11 Top Social Media Marketing Tactics To Increase Sales In 2022

4.48 billion people use social media worldwide.

Users spend on average 2 hours and 25 minutes per day on social media.

Yes, these are staggering numbers!

That’s why, as a business owner, you need to capitalise on social media platforms to promote your offering.

But with the plethora of social media marketing tips available online, understanding the best social media marketing tactics for your business can be challenging.  

Lucky for you, I have years of experience helping clients increase their sales through their social media channels. This means that I know the best social media marketing tactics to get you results.

So, I’ve put together this guide to help you fine-tune your social media marketing strategy and reach your sales goals in 2022.

​

What is Social Media Marketing?

Social media marketing is a form of marketing that allows you to advertise your content to a highly targeted audience through social media platforms. 

Some of the most popular social media platforms for businesses include Facebook, Instagram, LinkedIn, Twitter, and TikTok.

​

Why Use Social Media Marketing?

As mentioned before, over 4 billion people use social media. This means that your potential customers likely hang out on these platforms.

Now, the great thing about social media platforms is that they all offer paid advertising options for business owners to reach their ideal customers, promote their products or services and boost their sales immediately.

But social media marketing doesn’t simply enable you to leverage social media platforms in order to promote your content and offering. In fact, it can be much more than a simple advertising tool. 

Here are some of the other benefits of social media marketing for brands and companies:

• Capturing valuable insights into your target audience’s needs to design the perfect offer and content.

• Building your brand awareness.

• Collecting feedback and identifying areas of improvement.

• Fine-tuning your social media strategy based on your audience’s feedback.

• Engaging with your customers and building a community.

• Driving traffic to your website and improving your SEO rankings.

How To Create A Winning Social Media Strategy

Set S.M.A.R.T. social media marketing goals.

If you’re after social media marketing tactics that will help you improve your bottom line, this one is a no-brainer!

Setting your goals is critical because it allows you to track your progress and measure the performance/efficiency of the social media tactics you’re implementing.

Every goal you set should be:

• Specific: your goals should be clear and you should know exactly what you need to accomplish, why, and with what resources. For instance, saying you want to get more sales is less specific than saying you want to increase your sales by 25% a month. 

• Measurable: you should be able to establish a way to measure each goal and know what determines success.

• Attainable: your goals have to be achievable. For instance, if you’re just starting on Instagram, setting your goal to gaining 100,000 followers in a week might be difficult to achieve. Instead, set increments to help you keep going when you reach each milestone.

• Realistic: choose realistic goals that you know your business can achieve.

• Time-bound: define a target end date to keep yourself accountable and ensure you stay consistent.

Once you’ve set your goals, you need to define KPIs to accurately measure the success of your strategy. Analysing data such as clicks and engagement can help you understand how effective your social media campaign is. 

And to make your life easier, I’d recommend you use digital tools such as Hubspot Dashboard and Reporting software. This type of tool will allow you to easily measure the success of your digital campaign and adjust your marketing strategy accordingly.

Research Your Target Audience

Believe it or not, many of my clients overlook this step. 

They put together a marketing strategy based on what they think their audience wants and start investing in ads, hoping to get sales. The problem with this strategy is that they’re not tailoring their content to their audience, and as a result, sales rarely follow. 

Knowing your target audience means that you understand their pain points, desires and aspirations. You know what makes them tick and are familiar with the language they use. Only with this information will you be able to create compelling content that resonates with them and sparks emotions or curiosity. 

Tailoring your content to your target audience is the only way to create an effective social media marketing strategy and ensure your investment won’t go directly down the drain.

Conduct a Competitive Analysis

One of the most important social media marketing tactics I teach my clients is to conduct an in-depth analysis of what their competition is doing. 

Select a few competitors and thoroughly browse their feeds. Study posts that work and those that don’t. Look at the comments and feedback from their audience. See what format, language, and imagery they use and what makes their followers tick.

Their audience is effectively your audience, so any information you can glean will help you fine-tune your social media marketing strategy. 

Also, use Facebook and Instagram to study their ads, as Facebook allows you to access ads that your competition is currently running. Jump on their business page and click the transparency option and ta-da! You’ll see all of the ads they’re running.

​

Perfect Your Social Storytelling 

Consumers don’t want to hear about cold facts and numbers. They want to hear stories that take them on a journey into your brand's universe. 

Therefore, the way to your target audience’s heart is through an impassioned and captivating story. Make sure to convey your message using a powerful narrative and you’ll be on your way to winning over your viewers or readers.

Also, when crafting your story, use power words. These special words will help turn cold prospects into brand advocates and paying customers. To assist you, I recently published an article on the 99 best power words for sales pitches to land new clients in.

​

Showcase Your Personality 

Showing your personality is the best way to create a strong bond with your audience and prompt them to follow you. People want to know who is behind a product or service. They crave interactions, and humanising your brand by showing your personality will help them relate to you and your brand and coax them to purchase from you. So, make them laugh, cry, or wonder and be vulnerable! 

Create Engaging Content

Any successful social media marketing strategy hinges on high-quality and engaging content. 

Sure, you need to make sure your content provides value to your customers. But it also needs to be appealing.

Here are some best practices when it comes to creating engaging social media posts:

• Show, don’t tell: rather than writing a massive wall of text and risking losing your audience’s attention, use compelling visuals and short and powerful copy. 

• Write with your audience in mind: use their language and adjust your tone of voice.

• Publish both photo and video-based posts

• Take crisp photos and record high-quality footage

• Share customer testimonials

• Organise contests

Tailor Your Content To Each Social Media Platform

Each social media platform has unique algorithms and demographics and serves unique purposes. 

For instance, people use TikTok to watch fun and engaging videos, while LinkedIn is more geared toward professionals looking to network or learn about specific industries and topics. 

Facebook users are using the platform to interact with their friends and family.

Knowing exactly the purpose of each of these platforms will help you publish relevant and highly-tailored content, increasing your chances of success.   

Post Regularly And At The Best Times

The key to being successful on social media is consistency. 

Consider this. Say you’re really into fitness and you follow a fitness brand on Instagram. Every day, the team posts short videos showing different exercises to target different areas of the body. 

One day, as you log onto their Instagram account to check the new daily video, you notice they haven’t published one. You keep checking their Insta account for the next five days and finally, a new video comes up. You think they’re back on track. They must have had an issue that specific week. No big deal.

The following day you log in and there isn’t any new video. 

How long until you decide to follow a different fitness brand that posts more consistently? I bet not long.

See where I am going with this? 

Competition is fierce between brands nowadays, and once you’ve managed to capture your audience’s attention, you need to keep it by consistently posting high-quality content. 

Therefore, make sure you always post at the same frequency so your audience knows what to expect.

Also, don’t forget to research optimal posting times on each social media channel.

Use A Social Media Scheduling Tool

Now, I get it. 

As a business owner myself, I know that every day, you need to wear multiple hats and juggle a million tasks. After all, that’s part of the job description.

And that makes staying on top of your social media posting game challenging. That’s why one of the social media marketing tactics I recommend using is creating a social media calendar and investing in a scheduling tool to automate your social media posts. 

These tools allow you to upload your content in advance and schedule your posts on multiple platforms at the most optimal times to maximise your reach.

Respond To Your Audience

This is customer service 101. 

If your audience asks questions or expresses concerns about your offer or content, the least they’ll be expecting is for you to respond. 

Want to know a secret? 

Many brands don’t allocate enough time and resources to systematically respond to their audience. And if they do it, most of the answers are generic and don’t feel authentic. 

So, if you can, spend the time crafting personalised responses, answering questions or concerns, you’ll stand out and win your audience’s heart in no time. They‘ll see you as a brand that genuinely cares about them.

​

Work With Professional Copywriters 

As you might have heard before, content is king. Now, creating engaging and valuable content consistently can be challenging unless you’re a marketing expert.

That’s why one of the best social media marketing tactics you can implement if you want to drive your sales is to hire a professional copywriter.

Here are a few ways a professional copywriter can help you:

• They’re adept at creating content specifically for social media platforms.

• They know what type of content will resonate with your audience based on the platforms that you want to publish on.

• They know how to write copy that converts.

• They’ll save you time and money.

• Their versatility means that they can write for any of your social media marketing campaigns.

• They’ll help you be consistent.

• They’ll help drive traffic to your website and improve your SEO rankings.

Want To Know A Secret?

At CopywritingCrew, we’ve helped countless businesses create a winning social media content strategy to boost their sales. 

Our team of highly experienced copywriters is well-versed in the latest social media marketing tactics that can get your results instantly. If you choose to work with us, you’ll always be assigned an experienced copywriter with a background in your industry as well as an editor. 

This way, we can ensure that your social media copy is seamless and tailored to your specific target audience. So, if you’re keen to improve your sales through your social media channels, don’t hesitate to contact us.

Frequently Asked Questions About Social Media Marketing Tactics

Question: What are the best social marketing tactics?

Answer: In order to design a winning social media marketing strategy, you need to follow the steps below:

• Set S.M.A.R.T goals.

• Define your KPIs.

• Research your target audience.

• Conduct a competitive analysis.

• Perfect your social storytelling.

• Showcase your personality.

• Create engaging content.

• Tailor your content to each social media platform.

• Create a social media calendar.

• Post regularly and at the best times.

• Respond to your audience’s comments. 

• Partner with micro-influencers.

• Build a strong network of brand advocates.

• Create a hashtag strategy.

Question: What are the best social media marketing tips?

Answer: I’ve tested countless marketing tips over the years and I’ve listed for you the best ones to boost your sales:

• Define your goals.

• Learn as much as you can about your potential customers to be able to address their pain points.

• Choose the best social media platforms for your business.

• Create content pillars for a unified experience.

• Use social media scheduling tools.

• Humanize your brand.

• Share value-added content.

Question: What is a big downside of social media content marketing?

Answer: While having a strong social media content marketing strategy is key these days, if you want to improve your sales, it can come with some disadvantages including:

• The risk of public negative reviews

• The necessity of creating new and original content regularly 

• The cost of social media ads 

• The time organic social media promotion requires

 

Further Reading

If you loved learning about social media marketing tactics and need more tips on how to increase your sales, here are a few other articles that could help:

• The anatomy of a high-converting sales page

• 6 reasons why you should hire a copywriter

• Guide to creating a successful content pillar strategy