4.48 billion people use social media worldwide.

Users spend on average 2 hours and 25 minutes per day on social media.

Yes, these are staggering numbers!

That’s why, as a business owner, you need to capitalise on social media platforms to promote your offering.

But with the plethora of social media marketing tips available online, understanding the best social media marketing tactics for your business can be challenging.  

Lucky for you, I have years of experience helping clients increase their sales through their social media channels. This means that I know the best social media marketing tactics to get you results.

So, I’ve put together this guide to help you fine-tune your social media marketing strategy and reach your sales goals in 2022.

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What is Social Media Marketing?

Social media marketing is a form of marketing that allows you to advertise your content to a highly targeted audience through social media platforms. 

Some of the most popular social media platforms for businesses include Facebook, Instagram, LinkedIn, Twitter, and TikTok.

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Why Use Social Media Marketing?

As mentioned before, over 4 billion people use social media. This means that your potential customers likely hang out on these platforms.

Now, the great thing about social media platforms is that they all offer paid advertising options for business owners to reach their ideal customers, promote their products or services and boost their sales immediately.

But social media marketing doesn’t simply enable you to leverage social media platforms in order to promote your content and offering. In fact, it can be much more than a simple advertising tool. 

Here are some of the other benefits of social media marketing for brands and companies:

• Capturing valuable insights into your target audience’s needs to design the perfect offer and content.

• Building your brand awareness.

• Collecting feedback and identifying areas of improvement.

• Fine-tuning your social media strategy based on your audience’s feedback.

• Engaging with your customers and building a community.

• Driving traffic to your website and improving your SEO rankings.

How To Create A Winning Social Media Strategy

Set S.M.A.R.T. social media marketing goals.

If you’re after social media marketing tactics that will help you improve your bottom line, this one is a no-brainer!

Setting your goals is critical because it allows you to track your progress and measure the performance/efficiency of the social media tactics you’re implementing.

Every goal you set should be:

• Specific: your goals should be clear and you should know exactly what you need to accomplish, why, and with what resources. For instance, saying you want to get more sales is less specific than saying you want to increase your sales by 25% a month. 

• Measurable: you should be able to establish a way to measure each goal and know what determines success.

• Attainable: your goals have to be achievable. For instance, if you’re just starting on Instagram, setting your goal to gaining 100,000 followers in a week might be difficult to achieve. Instead, set increments to help you keep going when you reach each milestone.

• Realistic: choose realistic goals that you know your business can achieve.

• Time-bound: define a target end date to keep yourself accountable and ensure you stay consistent.

Once you’ve set your goals, you need to define KPIs to accurately measure the success of your strategy. Analysing data such as clicks and engagement can help you understand how effective your social media campaign is. 

And to make your life easier, I’d recommend you use digital tools such as Hubspot Dashboard and Reporting software. This type of tool will allow you to easily measure the success of your digital campaign and adjust your marketing strategy accordingly.

Research Your Target Audience

Believe it or not, many of my clients overlook this step. 

They put together a marketing strategy based on what they think their audience wants and start investing in ads, hoping to get sales. The problem with this strategy is that they’re not tailoring their content to their audience, and as a result, sales rarely follow. 

Knowing your target audience means that you understand their pain points, desires and aspirations. You know what makes them tick and are familiar with the language they use. Only with this information will you be able to create compelling content that resonates with them and sparks emotions or curiosity. 

Tailoring your content to your target audience is the only way to create an effective social media marketing strategy and ensure your investment won’t go directly down the drain.

Conduct a Competitive Analysis

One of the most important social media marketing tactics I teach my clients is to conduct an in-depth analysis of what their competition is doing. 

Select a few competitors and thoroughly browse their feeds. Study posts that work and those that don’t. Look at the comments and feedback from their audience. See what format, language, and imagery they use and what makes their followers tick.

Their audience is effectively your audience, so any information you can glean will help you fine-tune your social media marketing strategy. 

Also, use Facebook and Instagram to study their ads, as Facebook allows you to access ads that your competition is currently running. Jump on their business page and click the transparency option and ta-da! You’ll see all of the ads they’re running.

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Perfect Your Social Storytelling 

Consumers don’t want to hear about cold facts and numbers. They want to hear stories that take them on a journey into your brand's universe. 

Therefore, the way to your target audience’s heart is through an impassioned and captivating story. Make sure to convey your message using a powerful narrative and you’ll be on your way to winning over your viewers or readers.

Also, when crafting your story, use power words. These special words will help turn cold prospects into brand advocates and paying customers. To assist you, I recently published an article on the 99 best power words for sales pitches to land new clients in.

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Showcase Your Personality 

Showing your personality is the best way to create a strong bond with your audience and prompt them to follow you. People want to know who is behind a product or service. They crave interactions, and humanising your brand by showing your personality will help them relate to you and your brand and coax them to purchase from you. So, make them laugh, cry, or wonder and be vulnerable! 

Create Engaging Content

Any successful social media marketing strategy hinges on high-quality and engaging content. 

Sure, you need to make sure your content provides value to your customers. But it also needs to be appealing.

Here are some best practices when it comes to creating engaging social media posts:

• Show, don’t tell: rather than writing a massive wall of text and risking losing your audience’s attention, use compelling visuals and short and powerful copy. 

• Write with your audience in mind: use their language and adjust your tone of voice.

• Publish both photo and video-based posts

• Take crisp photos and record high-quality footage

• Share customer testimonials

• Organise contests

Tailor Your Content To Each Social Media Platform

Each social media platform has unique algorithms and demographics and serves unique purposes. 

For instance, people use TikTok to watch fun and engaging videos, while LinkedIn is more geared toward professionals looking to network or learn about specific industries and topics. 

Facebook users are using the platform to interact with their friends and family.

Knowing exactly the purpose of each of these platforms will help you publish relevant and highly-tailored content, increasing your chances of success.   

Post Regularly And At The Best Times

The key to being successful on social media is consistency. 

Consider this. Say you’re really into fitness and you follow a fitness brand on Instagram. Every day, the team posts short videos showing different exercises to target different areas of the body. 

One day, as you log onto their Instagram account to check the new daily video, you notice they haven’t published one. You keep checking their Insta account for the next five days and finally, a new video comes up. You think they’re back on track. They must have had an issue that specific week. No big deal.

The following day you log in and there isn’t any new video. 

How long until you decide to follow a different fitness brand that posts more consistently? I bet not long.

See where I am going with this? 

Competition is fierce between brands nowadays, and once you’ve managed to capture your audience’s attention, you need to keep it by consistently posting high-quality content. 

Therefore, make sure you always post at the same frequency so your audience knows what to expect.

Also, don’t forget to research optimal posting times on each social media channel.

Use A Social Media Scheduling Tool

Now, I get it. 

As a business owner myself, I know that every day, you need to wear multiple hats and juggle a million tasks. After all, that’s part of the job description.

And that makes staying on top of your social media posting game challenging. That’s why one of the social media marketing tactics I recommend using is creating a social media calendar and investing in a scheduling tool to automate your social media posts. 

These tools allow you to upload your content in advance and schedule your posts on multiple platforms at the most optimal times to maximise your reach.

Respond To Your Audience

This is customer service 101. 

If your audience asks questions or expresses concerns about your offer or content, the least they’ll be expecting is for you to respond. 

Want to know a secret? 

Many brands don’t allocate enough time and resources to systematically respond to their audience. And if they do it, most of the answers are generic and don’t feel authentic. 

So, if you can, spend the time crafting personalised responses, answering questions or concerns, you’ll stand out and win your audience’s heart in no time. They‘ll see you as a brand that genuinely cares about them.

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Work With Professional Copywriters 

As you might have heard before, content is king. Now, creating engaging and valuable content consistently can be challenging unless you’re a marketing expert.

That’s why one of the best social media marketing tactics you can implement if you want to drive your sales is to hire a professional copywriter.

Here are a few ways a professional copywriter can help you:

• They’re adept at creating content specifically for social media platforms.

• They know what type of content will resonate with your audience based on the platforms that you want to publish on.

• They know how to write copy that converts.

• They’ll save you time and money.

• Their versatility means that they can write for any of your social media marketing campaigns.

• They’ll help you be consistent.

• They’ll help drive traffic to your website and improve your SEO rankings.

Want To Know A Secret?

At CopywritingCrew, we’ve helped countless businesses create a winning social media content strategy to boost their sales. 

Our team of highly experienced copywriters is well-versed in the latest social media marketing tactics that can get your results instantly. If you choose to work with us, you’ll always be assigned an experienced copywriter with a background in your industry as well as an editor. 

This way, we can ensure that your social media copy is seamless and tailored to your specific target audience. So, if you’re keen to improve your sales through your social media channels, don’t hesitate to contact us.

Frequently Asked Questions About Social Media Marketing Tactics

Question: What are the best social marketing tactics?

Answer: In order to design a winning social media marketing strategy, you need to follow the steps below:

• Set S.M.A.R.T goals.

• Define your KPIs.

• Research your target audience.

• Conduct a competitive analysis.

• Perfect your social storytelling.

• Showcase your personality.

• Create engaging content.

• Tailor your content to each social media platform.

• Create a social media calendar.

• Post regularly and at the best times.

• Respond to your audience’s comments. 

• Partner with micro-influencers.

• Build a strong network of brand advocates.

• Create a hashtag strategy.

Question: What are the best social media marketing tips?

Answer: I’ve tested countless marketing tips over the years and I’ve listed for you the best ones to boost your sales:

• Define your goals.

• Learn as much as you can about your potential customers to be able to address their pain points.

• Choose the best social media platforms for your business.

• Create content pillars for a unified experience.

• Use social media scheduling tools.

• Humanize your brand.

• Share value-added content.

Question: What is a big downside of social media content marketing?

Answer: While having a strong social media content marketing strategy is key these days, if you want to improve your sales, it can come with some disadvantages including:

• The risk of public negative reviews

• The necessity of creating new and original content regularly 

• The cost of social media ads 

• The time organic social media promotion requires

 

Further Reading

If you loved learning about social media marketing tactics and need more tips on how to increase your sales, here are a few other articles that could help:

• The anatomy of a high-converting sales page

• 6 reasons why you should hire a copywriter

• Guide to creating a successful content pillar strategy

What do The Godfather, Casablanca, and Pulp Fiction movies all have in common?

Great storytelling.

After all, Alfred Hitchcock says it best: “To make a great film, you need three things – the script, the script, and the script.”

That’s because humans have been connecting through stories for millennia, making storytelling the most ancient and the most effective element of any marketing strategy. 

This means that when writing the video script for your business, you’re not just writing lines. You’re writing a powerful story that will take your viewers on an immersive journey into your brand’s universe. 

Not sure where to start with video scripting?

To help you, I've decided to share the six steps to a winning corporate video script that will dazzle your target customers and help you win them over!

Writing the perfect script for your business videos can be challenging. That’s why, here, I share the key steps you need to follow for a winning video script for your business.

Why Is A Corporate Script So Important?

A well-thought-out script will help you plan your video, ensure it matches your brand personality, and convey your message efficiently. And all these factors are key ingredients in the recipe for success!

A script will also allow you to:

• Spend less time filming as you’ve already mapped out your video content
• Craft the perfect story, and ensure it flows and is compelling.
• Grab your viewers’ attention within seconds, as writing a script allows you to spend time crafting an engaging intro.
• Promote your brand in a compelling way.
• Create a much better video than if you had shot your video on a whim.
• Produce a video that caters to your audience

Well-crafted scripts will fuel the success of your corporate videos. So, make sure you dedicate the time and resources needed to write an engaging script for your business videos.

Video Script Framework

I’ve highlighted below the main elements you need to take into consideration when scripting your corporate video.

Video Format

The video format entirely depends on the kind of video you want to shoot and the marketing channels you want to distribute it on.

For instance, the optimal length for an Instagram video is approximately 30 seconds, while YouTube videos between 7 and 11 minutes tend to perform well.

Yet, regardless of the type of videos you record and the marketing channels you promote them on, here’s a rule that you should follow when it comes to scripting:

• Video duration of 30 seconds equals 60 words
• Video duration of 60 seconds equals 120 words
• And video duration of 120 seconds equals 240 words

You get the idea 😉

Video Script Outline

Writing a video script for your business can seem overwhelming. That’s why starting by creating an outline is always a good idea. It will ensure you include all the things you want to cover in the video. 

Successful videos often follow the structure below:

• A killer hook to grab your viewers’ attention
• Problem your target customers are facing
• Solution you can provide  
• Unique value proposition
• Your company culture
• A call to action

Adding these six components to your footage will allow you to make sure your video flows and takes viewers into an exciting journey.

Video Script 

Now, time to focus on the content or meat of the video! This is the part where you need to combine your copywriting skills and creative mind to create a compelling story that resonates with your audience.

I know writing a video script for your business can seem daunting, even if you have managed to draft the outline. After all, that’s why many of our clients invest in our professional copywriting services.

However, if you’d rather write the video script for your business yourself, here are a few questions your video content should answer:

• What is your company’s mission?
• Why was your product or service created?
• How does your solution solve your customers’ problems?
• Why should they choose you over your competition?
• What emotions do you want to elicit?
• How do you want your viewers to feel when watching your video?
• What key messages do you want to convey?

How To Write A Highly-Converting Script For Your Business Videos

Want to create an amazing video that will stand out, drive traffic to your website and convert visitors into paying customers?

Here’s how.

Write A Video Brief

The first step to writing a high-converting video script for your business is to craft a detailed brief. The brief should include the key elements below:

• What makes them tick?
• Why do you want to create this video?
• What message do you want to convey?
• Who is your audience?
• What language do they use?
• Where will you promote this video?
• What’s your budget, and what’s your deadline?

This step will help you clarify your objectives, gather the information you need to connect with your audience, and fine-tune your strategy if necessary.

Craft A Killer Opening

Ever watched Inglourious Basterds, The Lion King, or Goodfellas? These movies were instant successes because they feature powerful openings that elicit emotion and instantly pull viewers in.

And even though you’re not shooting a video for Hollywood, you still need to grab your viewers’ attention quickly. That’s because the average attention span is 8 seconds these days, and competition for consumers’ attention is fierce.

Your opening scene should act as a hook by:

• Sparking excitement,
• Building suspense, or
• Making people laugh

Perfect Your Story

Your message shouldn’t feel like a corporate message. It should be conveyed as a story. 

Why? 

Because as Steven Spielberg once said: “Audiences are harder to please if you’re just giving them effects, but they’re easy to please if it’s a good story.” It’s a fact. As human beings, we’re much more likely to remember stories than facts alone.            

Keep Your Script Short And Easy To Understand 

Sometimes, my clients get caught in the excitement and start writing without a specific goal in mind. And sure enough, they often end up with pages and pages of video script for their business video. I get it, they’re eager to tell customers everything about their brand and their product and let their creative juices flow. 

But when it comes to videos, shorter is sweeter. Of course, as mentioned before, the video format you should choose depends on the channel you’re promoting your video on. But as a rule of thumb, try not to record a video over 2 minutes, or you risk losing your viewers’ interest.

Also, whether you’re writing about a complex AI-powered solution or a revolutionary fitness program, you need to ensure that the information is easy to digest. So, use simple words even though you’re explaining complex concepts.

Use Your Audience’s Language

The best way to lose your viewers’ attention is by using complex and wordy sentences. Unless your audience is highly educated and enjoys complex sentences, a best practice is to use easy-to-understand language. 

So, for your video to be successful, make sure to study the way your audience speaks and use expressions and words they tend to say. How do you find out? Browse Facebook profiles, scour forums, and peruse any other sites your audience hangs out on.

Using the same language as your audience will allow you to create content that resonates with your target customers and helps them connect with your brand.

Read Several Times And Tweak

Ok, I must warn you here: the idea isn’t to endlessly tweak your script until it reaches perfection. The reality is that you’ll never know if it’s perfect until you publish your video and gauge your audience’s reaction.

Instead, read your script several times out loud to see how it sounds and adjust to ensure it flows and takes your target customers on an immersive journey.

As an extra tip, once you’ve finished writing your video script, take a step back, do something else, and get back to it later with a fresh set of eyes. It will allow you to better assess whether the script needs fine-tuning and help you spot any syntax or grammar mistakes.

3 Powerful Templates Of Video Script For Your Business

Explainer Video

Upsend is a customer service platform for small businesses. Upsend knows that small businesses sometimes struggle to maintain excellent customer service due to a lack of resources and time. The company also knows that customer engagement platforms can be expensive for small businesses.

In this explainer video, Upsend establishes a connection with its target audience by immediately raising these two issues. The brand then continues by highlighting its unique solution and showing small businesses how it can solve their pain points. The video closes with a compelling call to action encouraging viewers to try the service for free. 

Explainer videos are particularly useful for SaaS companies or businesses providing complex solutions or products to their customers. That’s because videos make information easier to understand and digest while saving busy consumers precious time.

Here’s a video script template you can follow if you choose to create an explainer video:

• Show a character struggling with an issue that resonates with your customers.

• Introduce the solution by highlighting how your offering can help and how it works.

• Show your audience the results your product or service brings.

• Use a call to action to move them to action.

Testimonial Video

Video testimonials are extremely useful to build trust with your audience. They can depict clients talking about your products or services and explain how your solution helped them. But they can also show your employees talking about your unique company culture and values. The idea with video testimonials is to be creative in the way that you convey your message, ensuring the script is engaging. 

Sure, it’s a corporate video communicating the benefits of your offering, but it doesn’t have to be boring!

To capitalize on this, ensure your testimonial video creates a curiosity gap, enticing viewers to stay engaged throughout the video. You should also use the ‘’show, don’t tell’’ approach. Show your audience the impact you’re having on your clients’ lives, don’t simply tell them. 

Last but not least, a great testimonial video should encourage people to take the necessary steps to learn more about your solution or buy it without you having to explicitly ask them to. 

Here’s a great example of a video script for your business by DDP Yoga. DDP Yoga is a fitness program to lose weight and gain strength. 

Now, this video testimonial from Vance Hinds hits on all the points mentioned above. As the viewers embark on the journey of Vance’s transformation, each scene keeps on sparking curiosity, raising new questions. Following him on his journey also allows potential customers to witness his transformation and see how effective the program is.

Announcement

In September 2021, Amazon released Astro, its highly anticipated AI-powered home robot. And to announce this new product, the company created a movie-like announcement video. 

In the first scene, one of the characters is wondering what the use of this robot could be for her. As the other character asks the robot to follow him, the video takes us on a journey through the different applications for the robot, answering her original question and helping viewers better understand the value of such a machine. 

The scenario depicts a day in the lives of people from different backgrounds and generations with Astro, ensuring most consumers can relate to some of these situations.

The dialogues are short but cheerful and lighthearted, eliciting emotion and helping Amazon build a deep connection with the brand. The last scene invites viewers to learn more about Astro using #meetastro.

An engaging movie-like promotional video is a great way for brands to hook the viewers in and stand out from the online noise. They tend to make a long-lasting impression in consumers’ minds without sounding salesy.

The template for an announcement video is as follows:

• Short introduction raising the different questions consumers might have about a product or service.

• Main message explaining why the product or service was created and how it can help your audience.

• Call to action for people to learn more about the brand and product, or even a discount to coax them into purchasing.

And if you’re looking for more inspiration, Amanda Horvath provides an excellent brand video template.

Need Help Writing A Winning Video Script For Your Business?

If you’re not sure how to communicate about your solution in a compelling way or how to use the right language to elicit emotions and build a connection with your target audience, you’re not alone.

Unless you’re a video marketing expert, writing a high-converting video script for your business is challenging. 

Video marketing isn’t just about recording a video and hitting the publish button on your marketing channels. It’s about crafting the perfect story and conveying it in a compelling way through your video script. And that’s where the CopywritingCrew team can help!

If you need help writing your video script, get in touch with us. We’d be happy to discuss your upcoming video project and see how we can help!

Frequently Asked Questions About Video Script For Businesses

Question: How Do I Start Writing a Script?

Answer: Before you write your script, you need to tackle the following elements:

• Video brief
• Video format
• Script outline

These steps are an essential and integral part of writing a script, so you should cover them first.

Question: How do you write a business video script?

Answer: A lot of things go into writing a successful corporate video script, but here’s a summary of the key steps you need to take:

• Craft a powerful opening 
• Perfect your storytelling
• Keep the video short and easy to understand
• Use your target audience’s language
• Include a call to action
• Read several times and adjust

Further Reading

You should now have the tools to craft the perfect video script for your business!

If you’re looking for more tips on copywriting in general, I’d recommend that you read some of our latest blog posts, including:

• 5 SEO content writing tips you should know
• 6 reasons why you should hire a copywriter
• 15 awesome blog writing tips that top bloggers use to create quality content

LinkedIn is the biggest B2B social network in the world.

This explains why 40 million people use the platform for job searches every week.

What’s more, 80% of LinkedIn users are decision makers, making the social network a strategic tool whether you’re looking for a new job or new clients.

That’s why I recommend that you use your LinkedIn summary strategically. Your LinkedIn summary can be a powerful tool in your job search toolbox to help you uncover incredible employment opportunities!

How so?

In this blog post, I’m going to tell you why your LinkedIn summary is so important. And I’ll also share some LinkedIn summary examples to inspire you and get your creative juices flowing.

Why Is A Good LinkedIn Summary So Important?

Knowing how to write a good LinkedIn summary is critical because it can set you apart from millions of other LinkedIn users.

Make A Good First Impression

Your LinkedIn summary (or ''about'' section) sits right below your name and job title. So, when a user lands on your LinkedIn profile, this is pretty much the first thing they’ll see. This means that your ‘’about’’ section is your chance to capture your target audience’s attention and make a good first impression.

Show Your Personality

Whether you’re looking for a new job or want to find new clients, we live in an era where people want to get to know you before doing business with you. They want to know who is behind your polished LinkedIn profile. A professional LinkedIn photo and a well-written section about your professional background and goals aren’t enough anymore.

Nowadays, you need to inject a bit of personality into your LinkedIn summary while keeping it professional. You need to show prospective recruiters or clients what you’re all about and share your personal values. 

Helps With LinkedIn SEO

The ''about'' section offers a fantastic opportunity to optimise your Linkedin Profile for searches and boost your visibility. So, it’s critical that you leverage these 2,000 words to include keywords that recruiters or clients might be typing when looking for someone like you.

Some tools can help you optimise your LinkedIn profile by analyzing it and highlighting keywords you should be using.  

How To Write The Perfect LinkedIn Summary

Like with any marketing asset, a good LinkedIn profile should include an attention-grabbing hook, a compelling career story, and optimised search terms. 

Let’s dive into the key tips on how to write the best LinkedIn summary to stand out from your competition.

Write An Attention-Grabbing Opening Statement

Your first sentence should act as a hook. The average attention span is shrinking, so you literally have a few seconds to grab your target audience's attention. 

Consider these two summaries:

When I was 18, I climbed Mount Everest. This once-in-a-lifetime experience taught me to always push my boundaries to become a better version of myself and develop a growth mindset. Since then, I've consistently overachieved in my roles.

I have over 15 years of experience in sales and I currently work as a sales manager for L’Oreal. I always strive to overperform.

Now, if you’re a recruiter, which profile would resonate with you most?

I know which person I would want to know more about 😉   

Open Up About Your Career

Sure, your LinkedIn summary should be clear and concise. Yet, adding some context to your career to date is the perfect way to help recruiters better connect with your profile. 

Try to make your summary flow and highlight the logic behind each of your job transitions. Your career should follow a thread. And if you happened to change careers along the way, your summary should touch on the reasons behind it. It should also show how your past experiences helped you succeed in your new career path. 

Use your LinkedIn summary to create a connection with recruiters and let them see your personality.

Mention Your Accomplishments

Some will call it bragging, others selling yourself. The key is to highlight your biggest accomplishments in 1-2 sentences without sounding arrogant. And the best way to do that is by stating facts. 

For instance, if you’ve been a sales manager for a few years, you could explain how you increased the bottom line of your department. Use numbers to put things in perspective.

Make It Digestible

While you can write up to 2,000 characters in your LinkedIn summary section, I’d recommend following the best practices below to make your summary easy to read:

• Use bullet points to break down the information.

• Write short paragraphs (3-5 sentences max).

• Use numbers and awards.

• Write two or three all-caps headers.

Add Relevant Keywords

Think about keywords prospective employers would be typing in the LinkedIn search bar when looking for someone with your skillset. Look at similar profiles and use keyword optimisation tools to uncover the main keywords you should be using. And once you’ve come up with a list, add them strategically to your LinkedIn summary. 

A word of advice, though: avoid keyword stuffing at all costs. Keyword stuffing will make your summary harder to read and deter recruiters from reading past the first few sentences.

Add A Call To Action

Don’t forget to share your details and let recruiters know that you’re open to having a chat. The end of the ‘’about’’ section is one of the best places to do that. After you’ve captivated your audience with your incredible career story and achievements, this will prompt them to reach out.

3 LinkedIn Summary Examples

Now, unless you’re a professional copywriter with extensive marketing experience, chances are you'll find writing a compelling LinkedIn summary challenging. Yet, as explained before, your summary is critical if you’re hoping to land your dream job.

A dull summary will quickly bore prospective employers and deter them from getting in touch with you. On the other hand, a carefully crafted paragraph with a fantastic hook and a compelling narrative can prompt them to immediately reach out. 

That’s why to help inspire you, I’m sharing my three favourite LinkedIn summary examples below.

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Example #1: Ez Khan at Spencer Lane

​Ez Khan is the founder of Melbourne-based recruitment agency Spencer Lane. 

What I really like about his profile is how much personality Ez managed to inject while still sounding professional. 

The opening statement is quite powerful. Telling people he has a smile on his face every day when he goes to work helps potential employers and employees better connect with him on a personal level. Plus, I don’t know about you, but it makes me want to smile too!

Also, throughout the first paragraph, his passion for his work is transparent.

The rest of the paragraph gives a great overview of his skills, what makes him tick and the value he brings to a team and to his clients.

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Example #2: Katrina Ortiz at Crown Data System

Katrina's LinkedIn Summary is snappy, compelling, and professional. She tells a story and does it well. Indeed, the software developer uses a metaphor as a hook and continues on the same theme, linking it back in the second paragraph. As soon as she clicked the play button on her first-ever Python tutorial, the spark ignited and she caught fire. This narrative instantly grabs her audience and pulls them into her universe. 

Her summary feels authentic, using colloquial language such as ‘’meh’’. She even uses humour, adding a lot of personality to her ''about'' section.

I particularly like this example because software developers are usually considered geeky and even sometimes awkward. Yet, Katrina shows the exact opposite. Her summary is fun and energetic while still highlighting her core skills and conveying her passion for the job.

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Example #3: Pedro Cortes at Cortes Design

Pedro Cortes is an independent consultant specialising in helping SaaS companies improve their branding and increase their sales.

Pedro’s summary is designed to appeal to his target audience: SaaS companies that struggle to convert their web visitors into paying customers.

He clearly highlights their pain points, ensuring his LinkedIn summary perfectly resonates with his readers. What’s more, he also explains in detail how he can help them and even creates FOMO by only working with a few select clients. 

Last but not least, Pedro includes a call to action in his summary to let people know what they should do next if they want to work with him.

I hope these three LinkedIn summary examples will help you better understand how to make yours eye-catching and compelling. 

Need more inspiration?

Here are 80+ professional bio templates to help you create a compelling narrative for your LinkedIn summary.

Where To Find An Experienced Copywriter For Your LinkedIn Summary

Now, writing a great summary requires skills. Whether your goal is to attract qualified employees, land new clients, or a new job, our experienced copywriters can craft the perfect LinkedIn Summary for you. 

Also, content creation has increased by 60% in 2020 on LinkedIn, placing quality content creation at the heart of a successful LinkedIn marketing strategy for millions of businesses. 

And the great news is that our versatile wordsmiths can also craft high-quality blogs for you to publish on your LinkedIn profile. Regularly posting native content will make potential clients, employees, and recruiters see you as an authority in your field.

If you’re not sure how a copywriter can help you, here’s a post I wrote providing 6 reasons why you should hire a copywriter.

If you’re ready to boost your LinkedIn profile, don’t hesitate to get in touch with me. My team and I will be happy to help!

Frequently Asked Questions About LinkedIn Summaries

Question: How do I write a good LinkedIn summary?

Answer: Great LinkedIn summaries share a common denominator. They follow the best practices listed below.

For your summary to stand out and fulfill its purpose you should:

• Write an attention-grabbing opening statement
• Open up about your career
• Mention your accomplishments
• Make your summary digestible
• Add relevant keywords
• Include a call to action

Question: How do I describe my role on LinkedIn?

Answer: While your summary is a great way to grab recruiters’ attention, the job section is the next section they’ll check after reading your summary. Therefore, you need to spend time crafting each job description and make sure they’re engaging and relevant to the role you want next.

Here is how to describe each of your roles on LinkedIn:

• Write a sentence or two to describe your employer and the industry you were operating in
• List your duties and main responsibilities: limit your duties and responsibilities to 10 and focus on the ones that are most relevant to the type of role you want next.
• Add 3 achievements for each of the roles

Question: How do I optimise my LinkedIn profile?

Answer: Optimising your LinkedIn profile can make all the difference between having to job hunt for weeks and waking up to a full inbox.

Here are ten steps to optimise your LinkedIn Profile:

• Use a professional profile picture
• Add a relevant background photo
• Write a compelling LinkedIn summary
• Add relevant keywords to your summary
• List your main duties, responsibilities, and achievements under each job and add relevant skills
• Ask for recommendations and work hard to get endorsements
• Take a skills assessment
• Regularly publish and share relevant content
• Don’t add every single job you’ve had if you have a long job history. Focus on the most relevant ones.
• And any certifications, degrees, or awards

Further reading

Now that you know how to write the perfect LinkedIn summary, here are some additional resources to help you land your dream job:

• This 9-Word Email Works Like MAGIC!
• 99 Best Power Words For Sales Pitches To Land New Clients 
• 5 SEO Content Writing Tips You Should Know