10 Awesome Email Marketing Campaign Examples (With Templates)
Email Marketing Can Be Tricky
If you run your own business email marketing is absolutely necessary. Why? There are many reasons why email campaigns are an essential weapon in every business owner’s arsenal.
- According to data on Oberlo, email marketing offers a strong ROI, with every $1 spent averaging a $42 return.
- Approximately 9/10 marketers use email marketing to develop a strong organic growth strategy.
- Additionally, 49% of consumers wish that they would hear from their favourite brands on a weekly basis through promotional emails.
As you can see, email marketing campaigns are crucial to an organization’s growth. The problem? Finding the words to communicate your value and convert leads to paying customers can often be the most difficult part of the process.
If you’re ready to create better copy for your email campaigns, let’s dive into 10 awesome email marketing campaign examples and templates you can leverage to your advantage!
What Are Email Marketing Campaigns?
Email marketing campaigns are a series of automated responses designed to encourage recipients to take action. Whether you want to guide a user back to their abandoned cart, provide them with helpful information, or convince them to take advantage of a sale, there’s a specific reason why you’re reaching out.
But while the concept of an email marketing campaign is simple to grasp, execution can be much harder. Fortunately, we’ve done the hard work for you! Let’s look at some email marketing examples and email marketing templates you can use for your business.
Here are the email examples and templates you’ll discover:
3 Welcome Email Templates For Clients, Customers, And Subscribers
Sending a welcome email to new customers, clients or subscribers is your opportunity to make a great first impression and to set the tone for the rest of your communication (especially since the open rate for welcome emails is 82%).
Writing a welcome email isn’t always easy. Here are a few tips to keep in mind when creating your welcome email.
- Welcome and thank you. Whether you’re writing to your subscribers, customers or clients, always say ‘welcome’ and ‘thank you.’
- Introduce yourself. Not everyone will know who you are and what your business is about. Briefly explain who you are and what you do to build trust and rapport.
- Set expectations. If you’re welcoming new subscribers, tell them what type of content you’ll be sending them (e.g. blog posts) and how often (i.e. daily, weekly, monthly, etc.)
- Don’t leave them hanging. Tell your readers exactly what action to take. You could tell them to buy your product, sign up for your service, schedule an appointment, or whatever you want.
- Stay in touch. Whether it’s following you on Instagram or Twitter, liking your Facebook page, calling your phone number, or visiting your brick-and-mortar store in person, give your readers a way to stay in touch.
So, what does a great welcome email look like?
Welcome Email #1: Customers Who Purchased A Product
Subject line options:
- [First Name], Thanks for your purchase
- Thank you for purchasing [product name]
- [First Name], Welcome to [company name]
Body text:
Hi [First Name],
Thank you for purchasing [product name]. We appreciate your business!
You’re joining [quantity, i.e. hundreds, thousands, countless, etc] of people in the [industry, i.e. gardening, business, real estate] community who are all proud owners of [product name].
At [Company Name], we pride ourselves on offering our customers [mention a few benefits, i.e. high-quality, reliable, organic, etc] products. Our customers are the most important part of our business, and it is our goal to ensure your complete satisfaction.
My name is [your full name], and I’m the [position in the company, i.e. founder, director, etc] of [company name]. If you have any questions, comments or feedback, please free to contact [me/our support team] [support availability, i.e. anytime, between Mon-Friday, 9am to 5pm] by [contact details, i.e. sending an email to/calling us on 55512345].
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
[Email Signature]
Welcome Email #1: Customers Who Purchased A Product
Subject line options:
- [First Name], Thanks for your purchase
- Thank you for purchasing [product name]
- [First Name], Welcome to [company name]
Body text:
Hi [First Name],
Thank you for purchasing [product name]. We appreciate your business!
You’re joining [quantity, i.e. hundreds, thousands, countless, etc] of people in the [industry, i.e. gardening, business, real estate] community who are all proud owners of [product name].
At [Company Name], we pride ourselves on offering our customers [mention a few benefits, i.e. high-quality, reliable, organic, etc] products. Our customers are the most important part of our business, and it is our goal to ensure your
complete satisfaction.
My name is [your full name], and I’m the [position in the company, i.e. founder, director, etc] of [company name]. If you have any questions, comments or feedback, please free to contact [me/our support team] [support availability, i.e. anytime, between Mon-Friday, 9am to 5pm] by [contact details, i.e. sending
an email to/calling us on 55512345].
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
[Email Signature]
Welcome Email #2: Newsletter Subscribers
Subject line options:
- Thanks for subscribing to [your website]
Body text:
Hi [First Name],
Thanks for subscribing to our [newsletter name] newsletter!
You’re joining an [adjective, i.e. amazing, incredible, supportive, etc] community of [demographic, i.e. writers, doctors, mothers, people, etc] who love learning about [newsletter topic, i.e. copywriting, medicine, parenting].
As a subscriber, here’s what you can expect: Every [frequency, i.e. week, month, day, so often, etc] you’ll get an email from us with a new [type of content, i.e. blog post, article, video, podcast, etc] that shares our best [advice, tips, strategies, etc] to help you [benefit, i.e. get more done, work less, become a better copywriter, etc].
At [Company Name], we help [target audience, i.e. small business owners] [verb, i.e. attract, build, create, etc] [ideal outcome, i.e. more sales and customers] with our professional [type, i.e. copywriting, real estate, etc] [products, services, coaching, etc]. You can find out more about what we do by visiting [your website address].
If you have any questions, feedback comments or ideas, we’d love to hear from you! Just hit reply to this email, and we’ll do our best to respond promptly.
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
Welcome Email #3: Onboarding New Clients
Subject line options:
- Thank You
- [First Name], Thank You and welcome
Body text:
Hi [first name],
Welcome to [company name]
Thank you for choosing us for your [service type, i.e. copywriting, accounting, etc] needs. We’re thrilled to have you on board as a client!
My name is [full name], and I’m the founder of [company name]. I wanted to say thank you and welcome to the family.
[explain what will happen now they’re a client. I.e. You’ll get another email from us full of resources and training to help you get setup, etc.]
If you need help or have any questions please free to contact [me/our support person name] [support availability, i.e. anytime, between Mon-Friday, 9am to 5pm] by sending an email to [support email] or calling [support phone number].
Thanks again!
[email signature]
3 Promotional Email Templates For E-commerce Products, Online Courses, And Beyond
Promotional email templates help you target potential customers and encourage sales for your various physical and digital goods and services. Here are a few templates that you can use for your promotional marketing.
Promotional Email Template #1
Subject line options:
- [First Name], Take advantage of this while it lasts
- [First Name], A gift for you!
Body text:
Hi [First Name],
Are you ready to [ask them a question that piques their interest]? We’re excited to let you know that we’re currently offering [X percent off of our product or service] until [end of the promotion]!
The reason we are doing this special promotion is because [insert reason, i.e. celebrating the holidays, black Friday sale, etc.]
[Talk about your product or service to get them excited]
[Use code, click on this link, etc.] to take advantage of this promotion now!
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
Promotional Email Template #2
Subject line options:
- Don’t miss out on this sale, [First Name]!
- [First Name], time is running out to save on your next purchase!
Body text:
Hi [First Name],
Time is running out to save money on [your product or service]. Right now, you can take [X per cent, dollars, etc.] off of your order when you [use this code, click on this link, etc.]
Don’t let this chance pass you by! This special offer will end [today, tomorrow, etc.]
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
Promotional Email Template #3
Subject line options:
- exciting news, [First Name]
- [First Name], Open this email for a surprise...
Body text:
Hi [first name],
Looking for something to brighten your day? Look no further! We currently have a promotion for [X per cent off, X dollars off, etc.] that you can take advantage of right now.
[Talk about some of the new, exciting products or services that you have to offer]
But this promotion won’t last long. Use the [code, link, etc.] before [date] to take advantage of this great deal!
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
Promotional Email Example We Like
Headspace has an excellent promotional email that’s extremely effective.
Email Marketing Example 1
As you can see from the graphic above, Headspace takes the short and sweet approach to get Headspace users to take advantage of their current promotion. With words like compassion and positivity, Headspace leverages the right language to attract current and prospective customers.
A great promotion won’t be enough on its own to attract attention. It’s how you frame your promotion that makes an email marketing campaign effective!
Email Template And Examples For New Blog Posts
When you pour your heart and soul into an amazing piece of content designed to help your audience, you want to make sure they actually read it. But what should you say to pique their interest?
Here’s an excellent template that we utilize for new blog posts.
New Blog Post Email Template
Subject Line Options:
- New post: [title of blog post, e.g. How To Find Your Life Purpose]
- Have you ever wondered how to [value from the blog post, e.g. gain clarity of what you really want]?
- Learn how to [value from the blog post, e.g. gain clarity of what you really want] with our new blog post on [title of blog post, e.g. How To Find Your Life Purpose]
Email body:
[Insert the first segment of your blog post or parts that introduce the topic and arouse curiosity. E.g. If you want to be fulfilled, happy, content, and experience inner peace and ultimate fulfilment, it’s critical that you learn how to find your passion and life purpose.]
In our latest blog post, we show you [insert blog headers/teachings, e.g. 2 questions that reveal your true values, a simple exercise for defining your mission, etc.] so that you’ll [get value from the blog post, e.g. gain clarity of what you really want, be able to put a step-by-step strategy in place, etc.].
Check out the full blog post here: [hyperlinked title, e.g. How To Find Your Life Purpose In 2020].
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
P.S. Feel free to leave a comment below the blog post, we’d love to know what you think!
New Blog Example Email #1
Email Marketing Example 3
This above example from a Fizzle newsletter email demonstrates a strong lead in that the company follows with multiple new blog posts that help the recipient learn more about the topics above that pique their interest.
Although the above copy is extensive and should be mixed with our template to offer better results, this is an excellent way to market your new material.
New Blog Example Email #2
Email Marketing Example 2
theSkimm provides another excellent example of what your new blog post email can look like. Short, engaging, and neat, this copy tells readers exactly what to expect without revealing too much information.
If you have ample content to supply your readers, squeezing a couple of the highlights into your email is a good way to get them excited to visit your site.
Cold Email Template And Examples For Engaging Leads
Cold emailing is a whole different ball game compared to some of the other emails on this list. Unlike telling your audience about a promotion or a new blog post, a cold email is designed to find leads and convert them into customers or clients.
Here is a template that you can use to improve your results.
theSkimm provides another excellent example of what your new blog post email can look like. Short, engaging, and neat, this copy tells readers exactly what to expect without revealing too much information.
If you have ample content to supply your readers, squeezing a couple of the highlights into your email is a good way to get them excited to visit your site.
Cold Email Template And Examples For Engaging Leads
Cold emailing is a whole different ball game compared to some of the other emails on this list. Unlike telling your audience about a promotion or a new blog post, a cold email is designed to find leads and convert them into customers or clients.
Here is a template that you can use to improve your results.
Cold Email Template
Subject line options:
- I’m hoping to connect with [company name]
- [First Name], may I have a minute of your time?
Body text:
Hi [First Name],
My name is [your name] and I'm reaching out on behalf of [name of company].
[Describe the work that you do and the benefits that your clientele experiences when working with you.]
[Discuss why you’re reaching out and what you want to help them accomplish.]
If you could direct me to the right individual within your company who could speak further with me, that would be greatly appreciated. I look forward to your response!
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
Cold Email Example #1
Email Marketing Example 4
The above example from Close.io wastes no time diving right into how their business can help the recipient improve their business operations. When it comes to cold emails, getting right to the point with a simple pitch and a request for a follow up will improve your chances of closing.
Cold Email Example #2
Email Marketing Example 5
In this example, the sender not only outlines the impact their business has had on other organizations, but they also provide data to support their claims. For cold leads who need that extra push to get involved, this style of writing can be invaluable in your outreach efforts.
How To Write More Effective Cold Email Copy
Language and structure are crucial in all email marketing campaigns. However, in cold email campaigns, you only have one opportunity to make the right impression and convert your cold lead into a warm lead. As such, a little guidance can go a long way.
You can write more effective cold email copy by:
- Making sure that your copy sounds informative and direct rather than ‘spammy’
- Providing your reader with compelling stats and proof of your company’s impact on previous clients
- Keeping your pitch short and sweet—cold leads don’t want to read paragraphs of text to get to the point of your email
- Do your research before each pitch to identify real-world issues affecting the lead and encourage them to sign up for your products or services
- Write personalized copy for each client
Cold emailing takes time to perfect, but with the right templates, examples, and guidance, you can start finding the warm leads you need to scale your business.
Case Study Email Template And Example
Case studies serve to illustrate the efficacy of your products and services, which is essential to bring more attention to your business and find clients in need of your product or service. Let’s take a look at a template you can use for this purpose.
Case Study Email Template
Subject line options:
- See how we were able to help Suzy (example name for case study email)
- [First Name], Meet Suzy (and discover how she went from A to B)
Body text:
Hi [First Name],
Meet Suzy.
Suzy had a problem [describe his/her challenge to the reader]. This problem affected her life [in these ways]. She couldn't [do this or that].
Then she discovered [XYZ program]. She immediately loved it and found that it was an efficient solution to her problem [touch on what it was able to do for her].
Now Suzy enjoys these amazing results on a daily basis, all because she signed up for [XYZ program].
See how our organization can help you achieve these same results in your business by [clicking this link, signing up, etc.]!
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
Case Study Email Example
Email Marketing Example 6
The above example from Think With Google is actually part of a landing page, but it would work well in the body of an email. In this brief description section, they break down their goals, their process, and the final results.
Remember, your case study email should entice readers to sign up by showing them how much your products or services have accomplished for others!
Webinar Email Template And Example
Webinars are a great way to connect with your audience and provide them with the information they need to take action on your business’s products or services. But how exactly would you encourage someone to attend a webinar of yours? Let’s take a look.
Webinar Email Template
Subject line options:
- Spend some time with us to learn more about [Subject], [First Name]
- [First Name], Join us on [Day] to talk about [webinar subject]
Body text:
Hi [First Name],
Looking to learn more about [webinar subject]?
We’re running a webinar on [insert date and time] to talk more about [discuss webinar subject, what benefits they’ll get from joining the webinar, and what they’ll need to attend].
We’ll only be running this once and there’s limited space available, so it’s important that you sign up as soon as possible. [Include link to sign-up page]
I look forward to seeing you there!
[Sign Off, i.e. Regards, Sincerely, Thanks again, etc]
Webinar Email Example
Email Marketing Example 7
This email from Fresh Relevance tells the reader when the webinar will be, what it will be about, and encourages them to join to learn more about a topic that’s important to them.
Although it doesn’t seem like there’s much in this email, this short, effective copy is a great way to inform your readers about an available webinar and encourage them to sign up. The more direct you can be, the better your copy will be.
Key Email Marketing Takeaways
We’ve covered a lot of ground in the above email marketing examples and templates. But what should you take away from these key lessons about successful email marketing campaigns?
- Keep copy short and direct. There’s almost always a way to condense your message. Concise copy performs well with readers.
- Be familiar and friendly with your reader. All email marketing campaigns should be tailored to the specific reader. When you send out generic emails, they can look spammy and deter your recipient from taking action.
- Make sure your CTAs and images work. Nothing’s worse than getting an email full of broken links and blank spaces where your images should be.
- Make your email copy scannable. Like any other content in your business, you want your copy to be approachable and valuable to the reader. Format your emails in a similar fashion to the templates we’ve provided above.
- Hook them with your subject line. Your subject line can make or break your marketing efforts. Make every subject line count.
- Know what your audience is looking for. When you know what your audience wants, you can write more effective copy that converts.
- Offer some form of value every time. Whether it’s a new blog post or a promotion, your email should offer some type of value to your readers.
- Write, test, adjust, repeat. Every email marketing campaign could be improved. Write your copy, test it out, measure the results, adjust, then repeat.
Need Help Writing An Email Marketing Campaign For Your Business?
Email marketing campaigns are crucial to your marketing efforts, but not every business owner knows how to or wants to write their own emails. Does this sound like you?
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