5 Top Reasons You Should Use SEO Content Writing Services in 2022
Have you been doing most of your content writing yourself but aren’t seeing the results you were expecting? If you’ve been spending a lot of time, money, and effort into crafting content for your audience but aren’t seeing the engagement or sales you were hoping for, you might need to use professional SEO content writing services.
Why is that?
Because these days, SEO runs the world! Or at least the digital marketing world.
And producing quality content optimised for search engines is the only way to drive qualified leads to your web pages or website without breaking the bank.
However, it requires a specific skill set and expertise you might not possess.
That’s when outsourcing your content writing needs to SEO experts could prove a sound investment.
This blog post will explain why outsourcing your SEO content writing is critical and where to find high-quality and professional SEO content writing services.
Why Outsource Your SEO Content Writing?
As a busy business owner, you’re probably juggling a million tasks at once. From marketing, business development, management, and recruitment to accounting and admin, your days are most likely filled with never-ending tasks.
The thing is, the demand for content is huge in 2022, and you need to keep up. Customers are no longer satisfied with a couple of posts a week on social media or a monthly blog post. They want consistent, high-quality content that provides value and will gladly jump ship if your competitors are more active and engaged with their content strategy.
In fact, 70% of consumers would rather learn something about a company from an article or blog than from an ad. Additionally, 71% of people report reviewing a blog while on their buying journey.
But to craft engaging and relevant content that will resonate with your audience, you need time, skills, and experience. That’s why outsourcing your content writing needs is a no-brainer.
And if you’re not convinced, here are five ways SEO content writing services can help your business thrive.
Why Outsource Your SEO Content Writing?
Target Your Ideal Customer
Whether you write copy for one of your web pages, an article, or a blog, you should always have your ideal customer in mind. This includes doing some in-depth research into their habits, behaviours, lifestyle, and the type of content they’re looking for.
You should also know what keywords they’re typing in search engines when looking for products or services similar to yours. This will allow you to effectively reach your target audience and drive qualified leads to your website or blog.
However, carrying out detailed research and developing an effective SEO strategy to reach your ideal customers is more challenging than it might sound. It requires specific expertise that SEO content writers have spent years developing and fine-tuning.
Target Your Ideal Customer
Provide Your Audience with High-Quality Content
“People don't buy the products you create. They buy the stories you tell.” - Goswami
Outsourcing your content to professionals providing SEO content writing services is the best way to produce high-quality content that converts.
Seasoned SEO content writers are well-versed in writing articles for companies with their target audience in mind. They know precisely how to create high-quality content that will resonate with your ideal customers.
That’s because they’re skilled storytellers, able to embody your buyers’ personas and get inside your readers’ minds. And this allows them to weave irresistible, engaging, and original stories to captivate your audience instantly. Their storytelling skills are a powerful tool that will help you connect with your audience.
Besides, they’re experts in their field and have a deep understanding of the industry they specialise in. That way, they can produce highly tailored and relevant pieces that provide your customers with value-added content they won’t find anywhere else. And this is the best way to build trust and turn your readers into loyal customers.
Provide Your Audience with High-Quality Content
Underpin Your Digital Marketing Efforts
The pandemic has accelerated the shift to online and the pace of digitalisation. However, the trend started years ago, and millions of companies are now harnessing the power of digital channels to promote their offer. Therefore, you need to develop a solid digital marketing strategy to stand out from your competition and convince your target audience to choose your products or services.
And copywriting is a powerful tool to help you stand out and fuel your business growth online. However, not all online copy is created equal. As a result, you need the best writers available. SEO content writers are versatile and can lean on years of experience in the digital marketing space to help you grow your business.
Not only have they mastered SEO best practices to rank your website high on search engine result pages, but they’re experts at ensuring the copy aligns with your marketing goals, digital channels, brand personality, and messaging too. They know how to reach your ideal customers on different digital platforms. And they are also adept at eliciting emotions, curiosity, and excitement based on your audience’s needs.
Underpin Your Digital Marketing Efforts
Boost Your Bottom Line
You might have heard it before: content is currency.
Develop a killer content strategy, and you’ll see followers, web visitors, and new customers roll in in no time.
Yet, creating a powerful content marketing strategy and regularly publishing fresh and compelling content is no mean feat. It takes time and resources, and hiring in-house full-time writers might be too much of an upfront cost depending on the size of your business and your marketing budget.
However, using SEO content writing services means that you have the flexibility to work on a project basis with professional content writers. This, in turn, can dramatically reduce the upfront cost for your business. And believe me, after working with hundreds of businesses, I can honestly tell you that this small investment could very well skyrocket your profit and improve your bottom line in the short term!
Plus, it will allow you to free up some time to focus on other profit-generating tasks such as business development or recruiting talent.
Boost Your Bottom Line
Where to Outsource Content Writing
Do you lack the money or resources to get your own in-house content writing team and wonder where to outsource?
Sure, plenty of marketing agencies and freelancers are out there, promising to create amazing content and drive your sales. But the reality is that finding trustworthy and high-quality content writers can be challenging.
So, when hunting for the best content writing services, make sure to vet the agency or freelancer you work with carefully. Check their portfolio and style and enquire about their versatility and industry experience.
At Copywriting Crew, we specialise in creating high-quality content tailored to our clients’ needs. We meticulously screen all of our copywriters and only select the top 5% of candidates. This way, we can ensure we provide clients like you with highly skilled wordsmiths who can bring ideas to life and instantly connect with specific audiences through the power of words.
We also commit to a fast turnaround (between 3 and 5 days) and assign copywriters to projects based on their industry expertise.
So, if you’re looking for professional SEO content services to help increase your leads and sales, don’t hesitate to contact Jesse, our founder. You can also order directly online, and we’ll immediately assign an SEO content writer and an editor to your project.
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Frequently Asked Questions about SEO Content Writing Services
Question: Why is SEO Content Writing Worthy?
Answer: SEO content writing can benefit your business in many ways, including:
Reaching your target audience, driving qualified leads to your website.
Providing your audience with tailored, value-added content, setting you apart from your competition.
Improving your SEO rankings.
Underpinning your digital marketing efforts.
Boosting your bottom line.
Question: How to Successfully Outsource Your SEO Content Writing?
Answer: when hiring a freelancer for their SEO content writing services, make sure to ask them:
How long have they been working in the industry?
Do they know how to optimise content for search engines?
Can you review their copywriting portfolio?
How do they conduct research, including keyword research?
Do they have any ideas for your content?
And to ensure you’re hiring the best person for the job, don’t hesitate to ask for former clients’ references.
Further Reading
Want to learn more about outsourcing your content writing needs?
We’ve got plenty of resources available for you on our blog section, including:
Happy Reading!