11 Facebook Ad Copy Examples To Learn From In 2022

11 Facebook Ad Copy Examples To Learn From In 2022

11 Facebook Ad Copy Examples To Learn From In 2022

The best Facebook ad copy can generate tonnes of sales. Need inspiration? This article highlights some of the best Facebook ad copy examples of all time and why they work.

With over 2.8 billion monthly active users, Facebook is the third most visited website in the world.

And as a business, chances are your potential customers are hanging out on Facebook.

So the best way to reach your target market and improve your sales is to leverage the power of Facebook ads.

Sure, it’s an investment.

But Facebook ads provide the highest ROI of all paid advertising channels! That’s why 93% of social media marketers use Facebook ads to promote their products or services.

Need inspiration?

I’ve compiled below 11 Facebook ad copy examples to help you create compelling Facebook ads for your target audience. Learn from these examples to improve your engagement, sales, and ultimately, your bottom line.

As a bonus, I’ve also recorded a video to teach you how to spy on your competitors' Facebook ads.

Facebook Ad Example #1: Sephora

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During the 2017 end-of-year holiday season, Sephora launched a mobile-optimized Facebook ad campaign to drive its offline and online sales. The campaign resulted in a 41% higher click-through rate compared to its previous digital campaigns.

What makes this Facebook ad work?

What explains the tremendous success of this ad is a combination of factors, including:

  • Using ‘’tabs for Canvas’’ to provide a personalised shopping experience to the viewer

  • Leveraging the power of video ads

  • Eliciting emotions with engaging Facebook ad copy. This ad creates a feeling of happiness and excitement for viewers, as they're about to give someone they love something that’ll show how much they appreciate them and how amazing they think they are. 

  • The ‘’gift under $25’’ offer is compelling and resonates with budget-conscious shoppers still looking to spoil their friends and family. 

Facebook Ad Example #2: P.F. Chang’s

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P.F. Chang’s is an American Asian-themed restaurant chain operating over 300 restaurants around the world. In August 2017, the brand promoted sweepstakes using Facebook ads. The prize was a trip for two to Napa Valley. The digital marketing campaign was such a hit that the Asian-fusion business totalled half a million sign-ups in a month!

What makes this Facebook ad work?

Here are a few reasons this ad is one of the best Facebook ad copy examples to get inspiration from:

  • Contests are extremely popular, and with the right ad copy and prize, they can significantly drive your engagement and conversion rates. 

  • The call to action is clear and very compelling!

  • This Facebook ad copy inspires authenticity and excites the viewer with the prospect of building vacation memories in one of the best wine regions in the world.

Facebook Ad Example #3: Slack

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Slack is a popular messaging app and collaboration tool for businesses. Now, marketing technology is not always easy. Yet Slack does a remarkable job at promoting its offer in a relatable and glamorous way. 

What makes this Facebook ad work?

This is one of the best Facebook ad copy examples I’ve seen for a few reasons:

  • In 2022, ‘’meetings madness’’ is real. That’s why this ad resonates so well with its target market: time-poor business owners, team leaders, and workers. It also taps into the universal hate for meetings. 

  • The brand’s value proposition is clear from the get-go with its enticing offer to help busy entrepreneurs and teams cut down on unproductive meetings—25% of them at that!

  • The tagline ‘’make work better’’ is catchy and memorable. The brand uses simple copy and a casual tone to better connect with the audience.

  • The image makes the ad more playful and relatable using the popular unicorn theme.

  •  The copy plays on emotions, showing workers how they’ll feel after using the app and selling a dream come true.


Facebook Ad Example #4: Sifted

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Sifted is a catering business offering in-office lunches. 

When the pandemic started, the company had to find a way to promote its service and reach wary customers. The brand decided to run a Facebook ad campaign to advertise its grocery delivery service. The ad’s success is impressive, with an increase of 972% in conversions, making it one of the best Facebook ad copy examples to get inspiration from.

What makes this Facebook ad work?

  • The brand crafted highly relevant copy using compelling words such as ‘’provisions’’, ‘’stock’’, ‘’staples’’, or ‘’hand soap’’. These words resonated particularly well with worried customers given the specific circumstances at the time. This Facebook ad copy example shows how brands can succeed when they know what makes their ideal customers tick and then strive to solve their pain points.

  • Using words such as ‘’contact-free delivery’’’ is a great way to reassure its customers.

  • The call to action is clear and makes shopping easy.

Facebook Ad Copy Example #5: Heal

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Heal is a platform offering doctors home and telemedicine visits. This campaign is one of the best Facebook ad copy examples because it shows that you don’t need to be a creative genius to run a successful Facebook ad campaign. A simple photo with a friendly individual combined with relevant copy featuring trust signals can work wonders!

What makes this Facebook ad work?

  • The image, featuring a smiley doctor wearing a white lab coat, conveys the feeling that Heal’s doctors are a friendly and trustworthy team committed to helping their patients. 

  • The value proposition is clear. Heal is here to save patients time and provide convenience by offering medical check ups to fit their schedule and not the other way around. One of the main pain points patients experience when going to the doctor is long waiting times. So, using compelling words such as ‘’on-demand’’ and ‘’on-your-schedule’’ is a clever strategy that resonates with the audience.

  • Heal doesn’t just tell customers what it can do for them and assume they’ll trust what the ad says. Instead, the company provides viewers with social proof, letting them know that CNN and other big media outlets are talking about them.

Facebook Ad Copy Example #6: Dollar Shave Club

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Dollar Shave Club

Dollar Shave Club is well-known for its launch video called ‘“Our Blades Are F**king Great”, as it went viral and set the company up for success. The brand’s digital marketing campaigns are famous for their funny angles. And this ad is no exception! 

What makes this Facebook ad work?

  • The core target market of Dollar Shave Club is men aged between 18 and 34. The brand perfectly understands their audience and the language they use. That’s why they’ve adopted a humorous tone.

  • Using words such as ‘’ultimate shave gift set’’ and ‘’everything you need’’ makes the viewers feel as if they’re getting their friend a complete shave set, saving them time and hassle on having to shop for any other shaving products. 

  • The call to action is clear and makes it easy for the audience to shop.

  • The image displays all the different products in a shave gift set. Since it’s an online service, showcasing the goods is critical.

Facebook Ad Copy Example #7: Yoga International

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Yoga International provides its 300,000 members with a wide range of online meditation and yoga classes. This ad is one of the best Facebook ad copy examples I’ve come across, with a 29% decrease in CPA (cost per action).

What makes this Facebook ad work?

  • Polling ads usually perform well as they’re engaging, fun and prompt the audience to interact with the ad.

  • The copy is simple yet compelling, providing an irresistible offer with its 30 days of free unlimited yoga streaming. 

  • The call to action uses the power word ‘’limited’’, creating FOMO and encouraging the audience to act now.

Facebook Ad Copy Example #8: Fashionphile

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Fashionphile is a successful online resale retailer specialising in pre-owned designer clothes and accessories. This ad was a success, leading to a 76% increase in ROAS (return on ad spend) and a 27% decrease in CPA. That’s why it's on my list of the top Facebook ad copy examples.

What makes this Facebook ad work?

  • When shopping online for luxury items, consumers want to be reassured that what they’re purchasing isn’t fake. And Fashionphile knows it. The use of power words like ‘’100% authentic’’ and ‘’guaranteed’’ are trust signals. They make the brand and products feel genuine and help build trust with the audience.

  • The mention of a heavily discounted retail price in the post text right above the image immediately grabs the viewer’s attention. 

  • The image showcases high-quality products with a luxury household name to reinforce the appeal for the core target.

Facebook Ad Copy Example #9: MeUndies

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MeUndies is an apparel brand designing fashionable yet comfortable loungewear and underwear. The company targets consumers who want to have a bit of fun while still feeling comfortable in their underwear, and it uses an engaging and humorous tone. 

This Facebook ad is a great example of compelling Facebook ad copy, reaching 1.5 million consumers and driving a 40% increase in conversions. 

What makes this Facebook ad work?

  • The short and fun tagline resonates perfectly with MeUndies’ core target: millennials.

  • The words ‘’ soft’’, ‘’stretch’’, and  ‘’dream about’’ successfully convey the comfortable feeling the brand is going for. Describing how they'll feel after wearing the products is a great way to convince their ideal customers that they need them.

  • MeUndies uses the video format, which tends to perform really well when the video is engaging and fun.

Facebook Ad Copy Example #10: DoorDash

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DoorDash is a successful online food delivery platform. I chose this ad as one of the best Facebook ad copy examples because the copy is great on so many levels!

What makes this Facebook ad work?

  • The ‘’run a restaurant” question immediately addresses DoorDash’s target audience. Plus, the copy uses the word ‘’restaurant’’ twice, making it very clear who they're talking to.

  • Question hooks tend to perform well, as they encourage people to think and therefore stop scrolling.

  • The 14-day free trial offer appears in big and bold. This is a great way to get people to sign up as they can try before committing.

Facebook Ad Copy Example #11: Calm

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At CopywritingCrew, we often talk about the importance of providing value-added content to your audience. And that’s exactly what Calm’s Facebook ad copy does. Why is it on my list of best Facebook ad copy examples, you ask? Because it’s simple yet efficient.

What makes this Facebook ad work?

  • This ad doesn’t look like an ad at all. It looks like a simple social media post designed to help the viewer feel better.

  • The content is helpful and helpful content drives sign-ups and conversions. Giving its prospective customers something they can use for free to feel better helps the company build trust and brand awareness.

  • By using social proof signals such as awards they've received, the brand is instilling trust and encouraging viewers to take action.

Want To Write High-Converting Facebook Ad Copy?

We’ll assume the answer is yes! 

The first thing you can do is read many resources on the subject and learn by doing. Researching some of the best Facebook ad copy examples is a fantastic way to learn from successful digital ad campaigns and apply them to your own. Sure, trial and error with Facebook ads can be costly, but it can also teach you a lot. 

We understand that writing compelling Facebook ad copy that resonates with your target audience can be challenging. You might not have the time, or it might simply not be your strength.

If that’s the case, the second option is to outsource your Facebook ad copy needs.

At CopywritingCrew, we’ve handpicked the best conversion copywriters to ensure we deliver high-converting copy to our clients. As an experienced copywriting team, we know the best conversion techniques. And our mission is to leverage them to help you achieve your advertising campaign goals in an affordable way.

Sound like a plan? If you want to boost your Facebook ad campaigns, don’t hesitate to place an order on our dedicated page. Alternatively, you can also get in touch with Jesse to discuss your next campaign and see how we can help!
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Frequently Asked Questions About Facebook Ad Copy Examples

Question: How do Facebook Ads work?

Answer: Facebook ads allow businesses to target consumers based on many different targeting options from behavior and interests to age, location, or pages they engage with. That’s what makes these ads so powerful.

Question: How do I write good Facebook Ad Copy?

Answer: Writing good Facebook ad copy comes with time and practice. Unfortunately, there’s no magical formula. The best thing to do is to learn from some of the best Facebook ad copy examples, use proven techniques, and find a customisable Facebook ad copy template. And if you’re aren’t getting any results, outsource your needs to a talented copywriting agency. A professional copywriting team will be able to create high-converting Facebook ad copy for your business in no time.

Question: Why is Facebook Ad Copy so Important?

Answer: Facebook is the third-most-visited website in the world, with over 2.8 billion monthly active users. And Facebook ads provide the highest ROI of all paid advertising channels. As a result, competition for customers' attention is fierce on the platform. That’s why creating engaging Facebook ad copy is more important than ever to stand out and grab your target audience’s attention.

Further reading 

Below are some additional resources to help you boost your conversions and sales: