Hire A Technical Copywriter To Turn Boring Features Into Clear Benefits
No matter what you're selling—software, an app, or a high-tech B2B product—you need to communicate the features and benefits in a way that doesn't put your readers to sleep.
An experienced technical copywriter can help you turn boring and complicated technical products and services into engaging and easy-to-understand benefits.
Technical copywriting is not the same as technical writing; even though there are some similarities, there are also some key differences that we will explore in this blog post!
What is a technical copywriter?
A technical copywriter is a professional writer who is skilled at writing about technology in a way that is engaging, easy to understand, and able to sell your products or services.
Despite what you may think, a technical writer doesn't need to be an industry expert. However, they must be willing to conduct in-depth research until they understand your product inside and out.
Most of our copywriters have a technical background and a lot of experience writing about technology as well as a knack for turning complicated features into clear benefits.
What kind of technical copywriting services do we provide? At Copywriting Crew, we have a team of technical copywriters who are capable of writing the following:
White paper reports
Blog articles
Landing pages
Video scripts
Press releases
Email campaigns
You can check out some of our recent portfolio examples further down on this page, or you can view our full portfolio that includes examples from many different industries by visiting our portfolio page.
Why hire a technical copywriter?
If you're like many business owners, you simply don't have enough time to write.
Or maybe you're unsure of how to explain the technical features of your product, software, or app in a way that's easy to understand and makes people want to sign up.
If you're feeling overwhelmed by all the technical jargon and want to make your product or service more appealing to customers, consider hiring a technical copywriter. We can explain the technical features in a clear and engaging way that makes sense to your audience.
The best technical copywriters have experience in writing for dozens of different types of technology-based businesses. For example, our writers have already written about the following topics:
Employee productivity software
Marketing and business software
Project management software
Compliance management software
Remote connectivity services
Telecommunications services
Microsoft teams
Why hire a technical copywriter?
What's the difference between a technical writer and a technical copywriter?
Technical copywriting is different from technical writing, even though they share the purpose of making complex things seem simple to everyday people. The key differences are in the types of documents they create and the purpose behind what they write.
Technical writers typically create or edit internal documents for companies or organisations for the purpose of educating the readers and making the technology easy to understand. This could include:
Instruction manuals
End-user guides
Operating procedures
White papers
Reference guides
Technical copywriters create and edit quality content for business owners for the purpose of generating interest in their products and services. The purpose of technical copywriting is usually to generate interest, spark an enquiry, or make a sale. They do this by explaining how a product works, what the benefits are, and why it's a better solution than the competition. Now at this moment, you may be asking yourself…
What can a technical copywriter do for your business?
Copy editing - Whatever existing content you have—an outdated website, an overly complicated product description, a boring white paper, or any other type of technical content—we can help you transform it into engaging content that sells.
Blog posts and articles - We can conduct keyword research and write original, high-quality and SEO-friendly blog posts on trending topics in your industry.
White papers - We can create technical white papers and industry documents that position your company as an authority in your marketplace.
Website copy - Our technical copywriters are skilled at writing engaging web copy for your homepage, about page, services, products, or any other essential pages on your website.
Press releases - Want to announce the launch of your product or service to the media? We can write newsworthy releases that you can publish or email to journalists yourself.
Video scripts - Our technical copywriters are skilled at writing engaging video scripts
Landing pages - Are you about to launch a marketing or advertising campaign and need high-converting landing page copy that turns visitors into customers? If so, we can help.
What can a technical copywriter do for your business?
How does the process work?
Looking for an affordable and fast turnaround technical copywriting service? If so, you're in luck. Here's how our professional service works in four easy steps.
1. Decide on what type of content you need. Choose from blog articles, website content, white paper reports, email, video scripts, and more. You can purchase any of our technical writing services for an affordable, fixed-price fee, directly from our services page here.
2. Answer a short questionnaire about your business, target audience and offer. Your answers will give our writing team the information they need to write about your product or service. Upload existing technical content, files, and videos you want us to look at.
3. We match you with a technical copywriter with relevant industry experience and a dedicated editor to review. Our team will research, write, and deliver high-quality technical copywriting within 3 to 7 business days, depending on the word count and subject matter.
4. You'll receive the copy in Google Docs format and will be able to request revisions and changes. Our team will promptly make any changes or edits you require, usually within 24 hours.
Check out some of our technical copywriting examples
We have worked with so many amazing clients over the last 10 years. We've written about everything from telecommunications to productivity software, analytics, and marketing automation, to name a few. Please check out our portfolio of technical copywriting examples below.
Ready to hire a technical copywriter for your project?
Whether you're selling software, an app, or a B2B product or service, we can help you create compelling, engaging and persuasive content that sells.
Our team of technical copywriters are experienced at turning complex features into clear and simple benefits that your customers will understand and desire for themselves.
If you're ready to outsource your copywriting to a team of native English-speaking copywriters and editors, then go ahead and order your custom content here. Or if you would like to speak with someone first, you can send an email to our friendly team or even book a call at a time that suits you by visiting our contact page. We'd love to chat with you and find out more about your upcoming projects!
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Frequently asked questions about technical copywriter
What is a technical copywriter?
A technical copywriter is a professional who helps create compelling and effective content for websites, email marketing, and other products and services. They help translate complex technical concepts into easy-to-understand language that is both engaging and persuasive.
A technical copywriter's job is to understand the customer's needs and then craft content that meets those needs. They also work with marketing teams to ensure that the content is presented in an engaging way that leads to conversions.
How much does it cost to buy technical copywriting?
There are many freelance technical copywriters offering their services online. Their fees range wildly depending on various factors such as their location, skills, experience and availability. For example, some freelance technical copywriters might charge $15 per hour and others $125 per hour, which makes it hard to estimate how many hours will be required for your project.
At Copywriting Crew, we provide affordable, fixed-rate technical copywriting which is based on a per-word rate. You can check out our pricing page here or get in touch for an exact quote and turnaround time.
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