Content writing and Copywriting are NOT the same!
They’re two completely different types of writing.
And if you’re a business owner or marketer who thinks you can hire one writer to do both, then you might be sorely mistaken.
In this blog post and video, I’m going to answer the question “What’s the difference between copywriting and content writing?”
Most business owners seem to think that all writers are the same. But it’s simply not true.
Not every writer has the same skill set or expertise.
A poetry writer probably can’t write a technical white paper report.
A screenplay writer probably can’t write amazon product descriptions.
Some content writers can write copy and some copywriters can write content, but not everyone can.
Here’s why. Let me explain the difference...
Content writing is about writing content that educates, informs, inspires, and builds a relationship with the audience.
The different types of content writing are...
- Blog posts
- Articles
- Ebooks or guides
- White paper reports
- Infographics
- Social media posts
- How to videos
Copywriting is about inspiring and persuading people to take action. Whether that’s to buy a product, service, register for an event, or subscribe to a newsletter.
The different types of copywriting are...
- Website copy
- Landing pages
- Facebook ads
- Video scripts
- Sales pages
- Product descriptions
- Direct mail
- Brochures
Summary
- Copywriting is about inspiring and persuading people to take action.
- Content writing is about writing content that educates, informs, and builds relationships with your audience.
- Some writers can write both copy and content, but not everyone can.
What type of writing do you prefer? Let me know in the comments below.