How Facebook Ads Can Help Your Business Succeed In 2022

How Facebook Ads Can Help Your Business Succeed in 2022

How Facebook Ads Can Help Your Business Succeed in 2022

2.89 billion.

That’s the number of monthly active users on Facebook in 2022

Pretty impressive for a social media platform that didn’t exist 20 years ago.

18 years ago, Facebook revolutionised the way we communicate and enhanced our ability to connect to others. The platform has also changed the way we consume and share information. 

But more than anything it has helped create millions of jobs across the world and has unlocked tremendous opportunities for businesses through Facebook ads or the facebook business page features.

Every year, Facebook helps businesses generate billions of dollars in sales. That’s why over 200 million companies use Facebook to promote their products or services.

So, if you’re still on the fence and aren’t sure how compelling Facebook ads can help your business, here are five reasons why you should use Facebook ads.

But first, let’s take a closer look at some key Facebook stats to help you create your Facebook advertising strategy.

Key Facebook Statistics 

  • Facebook’s advertising audience is 2.15 billion.
  • On average, Fac$1.72.ebook users click on 12 ads per month.
  • 72.8% of Facebook users are between 18 and 44 years old.
  • 79.9% of Facebook users only access Facebook using mobile.
  • Two-thirds of Facebook users visit a business page every week.
  • The average cost of Facebook ads per one thousand impressions (CPM) is $5.31.
  • The total average cost-per-click across all industries is $1.72.
  • Over one in three companies cite Facebook as providing the best ROI when compared to Google Paid Search.
  • Women are more likely to click Facebook ads
  • 1.6 billion Facebook users are connected to a small business page on the platform.

These stats show the importance of Facebook ads for companies looking to grow their business.

Key Facebook Statistics in 2021

Key Facebook Statistics

How Can Facebook Ads Help Your Business

Your Customers Are On Facebook

Every day, 1.79 billion people log into Facebook. In fact, Facebook is the third most visited website in the world right after Google and YouTube! So, chances are your target audience is already on Facebook. This makes the platform one of the best advertising channels to reach your potential customers.

As a busy business owner, it can be hard to juggle so many different tasks from accounting and recruitment, to customer service and advertising and marketing strategy. 

The great thing about Facebook ads is that it takes the promotion side of things off your plate. Once you know who your target audience is and how to pull them in with engaging Facebook ad copy, all you need to do is press the publish button and watch your engagement and conversion rates go up.

And if you’re unsure how to write compelling Facebook ad copy, read our latest blog post on 8 secrets to writing Facebook ad copy that converts.

Facebook Ads Allow For Micro Targeting

One of the best features of Facebook advertising is the ability to reach your exact audience with micro-targeting options. These powerful targeting tools will help you reach users who are likely to find your Facebook ad copy relevant, and increase the chances they engage with your ads.

Some of the targeting options available include:

  • Location
  • Age
  • Gender
  • Relationship status
  • Behaviors
  • Interests
  • Language
  • Education
  • Income
  • Job Title
  • Household composition 

And more as well!

Now, to maximize your micro-targeting, you’ll need to write snappy, engaging, and highly relevant ad copy. Or you could hire a professional copywriter to do it for you.

Advertising On Facebook Is Affordable

Another major benefit of Facebook advertising is how inexpensive it is compared to other paid marketing channels such as TV, Radio, specialised magazines, or even billboard advertising. 

As discussed before the average cost per one thousand impressions is $5.31. Plus, you can spend as little as $1 a day on ads depending on your objectives. 

And the beauty of Facebook advertising is you can set your daily, weekly, or monthly budget, and the platform will stop showing your ad once your budget’s been hit. This way, you can advertise without having to worry about overspending. 

With such a massive audience and a low cost to reach it, Facebook ads are arguably one of the most efficient and affordable ways to promote your brand. 

Advertising On Facebook Is Affordable

Advertising On Facebook Is Affordable

Facebook Provides Businesses With Great Analytics Tools

With Facebook ads, you can easily track the success of your advertising campaign through key metrics such as CPM or CTR. While CPM measures the cost per one thousand impressions, the CTR refers to the click-through rate or the ratio of clicks to impressions for each ad.

Thanks to the Facebook ads manager dashboard, you’ll be able to see at a glance how many impressions, clicks, and likes your Facebook ads drove. And by installing a Facebook ad pixel on your website, you’ll also be able to track conversions.

What’s more, the A/B testing feature also allows you to test different Facebook ad copy to optimize your marketing campaign and improve your results.

Note that Facebook discontinued its Facebook Analytics tool in June 2021, but you can still collect real-time data using Facebook Business Suite Insights.

Both channels are great and the results will depend on your ability to optimize your ads for each channel. On one hand, Google ads can boost your conversion faster than Facebook ad copy as people on Google are already primed to buying something. However, Facebook ads have a better targeting option allowing you to reach the right audience immediately.  

Facebook Ads Can Help With Word-Of-Mouth

Facebook is first and foremost a social network. People use the platform to chat with their friends and family but also to share exciting news, products, or services and content they love.

In fact, Facebook users share an average of 4.75 billion posts every single day!

So, if you can write scroll-stopping Facebook ad copy and know exactly how to optimize your ads for maximum impact, you’ll be unstoppable. 

After all, the viral potential the platform offers companies is one of the main reasons why it is so popular with businesses.

How To Write Compelling Facebook Ad Copy

Quality content drives qualified leads. And qualified leads drive sales. That’s why your Facebook ad copy is critical to a successful Facebook ad campaign. Sure, the image will help pull viewers in, but the copy is what will convince them to learn more about your offering.

Some of the best practices to write high converting Facebook ad copy include:

  • Matching the visual to the copy

  • Using A/B testing to test different ad copy

  • Use one strong call to action

  • Keep the copy short and provide value

  • Use simple words

  • Use numbers or questions to hook your target audience

If you just follow those simple tips, you’re sure to write some sales-boosting Facebook ad copy. But what if you don’t have the time and money to get into the trial and error process? I understand. After all, that’s why I created Copywriting Crew.

And whether you’re looking to increase post engagement or boost your conversions, our team of experienced Facebook ad copywriters can help you.

So, if you’re looking to increase your brand awareness and improve your bottom line, don't hesitate to reach out to me. Alternatively, you can order directly on our Facebook ad copy service page.
Hire Top Copywriters

Hire Top Copywriters

Further Reading

Here are some of our latest blog posts to help you improve your Facebook ad copy:

Frequently Asked Questions About Facebook Ad Copy

Question: Is Facebook good for business advertising?

Answer: Facebook is the best marketing channel to promote your brand and offering. That’s because the platform features a large audience with 2.79 billion monthly active users. And being a social media network it also generates a lot of interactions and engagement with over 4.75 billion pieces of content shared every day. So, chances are your audience is on the platform and is likely to engage with relevant content.

Question: Why are Facebook ads effective?

Answer: What makes Facebook ads particularly effective is the level of audience targeting the platform offers as it enables businesses to reach their exact audience. What’s more, Facebook is the third most visited website in the world, and provides companies with a unique opportunity to quickly boost their reach and sales numbers.

Question: Which is better: Google ads or Facebook ads?

Answer: Both channels are great and the results will depend on your ability to optimize your ads for each channel. On one hand, Google ads can boost your conversion faster than Facebook ad copy as people on Google are already primed to buying something. However, Facebook ads have a better targeting option allowing you to reach the right audience immediately.