99 Best Power Words For Sales Pitches To Land New Clients In 2022

What’s the difference between successful and unsuccessful companies power words for sales pitch? 

Sure, this is a vast question — yet the answer is simple.

Successful companies don’t simply focus on telling their customers all about their products. They use the power of words to demonstrate how their offer will make the customer a better person.

That’s right. 

The way you describe your products or services and their benefits can make or break your success. Well-crafted copy using a few power words can turn cold prospects into loyal customers and increase your conversion rate by up to 12.7%!

So, here are 99 power words for sales pitch you can use to win over new customers and boost your sales.

Why Are Words So Powerful?

Human beings have been using words for millennia. They’re an essential tool for us to express ourselves, communicate our thoughts, share our feelings and connect with others. What’s more, they can inspire us, motivate us, bring joy and happiness, or cause us pain and destroy us. 

Words also have transformative power. They can shift mindsets and have the power to convince and sway us to take action.

What Are Power Words?

Power words are persuasive sales words that elicit emotions. They’re called power words because they can make any offer so tempting that people can’t resist. 

How?

By provoking an emotional reaction, power words help brands grab their audience’s attention and drive website visitors to take the desired action. 

It’s no wonder professional copywriters and seasoned marketers use them to create content that resonates with specific audiences.

What Are The Benefits Of Using Power Words For Sales Pitches?

Power words are critical to conveying your marketing or sales message effectively. 

Plus, choosing the right power words to craft catchy phrases and incorporating them into your sales pitches can significantly help boost your conversions and sales. 

That’s right. 

Sprinkling a few power words into your copy can turn a dull business proposal into a money-making sales pitch! 

Here’s how:

Power Words Can Help You Build A Strong Relationship With Customers

Power words are critical to creating relationships. 

Using the right words in your sales pitch can help make your ideal customer feel good, build trust, and create a long-lasting bond with them. 

That’s why they're one of the most efficient tools in the marketers’ and sales reps' toolbox to connect with their audience.

Power Words Elicit Emotions And Curiosity

"Every decision is emotional." - Tom Snyder.

Human beings are emotional creatures. And as such, we tend to connect with emotions, not words. That’s why emotional marketing is so powerful. 

Emotional marketing seeks to persuade customers by using power words that elicit strong emotions such as joy or fear of missing out. And while a brand’s underlying message might be the same, the wrong words can generate negative emotions. This, in turn, can deter your leads from purchasing from you. So, make sure to carefully select your power words to bring out the right emotions in your target market.

Besides, power words can also be used as a hook to trigger curiosity and grab your target audience’s attention. And sometimes, all a sales pitch needs is for you to tweak a word or two to build a little intrigue, create interest and nudge customers off the fence.

How To Use Power Words For Sales Pitches

Let’s say you’re a life coach. You have a landing page where you offer a free eBook about how to turn your clients’ dreams into reality. 

Here are two options for your headline:

•  ‘’Click here to download my eBook’’.
•  ‘’Before you leave, don’t miss out on my free eBook to turn your dreams into reality’’.

Which one of these sales pitch examples do you think will convert the best? 

That’s right. The second headline is more compelling because it implies visitors might be missing out on a free tool to improve their lives if they don’t download your eBook now. 

Using power words can make the difference between web visitors quickly exiting your website or believing they absolutely need your products or services!

Power Words That Elicit Fear

Fear is a powerful emotion and motivator. It creates an uncomfortable feeling and entices us to take the necessary action to move away from that feeling. That’s why skilled sales reps, marketers and professional copywriters use fear to persuade prospective customers to take action.

However, when I talk about fear, I don’t mean frightening your potential customers and scaring them away forever.

Instead, the idea is to make your ideal customer fearful of what will happen if they don’t take the desired action.

Here is a list of power words for sales pitches that will trigger fear and make any potential customer act immediately:

• Afraid  
• Apocalypse
• Catastrophe
• Collapse
• Danger
• Don’t worry
• Failure
• Fooled
• Gambling
• Looming
• Mistake
• Jeopardy
• Painful
• Poor
• Reckoning
• Risk
• Suffering
• Trap
• Victim
• Vulnerable
• Warning

Power Words Triggering Urgency

Ever heard of fear of missing out (FOMO)?

FOMO is a powerful tool in a marketer's arsenal.

69% of millennials experience FOMO, and a staggering 60% of consumers buy a product or service because of FOMO. 

As consumers, many of us tend to look for opportunities. And that’s why marketers and copywriters often use FOMO marketing techniques. Their goal is to convince their audience that they would be missing out if they wait to buy the product or service later. 

Some of the FOMO marketing techniques include:

• Setting a time limit
• Leveraging social proof
• Quoting celebrities
• Using discounts

FOMO marketing relies on the power of words to create a sense of urgency and trigger impulse buying.

Here are some examples:

• Clearance 
• Bargain
• Expire
• Fast
• Final
• Final sale
• Hurry
• Instant
• Last time
• Limited
• Minutes
• Never again
• Now
• Offer
• Once in a lifetime
• Running out
• Seconds
• Today

Power Words That Convey Scarcity

As human beings, we tend to value and desire items more when we believe they are scarce. 

That’s right. We all want what we can’t have. 

And when we’re able to access scarce items or services, we love how special it makes us feel.

That’s why creating limited-edition and exclusive branded products is such a powerful marketing strategy. After all, many branded products offer no more benefits than other products in the same niche. The only difference is the logo and price tag. Yet, luxury brands understand the power of words and use them to convey a sense of scarcity and offer exclusivity, driving their conversions and sales and increasing their ROI.

I’ve listed below some of the best sales buzzwords and expressions to express scarcity:

• Ask for an invitation  
• Back in stock    
• Be one of the few
• Become an insider
• Be the first to hear about
• Booked X times today
• Class full
• Limited
• Login required
• Members only
• In high demand
• Only available to subscribers/existing customers
• Only X left in stock
• Out of stock
• While you still can
• X people are looking right now
• You missed it

Power Words To Build Trust

It’s no secret, trust is a key factor for consumers to buy from a brand these days. After all, with so many brands and online stores out there, it can be hard to know who to trust. That’s why consumers want to know who is behind your brand and get to know you before committing to purchasing from you. That’s also why testimonials and reviews are so important. 

In addition to providing social proof and being transparent and genuine, using the right words can help you instill trust and improve your conversion rate and sales.

So, here are a few power words for sales pitches you can use to convince consumers you’re trustworthy:

• Authentic     
• Approved
• Backed
• Best selling
• Cancel anytime
• Certified
• Dependable
• Expert
• Endorsed
• Fully refundable
• Genuine
• Guarantee
• Lifetime
• Money back
• No risk
• Professional
• Protected
• Proven
• Safety
• Secure
• Studies show
• Recognized
• Reliable
• Research
• Results
• Track record
• Unconditional
• Verify

Words That Spark Curiosity 

Ever watched your favourite TV show on Netflix and been left on a cliffhanger at the end of an episode? 

The answer is probably: many times! 

That’s because cliffhangers are one of the best ways to spark curiosity and entice viewers to click the “next episode” button.

And there is a reason TV show producers use them. Sparking curiosity is one of the best techniques to hook your customers, keep them engaged, and lead them to take action.

So, I’ve shared below some of the most powerful curiosity power words marketers and professional copywriters use to increase conversions and sales:

• Backdoor
• Confession
• Confidential
• Controversial
• Confession
• Eye-opening
• Forbidden
• Hidden
• Insider
• Myths
• Private
• Secret
• Sneak peek
• Unbelievable
• Unusual

Don’t Miss Out On The Opportunity to Boost Your Sales Instantly

See what I did there? After reading this post, I hope you can now spot the power words I’ve used in this last headline and the emotions I’m looking to elicit.

Sure, a sales pitch should be descriptive and to the point. But you can instantly kick it up a notch and increase your odds of winning over new customers by using high-converting power words in your copy.

Not a wordsmith yourself? That’s absolutely fine. 

At CopywritingCrew, we’re committed to helping business owners like you harness the power of words and improve their conversion rates. And crafting compelling sales copy using power words is right up our alley! 

Our highly experienced team of writers specialises in high-quality copywriting services including blog writing services and sales page copy.  So, if you’re looking to grow your business, get in touch with Jesse, our founder, today and give CopywritingCrew a try. 

We guarantee you won’t be disappointed. 

Frequently Asked Questions About Power Words For Sales Pitches

Question: How To Create Engaging Sales Pitch Content?

Answer: As the saying goes, ‘’people don’t buy products, they buy stories’’. Why? Because stories elicit emotions and allow us to connect with brands and the people behind them. Therefore, to create an amazing sales pitch, you’ll need to evoke emotions. And the best way to do so is by using power words. 

So, whether you’re looking to instill trust, inspire happiness or create fear of missing out, make sure to use power words in your next sales pitch or sales presentation.

Question: How Can You Use Power Words For Sales?

Power words can be used to increase your sales by triggering emotions and provoking reactions. 

Here are some of the best emotions to target when writing a sales pitch:

• Fear: some power words that elicit fear include afraid, danger, or mistake.
• Urgency: use words such as clearance, bargain, or limited to create a sense of urgency.
• Scarcity: limited or out of stock
• Trust: approved, expert, or guaranteed
• Curiosity: confidential, controversial, or secret

Further Reading

Want more tips on how to increase your sales with copywriting? 

Here are some free resources to help you:

- This 9-word email works like magic

- 9 website copywriting secrets to boost your traffic and sales 

Frequently Asked Questions About Power Words For Sales Pitches

Question: How To Create Engaging Sales Pitch Content?

Answer: As the saying goes, ‘’people don’t buy products, they buy stories’’. Why? Because stories elicit emotions and allow us to connect with brands and the people behind them. Therefore, to create an amazing sales pitch, you’ll need to evoke emotions. And the best way to do so is by using power words. 

So, whether you’re looking to instill trust, inspire happiness or create fear of missing out, make sure to use power words in your next sales pitch or sales presentation.

Question: How Can You Use Power Words For Sales?

Power words can be used to increase your sales by triggering emotions and provoking reactions. 

Here are some of the best emotions to target when writing a sales pitch:

• Fear: some power words that elicit fear include afraid, danger, or mistake.
• Urgency: use words such as clearance, bargain, or limited to create a sense of urgency.
• Scarcity: limited or out of stock
• Trust: approved, expert, or guaranteed
• Curiosity: confidential, controversial, or secret

Further Reading

Want more tips on how to increase your sales with copywriting? 

Here are some free resources to help you:

- This 9-word email works like magic

- 9 website copywriting secrets to boost your traffic and sales