copy, then feel free to reach out to us. 

5 B2B Lead Magnet Ideas and Examples

Did you know that 70% of website visitors leave and never return? Imagine if you had a physical store and 7 out of 10 people who walk through your doors left without buying anything. Wouldn't that be alarming? 

Well, that's exactly what might be happening on your website, and how can we stop this from happening? By offering your visitors an irresistible lead magnet.

Here are five B2B lead magnet ideas and examples that will help you convert more of your visitors into warm leads.

What exactly is a lead magnet?

A lead magnet is an incentive you offer website visitors in exchange for their contact details. It can be any downloadable content such as:

  • free PDF;
  • report; 
  • checklist;
  • whitepaper or;
  • video

I want to share with you some best practices for creating a lead magnet.

1. Solve a specific problem

To be considered valuable and desirable to your website visitors, your lead magnet should solve at least one problem that your target audience is experiencing.

What problem should you solve?

Look at some of your past customers or clients and think about the problems that you've helped them solve. That might become the content for your next lead magnet. 

2. Short and to the point

At the end of the day, people don't want to read a 200-page eBook online. You don't need to spend a lot of time creating such a big, definitive guide on your subject matter. 

What's valuable is that you solve people's problems. You can create a short lead magnet that create solutions such as a one page checklist, a template, or even a video. 

Again, people don't care about length, they care that you can solve their problems.

3. Professional design

You want to invest in a professional design cover or image that represents the digital asset that is your lead magnet online. Now, just because your lead magnet is free, doesn't mean that you shouldn't invest in a professional design.

We want people to see it and really think, wow, this is going to be great! If you're on a budget, you could use a free platform like Canva, and use one of their templates to design the lead magnet image. Another option is go over to Fiverr to invest in inexpensive design to get your lead magnet design created.

Now, let's talk about the five lead magnet ideas and examples.

1. Checklists are super easy and quick to create, and prospects and visitors love them because they're easy to consume and read.

5 B2B Lead Magnet Ideas and Examples

Just look at this example from optinmonster.com, this is an on-page SEO checklist. And this is going to be valuable for anyone who's looking to really optimize their page so that they can rank better in Google search engine. They can download it, read it, and get that result quickly, and that's why that makes this checklist such a valuable lead magnet.

2. Guide, now this doesn't have to be a long, detailed and 200 page guide, this could be just a couple of pages, but a guide is a great idea when you want to educate your visitors, your reader, on a particular topic or something that's happening in the industry, maybe it's a trend that's going on right now, or, again, just some information that you want to share with them.

That's also a good opportunity to use in that guide references and examples to your own business, so they get a sense of what you do, the benefits of working with you, and why they should choose you over the competition. 

SEO Copywriting

Here's an example of a guide that we wrote, a style guide for brickworks.com, and Brickworks is one of Australia's leading building supplies companies. And what I love about this is it's a style guide that covers the color schemes that are going to help people really perfect the style of the interiors inside their house. So it's a great little guide, and a great example of a lead magnet. 

3. Worksheet or workbook can be a really useful lead magnet, especially if you want to help your visitors plan, calculate or figure something out.

Copywriting Services

Here's an example of a worksheet. This is an email campaign worksheet that we provide our clients who want to figure out what emails they need to write for their email marketing campaign. Often they might need five to eight emails and in order to get all of that information from their heads down into a worksheet. This helps them plan and organize that campaign, they find this worksheet really useful. 

4. White paper report, this is similar to a guide.

You want to educate and inform your readers about a specific subject matter or your expertise. You might focus on solving a problem in that white paper, or you might educate them on a specific topic that you're an authority on. And the goal really, is to not just give value, but also provide links and contact information. So, if people are ready to work with you, they'll know how to contact you as well. 

Website Copywriting

Here's an example of a white paper from, white paper report, from hubspot.com. They call it "The Essential Guide to Internet Marketing". And, again, that's going to educate people on internet marketing, and, again, provide links and promotional material about the company offering the white paper report, which is hubspot.com

5. Offer a free consultation or demonstration. Now, what's so great about doing this is it takes no time to create. People love assessments, consultations or demonstrations. It's because they know that they're going to get personalized feedback on their specific situation, and that's what makes them highly valuable as a lead magnet. 

Marketing Copywriter

The example here is from toothdoctor.com, this is a free online consultation that they offer. Again, people fill in their details, and then they get a report or assessment from a qualified dentist, and that's obviously very valuable to them. 

So there you have it! We covered five ideas and examples of how you can create a lead magnet and turn more of your website visitors into warm leads, and, eventually, paying customers and clients. 

If you would like some help in creating your lead magnet or your website content, marketing or advertising materials, then we'd love to help you out.

Content Or Design What Comes First

In today's blog post, I'm going to answer the question, what comes first, content or design? 

Whether you're building a new website from scratch or revamping an existing website, you might be wondering what comes first, content or design? 

Now, at the end of the day both are important. You can't have one without the other. Your website needs both, content and design. But in this blog post, I'm going to cover what should you prioritize, what should you focus on first? 

I've personally worked on countless websites, both for my own business and also for client's projects. And I'm sure some web designers are going to disagree with me when I say that I firmly believe, content should come first. Now to prove it to you, let me give you four reasons why. 

1. Your website is a communication tool.

The purpose of your website is to communicate with you visitors. And only words can effectively communicate your unique message, the benefits of your products and services, and why people should choose you over the competition. Words can do that, design cannot. 

2. Google ranks content, not design.

Did you know that there are over 200 factors that Google looks at when deciding on who it should rank in it's search engine. And the most important factor, still today, is unique and quality content. And that's why you need to focus on content first when you're building or rebuilding your website. Because it's such an important factor in your success as a website.

3. People come for the content, not for the design.

There's a variety of reasons why people visit websites. They're in search of information. They want answers to their questions, or solutions to their problems. And only content can really convey that to them. They might enjoy the design, but they come for the content. 

4. It's much easier to write your content first.

It's so much easier to write and edit your content, even share your content with other people in programs like Microsoft Word or Google Docs, than it is to in Adobe Photoshop or Adobe InDesign. And that's what makes so much more sense and is a far more efficient work process, is if you write your content in those programs, Microsoft Word, Google Docs first. Write, edit and finalize your content, so everyone's happy with it, before you then move it onto the design process. It's not so easy to really collaborate and work on content when it's in Adobe Photoshop or InDesign.

I want to end this blog post with a quote from a famous web designer who says that, 

"Design in the absence of content is not design, it's just decoration." 

And I think that really seals the deal on all of the reasons why I believe as a copywriter, who is probably biased, that content should come first before design does. 

But what about you, what do you think? If you enjoyed reading this blog post, then please like it, give it a thumbs up and share with other people. 

And if you would like some help with writing content or copy for your website, your blog, or marketing and advertising campaigns, send us a message at support@copywritingcrew.com.

Write Drunk, Edit Sober

Should you write drunk and edit sober? 

Could drinking really help you overcome writer's block and become a better writer, and have I ever been drunk while writing? 

Write drunk, edit sober was at quite first attributed to the great Ernest Hemingway. But according to his granddaughter, he never wrote while under the influence. He preferred to write sober usually in the early hours of the morning. But that hasn't stopped Hollywood from portraying artists and writers as tortured souls who rely heavily on alcohol and drugs to produce great work. 

SEO Copywriting

Mad Men TV series

Just look at the hit TV drama Mad Men. It's a show about a New York advertising agency set in the 1960's. Much of the show glorifies a drinking culture amongst the team of copywriters and executives including Don Draper. We can regularly see the cast drinking before, during, and after office hours.

Even David Ogilvy who is considered the godfather of advertising is guilty of promoting the idea of writing drunk, editing sober. Listen to what he wrote to a friend when asked to describe his writing process.

"I am terrified of producing a lousy advertisement. If all else fails, I drink half a bottle of rum and play the gramophone. This generally produces an uncontrollable gush of copy. The next morning I can get up early and edit the gush."

So is write drunk, edit sober actually good advice? 

No, it's terrible advice. Just look at Brooklyn based writer Crissy Van Meter who documented in a blog post her week of writing drunk, editing sober. What she noticed was she did write more words than usual but the output was actually unusable gibberish and she had more hangovers than usual. The idea of write drunk and editing sober really just glorifies addiction and alcoholism.

There are no shortcuts to becoming a better writer and drinking doesn't improve your creativity or your writing output. In fact, it's only procrastination and escapism from doing the difficult work of sitting down and writing. 

Now if you feel like writing is difficult, time consuming, and even driving you to drink, then why not outsource it to a team of professional and sober writers? My team and I would love to help you with any of your writing needs such as websites, marketing, or advertising materials. 

How to Spy On Your Competitors Facebook Ads

Looking for inspiration and ideas for your next Facebook Ad campaign? Want to uncover winning Facebook ad examples from your industry? If so, then you’re going to love this! 

Facebook ads recently launched a 100% FREE tool that will help you spy on your competitor's campaigns and ad creatives. Why would you want to do that?

  • Get inspiration and insights on how to create your own effective Facebook advertising campaigns
  • Learn ideas on how to promote your own services and products
  • Discover the current trends and what's happening in the marketplace

Facebook Ad Library Step-By-Step Tutorial

First, make sure you’re logged in your Facebook account and then go to Facebook Ad Library.

Now, you can start spying your competitor’s Facebook ads.

  1. Select ‘ALL’ on the country to know where are they advertising on this social media platform.
  2. Go to the search field and type your chosen competitor’s page.
? Tip: Make sure to choose the legitimate page that has the most amount of likes and often has a blue check on it.

Once you click on the Facebook Page, you can start scanning the results where you will see all the activities and paid campaigns.

You’ll get to uncover all of the past and present ad sets your competitors are running. Take advantage of these insights and generate ideas on how to create your own high-converting Facebook ad campaigns and creatives.

? Tip: Hover the mouse pointer on the ‘information’ icon, you’ll see which ad is the most effective and the best performing.

Every ad will show you their ad copy, image, call to action and the link that will lead you straight to the landing page or sales page. This is where you can take a look at how they promote their business such as the headline, video, call to action, etc.

Spying on your competitors Facebook Ads is just the first step. The second step is to actually create your own original and compelling Facebook Ad copy (don’t just copy someone else's campaign!) If you’re busy and would like some help, we’ve got your back!

Need Help Creating Facebook Ad Copy? We can help!

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Long Copy vs Short Copy: What Works Best?

In today's blog post I'm answering the frequently asked question, "Long copy versus short copy. What works better?

Look, this debate has been going on forever, between marketers and copywriters. Some people say that long copy definitely works better than short copy. Other people say that no one has time to read long copy, therefore, shorter copy will work better too. So, what's my opinion? 

Well, my opinion as a professional copywriter with over 15 years experience, is it really depends. It depends on many factors. There is a time to use long copy and there is a time to use short copy. In this blog post I'm going to help you understand when you should use both.

When to use short copy

When your brand is already established, when it's already well-known in the marketplace. 

If you look companies like apple.com when they came out with the iPad or even the iPhone, they didn't need to use long copy. And that's because consumers are already aware of apple.com. They trust the brand. And therefore if you look at their landing page for either the iPhone or the iPad, you'll notice that they don't use a lot of copy. They don't need to, because consumers already know, like, and trust the brand.

When what you're offering is free.

If you're offering a free gym membership, or maybe a free digital lead magnet, such as a video course or white paper, an eBook, or even a checklist, then you don't need a lot of copy to justify, and to sell, something that's free. In that instance, I think short copy can work really well.

When your product or service, or whatever it is that you're offering, is simple and straightforward to explain.

When you don't require a lot of copy because it's so easy to understand​ what you're selling, the benefits and the problems that it solves, you don't need a lot of copy to sell it.

When to use long copy

When you're new in the marketplace, and you need to establish your brand, your products and services. 

See, when people don't know who you are, then you have more explaining to do. And that's going to justify using longer copy, because you need to build trust, you need to build rapport, you need to gain people's trust in the marketplace, and long copy allows you to do that because you have more room to say what you need to say to build your trust.

When what you're selling is complicated, difficult to understand, or even expensive.

Just look at some of the products or gadgets for sale on kickstarter.com. These are completely new products. Often they haven't been created yet, they just have a concept or a blueprint for the product. And what they do is they use a lot of copy on the product page on Kickstarter, in order to what the product is, how it works, the manufacturing process, and all that information, and questions that potential buyers might have.

There you have it. Long copy versus short copy, the debate rages on. But at least now you have an idea of when you should use short copy and when you should use long copy in your marketing.

If you enjoyed reading this blog post, then please like it and share it with other people. And if you'd like some help with either writing short copy or long copy, in your blog website, business, or online marketing campaigns, then definitely reach out and get in touch with us over at copywritingcrew.com.