Did you know that your homepage is the #1 visited page on your website? And that up to 50% of visitors will leave within seconds of arriving?
In this blog post and video, I’m going to help you write an effective homepage headline using 2 proven formulas and fill-in-the-blank writing templates.
Your homepage headline is important because it’s the first words that your visitors will read. If your headline is weak or confusing, then people won't stick around to read the rest of your website.
The first writing formula is...
1. Say what it is and who it’s for
Let’s look at an example from FreshBooks.com
Example 1:
Now let’s look at another homepage headline example from SnackNation.com
Example 2:
And finally, a third example from CampaignMonitor.com.
Example 3:
OK, so here is a fill-in-the-blanks template you can use to write your own homepage headline...
[Say What It Is, i.e. Copywriting] For
[Who It’s For, i.e. Small Business Owners]
Formula #2 is...
2. Say what you can do with it
Let’s look at an example from our website www.CopywritingCrew.com
Here’s another example from Trello.com
OK, so here is a fill-in-the-blanks template you can use to write your own homepage headline...
[Say What It Is, i.e. Copywriting] That [What You Can Do With It,
i.e. Turns Your Website Visitors Into Customers]
Summary
So as you can see, writing your homepage headline is much easier when you have a proven formula and writing templates to follow.
What was your favorite headline writing template?