AI has already replaced people in so many industries, like agricultural and automotive industry. But will they replace us in more creative industries like marketing and advertising? And will I soon be out of a job?
Many copywriters don't seem too concerned about robots taking their jobs. After all, copywriting requires thinking and creativity, which are things that robots have not yet evolved to do. Or have they?
Recently, the Chinese company Alibaba revealed it's AI-powered copywriting tool. This software can generate up to 20,000 lines of copy per second. It's already being used by major brands to write their product descriptions.
The AI copywriter uses deep learning and natural language, processing technologies gleaned from millions of examples on the Alibaba website. Brands and advertisers can insert a link from any product page, and click the 'Produce Smart Copy' button to immediately see dozens of copy ideas.
And Persado, the American marketing company has said that their AI-generated content has outperformed a human copywriter, time and time again. The platform works with more than one billion words, sentences, and images that have their highest click-through rate recorded after over one billion impressions.
So, will AI replace human copywriters? Will I soon be out of a job? Well, I don't think so, and here's why.
Copywriting is so much more than just structuring sentences and data. A skilled copywriter is someone that takes the time to understand their audience on a deep, emotional level. And then uses creativity and empathy to relate to their audience through words.
I don't believe that even with all of their sophistication and deep learning, I don't think that robots are at the stage yet. Where they can think, use creativity, and also empathy in the words that they write.
Even Persado's Marketing Director, Julia Spano said herself, "We're never going to replace a creative agency that creates something like the Nike slogan, 'Just do it!'."
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