Why hire a copywriter? You know you need to write and publish engaging content on a regular basis to succeed online.
But who has the time?
If you want your website, marketing emails, blog posts, and social media posts to attract attention from your target audience, then you should invest in quality copywriting from experienced writers.
In this article, we will look at 6 reasons why you should hire a copywriter and how the right one can help you save time, make money and grow your business.
1. You don’t have enough time to write
Creating quality content can take up a long time—especially if writing isn’t one of your strengths and you’re already busy doing other things.
By outsourcing your writing needs to the experts, you’ll be able to free up a lot of time, which you can spend on more important tasks, like growing your business.
Hiring a copywriter is not only a great way to save time, you’ll also be able to launch your new website or marketing campaign much sooner.
2. You’re not a ‘great’ writer
If you’re someone who struggles to turn your thoughts into words, or if you simply don’t enjoy writing (but recognise it as important), then you may want to outsource the writing to people who write for a living.
Working on tasks that you find difficult or stressful will only make you miserable. If writing isn’t one of your strengths, then why not delegate it to a team of professionals? Focus on what you are good at and outsource everything else to experts.
At Copywriting Crew, we can help you write quality content by matching you with a skilled writer who has experience in writing for your industry.
3. Your website is not making money
Website not generating leads, sales or clients? Marketing not delivering the results you want? If so, it might be time to hire a professional copywriter to turn things around.
A website copywriter is more than just a skilled wordsmith. They also understand ‘conversion rate optimization,’ which is the science of getting your online prospects to ‘convert’ into leads, customers or clients.
A top website copywriter will be able to spot any ‘leaks’ or missing elements on your website that might be causing visitors to leave without taking action.
They will rewrite and update your existing web content to be more engaging and compelling so that visitors take the actions you want them to take. That means you’ll generate more leads, sales and clients from your website!
4. Your website is not getting Google traffic
Do you know about SEO copywriting? It’s all about writing useful content that appeals to both the ‘Google Gods’ and humans. There is an art and a science to ranking your site on Google, and writing SEO-friendly content is a big part of the equation.
At Copywriting Crew, our professional writers follow the best practices and latest updates when writing unique SEO content for your website or blog.
5. Your blog and social media are ghost towns
When was the last time you:
- Published an informative blog post article?
- Posted share-worthy content on LinkedIn, Facebook, or Twitter?
- Sent an educational newsletter to your email database?
- Uploaded an entertaining and educational video?
- Published an important white paper or eBook?
If you’re like many business owners, the answer is probably ‘not for a while’. You’ve probably already heard the statistics about content marketing. For example, the Content Marketing Institute reports that:
- Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
- Small businesses with blogs get 126% more lead growth than small businesses without blogs.
If you don’t have the time or expertise to write and publish engaging content on a regular basis, then why not outsource it to expert writers? Get in touch with us today about our affordable content writing services.
6. You don’t believe a writer can capture your ‘voice’
No one understands your business as well as you do. You may feel like you’re the only one who can write about your business. How could an outsider capture your thoughts and turn them into words?
An experienced copywriter will spend a long time researching your business, target audience, products and services before putting pen to paper.
At Copywriting Crew, we send our clients an in-depth research questionnaire that asks all of the necessary questions to uncover everything we need to know to write effective copy for their business.
When we send the first draft over to you, you’ll be able to review the copy and request any revisions or changes, which our writer will happily make.
Leave writing to the professionals
As you can see, hiring a professional copywriter can be a worthwhile investment in your business.
If you’re too busy or find writing stressful, then hiring a copywriter to write your website content, marketing emails, landing pages and social media posts will help you to generate more traffic, leads and clients.
