9 Website Copywriting Secrets To Boost Your Traffic and Sales in 2022

‘’Ultimately, users visit your website for its content. Everything else is just the backdrop’’. Jakob Nielsen.

Website copy is a powerful sales tool. In fact, as Jakob Nielsen suggested, it is the most important asset of your website. And marketers across the board tend to agree as 70% of them cite relevant content as the most effective way to drive website traffic.

So, write the words that resonate with your audience, and your website traffic will quickly increase.

Or is it that easy?

Writing compelling website copy can be challenging. That’s why many companies use white label copywriting services. And if you’re a digital agency considering adding website copywriting services to your offer, hiring experts to ghostwrite for you can prove lucrative.

Want to know their secrets to producing highly converting website copy?

This blog post will share nine secrets to writing powerful copy for your website (or your clients') and getting more clicks and sales.  

Website Visitors Don’t Read Your Content

You’ve spent time and effort crafting amazing written content for your website or your clients’ website. 

You’ve very proud of the final results and thought customers would come rolling in as soon as you hit the publish button. 

Yet, days, weeks, or months later, you’re still waiting.

That’s probably because you forgot one of the most important rules when crafting your website copy. People have a very short attention span, and therefore, they don’t read your content. They skim it looking for the exact piece of information they’re after. All those sophisticated words and long-winded paragraphs you spent time writing will only deter them from staying engaged with your website.

Research has shown over time that, as human beings, we have an 8-second attention span, and we only read 20% of website content.

So, when writing your website copy, it’s essential to get down to business. Therefore, make sure to provide web visitors with relevant, meaningful, and concise information. 

Alternatively, using professional website copywriting services can help boost your results much quicker.

Your Website Content Can Set You Apart 

What if we told you that content marketing costs 62% less than outbound marketing and generates three times as many leads?

The reason behind this staggering stat is that people don’t like being sold to. They don’t like pushy ads or promotional material. Instead, they want to know a brand and the stories and people behind it. They want to be entertained, educated, or dazzled before making a purchasing decision. And they’ll most likely check claims businesses are making, research brands, and compare products and services before committing. 

So, to win over new customers, you’ll need to develop a winning content marketing strategy and combine it with compelling website copy to entice them to choose your offer. 

And when crafting your website copy, keep in mind that it should never sound “salesly.” It should follow some essential copywriting rules, and you should always write with your target audience in mind. 

Not sure how to achieve this?

Read on as I’m sharing nine secrets to effective website copywriting in 2022 for increased leads and sales for you or your clients.

Website Copywriting Secret #1: Leverage Social Proof On Your Website

In 2022, consumers want social proof. 

To be successful, you have to give it to them. 

Social proof helps establish your credibility as an expert in your field and persuades them to trust you.

So, whether you use customer testimonials, positive reviews, business credentials, your degree, celebrity, or expert endorsements, providing proof to your audience on your website is a critical element of an effective marketing strategy.

For instance, one of my clients is a video marketing agency. They specialise in high-quality commercial videos in the real estate space. They’ve been working in the industry for 20 years and use cutting-edge equipment, including drones, to provide their customers with crisp and striking videos. The quality of their service is such that they have over 150 positive reviews on their Facebook page. 

Yet, when they commissioned my website copywriting services to help drive traffic to their website, I noticed none of this information was mentioned. 

Easy fix!

• Write a short testimonial section and embed the Facebook reviews on their website.

• Include the number of years they’ve been operating in the sector in the ‘’about us’’ section and on the homepage. 

• Craft a compelling paragraph about one of their projects involving drone footage combining text and great imagery.
  

Website Copywriting Secret #2: Adapt Your Website Copy To Your Audiences' Level of Sophistication 

Market sophistication refers to your audience's level of exposure to similar products and services so far. 

In other words, it refers to how mature your target market is.

The more mature (or sophisticated) your audience is, the more skeptical they’ll become of your claims. Therefore, you’ll need to focus on providing them with compelling reasons to trust you and choose your product or services over the competition. 

Understanding your audience’s sophistication level will allow you to create a message that resonates with them and immediately jump-start your sales. 

Yet, this is no easy feat, and using white label website copywriting services is often the best way to nail the process.

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Website Copywriting Secret #3: Create Eye-Grabbing & Easy to Skim Read Copy 

Remember how we told you the average attention span is 8 seconds in 2022?

Well, guess what? That’s one second less than a goldfish!

It means that you have 8 seconds to hook your visitors and convince them to stay on your website for longer.

Sure, it’s not a lot, but it’s doable if you know how to create eye-catching and easy-to-scan content for your website.

Here are some best practices to write skimmable and attention-worthy website copy:

• Use clickable power words in your headlines to encourage visitors to take action.

• Use subheadings to organize your ideas logically.

• Incorporate visually appealing imagery or striking videos to break up the text.

• Write concise paragraphs and make sure your copy immediately gets to the point.

• Use bullet points or lists to make content easier to scan and digest and quickly convey benefits.

Website Copywriting Secret #4: Write Your Website Copy in Your Brand’s Tone of Voice 

The website copywriting process also includes carefully choosing your words to match your brand personality and tone of voice and resonate with your target audience. 

For instance, if your brand is playful and casual and targets millennials, it needs to reflect on your website copywriting. 

On the other hand, your website copywriting shouldn't sound casual or unprofessional if your brand is more formal and academic.

Keeping your tone of voice consistent across your marketing channels allows your audience to recognise your brand immediately and better connect with you.

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Website Copywriting Secret #5: Use Active Voice in Your Writing 

Writing in an active voice makes your copy more engaging, shorter, and easier to digest. Passive voice sentences can sometimes feel unnecessarily wordy and make it harder for the reader to understand your content.

Let’s take an example and compare two sentences with the same meaning using active voice and passive voice:

• Marie ate the three cakes, all the cookies, and the ice cream. Here, the subject is Marie, and she was actively eating treats (lucky her!). This sentence is written in the active voice and is clear and easy to understand.

• The three cakes, all the cookies, and the ice cream were eaten by Marie. Here, the treats are the subject of the sentence, making it a passive version of the first example. The use of passive voice makes this sentence harder to read and understand.  

Not sure how to write in the active voice in a compelling way to drive your sales?

When it comes to crafting compelling copy, nothing can beat professional white label website copywriting services.

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Website Copywriting Secret #6: Use a Call To Action Strategically On Your Website

Imagine your favourite ice cream shop running a tasting session for their new limited edition range. The goal is obviously to attract new customers and encourage existing ones to discover new flavours and buy them. 

Now, do you think the shop would let hundreds of potential customers taste their ten new flavours and go away without asking for their details? 

Probably not! 

I mean, what would be the point?

Well, that’s exactly what you’d be doing if you weren’t adding any calls-to-action to your website. Yet, many businesses make this mistake and don’t direct their web users anywhere after they’ve browsed their website or blogs.

So, include compelling calls to action with strong action words to encourage web visitors to take action. You should also place them strategically on your website.

Website Copywriting Secret #7: Leverage the Power of Keywords

As a business owner, you’re probably familiar with the concept of keywords. 

You might even have been writing your website copy or blog posts with keywords you thought were relevant, placing them everywhere you could. 

The thing is, even though it might sound like a good strategy, it’s not.

First of all, Google tends to penalise websites that use keyword stuffing. That’s because this kind of method is not reader-friendly and only aims at beating the algorithm. As a result, your keywords should be mindfully incorporated into your web copy and sound natural.

Secondly, selecting the right keywords can be one of the most challenging parts of the website copywriting process. It takes time, talent and requires a methodical approach. 

That’s when using white label website copywriting services could prove helpful as professional copywriters are well-versed with SEO.

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Website Copywriting Secret #8: Proofread Your Website Copy

After hours or days working on a project, it’s often easy to start missing our own mistakes.

That’s why hiring a professional to proofread your website copy and correct any typos, syntax, or grammatical errors is always a good idea. It will allow you to provide your visitors with a seamless experience when navigating your website. And it’s also critical as it will help establish your credibility. 

Prospective customers might have difficulty trusting your offer if they can spot grammatical or spelling mistakes in your copy.

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Website Copywriting Secret #9: Hire a Professional Website Copywriter

You might think that hiring a professional website copywriter is too costly. 

After all, you’d rather save the money and craft the website copy yourself.

But is it really the best solution for your business or your clients? 

Consistently writing high-converting copy that resonates with a specific audience and ensuring all the best practices mentioned above are implemented without sounding stilted requires a particular skillset and extensive experience. Unless you’ve spent years learning how to write highly converting copy, chances are using professional white label website copywriting services will be more effective.

Besides, professional copywriters know how to optimise their copywriting for SEO and drive organic (free) traffic to their clients’ websites. And believe me, the ROI you’ll get from ranking on the first pages of search engines will be well worth the investment.

If you’re wondering how much does copywriting cost in 2022, the answer is simple: not as much as a badly written and poorly optimised website copy!

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How to Find Experienced and Trustworthy Professional Website Copywriters?

Google “website copywriters,” and you’ll find tons of websites claiming that they can get you ranked on the first page of Google in no time, bringing you success overnight. However, finding the right website copywriting services for you requires due diligence on your end.

Remember how we talked about social proof? The professional you hire should have credentials and be able to provide evidence their work is high-quality. They should also be able to show you their copywriting portfolio so you can better assess their style.

At CopywritingCrew, we only work with the top 5% of copywriters to ensure high-quality website copy. We also offer white label website copywriting services so that you can sell the copy to your customers for a profit. 

Our clients appreciate the quality of our work and our fast turnaround (between three and five days). And we’ve got real customer testimonials to prove it!

Frequently Asked Questions About White Label Website Copywriting

Question: What is Copywriting? And How Is Copywriting Different From Content Marketing?

Copywriting involves writing the words that inspire and persuade people to take action immediately, both online and offline. It’s a tool businesses leverage to increase their leads or drive their sales instantly. 

On the other hand, content marketing is about creating educational pieces and providing added value to an audience. This allows businesses to:

• Increase their brand awareness

• Build trust with their potential customers

• Develop a strong community

• Convince their audience to purchase from them over time.

Question: How to Write Professional Content (That's Also Optimised for SEO)?

The answer is that there’s no magical formula to writing professional content that’s also optimised for SEO. 

Sure, there are tons of resources you can use to improve your content and increase your chances of ranking on search engines. 

At Copywriting Crew, we have an entire blog section dedicated to helping you enhance your copywriting skills. Yet, copywriting is an art. It requires specific skills, in-depth knowledge of the best marketing techniques and ever-changing rules, and, of course, a creative flair. 

That’s why the best way to write optimised and professional website copy that converts is to use white label website copywriting services.

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Question: How can I write copywriting for my website?

There are different avenues you can explore to create compelling copy for your website. You could spend time and money learning online or hire professionals to help you. And if you’re looking for someone to write for you anonymously, you should opt for a copywriting agency offering white label website copywriting services.

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Question: How can I improve my website copywriting?

While you could enroll in an expensive digital marketing online course to develop your website copywriting skills, the reality is that website copywriting requires experience and a specific skill set. 

In the same way, Rome wasn’t built in a day, learning how  to sell a product or idea effectively  can take time, resources, energy, and money. 

So, the best way to improve your website copywriting is to use white label website copywriting services from experienced copywriters. A professional website copywriter will know exactly how to harness the power of words to drive traffic to your website and generate sales.

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Further Reading 

If you need more resources on how to write highly converting copy for your website, check out the 9 website copywriting best practices for beginners and the complete guide to website copywriting. 

We also highly recommend the book Practical Content Strategy & Marketing by Julia McCoy to learn effective website copywriting tips and strategies for quality web content.

Our experienced copywriters have also put together some guides and blog posts to help you get started with website copywriting. 

Some of the most popular ones include:

• 10 great website copywriting examples you’ll want to copy
• How much does website copywriting cost
• The ultimate guide to website copywriting for beginners