Hire a copywriter
Why hire a copywriter? You know you need to write and publish engaging content on a regular basis to succeed online. But who has the time? If you want your website, marketing emails, blog posts, and social media posts to attract attention from your target audience, then you should invest in quality Continue Reading →
Do you have an email database? Finding and nurturing new leads is necessary to grow any business. But doing so takes time, money and effort. What about your existing database? It’s a valuable asset that probably contains forgotten leads and prospects. The great news is that you can use a simple 9-word email Continue Reading →
Are you a digital agency owner or marketing consultant? Do you have any idea on how to create a stand out value proposition for your digital agency? According to the Freelancers Union, there are 53 million freelancers operating in the world today. In Australia alone, there are 4.1 million freelancers and Continue Reading →
I'm going to answer the question that I get all the time, and that is what does a copywriter do? One thing's for sure, copywriting is not the same as copyright. We're not legal professionals and we certainly don't sit around drawing the little 'c' symbol on legal documents or contracts Continue Reading →
Will AI replace copywriters
AI has already replaced people in so many industries, like agricultural and automotive industry. But will they replace us in more creative industries like marketing and advertising? And will I soon be out of a job? Many copywriters don't seem too concerned about robots taking their jobs. After all, copywriting requires Continue Reading →
Did you know that 70% of website visitors leave and never return? Imagine if you had a physical store and 7 out of 10 people who walk through your doors left without buying anything. Wouldn't that be alarming? Well, that's exactly what might be happening on your website, and how can Continue Reading →
Which Comes First? Web Design or Content
In today's blog post, I'm going to answer the question, what comes first, content or design? Whether you're building a new website from scratch or revamping an existing website, you might be wondering what comes first, content or design? Now, at the end of the day both are important. You can't have Continue Reading →
Should you write drunk and edit sober? Could drinking really help you overcome writer's block and become a better writer, and have I ever been drunk while writing? Write drunk, edit sober was at quite first attributed to the great Ernest Hemingway. But according to his granddaughter, he never wrote while under Continue Reading →
Spy on FaceBook Ads
Looking for inspiration and ideas for your next Facebook Ad campaign? Want to uncover winning Facebook ad examples from your industry? If so, then you’re going to love this! Facebook ads recently launched a 100% FREE tool that will help you spy on your competitor's campaigns and ad creatives. Why would Continue Reading →
Long Copy or Short Copy
In today's blog post I'm answering the frequently asked question, "Long copy versus short copy. What works better?" Look, this debate has been going on forever, between marketers and copywriters. Some people say that long copy definitely works better than short copy. Other people say that no one has time to Continue Reading →