10 Awesome SaaS Blog Post Ideas To Inform Your Content Strategy

If you do a google search for "SaaS blog post ideas," you'll find countless articles offering 50+ blog ideas which can make it even harder to choose the right idea for you.

Like, which one should you choose? 

So instead of providing you with an overwhelming list of blog post ideas, I'm going to make your job of creating an effective content strategy easier by providing you with a list of the top 10 saas blog post ideas.

1. How-to Posts

People use Google to search for information on how to do things, so it's no surprise that how-to guides and resource posts are popular nowadays. 

The great thing about how-to blog posts is that they are evergreen and have a long shelf life. They are likely to be relevant for years to come. 

How-to guides allow you to demonstrate your knowledge and expertise, which can position you as an authority or expert in your industry. How-to guides can also be useful for your own SaaS product.

Here is a SaaS blog post example from FreshBooks on how drivers can claim mileage on their taxes using their accounting software.

Intercom publishes a variety of how-to blog posts that drive traffic to their website such as these:

2. Question and Answers

You might have noticed the "People Also Ask" section that appears on the first page of Google when you conduct a search. For example, when I search for "SaaS blog topics," halfway down the page I see this:

These are questions people commonly search on Google related to our search term and they can be a great source of blog ideas! You simply choose a question you feel comfortable answering, share your unique perspective, and turn it into a blog post. 

You could even record yourself answering the question as a voice memo on your phone, have it transcribed into text, and then send it to a writer to edit and format it into a blog post.

We have used the same Q&A format to create quality content for our own Copywriting Crew blog too...

3. Case Studies and Success Stories

Client case studies and success stories can make for great blog posts. Readers can feel inspired reading about how others have overcome real-life challenges and become successful.

Naturally, your SaaS product is the hero in the client's story. The solution that solved their problems and made success possible. How do you create case studies? The first step is to contact your best customers and ask them to share their stories. I recently created a blog post that explains how to write case studies.

Here is a case study we wrote about Squarespace which was featured on the Flippa.com blog:

Your case study doesn't have to be about your own clients. You could write a case study featuring inspiring people from your industry like this example from the Fresh Books blog.

4. Interviews

Your readers might be sick and tired of reading how-to blog posts and case studies and crave a different style of content. Interviews can be a refreshing change that can bring new life to your blog. 

Consider who you might conduct an interview with and turn it into a blog. You could potentially interview anyone who is relevant and interesting to your audience. Such as:

• Customers

• Clients

• Your co-founders

• Employees

• Industry leaders

• Investors

Conducting an interview is pretty easy. You simply invite your subject to either a zoom call or an in-person meeting and make sure you have the proper equipment to record the interview. Once the interview is done, simply turn the video or audio into transcription text, then hire a writer to edit and format it into blog content. 

Another benefit of creating interview-style blog posts is that you can form relationships with other influencers. They may even ask to interview you and share the love on their own website or social media, which will introduce you to their audience of potential buyers.

5. Template + Examples Posts

Providing your readers with useful templates and examples is a great way to provide value. Resource posts demonstrate that your company is an excellent resource they can rely on. 

You can also create templates and examples that indirectly promote your SaaS product or services. For example, one of our popular services is creating Facebook ad copy for companies.

So it made sense to create a blog post that shared "11 Facebook Ad Copy Examples To Learn From In 2022" and throw in some of our own examples as well as promote our service at the end of the blog post!

Hubspot's content marketing strategy is to create free templates, resources and examples that relate to their marketing and business software.

6. Round-Up Posts

A round-up post is where you list all of the competing software products in your industry and then rank yours as the preferred option in the list. 

Similar to a comparison blog post, a round-up post allows you to highlight the key features and benefits of your saas product versus other tools in the market such as affordability, more robust features, support, etc. Another great reason to create round-up blog posts is they have been proven to rank in Google's search engines for both the search term "best [insert keyword] tool" and also the featured snippet section. 

Surprise, surprise: Optin Monster ranks itself as the #1 lead generation tool in this round-up blog post.

7. Statistics Posts

Statistic blog posts are a popular type of content in the saas industry. It's where you create a post featuring a round-up of relevant statistics. 

This type of blog post is proven to generate backlinks from other websites. And the more authoritative websites that link to yours, the higher you'll rank in Google's search engine. 

For example, our blog post "10 Awesome Email Marketing Campaign Examples (With Templates)" was featured in Sprout Social and received backlinks from other email marketing tool posts. 

Here is another statistics post from Hub Spot that features a round-up of 80 social media marketing statistics for 2022.

8. Comparison Posts

Comparison posts are similar to round-up posts, with the key difference being they only compare 1 or 2 solutions other than a huge list. 

Drip created a post comparing their software with Hubspot and Mail Chimp.

9. Event Summaries 

As a SaaS founder, there might be a couple of industry events that you attend each year to network and learn about the latest trends and insights. Or if you're too busy to attend, you might send some of your key employees to attend. 

Writing a "what we learned" event summary can make for great blog post content. Not only does it show your readers that you are keeping up-to-date with the latest industry insights, but it can also help you grow your organic traffic for people who search for the event online. 

10. What Is? 

What Is blog posts are full-length and comprehensive articles that aim to answer the question in an in-depth way.

Typically 3,000 to 5,000-words in length, they cover the topic in detail, along with some smaller topics, which means the article will often rank for multiple keywords.

We recently published a 2,885 blog post that answers the question "What Is Conversion Copywriting?" that has already been shared on social media and is starting to climb the rankings on Google's search engine.

Webex published a 3,470-word blog post that answers the question and promotes its video conferencing app.

Don't Have Time To Write SaaS Blog Posts?

If you're like most SaaS founders, you don't have time to sit down, research and write comprehensive blog posts about your SaaS application, B2B software, or solution. Don't worry, we can help!

Our Native English SaaS copywriters with industry experience are able to write engaging, high-quality and SEO-friendly blog posts for your business. Our team of professional writers are also skilled at writing website content, landing pages, email campaigns, Facebook ads, press releases and more.

So if you're ready to outsource all of your content writing needs to a team of SaaS copywriters, then go ahead and get in touch with us today.