Email marketing is NOT dead.
Did you know that when marketed through email, people spend 138% MORE than people who don’t receive email offers?
And for every $1 spent on email marketing, the average return is $44?
In this blog post and video, I’m going to give you 7 tips that will help you write better marketing emails so you can generate more leads, sales and clients from your database.
1. Know your email database
The most important step is to understand who you are writing to, their needs, challenges and desires. When you know who your readers are, it’s easier to write email marketing copy that will make them want to respond to your emails.
2. Focus on one goal, one CTA
Don’t overwhelm and confuse people by putting multiple products, links and offers in one email. Get clear on the ONE product or service you want to promote and the ONE action step you want them to take.
3. Write a catchy subject line
Your email subject line is the headline of your email. If it doesn’t entice people to click and open your email, then the rest of your email won’t be read. The best email subject lines include either:
- Personalization, i.e. first name and location
- Benefits the reader cares about
- Problems they want to overcome
Your email subject line is the headline of your email. If it doesn’t entice people to click and open your email, then the rest of your email won’t be read. The best email subject lines include either:
- Personalization, i.e. first name and location
- Benefits the reader cares about
- Problems they want to overcome
4. Write for the web
People’s attention spans are shortest when reading emails. You should format your email content to be easy to read online. Which means:
- Short paragraphs and sentences
- Bulleted list
- Only one main idea per paragraph
5. Write in a conversational tone
Write like a real person, not a corporate drone. Don’t bore your readers with technical jargon or corporate speak. Write in a friendly, conversational tone, like you’re writing to a friend.
6. Include case studies and testimonials
Do you have case studies or testimonials from previous customers or clients? Why not include these in your emails? It’s one thing for us to say how great we are, but it’s so much more believable when other people say we are great.
7. Create urgency
People procrastinate, especially when it comes to making a buying decision. They make all kinds of excuses like “I need to talk to my wife” or “I need to think about it”. One effective way to counter procrastination is by using real, not fake, urgency.
Some examples include:
- Time is running out
- Limited number of stock
- Social proof: 10 other people are looking at this item right now
So there you have it! SEVEN tips you can use to write better marketing emails.