I'm going to answer the question that I get all the time, and that is what does a copywriter do?
One thing's for sure, copywriting is not the same as copyright. We're not legal professionals and we certainly don't sit around drawing the little 'c' symbol on legal documents or contracts all day long. While they might sound similar, copywrite and copyright, they're spelled differently and they're completely different professions.
As a copywriter, what we do is we write the words that inspire people to take action online and offline. Now, that action could be anything from clicking on a button, subscribing to a newsletter, purchasing a product, inquiring about a service, or even picking up the phone and calling a company. Our job is to motivate and inspire a target audience to take action and do something.
What type of copy do copywriters write online?
We write everything from:
- website copy;
- landing pages;
- video scripts;
- email campaigns;
- lead magnets;
- Facebook ads;
- white paper reports;
and so much more.
What type of copy do copywriters write offline?
Well, we write everything from:
- catalog copy;
- direct mail letters;
- print ads;
- brochures;
- white paper reports;
- advertorials;
and so much more.
Who hires copywriters?
Copywriters are hired by a variety of different individuals and companies. It might be a small business, a medium-sized business, or even a large corporation. Really, it's anyone that needs their professional writing produced for them for their marketing, their content, or even their advertising campaigns. Myself and my team have actually written copy for over 153 different industries.
The reason why people hire copywriters is because usually, they don' have the luxury of time. Some don't know how to write a copy that's really going to entice and engage their target audience. Or they just like to outsource it to the professionals; and that's why myself, my team, and other copywriters that are out there are often in demand, because there's always be a demand for professional writing.
I hope that this blog post answers the question what does a copywriter do, once and for all.