How To Hire The Right Sales Page Copywriter
What can a sales page do for your business?
A well-written sales page can transform your business in the following ways:
Sell more of your products
Generate more qualified leads
Convert visitors into customers or clients
Increase your profits
Grow your business and market share
Establish you as an authority in your industry
But not every business owner or entrepreneur has the time or ability to write their own sales page, so they outsource their sales page copywriting to the experts.
Why hire a sales page copywriter?
Here are 5 reasons why you should consider hiring a sales page copywriter.
A sales page copywriter saves you time by writing your sales page for you. This is especially useful for busy business owners who don’t have time to write their own copy.
A sales page copywriter knows how to make your products and services irresistible to your target market by using persuasive, descriptive and emotional language.
A sales page copywriter makes you money by writing a sales page that converts a higher percentage of your visitors into leads, sales or customers.
A sales page copywriter brings a fresh perspective to your business. You may be too close to your business or have been doing business for so long that you have forgotten about all of the amazing benefits of your products and services.
A sales page copywriter knows how to get your audience's attention, create interest and desire for your business, and motivate your prospects to take action and buy.
How to choose the right sales page copywriter
There are literally thousands of people claiming to be sales page copywriters online, and choosing the right one can feel overwhelming. Here are the top 7 traits to look for when choosing a sales page copywriter for your business.
How to choose the right sales page copywriter
1. Sales page copywriting experience
Not every freelance writer has sales page copywriting experience. It’s not the same as writing a blog post article, white paper, or essay. It’s a specialised type of writing that requires an understanding of the psychology of persuasion.
Ask to see sales page copywriting examples like the ones from our copywriting portfolio to make sure they have the necessary experience.
2. Industry experience
Do they have experience in writing for your industry? You want to select a copywriter who already has knowledge, understanding and experience in your industry. Perhaps they have written for similar products and services in the past and can use this prior knowledge to write effective sales copy for you.
3. Willing to do in-depth research
When hiring a sales copywriter, you'll want to make sure that they are willing to do proper research so they understand your product, target market, tone of voice, and point of difference. Some copywriters are lazy and won't bother undertaking proper research. At Copywriting Crew, we have an in-depth research process to ensure that our copywriters fully understand everything about your product, service and target audience before writing a single word.
4. Native English copywriter
If your ideal clients are English-speaking people, then we recommend hiring a native English-speaking copywriter to write your sales page. It’s important that your copy is written by a professional writer with an intimate understanding of idiomatic English and that the grammar, expressions, verbiage and tone are correct. Of course, there are non-native English speakers who write excellent copy, but they are the exception rather than the rule.
5. Affordable copywriting rates
Some sales page copywriters charge $5k per project. Others charge per hour and you never know what the total cost will be. So, how much should you pay to hire a skilled copywriter to write your sales page copy?
At Copywriting Crew, we charge per word and provide fixed-price quotes for all of our copywriting services. You can check out our pricing page here. To give you an idea of our pricing, we charge $390 for a 1,000-word sales page that includes a professional copywriter, a dedicated editor and a project manager.
6. Reliable turnaround times
While it's important to choose a reliable copywriter who can meet your deadline, you should also know that quality copywriting takes time. Any decent copywriter needs time to research your target audience, product, and tone of voice. If you rush your copywriter and insist they deliver your copy “yesterday” simply because you're feeling impatient, then the quality will suffer.
Before hiring a sales page copywriter, inquire what the expected turnaround time is and agree on a date. At Copywriting Crew, our expected turnaround times are typically 5 days for 1,000-words, which includes researching, writing and editing.
Now that you understand what to look for when choosing a sales page copywriter, let’s discuss the important elements to include on your sales page.
13 point sales page copywriting template
13 Point Sales Page Copywriting Template - wireframe infographic
1. Headline
2. Subheadline
3. Call to action button
4. Problem identifying questions
5. Introduce the solution
6. Why should I trust you?
7. Who is this for?
8. Testimonials
9. Pricing information
10. Money back guarantee
11. Urgency and scarcity
12. Final call to action
13. Frequently asked questions
The 4-step sales page copywriting process
At Copywriting Crew, we have a proven 4-step process for researching, writing, editing and delivering high-quality sales page copywriting.
Choose the length of the sales page you need to be written. Do you want a short, medium or long sales page? Once you have decided, go ahead and purchase our sales page copywriting service here for a fixed price.
Answer a short research questionnaire. Your answers will give our copywriting team the information they need to write effective sales page copy. You can upload your existing content and files into the client portal as well.
We match you with a professional sales page copywriter with industry experience and an editor to review. You will receive the first draft of your sales page within 5 to 10 business days (depending on the word count).
Once you receive the sales page, you’ll be able to request unlimited revisions and changes for 7 days. Our copywriters will make any changes or edits you require, usually within 24 hours.
What our happy clients are saying
Check out what some of our happy clients have to say about our sales page copywriting service.
Client Testimonial 1
Client Testimonial 2
The 3 different types of sales page copywriting
Short sales page
Typically around 1,000-words, a short sales page is perfect for selling low-priced products, services courses or training programs.
Medium sales page
Usually around 2,000-words, a medium sales page is perfect for selling more complicated products or services that require a bit more explaining, educating or convincing in order to convert readers into clients or customers.
Long sales page
Around 3,000-words in length, a long sales page is suitable for selling high-priced products, coaching, or services that need to educate the readers on the benefits of the expensive product or service for sale.
Ready to hire a professional sales page copywriter?
If you’re a busy business owner who doesn’t have the time or interest to write a high-converting sales page to promote your products or services, then you can order our sales page copywriting service or get in touch with our friendly team to discuss your project needs and requirements.
We match you with a professional sales page copywriter with industry experience who will research, write and deliver a high-quality sales page to you quickly and affordably. Plus, you can request unlimited revisions for 7 days.
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Frequently asked questions
What are sales pages?
Sales pages are a type of online advertisement that are designed to generate leads and sales. They are typically composed of a headline, a body, and a call to action.
What is sales page copywriting?
Sales page copywriting is the process of creating compelling and effective text for web and print advertising that will generate leads and sales. A good sales page copywriter will understand the customer’s needs and wants and will craft a message that is both interesting and persuasive.
There are a few key elements to a successful sales page: a clear and concise headline, a strong opening paragraph that sets the tone and establishes the problem, strong body copy that explains the solution in detail, and a closing paragraph that seals the deal. A good sales page copywriter will also make sure that all of the elements work together to create a cohesive and persuasive message.
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