5 SEO Content Writing Tips You Should Know In 2022

Did you know that every day 2.7 million blog posts are published across the world?

That’s right. 2.7 million!

This means if you’re not careful, your freshly published content could quickly end up buried deep in search results.

Now more than ever, brands are fighting for consumers’ attention.

But things are getting tough for consumers as well. In this content saturation era, it’s becoming more and more challenging for them to find valuable information quickly.

So, how can you stand out in the age of content saturation?

In my experience, you need two things to draw traffic to your website and turn visitors into paying customers: 

1. Quality content that’s highly relevant to your target audience 
2. SEO writing skills

And to help you with both, I’ve shared below 5 SEO content writing tips you should know.

But first, let’s discuss one common mistake many SEO agencies still make to this day.

Debunking A Persistent SEO Myth

Ever heard of keyword stuffing? 

It's when you focus on cramming keywords into copy at the expense of readability.

As a professional copywriter, I’ve encountered many clients, including marketing or SEO agencies, who would ask me to resort to keyword stuffing. 

They’d provide me with a list of keywords, vaguely relevant to their niche. These clients would then ask me to use them repeatedly throughout the copy, whether it sounded natural or not. They’ll want these keywords in the article title, the meta description, the headings, the copy, and the page tags. 

After all, that’s what many people believe writing SEO-optimised content is all about!

Well, I’d argue that SEO-friendly content is also reader-friendly. Search engines screen for quality and relevancy rather than word count and keywords. Therefore, keyword stuffing should be avoided at all costs. 

Instead, a professional copywriting agency should understand your customers and their pain points and craft content to solve their problems. And they should do this by writing powerful, engaging, relevant, and easy-to-digest content. 

Sure, you should always use keywords in your copy, but they should come naturally as you write relevant pieces for your ideal customer. And they shouldn’t be your sole focus.

But if you find yourself struggling with writing high-quality SEO-optimised content, our team will be happy to assist. Go here to find out about our blog writing services.  

SEO Content Writing Tips #1: Choose Your Keywords Wisely

Just to reiterate: I am not saying you shouldn’t focus on keywords. In fact, it’s one of the top SEO content writing tips copywriters use when crafting copy for conversions.

The reality is that, in 2022, keywords are still important for SEO. Especially long-tail keywords.

However, contrary to popular belief, they’re not the most important factor regarding search engine rankings.

Back in the day, Google would favour pages that used specific keywords the most times and rank them first. But these days, the algorithm has gotten a lot smarter. Google now prioritises websites and blogs with relevant and high-quality content. 

Keywords are still important because they allow search engines to identify content that answers a query precisely. Yet, algorithms also take into consideration the quality of the content.

So, I’d recommend using relevant keywords where it makes sense. Incorporate them naturally into your copy to help answer a question. This way, your text will be optimised for humans and search engine queries.  

SEO Content Writing Tips #2: Study Your Competition

Spying on your competition allows you to study what keywords other brands use and how their content ranks based on these words. Some of the best tools to find your competitors’ keywords include SEMRush or Google Keyword Planner.

Once you’ve identified the main keywords your competitors use, make a list.

And when doing so, be careful not to spend too much time reading your competitors’ content. I know it might sound like odd advice, but spending too much time absorbing your competitors’ content will automatically make you sound like them. And nobody likes a copycat 😉 

So, instead, focus on listing the main keywords for your niche and work hard to create your own voice. This will help you produce better content than your competitors.  

SEO Content Writing Tips #3: Focus on Holistic SEO

Unless you’re a marketing expert, you might be wondering what holistic SEO means. 

SEO is not just about writing. So, even though writing high-quality content and optimising your copy with keywords is critical, it’s not the only thing to consider.  

SEO is also about optimising your web pages by leveraging different SEO strategies. 

Some of them include:

• Designing a flawless website: your website’s UX (or user experience) is important as it determines whether users stick around and browse or exit your page immediately. And considering one of Google’s ranking factors is the bounce rate, you should make sure your website is user-friendly and your web design is on point.

• Developing a link building strategy: the higher number of authoritative websites that link visitors to your website, the better. This tells search engines that you’re also an authority in your niche. A good practice is to guest post for reputable sites, blogs, or publications in your industry.

• Optimising your website for mobile: 68% of all website traffic came from mobile in 2020. That’s why Google launched its mobile-first indexing tool a few years back. This tool favours mobile-friendly content which caters to consumers changing habits. So, if you want to rank high, make sure your website is mobile-friendly. 

By using these strategies,  Google can easily find your content and serve it in search results for relevant queries.

SEO Content Writing Tips #4: Consider Search Intent

When people type a query on Google, they have a goal in mind. They expect to find the answer to their question or problem. This is called search intent. 

And that’s exactly what your content should do: answer their question and help solve their problem.

There are four different types of search intents:

• Informational intent: the person is looking for an answer to a specific question they have. Their search will often contain the words ‘’how to’’ or ‘’what is’’.

• Navigational intent: the user is after a specific website. Instead of typing www.website.com, they’ll type the name of the business or brand.

• Commercial intent: the person is planning to complete a specific action soon. It could be signing up for a newsletter, registering for a webinar, or purchasing a product.

• Transactional intent: the user is ready to take action.

This is one of the most important SEO content writing tips. The search intent will determine which keywords and type of content you should focus on, on your different web pages. 

For instance, if people are looking for information about how to curl their hair, you should provide them with a ‘’how to’’ style blog post. If, instead, you provide them with a product page selling curling irons, you might scare them away.

​SEO Content Writing Tips #5: Write With Your Audience In Mind

With all the SEO content writing tips and strategies available online, it’s easy to forget that you’re writing for people and not Google.

When your ideal customers type a query on Google, they’re looking for an answer. They want to find a website, a product, or a service that immediately solves their problem. 

Therefore, the content you provide needs to be digestible and easy to understand. And the answer should be easy to find. Remember that people won’t read everything you publish. They’ll skim and scan your content until they find the answer they’re looking for.

Sure, applying technical SEO practices and writing captivating content at the same time can be challenging. But that’s the only way you’ll stand out from the thousands of other posts published in your industry. 

To help guide you, here is an article I wrote about writing for the web.

Capitalise On Content

Google's algorithm has evolved since the platform launched and changes around 500 times a year This makes it hard for businesses to keep up. 

SEO copywriting is the art of adapting to search engines’ ever-changing rules and ranking factors, while still providing high-value content to readers.

In fact, quality content and search engine ranking go hand in hand.

Content quality and relevancy is one of the top factors Google’s search algorithm considers when ranking a webpage for a specific search query.

So, don’t only focus on keywords in your titles and copy. As discussed, a great SEO-optimised piece takes much more than that.

If you need more tips on how to optimise your website to rank on search engines, don’t hesitate to check this article. It’ll provide you with some additional SEO content writing tips.

Outsource Your SEO Content Writing Today

Reading SEO-friendly writing tips is an excellent start.

But what about writing your SEO content? We can help!  Our professional team of writers know how to make your content stand out from your competition, and rank higher on search engines. Some of the key things we can help you with include:

• Providing your audience with high-value content that can’t be found anywhere else
• Showing visitors that you’re an expert in your field
• Helping your website rank on search engines and boosting organic traffic
• Saving you time and money in the long run

At CopywritingCrew, we’ve worked on thousands of content pieces over the years and helped countless clients rank on Google. Our team of experienced SEO copywriters is adept at crafting SEO-optimised content for any industry in an attractive writing style. 

But we don’t just focus on keywords. Because we know that to help your copy rank on search engines, it needs to be high-quality, engaging and relevant to your audience. 

After all, no one wants to read an article stuffed with long-tail keywords repeatedly, which makes the copysound unnatural!

These 5 SEO content writing tips should provide you with some basics for SEO writing. However, don’t hesitate to get in touch with us if you need someone to craft high-quality SEO copy for you. Alternatively, you can order directly from our blog writing service page.

Additionally, you can also check out this great list of other affordable SEO services for a small business.

Frequently Asked Questions about SEO Content Writing Tips

Question: Why is SEO writing important?

Answer: Crafting SEO-optimised content is important because it helps you rank higher on search engines such as Google.

Question: What are the basics of SEO writing?

Answer: SEO writing is about optimising your copy to ensure search engines serve your content for relevant search queries. 

Here are some basics of SEO writing:

• Choose your keywords wisely
• Study your competition
• Focus on holistic SEO
• Consider search intent
• Write with your audience in mind

Question: What's a reasonable content writing rate?

Answer: Unfortunately, there’s no black or white answer to this question. The rate will depend on the expertise and experience of your SEO copywriter. Experienced SEO copywriters who specialise in technical matters will likely charge more than junior writers.

Further reading 

If you’re serious about stepping up your SEO game and want more SEO-content writing tips, read our latest content below:

• 5 Top Reasons You Should Use SEO Content Writing Services in
• SEO Copywriting: The Complete Guide For Writing Content In