What is a website homepage?

A homepage (or home page) is the main web page that appears when someone visits your website. Think of it as the lobby of your website. It should be clean, easy to navigate, and welcoming to your prospective customers.

The homepage of a website is the first thing that a visitor sees when they visit it. It is also the first opportunity for you to make a great first impression.

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Why create content for your website homepage?

Your homepage content needs to clearly communicate who you are, who you help, and how you help them. You need to be able to capture your visitors’ attention within 5 seconds, otherwise they may leave and never come back. 

Your content is more important than the homepage design because visitors don't come to your website for how it looks. They come to find out if you can solve their problems and help them achieve the results they are searching the web for.

Only content can communicate your message, educate your visitors, and persuade them to purchase your products and services over your competition. Web design can’t do that.

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Here are some of the most important reasons to create content for your homepage:

• Homepage content encourages visitors to stay on your site longer.
• It helps surface relevant information about your business, products, and services.
• The homepage can be used as an opportunity to tell the story behind your business or brand.
• It provides an overview of what you offer.

What should you put on your website homepage?

At Copywriting Crew, our team of professional Native English writers have written high-quality content for hundreds of websites in over 153 different industries. 

In that time, we’ve discovered there are 13 best practices you should follow when creating your homepage content.

1. Navigation

Navigation is a key part of a website. It helps the visitor find their way around and provides a sense of order and direction. The navigation should be clear, easy to use, consistent and benefit the user experience.

More over, the navigation should also be intuitive. A visitor should not have to think about how to get from one page to another or where they are in the site hierarchy. They should be able to easily find what they are looking for without any confusion.

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Here are our website navigation best practices…

1. Make it easy for visitors to find what they are looking for.
2. Include links to your money pages (products, services, etc.).
3. Menu item text should be short and descriptive. 
4. Limit the number of menu items in the top navigation to 7 or less.
5. Position your navigation menu at the top of your website (not below).
6. Be sure to include your logo and link it to your website homepage.
7. It’s important to include links to your Contact and About pages.

Here is the menu navigation bar from our own Copywriting Crew website.

2. Headline

Your homepage headline is the first thing visitors are going to read. If it’s weak or confusing, people won’t stick around to read the rest of your web page. According to Moz.com “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest”.

In addition, your headline should be written to get the attention and interest of your ideal clients (not everyone). It should be specific, clear and easy to understand within 5 seconds.

Here are 3 headline writing formulas for homepage headlines.

• What the website is about and who it’s for
• What you do and who you help
• The benefits the visitor can expect

Headline Example: ‘what it is’ and ‘who it’s for’

Website: www.CampaignMonitor.com

Headline Example: ‘what it is’ and ‘who it’s for’

Headline Example: ‘what you can do with it’

3. Sub-headline and value proposition

The sub-headline is the short paragraph directly underneath the headline.

Therefore, the goal is to further explain the headline and also to state the value proposition.

What is a value proposition? Here’s how famous digital marketer Neil Patel answers that question.

So how do you come up with a value proposition? The best way is to directly answer the question “Why should I choose you over the competition?”

Therefore, your answers should be unique and something that your competitors can’t claim. You can make your value proposition more compelling by including numbers.

Here are a couple of value proposition examples.

Website: www.webmerge.com

Website: www.Trello.com

4. Hero Image

Your hero image is the first image people see when they visit your website homepage. It should be eye-catching and make a great first impression. 

Moreover, your hero image should visually represent what your website is about. If your website is about something negative like lung cancer, then you wouldn’t use an image of a smiling person (an image of someone in hospital would be more suitable).

Avoid stock images where possible. The problem with using stock images is that they are everywhere and don’t seem genuine or unique. Try to use photos of real people (your satisfied staff, actual clients, etc) instead of inauthentic stock photos.

5. Call to action button

A call to action (CTA) button prompts visitors to take the primary action you want them to take. You position the CTA buttons below your headline and sub-headline in the above-the-fold area of your homepage. 

I recommend having a maximum of two call to action buttons. You can always add more buttons and links further down the page. 

When deciding on what call to action button(s) to include, ask yourself:“What’s the single most important action I want visitors to take on my homepage?” 

Our clients will often reply by saying “I want them to purchase our products” or “I want people to enquire about our services”. 

Once you’ve decided on the one or two actions you most want people to take, the next step is to write your call to action button copy. Here are a few best practices you can follow when creating yours.

• Write no more than 5 words.

• Use verbs like ‘get’ or ‘shop’.

• Inspire action with words like ‘now’ or ‘today’.

For websites that sell services…

• Request Free Quote
• Get In Touch Now
• Order Content Today

For websites that sell products…

• Shop Superfoods
• View Products
• More…

6. What problem do you solve?

People are searching for solutions to their problems online.

And one of the most powerful copywriting techniques is to show your target audience that you understand their problems on a deep level. When you bring up their problems, you create an immediate rapport with your readers. You also pique their curiosity — “how does he/she know this about me?”

The simple way of doing this is by asking a series of problem-related questions (or statements) that you know the target audience will answer “yes” to. And by reminding them of their problems, you put them in a “I have problems and I need a solution” state of mind, which is perfect timing for the next step: introducing the solution. Here’s two examples of the problem-solution framework in action…

7. Products and Services

Most websites have separate pages dedicated to each of the products and services they offer. Your homepage can have a section where you provide a short description about each product or service and a link for visitors to click on that will take them to another page where they can read more about it.

Here are our best practices for writing the products/services section:

• Write a heading that captures the visitor's attention.

• Write a subheading that mentions the main benefits of the products/services.

• And write a short benefit-focused description about each product/service.

Examples of products/services section:

8. Why Choose Us?

Reports show that online shoppers typically compare three different companies at the same time before making a buying decision. 

That’s why it’s important to answer the question “why should I choose you and not your competitors?” Here are a few best practices for writing this section.

Try to list between 4 and 6 unique reasons (meaning, your competitors can’t make the same claims) and write a simple headline and short paragraph for each reason.

Moreover, be specific by including numbers (“Our depreciation reports are the most accurate” is not as specific as “Our depreciation reports are 99.99% accurate”).

Here are some examples…

9. Lead Magnet

Most first-time website visitors are not ready to buy right away. 98% of your website visitors are leaving without engaging at all (according to Meetedgar.com).

A ‘lead magnet’ is a valuable piece of content (like a video, report, spreadsheet, webinar, etc.) or even a ‘discovery call’ or ‘strategy session’ that helps your ideal customers achieve a result or solve a specific problem. 

In addition, you offer your visitors the lead magnet for free in exchange for their contact information (first name and email address) so you can keep in touch and build a relationship until they are ready to buy from you.

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Popular types of lead magnets:

• Ebook 

• Mini guide

• Checklist

• Template

• Webinar 

• Free consultation

• Video

• Free assessment

• Free quote

Your lead magnet doesn’t need to be a comprehensive 100-page ebook or guide. It’s not also a blog post. Who has time to read those anyway? 

It could be a 1-page checklist, template or script. Or a 5-page how-to guide that reveals a few essential steps or tips.

Moreover, your lead magnet title should be clear and specific, not vague and unclear. It should mention either the problem you help them to solve or the result you help them achieve.

Here are a few lead magnet examples to inspire you.

Example 2:

10. About Us

The About Us section of your homepage is your opportunity to briefly introduce yourself, your business and your team to potential customers. You can provide a link to your about page where people can find out more information.

In addition, the purpose is to allow visitors who are scanning the homepage to have this impression: “Oh, this is a real business with real people working there”. 

Here are our best practices for writing the About Us section:

• Tell your business founder’s story.

• Even though you’re writing about the company, remember to always relate it back to the visitor and how what the company does benefits them.

• Include professional and smiling photos of you and team members.

11. Social Proof 

The ‘Social Proof’ section of your homepage is where you provide credible third-party sources that show visitors that you are trustworthy and credible.

Social proof in the online marketing context is evidence that other people have purchased and found value in a product or service offered by a business (source, optimizley.com). 

People are more likely to believe others who say we are trustworthy than when we say it ourselves. 

There are many different types of social proof elements you can include on your website homepage, such as.

• Testimonials

• Awards

• Certifications

• Client logos

One of the most effective types of social proof is customer testimonials (written or video). However, not all testimonials are created equal. We want to avoid using boring, long-winded or vague testimonials. The BEST testimonials typically include:

• Specific result or benefits the person achieved or received

• The person’s full name, photo (if provided) and specifics about who they are (occupation, location, job title, website address, etc.)

• Get to the point (not long-winded or rambling)

Here are some examples of homepage testimonials:

12. Resources

The ‘Resources’ section of your homepage is an opportunity to showcase valuable content that positions you as an expert in your field, answers common questions, and educates people about the benefits of your products and services. 

You might hand-pick a selection of your top three blog posts. Or an informative white paper report. Or perhaps an insightful webinar recording or video interview.

13. Final CTA

The ‘Final CTA’ section is located at the bottom of your homepage and its purpose is to remind visitors about the call to action(s) you want them to take.

Did you know that the second-most-viewed part of any web page is the very bottom (the top being the first)? The reason is that visitors will scan and scroll down a web page until they reach the bottom and can’t scroll any further. 

Therefore, the bottom of the page is a great place to repeat the goal of your page, the CTA (Call To Action), and to remind the visitor of the main benefits your business is offering. 

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Here are our best practices for writing the Final CTA section

• Write an attention-getting heading (e.g., Ready To…?).

• Write a subheading that explains the benefits of taking the next steps.

• And write a CTA button that matches the one below the headline at the top of the page.

Here are some examples of great Final CTA section copy:

Need Help Writing Your Homepage Content?

If you’re like many business owners, entrepreneurs and digital agency owners, you just don't have time to sit down and write website content for your business.

But don't worry, we can help! 

At Copywriting Crew, we have already helped hundreds of business owners in 153 different industries create unique and high-quality content for their websites. 

Frequently asked questions

Can you share some of the best website homepage examples?

Absolutely! You can check out our website copywriting portfolio, where we have many homepage examples that will give you content ideas and may even inspire your own homepage design! 

Can you give me some website homepage content ideas?

Here are the top x elements we recommend you include on your website homepage.

What should you put on a website homepage?

Can you give me some website homepage content ideas?

Here are the top 13 elements we recommend you include on your website homepage.

• Navigation

• Headline

• Sub-headline and value proposition

• Hero Image

• Call to action button

• What problem do you solve?

• Lead Magnet

• About Us

• Social Proof 

• Resources

• Final CTA

Relevant Links

10 Great Website Copywriting Examples You’ll Want To Copy In 2022

How much does website copywriting cost in 2022?

The Ultimate Guide to Website Copywriting for Beginners In 2022

2.89 billion.

That’s the number of monthly active users on Facebook in 2022

Pretty impressive for a social media platform that didn’t exist 20 years ago.

18 years ago, Facebook revolutionised the way we communicate and enhanced our ability to connect to others. The platform has also changed the way we consume and share information. 

But more than anything it has helped create millions of jobs across the world and has unlocked tremendous opportunities for businesses through Facebook ads or the facebook business page features.

Every year, Facebook helps businesses generate billions of dollars in sales. That’s why over 200 million companies use Facebook to promote their products or services.

So, if you’re still on the fence and aren’t sure how compelling Facebook ads can help your business, here are five reasons why you should use Facebook ads.

But first, let’s take a closer look at some key Facebook stats to help you create your Facebook advertising strategy.

Key Facebook Statistics 

• Facebook’s advertising audience is 2.15 billion.
• On average, Fac$1.72.ebook users click on 12 ads per month.
• 72.8% of Facebook users are between 18 and 44 years old.
• 79.9% of Facebook users only access Facebook using mobile.
• Two-thirds of Facebook users visit a business page every week.
• The average cost of Facebook ads per one thousand impressions (CPM) is $5.31.
• The total average cost-per-click across all industries is $1.72.
• Over one in three companies cite Facebook as providing the best ROI when compared to Google Paid Search.
• Women are more likely to click Facebook ads
• 1.6 billion Facebook users are connected to a small business page on the platform.

These stats show the importance of Facebook ads for companies looking to grow their business.

How Can Facebook Ads Help Your Business

Your Customers Are On Facebook

Every day, 1.79 billion people log into Facebook. In fact, Facebook is the third most visited website in the world right after Google and YouTube! So, chances are your target audience is already on Facebook. This makes the platform one of the best advertising channels to reach your potential customers.

As a busy business owner, it can be hard to juggle so many different tasks from accounting and recruitment, to customer service and advertising and marketing strategy. 

The great thing about Facebook ads is that it takes the promotion side of things off your plate. Once you know who your target audience is and how to pull them in with engaging Facebook ad copy, all you need to do is press the publish button and watch your engagement and conversion rates go up.

And if you’re unsure how to write compelling Facebook ad copy, read our latest blog post on 8 secrets to writing Facebook ad copy that converts.

• Location
• Age
• Gender
• Relationship status
• Behaviors
• Interests
• Language
• Education
• Income
• Job Title
• Household composition 

And more as well!

Now, to maximize your micro-targeting, you’ll need to write snappy, engaging, and highly relevant ad copy. Or you could hire a professional copywriter to do it for you.

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Advertising On Facebook Is Affordable

Another major benefit of Facebook advertising is how inexpensive it is compared to other paid marketing channels such as TV, Radio, specialised magazines, or even billboard advertising. 

As discussed before the average cost per one thousand impressions is $5.31. Plus, you can spend as little as $1 a day on ads depending on your objectives. 

And the beauty of Facebook advertising is you can set your daily, weekly, or monthly budget, and the platform will stop showing your ad once your budget’s been hit. This way, you can advertise without having to worry about overspending. 

With such a massive audience and a low cost to reach it, Facebook ads are arguably one of the most efficient and affordable ways to promote your brand. 

Facebook Provides Businesses With Great Analytics Tools

With Facebook ads, you can easily track the success of your advertising campaign through key metrics such as CPM or CTR. While CPM measures the cost per one thousand impressions, the CTR refers to the click-through rate or the ratio of clicks to impressions for each ad.

Thanks to the Facebook ads manager dashboard, you’ll be able to see at a glance how many impressions, clicks, and likes your Facebook ads drove. And by installing a Facebook ad pixel on your website, you’ll also be able to track conversions.

What’s more, the A/B testing feature also allows you to test different Facebook ad copy to optimize your marketing campaign and improve your results.

Note that Facebook discontinued its Facebook Analytics tool in June 2021, but you can still collect real-time data using Facebook Business Suite Insights.

Facebook Ads Can Help With Word-Of-Mouth

Facebook is first and foremost a social network. People use the platform to chat with their friends and family but also to share exciting news, products, or services and content they love.

In fact, Facebook users share an average of 4.75 billion posts every single day!

So, if you can write scroll-stopping Facebook ad copy and know exactly how to optimize your ads for maximum impact, you’ll be unstoppable. 

After all, the viral potential the platform offers companies is one of the main reasons why it is so popular with businesses.

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How To Write Compelling Facebook Ad Copy

Quality content drives qualified leads. And qualified leads drive sales. That’s why your Facebook ad copy is critical to a successful Facebook ad campaign. Sure, the image will help pull viewers in, but the copy is what will convince them to learn more about your offering.

Some of the best practices to write high converting Facebook ad copy include:

• Matching the visual to the copy

• Using A/B testing to test different ad copy

• Use one strong call to action

• Keep the copy short and provide value

• Use simple words

• Use numbers or questions to hook your target audience

If you just follow those simple tips, you’re sure to write some sales-boosting Facebook ad copy. But what if you don’t have the time and money to get into the trial and error process? I understand. After all, that’s why I created Copywriting Crew.

And whether you’re looking to increase post engagement or boost your conversions, our team of experienced Facebook ad copywriters can help you.

Further Reading

• 11 Facebook Ad Copy Examples To Learn From In
• 8 Secrets To Writing Facebook Ad Copy That Converts
• How To Spy On Your Competitors Facebook Ads

Frequently Asked Questions About Facebook Ad Copy

Looking to hire a talented sales copywriter for your business? So, you’ve decided to hire a professional sales copywriter to help boost your sales, drive organic traffic, and take your business to the next level.

Excellent strategy!

But how can  you make sure you hire the best sales copywriter for your business?

How can you make sure they’re the right fit for you?

Well, even though you get along with the person and like their personality and style, they should have developed certain essential skills. These skills are part of a sales copywriter job description and are critical to your success — so, you shouldn’t overlook them. 

At Copywriting Crew, we know the many reasons why our clients decide to hire professional copywriters. But we also know that it can be challenging to find the best sales copywriter for your business.

That’s why to make it easier for you, in this blog post, I’m sharing the seven essential traits every effective sales copywriter should have.

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Creativity 

Copywriting is a highly creative career, and creativity is one of the top skills an effective sales copywriter should possess. I often compare it to method acting. For each new assignment, the copywriter must soak in different briefs and scenarios, embody their clients’ buyer personas, and adapt their style and voice. 

Unfortunately, creativity is one of the most difficult qualities to find. Many sales copywriters struggle to remain creative when met with deadlines, word count limitations, and specific guidelines. That’s why experienced copywriters who can meet clients' expectations and add creative flair to sales copy are highly valued.

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Research

A good sales copywriter doesn’t read clients’ requirements and immediately starts writing. That’s because effective sales copy requires them to follow a meticulous process. So, once they’ve received a brief, the best sales copywriters will first put their detective hats on and conduct in-depth research into the subject. They’ll study their clients’ unique selling points and analyse their audience’s needs. They’ll also identify the target market’s pain points, the specific language they use, and the kind of content they like and share. Lastly, they’ll add stats and cite their sources to help you establish yourself as an authority in your field.

Then, they’ll work on assembling these pieces of information and bringing them to life in a compelling piece of content that will resonate with the consumers they’re trying to reach.

Persuasion

Your sales copy has exactly 8 seconds to grab your ideal customer’s attention, pull them in and convince them to take action. 

That’s right. 8 seconds. 

So, if there’s one critical skill your sales copywriter job description should feature, it’s the power of persuasion. After all, online marketing is all about persuading a prospective customer to purchase a product or service.

A seasoned sales copywriter knows the best techniques, tools, and strategies to optimise your content and make it digestible. They’re also adept at leveraging the power of words to elicit emotions, helping you connect with prospective customers.

Therefore, leaning on their unique skills and expertise, a professional copywriter will be able to turn your vision into engaging sales copy and convince your web visitors or readers to click your call-to-action buttons.  

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Empathy

It’s no secret that these days, consumers don’t just buy products or services anymore. They buy stories. They want to be entertained and engaged, but most of all, moved. 

Competition is fierce. Emotionally moving your customers through your copy will allow you to stand out and build strong connections with them. To do so, a professional copywriter needs to uncover your ideal customer’s fears, hopes, needs, and expectations. Therefore, they have to put their own fears, hopes, and desires aside and put themselves in your audience’s shoes. This way, they’ll be able to feel what they feel, address their pain points, and convey your story effectively.

So, being empathetic is a critical trait a sales copywriter job description should include.

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Write Attention-Grabbing Hooks And Headlines

With so much information available out there, grabbing your customers’ attention can be challenging. Yet, that’s exactly what a great sales copywriter can help you achieve. 

They know how to create intrigue with headlines and introductions and capture the reader’s or web visitor’s attention. Their unique skillset will encourage your prospective customers to keep reading your content and help move them down the sales funnel. 

For instance, in 2020, the show ‘’Tiger King’’ aired on Netflix. The logline read, “meet Joe Exotic, the gun-toting operator of an Oklahoma big cat park. He has been accused of hiring someone to murder his chief rival, Carole Baskin’’. 

Now, even if you’re not into these kinds of shows, the copy has to have you wondering what this series is all about and enticing you to click. At least it worked with 34 million people within the ten first days after being released! 😉

Not Seeking Perfection

Perfectionism is a double-edged sword. 

Sure, working with a perfectionist can be reassuring. That way, you know that your copywriter will never deliver substandard sales copy. They’ll consistently work toward turning your brief into a high-quality piece that will convert like crazy. 

But copywriting is an art, and as American author Edward Abbey put it: ‘’“Great art is never perfect; perfect art is never great.” Seeking perfection is time- and energy - consuming and can deplete your copywriter’s creativity.

A professional copywriter knows that copy can always be tweaked and improved. Yet, they have the ability to look at the bigger picture. This means that they can stop when they’re satisfied that their work will convey your message efficiently, help you build connections with your ideal customer, and reach your sales and marketing goals.

Always Learning Through Reading

The last skill a great sales copywriter should possess is a thirst for knowledge. That’s right. A good sales copywriter should be an avid reader.

Reading has many benefits for professional sales copywriters. It helps them hone their writing and English skills by enriching their vocabulary and developing their imagination and creativity. It also allows them to keep up to date with industry news and implement the latest sales copywriting techniques.

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Where To Find A Great Sales Copywriter For Your Business?

Have you worked with freelance copywriters before and were disappointed? Or perhaps this is the first time you’re looking to hire a sales copywriter?

At Copywriting Crew, we strive to consistently provide our clients with high-converting sales page copy. That’s because we are not your typical service provider. We endeavour to build long-term relationships with our clients and act as a partner rather than a service provider. That way, we can better understand their brand and their offer and help them improve their bottom line.

And to achieve this goal, we only hire the best copywriters. We ensure they all have years of experience under their belt and possess the seven skills listed in this blog post. 

So, if you’re looking for a trustworthy professional copywriter to increase your sales, order now or get in touch with me. As the founder of Copywriting Crew, I’d love to chat about your next project and see how we can help!

Frequently Asked Questions About Sales Copywriters

Question: What exactly does a copywriter do?

Answer: a copywriter uses their writing skills to persuade their clients’ target audience to purchase a product or service. They’re adept at turning a brief or an idea into engaging sales copy that will garner interest and generate sales. And to do so, they need to possess a few critical skills, including:

• Creativity

• Research skills

• Persuasion

• Empathy

• The ability to write attention-grabbing hooks and headlines

• The ability to know when their work is good enough

• Reading

Further Readings

As the founder of a copywriting services agency, I know how difficult finding a great sales copywriter can be. So, here are a few more resources to help you hire the right copywriter for your business:

• Why invest in professional copywriting services?

• What does a copywriter do?

What’s the difference between successful and unsuccessful companies power words for sales pitch? 

Sure, this is a vast question — yet the answer is simple.

Successful companies don’t simply focus on telling their customers all about their products. They use the power of words to demonstrate how their offer will make the customer a better person.

That’s right. 

The way you describe your products or services and their benefits can make or break your success. Well-crafted copy using a few power words can turn cold prospects into loyal customers and increase your conversion rate by up to 12.7%!

So, here are 99 power words for sales pitch you can use to win over new customers and boost your sales.

Why Are Words So Powerful?

Human beings have been using words for millennia. They’re an essential tool for us to express ourselves, communicate our thoughts, share our feelings and connect with others. What’s more, they can inspire us, motivate us, bring joy and happiness, or cause us pain and destroy us. 

Words also have transformative power. They can shift mindsets and have the power to convince and sway us to take action.

What Are Power Words?

Power words are persuasive sales words that elicit emotions. They’re called power words because they can make any offer so tempting that people can’t resist. 

How?

By provoking an emotional reaction, power words help brands grab their audience’s attention and drive website visitors to take the desired action. 

It’s no wonder professional copywriters and seasoned marketers use them to create content that resonates with specific audiences.

What Are The Benefits Of Using Power Words For Sales Pitches?

Power words are critical to conveying your marketing or sales message effectively. 

Plus, choosing the right power words to craft catchy phrases and incorporating them into your sales pitches can significantly help boost your conversions and sales. 

That’s right. 

Sprinkling a few power words into your copy can turn a dull business proposal into a money-making sales pitch! 

Here’s how:

Power Words Can Help You Build A Strong Relationship With Customers

Power words are critical to creating relationships. 

Using the right words in your sales pitch can help make your ideal customer feel good, build trust, and create a long-lasting bond with them. 

That’s why they're one of the most efficient tools in the marketers’ and sales reps' toolbox to connect with their audience.

Power Words Elicit Emotions And Curiosity

"Every decision is emotional." - Tom Snyder.

Human beings are emotional creatures. And as such, we tend to connect with emotions, not words. That’s why emotional marketing is so powerful. 

Emotional marketing seeks to persuade customers by using power words that elicit strong emotions such as joy or fear of missing out. And while a brand’s underlying message might be the same, the wrong words can generate negative emotions. This, in turn, can deter your leads from purchasing from you. So, make sure to carefully select your power words to bring out the right emotions in your target market.

Besides, power words can also be used as a hook to trigger curiosity and grab your target audience’s attention. And sometimes, all a sales pitch needs is for you to tweak a word or two to build a little intrigue, create interest and nudge customers off the fence.

How To Use Power Words For Sales Pitches

Let’s say you’re a life coach. You have a landing page where you offer a free eBook about how to turn your clients’ dreams into reality. 

Here are two options for your headline:

•  ‘’Click here to download my eBook’’.
•  ‘’Before you leave, don’t miss out on my free eBook to turn your dreams into reality’’.

Which one of these sales pitch examples do you think will convert the best? 

That’s right. The second headline is more compelling because it implies visitors might be missing out on a free tool to improve their lives if they don’t download your eBook now. 

Using power words can make the difference between web visitors quickly exiting your website or believing they absolutely need your products or services!

Power Words That Elicit Fear

Fear is a powerful emotion and motivator. It creates an uncomfortable feeling and entices us to take the necessary action to move away from that feeling. That’s why skilled sales reps, marketers and professional copywriters use fear to persuade prospective customers to take action.

However, when I talk about fear, I don’t mean frightening your potential customers and scaring them away forever.

Instead, the idea is to make your ideal customer fearful of what will happen if they don’t take the desired action.

Here is a list of power words for sales pitches that will trigger fear and make any potential customer act immediately:

• Afraid  
• Apocalypse
• Catastrophe
• Collapse
• Danger
• Don’t worry
• Failure
• Fooled
• Gambling
• Looming
• Mistake
• Jeopardy
• Painful
• Poor
• Reckoning
• Risk
• Suffering
• Trap
• Victim
• Vulnerable
• Warning

Power Words Triggering Urgency

Ever heard of fear of missing out (FOMO)?

FOMO is a powerful tool in a marketer's arsenal.

69% of millennials experience FOMO, and a staggering 60% of consumers buy a product or service because of FOMO. 

As consumers, many of us tend to look for opportunities. And that’s why marketers and copywriters often use FOMO marketing techniques. Their goal is to convince their audience that they would be missing out if they wait to buy the product or service later. 

Some of the FOMO marketing techniques include:

• Setting a time limit
• Leveraging social proof
• Quoting celebrities
• Using discounts

FOMO marketing relies on the power of words to create a sense of urgency and trigger impulse buying.

Here are some examples:

• Clearance 
• Bargain
• Expire
• Fast
• Final
• Final sale
• Hurry
• Instant
• Last time
• Limited
• Minutes
• Never again
• Now
• Offer
• Once in a lifetime
• Running out
• Seconds
• Today

Power Words That Convey Scarcity

As human beings, we tend to value and desire items more when we believe they are scarce. 

That’s right. We all want what we can’t have. 

And when we’re able to access scarce items or services, we love how special it makes us feel.

That’s why creating limited-edition and exclusive branded products is such a powerful marketing strategy. After all, many branded products offer no more benefits than other products in the same niche. The only difference is the logo and price tag. Yet, luxury brands understand the power of words and use them to convey a sense of scarcity and offer exclusivity, driving their conversions and sales and increasing their ROI.

I’ve listed below some of the best sales buzzwords and expressions to express scarcity:

• Ask for an invitation  
• Back in stock    
• Be one of the few
• Become an insider
• Be the first to hear about
• Booked X times today
• Class full
• Limited
• Login required
• Members only
• In high demand
• Only available to subscribers/existing customers
• Only X left in stock
• Out of stock
• While you still can
• X people are looking right now
• You missed it

Power Words To Build Trust

It’s no secret, trust is a key factor for consumers to buy from a brand these days. After all, with so many brands and online stores out there, it can be hard to know who to trust. That’s why consumers want to know who is behind your brand and get to know you before committing to purchasing from you. That’s also why testimonials and reviews are so important. 

In addition to providing social proof and being transparent and genuine, using the right words can help you instill trust and improve your conversion rate and sales.

So, here are a few power words for sales pitches you can use to convince consumers you’re trustworthy:

• Authentic     
• Approved
• Backed
• Best selling
• Cancel anytime
• Certified
• Dependable
• Expert
• Endorsed
• Fully refundable
• Genuine
• Guarantee
• Lifetime
• Money back
• No risk
• Professional
• Protected
• Proven
• Safety
• Secure
• Studies show
• Recognized
• Reliable
• Research
• Results
• Track record
• Unconditional
• Verify

Words That Spark Curiosity 

Ever watched your favourite TV show on Netflix and been left on a cliffhanger at the end of an episode? 

The answer is probably: many times! 

That’s because cliffhangers are one of the best ways to spark curiosity and entice viewers to click the “next episode” button.

And there is a reason TV show producers use them. Sparking curiosity is one of the best techniques to hook your customers, keep them engaged, and lead them to take action.

So, I’ve shared below some of the most powerful curiosity power words marketers and professional copywriters use to increase conversions and sales:

• Backdoor
• Confession
• Confidential
• Controversial
• Confession
• Eye-opening
• Forbidden
• Hidden
• Insider
• Myths
• Private
• Secret
• Sneak peek
• Unbelievable
• Unusual

Don’t Miss Out On The Opportunity to Boost Your Sales Instantly

See what I did there? After reading this post, I hope you can now spot the power words I’ve used in this last headline and the emotions I’m looking to elicit.

Sure, a sales pitch should be descriptive and to the point. But you can instantly kick it up a notch and increase your odds of winning over new customers by using high-converting power words in your copy.

Not a wordsmith yourself? That’s absolutely fine. 

At CopywritingCrew, we’re committed to helping business owners like you harness the power of words and improve their conversion rates. And crafting compelling sales copy using power words is right up our alley! 

Our highly experienced team of writers specialises in high-quality copywriting services including blog writing services and sales page copy.  So, if you’re looking to grow your business, get in touch with Jesse, our founder, today and give CopywritingCrew a try. 

We guarantee you won’t be disappointed. 

Frequently Asked Questions About Power Words For Sales Pitches

Question: How To Create Engaging Sales Pitch Content?

Answer: As the saying goes, ‘’people don’t buy products, they buy stories’’. Why? Because stories elicit emotions and allow us to connect with brands and the people behind them. Therefore, to create an amazing sales pitch, you’ll need to evoke emotions. And the best way to do so is by using power words. 

So, whether you’re looking to instill trust, inspire happiness or create fear of missing out, make sure to use power words in your next sales pitch or sales presentation.

Question: How Can You Use Power Words For Sales?

Power words can be used to increase your sales by triggering emotions and provoking reactions. 

Here are some of the best emotions to target when writing a sales pitch:

• Fear: some power words that elicit fear include afraid, danger, or mistake.
• Urgency: use words such as clearance, bargain, or limited to create a sense of urgency.
• Scarcity: limited or out of stock
• Trust: approved, expert, or guaranteed
• Curiosity: confidential, controversial, or secret

Further Reading

Want more tips on how to increase your sales with copywriting? 

Here are some free resources to help you:

- This 9-word email works like magic

- 9 website copywriting secrets to boost your traffic and sales 

Frequently Asked Questions About Power Words For Sales Pitches

Question: How To Create Engaging Sales Pitch Content?

Answer: As the saying goes, ‘’people don’t buy products, they buy stories’’. Why? Because stories elicit emotions and allow us to connect with brands and the people behind them. Therefore, to create an amazing sales pitch, you’ll need to evoke emotions. And the best way to do so is by using power words. 

So, whether you’re looking to instill trust, inspire happiness or create fear of missing out, make sure to use power words in your next sales pitch or sales presentation.

Question: How Can You Use Power Words For Sales?

Power words can be used to increase your sales by triggering emotions and provoking reactions. 

Here are some of the best emotions to target when writing a sales pitch:

• Fear: some power words that elicit fear include afraid, danger, or mistake.
• Urgency: use words such as clearance, bargain, or limited to create a sense of urgency.
• Scarcity: limited or out of stock
• Trust: approved, expert, or guaranteed
• Curiosity: confidential, controversial, or secret

Further Reading

Want more tips on how to increase your sales with copywriting? 

Here are some free resources to help you:

- This 9-word email works like magic

- 9 website copywriting secrets to boost your traffic and sales

‘’Ultimately, users visit your website for its content. Everything else is just the backdrop’’. Jakob Nielsen.

Website copy is a powerful sales tool. In fact, as Jakob Nielsen suggested, it is the most important asset of your website. And marketers across the board tend to agree as 70% of them cite relevant content as the most effective way to drive website traffic.

So, write the words that resonate with your audience, and your website traffic will quickly increase.

Or is it that easy?

Writing compelling website copy can be challenging. That’s why many companies use white label copywriting services. And if you’re a digital agency considering adding website copywriting services to your offer, hiring experts to ghostwrite for you can prove lucrative.

Want to know their secrets to producing highly converting website copy?

This blog post will share nine secrets to writing powerful copy for your website (or your clients') and getting more clicks and sales.  

Website Visitors Don’t Read Your Content

You’ve spent time and effort crafting amazing written content for your website or your clients’ website. 

You’ve very proud of the final results and thought customers would come rolling in as soon as you hit the publish button. 

Yet, days, weeks, or months later, you’re still waiting.

That’s probably because you forgot one of the most important rules when crafting your website copy. People have a very short attention span, and therefore, they don’t read your content. They skim it looking for the exact piece of information they’re after. All those sophisticated words and long-winded paragraphs you spent time writing will only deter them from staying engaged with your website.

Research has shown over time that, as human beings, we have an 8-second attention span, and we only read 20% of website content.

So, when writing your website copy, it’s essential to get down to business. Therefore, make sure to provide web visitors with relevant, meaningful, and concise information. 

Alternatively, using professional website copywriting services can help boost your results much quicker.

Your Website Content Can Set You Apart 

What if we told you that content marketing costs 62% less than outbound marketing and generates three times as many leads?

The reason behind this staggering stat is that people don’t like being sold to. They don’t like pushy ads or promotional material. Instead, they want to know a brand and the stories and people behind it. They want to be entertained, educated, or dazzled before making a purchasing decision. And they’ll most likely check claims businesses are making, research brands, and compare products and services before committing. 

So, to win over new customers, you’ll need to develop a winning content marketing strategy and combine it with compelling website copy to entice them to choose your offer. 

And when crafting your website copy, keep in mind that it should never sound “salesly.” It should follow some essential copywriting rules, and you should always write with your target audience in mind. 

Not sure how to achieve this?

Read on as I’m sharing nine secrets to effective website copywriting in 2022 for increased leads and sales for you or your clients.

Website Copywriting Secret #1: Leverage Social Proof On Your Website

In 2022, consumers want social proof. 

To be successful, you have to give it to them. 

Social proof helps establish your credibility as an expert in your field and persuades them to trust you.

So, whether you use customer testimonials, positive reviews, business credentials, your degree, celebrity, or expert endorsements, providing proof to your audience on your website is a critical element of an effective marketing strategy.

For instance, one of my clients is a video marketing agency. They specialise in high-quality commercial videos in the real estate space. They’ve been working in the industry for 20 years and use cutting-edge equipment, including drones, to provide their customers with crisp and striking videos. The quality of their service is such that they have over 150 positive reviews on their Facebook page. 

Yet, when they commissioned my website copywriting services to help drive traffic to their website, I noticed none of this information was mentioned. 

Easy fix!

• Write a short testimonial section and embed the Facebook reviews on their website.

• Include the number of years they’ve been operating in the sector in the ‘’about us’’ section and on the homepage. 

• Craft a compelling paragraph about one of their projects involving drone footage combining text and great imagery.
  

Website Copywriting Secret #2: Adapt Your Website Copy To Your Audiences' Level of Sophistication 

Market sophistication refers to your audience's level of exposure to similar products and services so far. 

In other words, it refers to how mature your target market is.

The more mature (or sophisticated) your audience is, the more skeptical they’ll become of your claims. Therefore, you’ll need to focus on providing them with compelling reasons to trust you and choose your product or services over the competition. 

Understanding your audience’s sophistication level will allow you to create a message that resonates with them and immediately jump-start your sales. 

Yet, this is no easy feat, and using white label website copywriting services is often the best way to nail the process.

​

Website Copywriting Secret #3: Create Eye-Grabbing & Easy to Skim Read Copy 

Remember how we told you the average attention span is 8 seconds in 2022?

Well, guess what? That’s one second less than a goldfish!

It means that you have 8 seconds to hook your visitors and convince them to stay on your website for longer.

Sure, it’s not a lot, but it’s doable if you know how to create eye-catching and easy-to-scan content for your website.

Here are some best practices to write skimmable and attention-worthy website copy:

• Use clickable power words in your headlines to encourage visitors to take action.

• Use subheadings to organize your ideas logically.

• Incorporate visually appealing imagery or striking videos to break up the text.

• Write concise paragraphs and make sure your copy immediately gets to the point.

• Use bullet points or lists to make content easier to scan and digest and quickly convey benefits.

Website Copywriting Secret #4: Write Your Website Copy in Your Brand’s Tone of Voice 

The website copywriting process also includes carefully choosing your words to match your brand personality and tone of voice and resonate with your target audience. 

For instance, if your brand is playful and casual and targets millennials, it needs to reflect on your website copywriting. 

On the other hand, your website copywriting shouldn't sound casual or unprofessional if your brand is more formal and academic.

Keeping your tone of voice consistent across your marketing channels allows your audience to recognise your brand immediately and better connect with you.

​

Website Copywriting Secret #5: Use Active Voice in Your Writing 

Writing in an active voice makes your copy more engaging, shorter, and easier to digest. Passive voice sentences can sometimes feel unnecessarily wordy and make it harder for the reader to understand your content.

Let’s take an example and compare two sentences with the same meaning using active voice and passive voice:

• Marie ate the three cakes, all the cookies, and the ice cream. Here, the subject is Marie, and she was actively eating treats (lucky her!). This sentence is written in the active voice and is clear and easy to understand.

• The three cakes, all the cookies, and the ice cream were eaten by Marie. Here, the treats are the subject of the sentence, making it a passive version of the first example. The use of passive voice makes this sentence harder to read and understand.  

Not sure how to write in the active voice in a compelling way to drive your sales?

When it comes to crafting compelling copy, nothing can beat professional white label website copywriting services.

​

Website Copywriting Secret #6: Use a Call To Action Strategically On Your Website

Imagine your favourite ice cream shop running a tasting session for their new limited edition range. The goal is obviously to attract new customers and encourage existing ones to discover new flavours and buy them. 

Now, do you think the shop would let hundreds of potential customers taste their ten new flavours and go away without asking for their details? 

Probably not! 

I mean, what would be the point?

Well, that’s exactly what you’d be doing if you weren’t adding any calls-to-action to your website. Yet, many businesses make this mistake and don’t direct their web users anywhere after they’ve browsed their website or blogs.

So, include compelling calls to action with strong action words to encourage web visitors to take action. You should also place them strategically on your website.

Website Copywriting Secret #7: Leverage the Power of Keywords

As a business owner, you’re probably familiar with the concept of keywords. 

You might even have been writing your website copy or blog posts with keywords you thought were relevant, placing them everywhere you could. 

The thing is, even though it might sound like a good strategy, it’s not.

First of all, Google tends to penalise websites that use keyword stuffing. That’s because this kind of method is not reader-friendly and only aims at beating the algorithm. As a result, your keywords should be mindfully incorporated into your web copy and sound natural.

Secondly, selecting the right keywords can be one of the most challenging parts of the website copywriting process. It takes time, talent and requires a methodical approach. 

That’s when using white label website copywriting services could prove helpful as professional copywriters are well-versed with SEO.

​

Website Copywriting Secret #8: Proofread Your Website Copy

After hours or days working on a project, it’s often easy to start missing our own mistakes.

That’s why hiring a professional to proofread your website copy and correct any typos, syntax, or grammatical errors is always a good idea. It will allow you to provide your visitors with a seamless experience when navigating your website. And it’s also critical as it will help establish your credibility. 

Prospective customers might have difficulty trusting your offer if they can spot grammatical or spelling mistakes in your copy.

​

Website Copywriting Secret #9: Hire a Professional Website Copywriter

You might think that hiring a professional website copywriter is too costly. 

After all, you’d rather save the money and craft the website copy yourself.

But is it really the best solution for your business or your clients? 

Consistently writing high-converting copy that resonates with a specific audience and ensuring all the best practices mentioned above are implemented without sounding stilted requires a particular skillset and extensive experience. Unless you’ve spent years learning how to write highly converting copy, chances are using professional white label website copywriting services will be more effective.

Besides, professional copywriters know how to optimise their copywriting for SEO and drive organic (free) traffic to their clients’ websites. And believe me, the ROI you’ll get from ranking on the first pages of search engines will be well worth the investment.

If you’re wondering how much does copywriting cost in 2022, the answer is simple: not as much as a badly written and poorly optimised website copy!

​

How to Find Experienced and Trustworthy Professional Website Copywriters?

Google “website copywriters,” and you’ll find tons of websites claiming that they can get you ranked on the first page of Google in no time, bringing you success overnight. However, finding the right website copywriting services for you requires due diligence on your end.

Remember how we talked about social proof? The professional you hire should have credentials and be able to provide evidence their work is high-quality. They should also be able to show you their copywriting portfolio so you can better assess their style.

At CopywritingCrew, we only work with the top 5% of copywriters to ensure high-quality website copy. We also offer white label website copywriting services so that you can sell the copy to your customers for a profit. 

Our clients appreciate the quality of our work and our fast turnaround (between three and five days). And we’ve got real customer testimonials to prove it!

Frequently Asked Questions About White Label Website Copywriting

Question: What is Copywriting? And How Is Copywriting Different From Content Marketing?

Copywriting involves writing the words that inspire and persuade people to take action immediately, both online and offline. It’s a tool businesses leverage to increase their leads or drive their sales instantly. 

On the other hand, content marketing is about creating educational pieces and providing added value to an audience. This allows businesses to:

• Increase their brand awareness

• Build trust with their potential customers

• Develop a strong community

• Convince their audience to purchase from them over time.

Question: How to Write Professional Content (That's Also Optimised for SEO)?

The answer is that there’s no magical formula to writing professional content that’s also optimised for SEO. 

Sure, there are tons of resources you can use to improve your content and increase your chances of ranking on search engines. 

At Copywriting Crew, we have an entire blog section dedicated to helping you enhance your copywriting skills. Yet, copywriting is an art. It requires specific skills, in-depth knowledge of the best marketing techniques and ever-changing rules, and, of course, a creative flair. 

That’s why the best way to write optimised and professional website copy that converts is to use white label website copywriting services.

​

Question: How can I write copywriting for my website?

There are different avenues you can explore to create compelling copy for your website. You could spend time and money learning online or hire professionals to help you. And if you’re looking for someone to write for you anonymously, you should opt for a copywriting agency offering white label website copywriting services.

​

Question: How can I improve my website copywriting?

While you could enroll in an expensive digital marketing online course to develop your website copywriting skills, the reality is that website copywriting requires experience and a specific skill set. 

In the same way, Rome wasn’t built in a day, learning how  to sell a product or idea effectively  can take time, resources, energy, and money. 

So, the best way to improve your website copywriting is to use white label website copywriting services from experienced copywriters. A professional website copywriter will know exactly how to harness the power of words to drive traffic to your website and generate sales.

​

Further Reading 

If you need more resources on how to write highly converting copy for your website, check out the 9 website copywriting best practices for beginners and the complete guide to website copywriting. 

We also highly recommend the book Practical Content Strategy & Marketing by Julia McCoy to learn effective website copywriting tips and strategies for quality web content.

Our experienced copywriters have also put together some guides and blog posts to help you get started with website copywriting. 

Some of the most popular ones include:

• 10 great website copywriting examples you’ll want to copy
• How much does website copywriting cost
• The ultimate guide to website copywriting for beginners