Sales Page vs. Landing Page: Which One Does Your Business Need?

Posted on November 1, 2021May 27, 2022 by Jesse Forrest

Sales page vs. landing page, which one should you use? I’ll answer this question while also covering the pros and cons of long-form vs. short-form sales page copy.

Are you a business owner? Do you have a website?

If so, you might have heard that you need a landing page or a sales page, or maybe both.

Well, unless you’re a marketing expert, knowing the difference between a sales page and a landing page can be tricky. They’re both standalone pages on your website, and each is designed to help achieve your sales goals down the line. However, they have different objectives that aim to reach web visitors at different stages of your marketing funnel.

So in this blog post, I’ll go into detail about the differences between a sales page and a landing page. And I’ll discuss the pros and cons of long-form sales page copy vs. short-form sales copy as well.

Also, if you’re wondering what skills are needed to write landing or sales page copy, I recommend you read one of our latest blogs on 7 traits of sales copywriters you should be hiring.

What’s A Landing Page?

A landing page is a standalone web page created for a single objective: converting visitors into leads.

But how can a landing page help convert your web visitors into qualified leads?

Well, the reason it’s called a landing page is that it’s where your visitors “land” after clicking on a link in an email newsletter, social media bio, or Google, YouTube, or Facebook ad.

Once there, the goal is to get web visitors to share their contact details by offering a freebie (or lead magnet) in exchange for their email address. The process is more simple than you’d think.

Let's say a visitor clicks to your landing page from a Facebook ad. They'd end up on your landing page and see you're willing to give them a free 7-day software trial in exchange for an email address. Then they'd type in their email, click submit, and receive an email with their free trial. In exchange, you've just gotten their email address for future marketing purposes.

This is a fantastic way to generate qualified leads. Why? Because people who sign up will have a genuine interest in your main offer. And this makes it easier for you to convert them into paying customers down the road.

What’s A Sales Page?

As the name suggests, a sales page is a web page with one goal in mind: converting web visitors into paying customers.

It does this by sharing the benefits of your products or services, and showing web visitors how your offer can solve their problems. Sales pages that convert typically feature engaging copy, appealing images, social proof, and a clear call to action to encourage prospects to buy.

Plus, while they can boost your sales and conversion rates, sales pages are also a powerful marketing tool to increase your average transaction value per customer.

Now, what do you think happens when you combine an expertly written sales page with targeted traffic? Simple, a potential boost in sales!!

We need to ask ourselves who wins in the fight of the sales page vs. landing page? Well, unlike with a landing page, where you’re simply collecting email addresses to sell something later on, if you have a professional sales page, you can reap financial rewards immediately.

Therefore, a sales page is a no-brainer for businesses looking to improve their bottom line fast. But that leads us to the following question, should you use short-form or long-form copy for your sales page?

What Are the Pros And Cons Of A Long-Form Sales Page?

You might think that shorter copy is better to use. After all, nobody wants to spend hours scrolling down a sales page only to be told many times over to buy a product.

Yet, David Ogilvy himself said that he had only seen short-form copy beat long-form copy twice throughout his entire career.

What are the benefits of a long-form sales page?

Helping you sell a technical product or service: long-form sales copy tends to be more effective than short-form, especially when you’re selling a technical product or service that requires educating customers.
Helping you sell high-value items: long-form sales pages are also better suited to businesses selling high-value items. That’s because to win over your prospects, you need to provide more reasons why they should spend more money for better quality.
Providing you with more opportunities to convince prospects to purchase from you
Helping you convert first-time visitors who aren’t familiar with your brand
Addressing more objections
Enhancing your SEO with the use of more backlinks, keywords, etc.

What are the cons of using a long-form sales page?

Risk of losing your prospects’ attention: the average attention span is 8 seconds these days. And this makes it harder to keep your potential customers reading long-form copy.
Overwhelming your prospects with a lot of information

What Are The Pros And Cons Of A Short-Form Sales Page?

While I’ve detailed the scenarios where using long-form copy on your sales page is better, there are reasons why short-form pages are much more common in the digital age.

What are the benefits of a short-form sales pages?

Helping you sell lower value items: consumers don’t need as much persuasion when purchasing inexpensive items.
Complementing image-heavy sales copy
Making the benefits of your products or services easy to spot: this will help you quickly convert web visitors with a short attention span or little time.
Making information easier to digest and understand
Keeping your customers’ attention

What are the cons of using a short-form sales page?

Hard to cover a product or service in-depth
Harder to effectively convey the benefits of your offer in a few words
Not as helpful with SEO as long-form sales copy
You might not manage to answer all of your visitors’ questions

What’s Best For Your Business?

Ultimately, knowing whether to use a landing page or a sales page depends on your specific offer and marketing goals. And the same applies to whether you should use long-form copy or short-form copy on your sales page.

My suggestion? I recommend testing, testing, and testing until you find what resonates best with your audience.

Yet, as a rule of thumb, I like to follow the quote ‘’copy is like a woman’s skirt. It should be long enough to cover the essentials but short enough to keep it interesting’’ 😉 And that’s exactly what we strive to do at CopywritingCrew when crafting sales pages for our clients.

So, if you need help creating high-converting sales page copy, feel free to order on our website. Alternatively, you can also contact Jesse, our founder, to discuss your project.

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Frequently Asked Questions About Sales Pages

Question: Sales page vs. landing page, what’s the main difference?

Answer: a landing page aims at converting web visitors into qualified leads. A sales page aims at converting web visitors into paying customers.

Question: Do I need a sales page?

Answer: if you want to increase your sales and the average value per transaction per customer, then the answer is yes!

The Anatomy Of A High-Converting Sales Page

Posted on October 27, 2021May 27, 2022 by Jesse Forrest

The Anatomy Of A High-Converting Sales Page

You know you have a fantastic product or service.

You know your offering solves your customers’ pain points.

And you know your website is user-friendly and provides all the information your potential customers need.

But, what you don’t know is how to convince the rest of the world!

Well, the answer is that you need a sales page.

A well-optimised sales page will help convey the benefits of your products or services efficiently and convince your target audience to buy from you.

What is a sales page, and how can you make sure it turns your visitors into loyal customers, you ask?

In this blog post, I’ll explain what a sales page is and why you should have one. And I’ll also share some best practices to craft a sales page that converts.

What Is A Sales Page?

As the name suggests, a sales page is a web page designed for the sole purpose of selling a specific product or service. This standalone page is the key to converting your target audience into loyal customers. A sales page should feature a few key elements, including:

Clear value proposition that instantly shows your target audience how your product or service can help them
An easy way to learn more about your offering
A strong call to action

The question is, do you really need a sales page?

Here are two major benefits of creating a sales page for your business:

Improving Your SEO

Creating a dedicated sales page for each product or service you offer will allow you to boost your Google rankings. When your website features a sales page for each one of your products, it allows search engines to index and rank each page separately. What’s more, having a dedicated page allows you to fully optimise it best. For instance, you’ll be able to use relevant keywords strategically and customise the URL. And this, in turn, will help rank your page higher when a customer searches for these specific keywords.

The higher you rank on search engines, the more organic traffic and conversions you’ll get.

Note that if you’re struggling to craft an SEO-optimised sales page, hiring a professional SEO copywriter might be the solution. Here are 5 top reasons why you should use SEO content writing services.

Enhancing The User Experience

Imagine you’re looking for a specific product. You land on a website you’ve never visited before after typing your keywords in the Google search bar. You quickly get overwhelmed by the number of products on offer, can’t find the information you’re after, and decide to exit. How frustrating!

Since the average attention span is 8 seconds these days, you need to make sure to immediately provide your visitors with the information they need. They should know the benefits of your product, how it can help them and how to buy within a few seconds.

Creating a dedicated sales page will allow you to do just that, enhancing the user experience for your potential customers and increasing your conversions.

The Ultimate Sales Page Template

Over the years, I’ve helped countless clients create high-converting sales pages. And if there’s one thing I’ve learned, it’s that you should always implement the tips I’m about to share with you. They’ll help turn your visitors and readers into paying customers in no time.

Here’s an infographic showing you exactly the elements your sales page should include. Each of these components is important and I’ve gone into detail into each one below.

The 10-Point Anatomy of a High-Converting Sales Page

1. Your Page Headlines Should Match Your Ad Copy

If you’re running an ad on Facebook or Google and sending the viewers directly to your sales page, you need to ensure your page headlines match your ad copy. Indeed, delivering what you promise is critical if you want your visitors to stick around and buy from you.

While it might sound obvious, some companies fail to be consistent.

For instance, Coursera, a popular online course provider, mentioned social media courses in their ad headline as per the example above. However, when potential customers clicked on the link, they were taken to a page where the headline was about digital marketing specialisation. This tends to create a disconnect and confuse the target audience.

Since website visitors spend an average of 10 seconds on a website, this mistake could cost you a lot in sales and credibility, turning your marketing efforts into dust. Your sales page headline is the first thing your target audience will read. It needs to be clear, concise, and act as a teaser, compelling your website visitors to learn more about your offering.

Here are some tips on how to write high-converting headlines:

Clarity! It can be read and understood in about 5 seconds.
Avoid hype (like ‘amazing miracle product’).
It states the benefits the visitor can expect.
Promise to solve a pressing problem the visitor is facing
No confusing jargon (like ‘value-added interactions’) is used unless it’s technical details the target audience would understand.

Facebook ad copywriting example

2. Sub-headline and Value Proposition

The purpose of the sub-headline is to further explain the headline and to motivate the visitors to continue reading the page.

But most importantly, the sub-headline should also include the value proposition. In a nutshell, a value proposition is a clear statement that:

explains how your product solves customers’ problems
delivers specific benefits
tells the ideal customer why they should buy from you and not from the competition

3. Include an Eye-catching Hero Image Or Video

Using relevant, high-quality imagery on your sales page will help grab your visitors’ attention and break up the text, making your offer more appealing. But it will also help them better understand what your product or service is all about and how it works.

Besides, adding a video to a product page can boost your conversions by up to 80%! That’s because videos are an easy and entertaining way for consumers to learn more about your brand and your product or service. In fact, 74% of consumers report buying a product after watching an explainer video.

So, include relevant and engaging videos such as customer testimonials or explainer videos on your sales page to boost your conversion rates.

4. Use Trust Signals In Your Sales Page Copy

First-time visitors don’t know anything about you, your brand, or your offering. And trust is one of the most important factors of any relationship, including between a brand and its customers. In fact, 81% of people need to trust a brand to purchase something from it.

That’s why building trust on your sales page is so important.

Some of the best ways to build trust with your potential customers include:

Using customer testimonials
Client logos
Including customer reviews (67% of people are influenced by online customer reviews)
Sharing experts, or influencers’ endorsements
Adding certifications and guarantee seals

5. Write Compelling Calls To Action

Calls to action are crucial to any successful sales page. They make it clear to potential customers what to do next and help move them to action. Some examples of traditional calls to action include ‘’buy now’’, ‘’try now’’, or ‘’subscribe now’’.

Here are some best practices to write calls to action that convert:

Use strong command verbs such as ‘’buy’’, ‘’shop’’, or ‘’order.’’
Add power words to trigger emotions. For instance, ‘’Book your dream vacation today!’’
Create FOMO (fear of missing out). For example, ‘’Shop now. Sales end on Friday.’’
Use numbers if you can. For instance, ‘’Shop now and get 15% off your first order.’’
Be creative and run A/B testing to see what works best with your audience.

6. Describe The Benefits Of Your Product Or Service

Your sales page aims to sell your product or services to your visitors. Therefore, it should always feature the main benefits of what you are selling.

Now, the idea in this section isn’t to list all of the benefits of your offering using bullet points. Instead, strive to highlight the ones that will resonate the most with your prospective customers and explain why they should invest in your solution and what will happen if they do.

This is your opportunity to show them how your offering is designed to solve their specific problem, and answer their specific needs.

As a bonus tip, when writing this section, I’d recommend that you focus on the ‘’why’’ instead of the ‘’what’’. What I mean by that is that instead of explaining what your product can do, tell them why you created it the way you did. Always, talk about the value of your offer and let your passion for your products shine.

If you manage to convey the value of your offer and do it in a way that comes across as authentic, you’ll set yourself up for success.

7. List Important Features

Perhaps your product is eco-friendly. Or perhaps your software allows for team collaboration and automatically generates monthly reports. Regardless of what your offering is, make sure to highlight the key features in your sales page in a clear and concise way.

Just like with the ‘’main benefits’’ section, talk about the features you know will resonate with your target audience. This way, they’ll be able to quickly understand the capabilities of your product or service and how helpful it can be to them.

8. FAQ

This part is often overlooked, yet a FAQ can be a powerful tool if done right!

Why? Because a thorough and well-thought-out FAQ helps address any concerns your web visitors might have about your offering.

After all, unlike in a brick-and-mortar store, there's no one around to answer their questions. And even if you have a chat function, you might not be online or they might be looking for a quick answer. A FAQ will help you win over customers that are on the fence.

When crafting your FAQ, the goal is to make your potential customers feel more comfortable about purchasing from you. So, the more relevant questions you answer, the more they’ll trust they’re making the right decision when hitting the ‘’buy’ button.

9. Meticulously Check For Grammar and Spelling Mistakes

While not being an element of a sales page per say, this is equally important.

If you’re trying to connect with your target audience, you need to build trust. And what better way to break trust and ruin your marketing efforts than leaving spelling and grammar mistakes in your copy? Typos and bad grammar will diminish your credibility and most likely deter your ideal customer from purchasing from you. So, make sure to double and even triple-check your copy before hitting the publish button.

Note that hiring a talented copywriter will help you ensure that your sales page copy is flawless and optimised for high conversions. And if you want to know how else a professional copywriter can improve your copy, read our blog post on 5 things you should look for when hiring a copywriter.

Compelling Sales Page Examples

I’ve included below two sales page examples from CopywritingCrew’s portfolio.

Sales Page 1

Here’s why this sales page converts well.

The headlines act as a hook. And they’re all compelling! If you’re a property investor, and read this, you’ll likely wonder whether you could make more money with your investments. Besides, the section just above the call to action clearly explains the value invested can bring to investors picking up on errors and opportunities so that they can reach their goals.

What’s more, the hero image is on point and the call to action is appealing as it encourages web visitors to get in touch for a free discussion about their portfolio.

If you click on the link below the image, you’ll see that the page clearly lists the benefits of binvested’ services. And it also features a video testimonial and a ‘’view our results’’ option to build trust with the company’s target audience.

Sales Page 2

In this example, the headline speaks directly to coaches who want to improve their productivity. The use of ‘’10x’’ works well at grabbing web visitors’ attention.

The value proposition is clearly stated under the headline, allowing time-poor entrepreneurs to delegate time-consuming technical tasks to a team of experts.

If you click on the link below the image, you’ll also see that the copy successfully communicates how Automation Agency’s solution can solve coaches and speakers’ pain points, making their life easier.

There are three calls to action scattered across the copy which makes it easy for visitors to take action. What’s more, the last call to action offers a free demo and a ‘’30-day money back guarantee’’. This helps build trust and coax potential customers off the fence.

Need Help To Write A Sales Page That Converts?

Crafting a sales page that converts requires time, experience, and expertise. Sure, the tips I provided in this blog post can get you started. Yet, as mentioned before, you have seconds to convince your potential customers they need your product and should click the ‘’buy now’’ button on your sales page. So, your ad copy needs to be on point, engage readers, and immediately resonate with your target audience. And if you’re not an expert, nailing your sales page can turn out to be a lengthy and costly trial and error process.

That’s when hiring a professional copywriter for your sales page copy can help. Indeed, experienced copywriters will leverage their years of experience and unique skillset to create powerful sales copy that will significantly boost your conversions and sales. It’ll take the guesswork out of the equation, ensure you get high-converting copy and allow you to focus on running your business.

At CopywritingCrew, we’re passionate about copywriting. That’s why we only select the highest skilled candidates. And when we assign a copywriter to your sales page copy, we always make sure they have industry experience. This way, we know they’ll be able to help you achieve your conversion goals.

So, if you’re looking for a trustworthy copywriter to help you, order your sales copy now or get in touch with Jesse, our founder.

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Frequently Asked Questions About Sales Pages

Question: What Is a sales page (and why should you have one)?

Answer: A sales page is a web page dedicated to selling a specific product or service. It is specifically created to convert visitors into paying customers. That’s why sales pages are a no-brainer for businesses looking to improve their traffic and conversions.

Some of the main benefits of a sales page include:

Helping your ideal customer quickly learn more about your product or service
Enhancing your SEO
Improving the user experience

Question: How do you structure a sales page?

The sales page template I recommend using includes:

Clear, concise, and attention-grabbing headline to pull the visitors in
Quick overview expanding on the benefits of your product or service
Explanatory subheadings
Short paragraphs using bullet points to make the content digestible
Relevant and compelling images or videos
Trust signals to build a bond with your prospective customers
Strong calls to action to move your visitors to action

Question: How do you optimise a sales page?

To optimise your sales page and increase your conversion rates, follow the steps below:

Make sure your ad’s headline matches your sales page headline
Use attention-grabbing headlines
State the value proposition in the headline and expand on it in the sales page copy
Use strong call to action buttons
Utilize high-quality images and engaging videos
Ensure the copy is impeccable, grammatically sound, and typo-free

11 Facebook Ad Copy Examples To Learn From In 2022

Posted on October 20, 2021May 27, 2022 by Jesse Forrest

11 Facebook Ad Copy Examples To Learn From In 2022

The best Facebook ad copy can generate tonnes of sales. Need inspiration? This article highlights some of the best Facebook ad copy examples of all time and why they work.

With over 2.8 billion monthly active users, Facebook is the third most visited website in the world.

And as a business, chances are your potential customers are hanging out on Facebook.

So the best way to reach your target market and improve your sales is to leverage the power of Facebook ads.

Sure, it’s an investment.

But Facebook ads provide the highest ROI of all paid advertising channels! That’s why 93% of social media marketers use Facebook ads to promote their products or services.

Need inspiration?

I’ve compiled below 11 Facebook ad copy examples to help you create compelling Facebook ads for your target audience. Learn from these examples to improve your engagement, sales, and ultimately, your bottom line.

As a bonus, I’ve also recorded a video to teach you how to spy on your competitors' Facebook ads.

Facebook Ad Example #1: Sephora

Sephora

During the 2017 end-of-year holiday season, Sephora launched a mobile-optimized Facebook ad campaign to drive its offline and online sales. The campaign resulted in a 41% higher click-through rate compared to its previous digital campaigns.

What makes this Facebook ad work?

What explains the tremendous success of this ad is a combination of factors, including:

Using ‘’tabs for Canvas’’ to provide a personalised shopping experience to the viewer
Leveraging the power of video ads
Eliciting emotions with engaging Facebook ad copy. This ad creates a feeling of happiness and excitement for viewers, as they're about to give someone they love something that’ll show how much they appreciate them and how amazing they think they are.
The ‘’gift under $25’’ offer is compelling and resonates with budget-conscious shoppers still looking to spoil their friends and family.

Facebook Ad Example #2: P.F. Chang’s

PF-Changs

P.F. Chang’s is an American Asian-themed restaurant chain operating over 300 restaurants around the world. In August 2017, the brand promoted sweepstakes using Facebook ads. The prize was a trip for two to Napa Valley. The digital marketing campaign was such a hit that the Asian-fusion business totalled half a million sign-ups in a month!

What makes this Facebook ad work?

Here are a few reasons this ad is one of the best Facebook ad copy examples to get inspiration from:

Contests are extremely popular, and with the right ad copy and prize, they can significantly drive your engagement and conversion rates.
The call to action is clear and very compelling!
This Facebook ad copy inspires authenticity and excites the viewer with the prospect of building vacation memories in one of the best wine regions in the world.

Facebook Ad Example #3: Slack

Slack

Slack is a popular messaging app and collaboration tool for businesses. Now, marketing technology is not always easy. Yet Slack does a remarkable job at promoting its offer in a relatable and glamorous way.

What makes this Facebook ad work?

This is one of the best Facebook ad copy examples I’ve seen for a few reasons:

In 2022, ‘’meetings madness’’ is real. That’s why this ad resonates so well with its target market: time-poor business owners, team leaders, and workers. It also taps into the universal hate for meetings.
The brand’s value proposition is clear from the get-go with its enticing offer to help busy entrepreneurs and teams cut down on unproductive meetings—25% of them at that!
The tagline ‘’make work better’’ is catchy and memorable. The brand uses simple copy and a casual tone to better connect with the audience.
The image makes the ad more playful and relatable using the popular unicorn theme.
The copy plays on emotions, showing workers how they’ll feel after using the app and selling a dream come true.

Facebook Ad Example #4: Sifted

Sifted

Sifted is a catering business offering in-office lunches.

When the pandemic started, the company had to find a way to promote its service and reach wary customers. The brand decided to run a Facebook ad campaign to advertise its grocery delivery service. The ad’s success is impressive, with an increase of 972% in conversions, making it one of the best Facebook ad copy examples to get inspiration from.

What makes this Facebook ad work?

The brand crafted highly relevant copy using compelling words such as ‘’provisions’’, ‘’stock’’, ‘’staples’’, or ‘’hand soap’’. These words resonated particularly well with worried customers given the specific circumstances at the time. This Facebook ad copy example shows how brands can succeed when they know what makes their ideal customers tick and then strive to solve their pain points.
Using words such as ‘’contact-free delivery’’’ is a great way to reassure its customers.
The call to action is clear and makes shopping easy.

Facebook Ad Copy Example #5: Heal

Heal

Heal is a platform offering doctors home and telemedicine visits. This campaign is one of the best Facebook ad copy examples because it shows that you don’t need to be a creative genius to run a successful Facebook ad campaign. A simple photo with a friendly individual combined with relevant copy featuring trust signals can work wonders!

What makes this Facebook ad work?

The image, featuring a smiley doctor wearing a white lab coat, conveys the feeling that Heal’s doctors are a friendly and trustworthy team committed to helping their patients.
The value proposition is clear. Heal is here to save patients time and provide convenience by offering medical check ups to fit their schedule and not the other way around. One of the main pain points patients experience when going to the doctor is long waiting times. So, using compelling words such as ‘’on-demand’’ and ‘’on-your-schedule’’ is a clever strategy that resonates with the audience.
Heal doesn’t just tell customers what it can do for them and assume they’ll trust what the ad says. Instead, the company provides viewers with social proof, letting them know that CNN and other big media outlets are talking about them.

Facebook Ad Copy Example #6: Dollar Shave Club

Dollar Shave Club

Dollar Shave Club is well-known for its launch video called ‘“Our Blades Are F**king Great”, as it went viral and set the company up for success. The brand’s digital marketing campaigns are famous for their funny angles. And this ad is no exception!

What makes this Facebook ad work?

The core target market of Dollar Shave Club is men aged between 18 and 34. The brand perfectly understands their audience and the language they use. That’s why they’ve adopted a humorous tone.
Using words such as ‘’ultimate shave gift set’’ and ‘’everything you need’’ makes the viewers feel as if they’re getting their friend a complete shave set, saving them time and hassle on having to shop for any other shaving products.
The call to action is clear and makes it easy for the audience to shop.
The image displays all the different products in a shave gift set. Since it’s an online service, showcasing the goods is critical.

Facebook Ad Copy Example #7: Yoga International

Yoga

Yoga International provides its 300,000 members with a wide range of online meditation and yoga classes. This ad is one of the best Facebook ad copy examples I’ve come across, with a 29% decrease in CPA (cost per action).

What makes this Facebook ad work?

Polling ads usually perform well as they’re engaging, fun and prompt the audience to interact with the ad.
The copy is simple yet compelling, providing an irresistible offer with its 30 days of free unlimited yoga streaming.
The call to action uses the power word ‘’limited’’, creating FOMO and encouraging the audience to act now.

Facebook Ad Copy Example #8: Fashionphile

Fashionphile

Fashionphile is a successful online resale retailer specialising in pre-owned designer clothes and accessories. This ad was a success, leading to a 76% increase in ROAS (return on ad spend) and a 27% decrease in CPA. That’s why it's on my list of the top Facebook ad copy examples.

What makes this Facebook ad work?

When shopping online for luxury items, consumers want to be reassured that what they’re purchasing isn’t fake. And Fashionphile knows it. The use of power words like ‘’100% authentic’’ and ‘’guaranteed’’ are trust signals. They make the brand and products feel genuine and help build trust with the audience.
The mention of a heavily discounted retail price in the post text right above the image immediately grabs the viewer’s attention.
The image showcases high-quality products with a luxury household name to reinforce the appeal for the core target.

Facebook Ad Copy Example #9: MeUndies

MeUndies

MeUndies is an apparel brand designing fashionable yet comfortable loungewear and underwear. The company targets consumers who want to have a bit of fun while still feeling comfortable in their underwear, and it uses an engaging and humorous tone.

This Facebook ad is a great example of compelling Facebook ad copy, reaching 1.5 million consumers and driving a 40% increase in conversions.

What makes this Facebook ad work?

The short and fun tagline resonates perfectly with MeUndies’ core target: millennials.
The words ‘’ soft’’, ‘’stretch’’, and ‘’dream about’’ successfully convey the comfortable feeling the brand is going for. Describing how they'll feel after wearing the products is a great way to convince their ideal customers that they need them.
MeUndies uses the video format, which tends to perform really well when the video is engaging and fun.

Facebook Ad Copy Example #10: DoorDash

DoorDash

DoorDash is a successful online food delivery platform. I chose this ad as one of the best Facebook ad copy examples because the copy is great on so many levels!

What makes this Facebook ad work?

The ‘’run a restaurant” question immediately addresses DoorDash’s target audience. Plus, the copy uses the word ‘’restaurant’’ twice, making it very clear who they're talking to.
Question hooks tend to perform well, as they encourage people to think and therefore stop scrolling.
The 14-day free trial offer appears in big and bold. This is a great way to get people to sign up as they can try before committing.

Facebook Ad Copy Example #11: Calm

Calm

At CopywritingCrew, we often talk about the importance of providing value-added content to your audience. And that’s exactly what Calm’s Facebook ad copy does. Why is it on my list of best Facebook ad copy examples, you ask? Because it’s simple yet efficient.

What makes this Facebook ad work?

This ad doesn’t look like an ad at all. It looks like a simple social media post designed to help the viewer feel better.
The content is helpful and helpful content drives sign-ups and conversions. Giving its prospective customers something they can use for free to feel better helps the company build trust and brand awareness.
By using social proof signals such as awards they've received, the brand is instilling trust and encouraging viewers to take action.

Want To Write High-Converting Facebook Ad Copy?

We’ll assume the answer is yes!

The first thing you can do is read many resources on the subject and learn by doing. Researching some of the best Facebook ad copy examples is a fantastic way to learn from successful digital ad campaigns and apply them to your own. Sure, trial and error with Facebook ads can be costly, but it can also teach you a lot.

We understand that writing compelling Facebook ad copy that resonates with your target audience can be challenging. You might not have the time, or it might simply not be your strength.

If that’s the case, the second option is to outsource your Facebook ad copy needs.

At CopywritingCrew, we’ve handpicked the best conversion copywriters to ensure we deliver high-converting copy to our clients. As an experienced copywriting team, we know the best conversion techniques. And our mission is to leverage them to help you achieve your advertising campaign goals in an affordable way.

Sound like a plan? If you want to boost your Facebook ad campaigns, don’t hesitate to place an order on our dedicated page. Alternatively, you can also get in touch with Jesse to discuss your next campaign and see how we can help!

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Frequently Asked Questions About Facebook Ad Copy Examples

Question: How do Facebook Ads work?

Answer: Facebook ads allow businesses to target consumers based on many different targeting options from behavior and interests to age, location, or pages they engage with. That’s what makes these ads so powerful.

Question: How do I write good Facebook Ad Copy?

Answer: Writing good Facebook ad copy comes with time and practice. Unfortunately, there’s no magical formula. The best thing to do is to learn from some of the best Facebook ad copy examples, use proven techniques, and find a customisable Facebook ad copy template. And if you’re aren’t getting any results, outsource your needs to a talented copywriting agency. A professional copywriting team will be able to create high-converting Facebook ad copy for your business in no time.

Question: Why is Facebook Ad Copy so Important?

Answer: Facebook is the third-most-visited website in the world, with over 2.8 billion monthly active users. And Facebook ads provide the highest ROI of all paid advertising channels. As a result, competition for customers' attention is fierce on the platform. That’s why creating engaging Facebook ad copy is more important than ever to stand out and grab your target audience’s attention.

7 Traits To Look For When Hiring A Sales Copywriter

Posted on October 7, 2021May 27, 2022 by Jesse Forrest

7 Traits To Look For When Hiring A Sales Copywriter

Looking to hire a talented sales copywriter for your business? So, you’ve decided to hire a professional sales copywriter to help boost your sales, drive organic traffic, and take your business to the next level.

Excellent strategy!

But how can you make sure you hire the best sales copywriter for your business?

How can you make sure they’re the right fit for you?

Well, even though you get along with the person and like their personality and style, they should have developed certain essential skills. These skills are part of a sales copywriter job description and are critical to your success — so, you shouldn’t overlook them.

At Copywriting Crew, we know the many reasons why our clients decide to hire professional copywriters. But we also know that it can be challenging to find the best sales copywriter for your business.

That’s why to make it easier for you, in this blog post, I’m sharing the seven essential traits every effective sales copywriter should have.

Creativity

Copywriting is a highly creative career, and creativity is one of the top skills an effective sales copywriter should possess. I often compare it to method acting. For each new assignment, the copywriter must soak in different briefs and scenarios, embody their clients’ buyer personas, and adapt their style and voice.

Unfortunately, creativity is one of the most difficult qualities to find. Many sales copywriters struggle to remain creative when met with deadlines, word count limitations, and specific guidelines. That’s why experienced copywriters who can meet clients' expectations and add creative flair to sales copy are highly valued.

Research

A good sales copywriter doesn’t read clients’ requirements and immediately starts writing. That’s because effective sales copy requires them to follow a meticulous process. So, once they’ve received a brief, the best sales copywriters will first put their detective hats on and conduct in-depth research into the subject. They’ll study their clients’ unique selling points and analyse their audience’s needs. They’ll also identify the target market’s pain points, the specific language they use, and the kind of content they like and share. Lastly, they’ll add stats and cite their sources to help you establish yourself as an authority in your field.

Then, they’ll work on assembling these pieces of information and bringing them to life in a compelling piece of content that will resonate with the consumers they’re trying to reach.

Research

Persuasion

Your sales copy has exactly 8 seconds to grab your ideal customer’s attention, pull them in and convince them to take action.

That’s right. 8 seconds.

So, if there’s one critical skill your sales copywriter job description should feature, it’s the power of persuasion. After all, online marketing is all about persuading a prospective customer to purchase a product or service.

A seasoned sales copywriter knows the best techniques, tools, and strategies to optimise your content and make it digestible. They’re also adept at leveraging the power of words to elicit emotions, helping you connect with prospective customers.

Therefore, leaning on their unique skills and expertise, a professional copywriter will be able to turn your vision into engaging sales copy and convince your web visitors or readers to click your call-to-action buttons.

Empathy

It’s no secret that these days, consumers don’t just buy products or services anymore. They buy stories. They want to be entertained and engaged, but most of all, moved.

Competition is fierce. Emotionally moving your customers through your copy will allow you to stand out and build strong connections with them. To do so, a professional copywriter needs to uncover your ideal customer’s fears, hopes, needs, and expectations. Therefore, they have to put their own fears, hopes, and desires aside and put themselves in your audience’s shoes. This way, they’ll be able to feel what they feel, address their pain points, and convey your story effectively.

So, being empathetic is a critical trait a sales copywriter job description should include.

Write Attention-Grabbing Hooks And Headlines

With so much information available out there, grabbing your customers’ attention can be challenging. Yet, that’s exactly what a great sales copywriter can help you achieve.

They know how to create intrigue with headlines and introductions and capture the reader’s or web visitor’s attention. Their unique skillset will encourage your prospective customers to keep reading your content and help move them down the sales funnel.

For instance, in 2020, the show ‘’Tiger King’’ aired on Netflix. The logline read, “meet Joe Exotic, the gun-toting operator of an Oklahoma big cat park. He has been accused of hiring someone to murder his chief rival, Carole Baskin’’.

Now, even if you’re not into these kinds of shows, the copy has to have you wondering what this series is all about and enticing you to click. At least it worked with 34 million people within the ten first days after being released! 😉

Write Attention-Grabbing Hooks And Headlines

Not Seeking Perfection

Perfectionism is a double-edged sword.

Sure, working with a perfectionist can be reassuring. That way, you know that your copywriter will never deliver substandard sales copy. They’ll consistently work toward turning your brief into a high-quality piece that will convert like crazy.

But copywriting is an art, and as American author Edward Abbey put it: ‘’“Great art is never perfect; perfect art is never great.” Seeking perfection is time- and energy - consuming and can deplete your copywriter’s creativity.

A professional copywriter knows that copy can always be tweaked and improved. Yet, they have the ability to look at the bigger picture. This means that they can stop when they’re satisfied that their work will convey your message efficiently, help you build connections with your ideal customer, and reach your sales and marketing goals.

Always Learning Through Reading

The last skill a great sales copywriter should possess is a thirst for knowledge. That’s right. A good sales copywriter should be an avid reader.

Reading has many benefits for professional sales copywriters. It helps them hone their writing and English skills by enriching their vocabulary and developing their imagination and creativity. It also allows them to keep up to date with industry news and implement the latest sales copywriting techniques.

Always Learning Through Reading

Where To Find A Great Sales Copywriter For Your Business?

Have you worked with freelance copywriters before and were disappointed? Or perhaps this is the first time you’re looking to hire a sales copywriter?

At Copywriting Crew, we strive to consistently provide our clients with high-converting sales page copy. That’s because we are not your typical service provider. We endeavour to build long-term relationships with our clients and act as a partner rather than a service provider. That way, we can better understand their brand and their offer and help them improve their bottom line.

And to achieve this goal, we only hire the best copywriters. We ensure they all have years of experience under their belt and possess the seven skills listed in this blog post.

So, if you’re looking for a trustworthy professional copywriter to increase your sales, order now or get in touch with me. As the founder of Copywriting Crew, I’d love to chat about your next project and see how we can help!

Hire Top Copywriters

Frequently Asked Questions About Sales Copywriters

Question: What exactly does a copywriter do?

Answer: a copywriter uses their writing skills to persuade their clients’ target audience to purchase a product or service. They’re adept at turning a brief or an idea into engaging sales copy that will garner interest and generate sales. And to do so, they need to possess a few critical skills, including:

Creativity
Research skills
Persuasion
Empathy
The ability to write attention-grabbing hooks and headlines
The ability to know when their work is good enough
Reading

99 Best Power Words For Sales Pitches To Land New Clients In 2022

Posted on October 7, 2021May 27, 2022 by Jesse Forrest

99 Best Power Words For Sales Pitches To Land New Clients In 2022

What’s the difference between successful and unsuccessful companies power words for sales pitch?

Sure, this is a vast question — yet the answer is simple.

Successful companies don’t simply focus on telling their customers all about their products. They use the power of words to demonstrate how their offer will make the customer a better person.

That’s right.

The way you describe your products or services and their benefits can make or break your success. Well-crafted copy using a few power words can turn cold prospects into loyal customers and increase your conversion rate by up to 12.7%!

So, here are 99 power words for sales pitch you can use to win over new customers and boost your sales.

Why Are Words So Powerful?

Human beings have been using words for millennia. They’re an essential tool for us to express ourselves, communicate our thoughts, share our feelings and connect with others. What’s more, they can inspire us, motivate us, bring joy and happiness, or cause us pain and destroy us.

Words also have transformative power. They can shift mindsets and have the power to convince and sway us to take action.

Why Are Words So Powerful?

What Are Power Words?

Power words are persuasive sales words that elicit emotions. They’re called power words because they can make any offer so tempting that people can’t resist.

How?

By provoking an emotional reaction, power words help brands grab their audience’s attention and drive website visitors to take the desired action.

It’s no wonder professional copywriters and seasoned marketers use them to create content that resonates with specific audiences.

What Are Power Words?

What Are The Benefits Of Using Power Words For Sales Pitches?

Power words are critical to conveying your marketing or sales message effectively.

Plus, choosing the right power words to craft catchy phrases and incorporating them into your sales pitches can significantly help boost your conversions and sales.

That’s right.

Sprinkling a few power words into your copy can turn a dull business proposal into a money-making sales pitch!

Here’s how:

What Are The Benefits Of Using Power Words For Sales Pitches?

Power Words Can Help You Build A Strong Relationship With Customers

Power words are critical to creating relationships.

Using the right words in your sales pitch can help make your ideal customer feel good, build trust, and create a long-lasting bond with them.

That’s why they're one of the most efficient tools in the marketers’ and sales reps' toolbox to connect with their audience.

Power Words Elicit Emotions And Curiosity

"Every decision is emotional." - Tom Snyder.

Human beings are emotional creatures. And as such, we tend to connect with emotions, not words. That’s why emotional marketing is so powerful.

Emotional marketing seeks to persuade customers by using power words that elicit strong emotions such as joy or fear of missing out. And while a brand’s underlying message might be the same, the wrong words can generate negative emotions. This, in turn, can deter your leads from purchasing from you. So, make sure to carefully select your power words to bring out the right emotions in your target market.

Besides, power words can also be used as a hook to trigger curiosity and grab your target audience’s attention. And sometimes, all a sales pitch needs is for you to tweak a word or two to build a little intrigue, create interest and nudge customers off the fence.

How To Use Power Words For Sales Pitches

Let’s say you’re a life coach. You have a landing page where you offer a free eBook about how to turn your clients’ dreams into reality.

Here are two options for your headline:

‘’Click here to download my eBook’’.
‘’Before you leave, don’t miss out on my free eBook to turn your dreams into reality’’.

Which one of these sales pitch examples do you think will convert the best?

That’s right. The second headline is more compelling because it implies visitors might be missing out on a free tool to improve their lives if they don’t download your eBook now.

Using power words can make the difference between web visitors quickly exiting your website or believing they absolutely need your products or services!

Power Words That Elicit Fear

Fear is a powerful emotion and motivator. It creates an uncomfortable feeling and entices us to take the necessary action to move away from that feeling. That’s why skilled sales reps, marketers and professional copywriters use fear to persuade prospective customers to take action.

However, when I talk about fear, I don’t mean frightening your potential customers and scaring them away forever.

Instead, the idea is to make your ideal customer fearful of what will happen if they don’t take the desired action.

Here is a list of power words for sales pitches that will trigger fear and make any potential customer act immediately:

Afraid
Apocalypse
Catastrophe
Collapse
Danger
Don’t worry
Failure
Fooled
Gambling
Looming
Mistake
Jeopardy
Painful
Poor
Reckoning
Risk
Suffering
Trap
Victim
Vulnerable
Warning

Power Words Triggering Urgency

Ever heard of fear of missing out (FOMO)?

FOMO is a powerful tool in a marketer's arsenal.

69% of millennials experience FOMO, and a staggering 60% of consumers buy a product or service because of FOMO.

As consumers, many of us tend to look for opportunities. And that’s why marketers and copywriters often use FOMO marketing techniques. Their goal is to convince their audience that they would be missing out if they wait to buy the product or service later.

Some of the FOMO marketing techniques include:

Setting a time limit
Leveraging social proof
Quoting celebrities
Using discounts

FOMO marketing relies on the power of words to create a sense of urgency and trigger impulse buying.

Here are some examples:

Clearance
Bargain
Expire
Fast
Final
Final sale
Hurry
Instant
Last time
Limited
Minutes
Never again
Now
Offer
Once in a lifetime
Running out
Seconds
Today

Power Words That Convey Scarcity

As human beings, we tend to value and desire items more when we believe they are scarce.

That’s right. We all want what we can’t have.

And when we’re able to access scarce items or services, we love how special it makes us feel.

That’s why creating limited-edition and exclusive branded products is such a powerful marketing strategy. After all, many branded products offer no more benefits than other products in the same niche. The only difference is the logo and price tag. Yet, luxury brands understand the power of words and use them to convey a sense of scarcity and offer exclusivity, driving their conversions and sales and increasing their ROI.

I’ve listed below some of the best sales buzzwords and expressions to express scarcity:

Ask for an invitation
Back in stock
Be one of the few
Become an insider
Be the first to hear about
Booked X times today
Class full
Limited
Login required
Members only
In high demand
Only available to subscribers/existing customers
Only X left in stock
Out of stock
While you still can
X people are looking right now
You missed it

Power Words To Build Trust

It’s no secret, trust is a key factor for consumers to buy from a brand these days. After all, with so many brands and online stores out there, it can be hard to know who to trust. That’s why consumers want to know who is behind your brand and get to know you before committing to purchasing from you. That’s also why testimonials and reviews are so important.

In addition to providing social proof and being transparent and genuine, using the right words can help you instill trust and improve your conversion rate and sales.

So, here are a few power words for sales pitches you can use to convince consumers you’re trustworthy:

Authentic
Approved
Backed
Best selling
Cancel anytime
Certified
Dependable
Expert
Endorsed
Fully refundable
Genuine
Guarantee
Lifetime
Money back
No risk
Professional
Protected
Proven
Safety
Secure
Studies show
Recognized
Reliable
Research
Results
Track record
Unconditional
Verify

Words That Spark Curiosity

Ever watched your favourite TV show on Netflix and been left on a cliffhanger at the end of an episode?

The answer is probably: many times!

That’s because cliffhangers are one of the best ways to spark curiosity and entice viewers to click the “next episode” button.

And there is a reason TV show producers use them. Sparking curiosity is one of the best techniques to hook your customers, keep them engaged, and lead them to take action.

So, I’ve shared below some of the most powerful curiosity power words marketers and professional copywriters use to increase conversions and sales:

Backdoor
Confession
Confidential
Controversial
Confession
Eye-opening
Forbidden
Hidden
Insider
Myths
Private
Secret
Sneak peek
Unbelievable
Unusual

Don’t Miss Out On The Opportunity to Boost Your Sales Instantly

See what I did there? After reading this post, I hope you can now spot the power words I’ve used in this last headline and the emotions I’m looking to elicit.

Sure, a sales pitch should be descriptive and to the point. But you can instantly kick it up a notch and increase your odds of winning over new customers by using high-converting power words in your copy.

Not a wordsmith yourself? That’s absolutely fine.

At CopywritingCrew, we’re committed to helping business owners like you harness the power of words and improve their conversion rates. And crafting compelling sales copy using power words is right up our alley!

Our highly experienced team of writers specialises in high-quality copywriting services including blog writing services and sales page copy. So, if you’re looking to grow your business, get in touch with Jesse, our founder, today and give CopywritingCrew a try.

We guarantee you won’t be disappointed.

Hire Top Copywriters

Frequently Asked Questions About Power Words For Sales Pitches

Question: How To Create Engaging Sales Pitch Content?

Answer: As the saying goes, ‘’people don’t buy products, they buy stories’’. Why? Because stories elicit emotions and allow us to connect with brands and the people behind them. Therefore, to create an amazing sales pitch, you’ll need to evoke emotions. And the best way to do so is by using power words.

So, whether you’re looking to instill trust, inspire happiness or create fear of missing out, make sure to use power words in your next sales pitch or sales presentation.

Question: How Can You Use Power Words For Sales?

Power words can be used to increase your sales by triggering emotions and provoking reactions.

Here are some of the best emotions to target when writing a sales pitch:

Fear: some power words that elicit fear include afraid, danger, or mistake.
Urgency: use words such as clearance, bargain, or limited to create a sense of urgency.
Scarcity: limited or out of stock
Trust: approved, expert, or guaranteed
Curiosity: confidential, controversial, or secret

Frequently Asked Questions About Power Words For Sales Pitches

Question: How To Create Engaging Sales Pitch Content?

So, whether you’re looking to instill trust, inspire happiness or create fear of missing out, make sure to use power words in your next sales pitch or sales presentation.

Question: How Can You Use Power Words For Sales?

Power words can be used to increase your sales by triggering emotions and provoking reactions.

Here are some of the best emotions to target when writing a sales pitch:

Fear: some power words that elicit fear include afraid, danger, or mistake.
Urgency: use words such as clearance, bargain, or limited to create a sense of urgency.
Scarcity: limited or out of stock
Trust: approved, expert, or guaranteed
Curiosity: confidential, controversial, or secret

15 Awesome Blog Writing Tips That Top Bloggers Use To Create Quality Content

Posted on October 4, 2021May 27, 2022 by Jesse Forrest

So, you want to write an awesome blog post? Great! You’re about to discover 15 blog writing tips that professional bloggers use to create quality content every time.

Frequently posting new blog posts on your website will signal Google your content is current, prompting the algorithm to index your website more frequently. It will also help you provide value to your audience, drive more traffic to your website, and increase users’ time- on-page.

And these are all factors contributing to better search engine rankings.

What’s more, companies that prioritise blogging are thirteen times more likely to see a positive ROI than companies that don’t!

However, blogging requires a bit more than simply picking a topic, reading other blogs, rehashing what you’ve read, hitting the publish button, and repeating. Great blogs take time to craft and provide original content your audience won’t find anywhere else.

So, if you want to grow your audience and increase your sales, you’ll need a solid content strategy and high-quality blog posts.

And to help you succeed, I’m sharing 15 blog writing tips based on years of experience in the copywriting field.

Create An “Idea File’’

Excellent ideas can come to us at the most random times. You could feel inspired in the shower, on the way to the supermarket, or while having a glass of wine with friends (especially while having a glass of wine!).

An idea file is a tool you can use to capture and organise your ideas. If you’re serious about blogging to increase your traffic and sales, you need to make sure you collect all of your ideas and store them in the same place. That way, you’ll never miss out on a great blog post because you don’t know where you wrote down that excellent idea you had a few days ago.

So, create a dedicated file on your laptop, use a note-taking app on your phone or carry a simple notebook with you to ensure you capture the liquid gold when your creative juices get flowing.

Develop A Solid Content Strategy

A content strategy should include two things; weekly or monthly topics and a clear blog posting schedule.

Weekly Or Monthly Topics

Working on a few titles in advance will allow you to allocate some time during your week or month to research your audience’s pain points and answer their questions. Rather than quickly choosing topics you’re comfortable with or think might be of interest to your target market, put in the work and effort in connecting with your audience and researching what they need.

With the precious data collected, create a few blog titles for the coming weeks. And when doing so, make sure to use a silo structure to boost your SEO.

Believe me, this hard work will tremendously pay off down the road.

Schedule Your Posts

Once you’ve selected a few topics for the week or month, make sure to schedule the blogs using an app or an Excel document. This will make you accountable and allow you to be consistent.

Note that if you feel overwhelmed and can’t stay on schedule, you can use blog writing services. Investing in blog writing services will help you post fresh content regularly and create consistency for your audience.

Develop A Solid Content Strategy

Do Your Keyword Research In Bulk

What I mean by ‘’do your keyword research in bulk’’ is don’t research your topics and then do keyword research.

Work the other way around.

Use highly efficient keyword research tools such as Semrush, Ubersuggest, or Google Keywords Everywhere to find relevant topics for your audience.

How?

Type a general keyword relevant to your niche. Then, narrow down the results by looking at search volumes and the level of competition. This will allow you to develop a few topics while providing relevant keywords right off the bat.

Get Inspiration From Other Content Creators

Famous artists often mention the influence other artists have had on their work. For instance, Picasso was very open about the importance both Paul Cezanne and Henri Mattise have had on him as an artist.

That’s because when it comes to creating, may it be written content or art, drawing inspiration from others is critical. It serves as a stepping stone to jump-start the creative process.

Be careful, though; I’m not suggesting you should copy and paste or reword content you’ve read somewhere else.

Instead, use different content pieces from blogs, and videos to infographics and social media posts, to ignite the spark that will light your creative fire and develop an improved version of the content available.

Get Inspiration From Other Content Creators

Write Without Judgement and Edit Later

Ever heard the quote“write drunk, edit sober”?

Even though it might sound like one of the strangest blog writing hacks, the idea behind this adage can be quite beneficial. I’m not suggesting you should get drunk every time you want to write a blog post. However, what you can take away from this quote is that you should try to relax, write your first draft without judgment when you feel in a creative mood, and get back to it later for some editing and polishing.

Company owners tend to overthink their first draft, overanalyze every detail and start from scratch repeatedly. This, in turn, can be frustrating and lead them to give up blogging as a whole.

As professional copywriters, we get it.

You want your blog post to be perfect, so you’re trying to incorporate writing tips you’ve read about while keeping your content flowing and engaging.

But if you find writing compelling blog posts that convert too difficult, don’t hesitate to use professional blog writing services. Experienced copywriters will produce high-quality content for you while allowing you to focus on the rest of your business.

Keep Your Audience In Mind

This is one of the most important blog writing hacks.

When selecting a topic in a niche you love or writing a blog post on a topic you’re passionate about, it’s easy to forget about your audience. But if you’re not careful, you might end up writing for yourself. And that’s not conducive to increasing your blog traffic, leads, or sales.

So, make sure to follow the process below when selecting your topics. It involves both relevancy and SEO optimisation:

Identify who your ideal customer is
Research their pain points and concerns
Do a relevant keyword search
Create content to answer their concerns or solve their pain points
Optimise your post based on the relevant keywords you’ve identified

Keep Your Audience In Mind

Create a Framework For Your Blogs

Your content needs to be recognisable. After all, that’s why branding is so important these days.

Every single one of your blog posts should follow your brand cues so that your audience recognises your stamp in every piece of content you publish. But branding is not the only consistent element of a post. You’ll also need to follow a specific blog framework to ensure high quality for each blog. Besides, having a framework that you can apply to each blog will help create your posts much quicker.

Here are some best practices for creating a successful framework for your blogs:

Select a powerful headline to act as a hook (make sure it’s SEO-optimised).
Choose your angle.
Research the topic and conduct a competitor analysis.
Write down the main ideas of your post. These will be your subheadings.
Optimise the subheadings for SEO.
List bullet points developing each idea.
Write your intro and closing argument.
Create a meta description for each post.

Using a framework is critical when writing blogs as consistency will help make your brand appear trustworthy. So, if you don’t have the time to craft your posts following a specific framework, I’d recommend you invest in professional blog writing services.

Start With The Easiest Sections

Writer’s block much?

There's something daunting about opening up a laptop to a blank page and having to fill it in with compelling words that will engagingly educate your audience. Not to mention the pressure of having to turn readers into buyers and even loyal customers.

So, one of the best blog writing tips I can share on the subject is to start writing the easiest sections first. It will get you going, put you in the right mindset and help unlock your ideas, and unleash your creativity.

Start With The Easiest Sections

Adapt Your Writing Style To An Online Audience

Gone are the days where people used to read long pieces of content. These days, online readers and consumers want digestible content that clearly highlights the information they’re after.

So, forget long-winded paragraphs, passive voice, and sophisticated words and use the blog writing hacks below:

Organise your ideas with subheadings
Write short paragraphs
Use bullet points or lists
Write in an active voice
Use a hook in your intro
Write easy-to-understand words

Follow the AIDA Model To Increase Conversions

AIDA stands for attention, interest, desire, and action. It refers to the process an individual buyer goes through during their buying journey.

Using the AIDA model in your blog copy can significantly help increase your conversion rate.

Here’s how it works:

Grab Your Readers’ Attention

Use a hook such as a question, a surprising fact, a striking image, or a fun quote to entice your audience to continue reading.

Keep Your Audience Interested

Now that you have their attention, highlight the benefits of your products or services in an engaging way. At this stage, your target market should want to research your offer further.

Create Desire

If you’ve identified your target audience’s pain points and are addressing them properly, they will want to own your product or access your service as it will help solve their problems.

Call To Action

Now that they’re ready to buy, guide them through the buying process and make it easy for them to check out.

Follow the AIDA Model To Increase Conversions

Encourage Your Audience To Engage With Your Post

One of the most efficient blog writing tips I like to share is to ask open-ended questions at the end of your blog post. This will encourage readers to comment and interact with you and provide you with social proof. Search engines tend to favor blog posts with a lot of engagement, so also make sure to answer all of the comments as it makes you approachable and shows that you value your audience’s input.

Search engines tend to favor blog posts with a lot of engagement, so don’t skip on that one.

Leverage Influencers’ Reach

What if I told you that 60% of millennials are more likely to follow recommendations from YouTube influencers than traditional media personalities?

A quality influencer can help significantly increase your brand awareness and improve your bottom line. That’s because their high quality and value-added content cater to a loyal base of followers that trust their advice.

Not only will working with influencers help you create fresh, compelling, and relevant content, but you’ll also benefit from their high-quality network.

Leverage Influencers’ Reach

Combine Text and Striking Visuals

Your goal is to drive traffic to your blog and website and convert readers into buyers. And what better way to do that than combining the power of words, imagery, and videos?

We are naturally drawn to images and videos, so posts featuring stunning imagery or compelling videos have a much higher engagement and conversion rate than text-only posts. That’s because our brain processes visuals 60,000 times faster than text. So, ensure your blogs contain a mix of text, images and videos. This will provide your readers with an improved user experience and increase your conversion rate.

Finish With Your Introduction and Conclusion

Introduction

Many professional copywriters agree; the introduction can be the most challenging part of writing a blog post.

Now, leaving your intro to last can seem counterintuitive, but once you’ve spent time researching and writing about a specific topic, your introduction will come to you much more naturally. You’ll know the whole story and will be able to craft a compelling paragraph that will set the scene for the rest of the post and entice your readers to keep reading.

Plus, it’ll help you avoid writer’s block!

Conclusion

Conclusions are often neglected and sometimes even nonexistent. Yet, a conclusion gives you one last chance to move your audience to action. Crafting your conclusion at the end of the blog writing process will help you sum up the main points of your post and strategically add a call to action.

Proofread Your Blog Post Later

If you've spent many hours writing about a topic, chances are you won’t be able to spot mistakes and inconsistencies in the flow of your blog anymore.

The best thing to do is either ask someone else to proofread your blog before publishing it or step away for a few hours and get back to it with fresh eyes.

Even better, I’d recommend doing both!

Properly proofreading your post is essential as any syntax or grammatical error will instantly reduce your credibility, and could deter potential customers from purchasing from you.

When to Outsource Blog Writing?

Do you have difficulty driving traffic to your blogs?
Do you find writing engaging content challenging?
Are you struggling to turn your readers into customers?
Do you lack time to publish blog posts consistently?
Do you find yourself juggling a million tasks at a time?
Do you lack inspiration when it comes to finding trending and relevant blog titles?

If the answer to any of these questions is yes, then outsourcing your blog writing needs might be a great idea.

At CopywritingCrew, we specialise in creating high-quality, relevant and consistent blog content that converts so you don’t have to. We know how little time business owners have and we believe that using professional blog writing services will ultimately drive your ROI.

Our team of highly skilled and experienced professional copywriters is adept at producing SEO-optimised blog posts based on trending and relevant topics. Each one of them specialises in a niche. Therefore, they know precisely how to craft copy that sells in that specific industry.

So, if you’re ready to jump-start your sales and reallocate your time more efficiently, don’t hesitate to get in touch with Jesse, our founder. You can also place your order directly on our copywriting services page.

Get 50% Off Your First SEO Blog Post

Frequently Asked Questions About Blog Writing Services

Question: What to avoid when writing a blog?

Answer: Whether you’re new to blog writing or just want to step up your game, here are five things to avoid when writing a blog post:

Writing long-winded paragraphs and using passive voice
Forgetting you’re writing for your audience
Not encouraging your audience to engage
Starting with the intro
Proofreading just after writing

Question: How do you write blog content quickly?

Answer: Unfortunately, there’s no magic formula to write engaging and highly converting blog posts quickly. It comes with practice and experience. So, if you find batch writing SEO-optimised blogs challenging, you might want to use blog writing services. This will help you increase your traffic, engagement and sales.

Question: What can I write in my blog?

Answer: Before crafting your blog post, you need to spend some time researching trending and relevant topics. You need to ensure your blog content answers your target market’s needs, questions, concerns and solves their pain points. If you don’t know where to start, make sure to speak to a few blog writing companies and select one that can provide you with topic ideas.

9 Website Copywriting Secrets To Boost Your Traffic and Sales in 2022

Posted on September 21, 2021May 27, 2022 by Jesse Forrest

9 Website Copywriting Secrets To Boost Your Traffic and Sales in 2022

‘’Ultimately, users visit your website for its content. Everything else is just the backdrop’’. Jakob Nielsen.

Website copy is a powerful sales tool. In fact, as Jakob Nielsen suggested, it is the most important asset of your website. And marketers across the board tend to agree as 70% of them cite relevant content as the most effective way to drive website traffic.

So, write the words that resonate with your audience, and your website traffic will quickly increase.

Or is it that easy?

Writing compelling website copy can be challenging. That’s why many companies use white label copywriting services. And if you’re a digital agency considering adding website copywriting services to your offer, hiring experts to ghostwrite for you can prove lucrative.

Want to know their secrets to producing highly converting website copy?

This blog post will share nine secrets to writing powerful copy for your website (or your clients') and getting more clicks and sales.

Website Visitors Don’t Read Your Content

You’ve spent time and effort crafting amazing written content for your website or your clients’ website.

You’ve very proud of the final results and thought customers would come rolling in as soon as you hit the publish button.

Yet, days, weeks, or months later, you’re still waiting.

That’s probably because you forgot one of the most important rules when crafting your website copy. People have a very short attention span, and therefore, they don’t read your content. They skim it looking for the exact piece of information they’re after. All those sophisticated words and long-winded paragraphs you spent time writing will only deter them from staying engaged with your website.

Research has shown over time that, as human beings, we have an 8-second attention span, and we only read 20% of website content.

So, when writing your website copy, it’s essential to get down to business. Therefore, make sure to provide web visitors with relevant, meaningful, and concise information.

Alternatively, using professional website copywriting services can help boost your results much quicker.

Website Visitors Don’t Read Your Content

Your Website Content Can Set You Apart

What if we told you that content marketing costs 62% less than outbound marketing and generates three times as many leads?

The reason behind this staggering stat is that people don’t like being sold to. They don’t like pushy ads or promotional material. Instead, they want to know a brand and the stories and people behind it. They want to be entertained, educated, or dazzled before making a purchasing decision. And they’ll most likely check claims businesses are making, research brands, and compare products and services before committing.

So, to win over new customers, you’ll need to develop a winning content marketing strategy and combine it with compelling website copy to entice them to choose your offer.

And when crafting your website copy, keep in mind that it should never sound “salesly.” It should follow some essential copywriting rules, and you should always write with your target audience in mind.

Not sure how to achieve this?

Read on as I’m sharing nine secrets to effective website copywriting in 2022 for increased leads and sales for you or your clients.

Your Website Content Can Set You Apart

Website Copywriting Secret #1: Leverage Social Proof On Your Website

In 2022, consumers want social proof.

To be successful, you have to give it to them.

Social proof helps establish your credibility as an expert in your field and persuades them to trust you.

So, whether you use customer testimonials, positive reviews, business credentials, your degree, celebrity, or expert endorsements, providing proof to your audience on your website is a critical element of an effective marketing strategy.

For instance, one of my clients is a video marketing agency. They specialise in high-quality commercial videos in the real estate space. They’ve been working in the industry for 20 years and use cutting-edge equipment, including drones, to provide their customers with crisp and striking videos. The quality of their service is such that they have over 150 positive reviews on their Facebook page.

Yet, when they commissioned my website copywriting services to help drive traffic to their website, I noticed none of this information was mentioned.

Easy fix!

Write a short testimonial section and embed the Facebook reviews on their website.
Include the number of years they’ve been operating in the sector in the ‘’about us’’ section and on the homepage.
Craft a compelling paragraph about one of their projects involving drone footage combining text and great imagery.

Website Copywriting Secret #2: Adapt Your Website Copy To Your Audiences' Level of Sophistication

Market sophistication refers to your audience's level of exposure to similar products and services so far.

In other words, it refers to how mature your target market is.

The more mature (or sophisticated) your audience is, the more skeptical they’ll become of your claims. Therefore, you’ll need to focus on providing them with compelling reasons to trust you and choose your product or services over the competition.

Understanding your audience’s sophistication level will allow you to create a message that resonates with them and immediately jump-start your sales.

Yet, this is no easy feat, and using white label website copywriting services is often the best way to nail the process.

Adapt Your Website Copy To Your Audiences' Level of Sophistication

Website Copywriting Secret #3: Create Eye-Grabbing & Easy to Skim Read Copy

Remember how we told you the average attention span is 8 seconds in 2022?

Well, guess what? That’s one second less than a goldfish!

It means that you have 8 seconds to hook your visitors and convince them to stay on your website for longer.

Sure, it’s not a lot, but it’s doable if you know how to create eye-catching and easy-to-scan content for your website.

Here are some best practices to write skimmable and attention-worthy website copy:

Use clickable power words in your headlines to encourage visitors to take action.
Use subheadings to organize your ideas logically.
Incorporate visually appealing imagery or striking videos to break up the text.
Write concise paragraphs and make sure your copy immediately gets to the point.
Use bullet points or lists to make content easier to scan and digest and quickly convey benefits.

Website Copywriting Secret #4: Write Your Website Copy in Your Brand’s Tone of Voice

The website copywriting process also includes carefully choosing your words to match your brand personality and tone of voice and resonate with your target audience.

For instance, if your brand is playful and casual and targets millennials, it needs to reflect on your website copywriting.

On the other hand, your website copywriting shouldn't sound casual or unprofessional if your brand is more formal and academic.

Keeping your tone of voice consistent across your marketing channels allows your audience to recognise your brand immediately and better connect with you.

Write Your Website Copy in Your Brand’s Tone of Voice

Website Copywriting Secret #5: Use Active Voice in Your Writing

Writing in an active voice makes your copy more engaging, shorter, and easier to digest. Passive voice sentences can sometimes feel unnecessarily wordy and make it harder for the reader to understand your content.

Let’s take an example and compare two sentences with the same meaning using active voice and passive voice:

Marie ate the three cakes, all the cookies, and the ice cream. Here, the subject is Marie, and she was actively eating treats (lucky her!). This sentence is written in the active voice and is clear and easy to understand.
The three cakes, all the cookies, and the ice cream were eaten by Marie. Here, the treats are the subject of the sentence, making it a passive version of the first example. The use of passive voice makes this sentence harder to read and understand.

Not sure how to write in the active voice in a compelling way to drive your sales?

When it comes to crafting compelling copy, nothing can beat professional white label website copywriting services.

Website Copywriting Secret #6: Use a Call To Action Strategically On Your Website

Imagine your favourite ice cream shop running a tasting session for their new limited edition range. The goal is obviously to attract new customers and encourage existing ones to discover new flavours and buy them.

Now, do you think the shop would let hundreds of potential customers taste their ten new flavours and go away without asking for their details?

Probably not!

I mean, what would be the point?

Well, that’s exactly what you’d be doing if you weren’t adding any calls-to-action to your website. Yet, many businesses make this mistake and don’t direct their web users anywhere after they’ve browsed their website or blogs.

So, include compelling calls to action with strong action words to encourage web visitors to take action. You should also place them strategically on your website.

Use a Call To Action Strategically On Your Website

Website Copywriting Secret #7: Leverage the Power of Keywords

As a business owner, you’re probably familiar with the concept of keywords.

You might even have been writing your website copy or blog posts with keywords you thought were relevant, placing them everywhere you could.

The thing is, even though it might sound like a good strategy, it’s not.

First of all, Google tends to penalise websites that use keyword stuffing. That’s because this kind of method is not reader-friendly and only aims at beating the algorithm. As a result, your keywords should be mindfully incorporated into your web copy and sound natural.

Secondly, selecting the right keywords can be one of the most challenging parts of the website copywriting process. It takes time, talent and requires a methodical approach.

That’s when using white label website copywriting services could prove helpful as professional copywriters are well-versed with SEO.

Website Copywriting Secret #8: Proofread Your Website Copy

After hours or days working on a project, it’s often easy to start missing our own mistakes.

That’s why hiring a professional to proofread your website copy and correct any typos, syntax, or grammatical errors is always a good idea. It will allow you to provide your visitors with a seamless experience when navigating your website. And it’s also critical as it will help establish your credibility.

Prospective customers might have difficulty trusting your offer if they can spot grammatical or spelling mistakes in your copy.

Proofread Your Website Copy

Website Copywriting Secret #9: Hire a Professional Website Copywriter

You might think that hiring a professional website copywriter is too costly.

After all, you’d rather save the money and craft the website copy yourself.

But is it really the best solution for your business or your clients?

Consistently writing high-converting copy that resonates with a specific audience and ensuring all the best practices mentioned above are implemented without sounding stilted requires a particular skillset and extensive experience. Unless you’ve spent years learning how to write highly converting copy, chances are using professional white label website copywriting services will be more effective.

Besides, professional copywriters know how to optimise their copywriting for SEO and drive organic (free) traffic to their clients’ websites. And believe me, the ROI you’ll get from ranking on the first pages of search engines will be well worth the investment.

If you’re wondering how much does copywriting cost in 2022, the answer is simple: not as much as a badly written and poorly optimised website copy!

How to Find Experienced and Trustworthy Professional Website Copywriters?

Google “website copywriters,” and you’ll find tons of websites claiming that they can get you ranked on the first page of Google in no time, bringing you success overnight. However, finding the right website copywriting services for you requires due diligence on your end.

Remember how we talked about social proof? The professional you hire should have credentials and be able to provide evidence their work is high-quality. They should also be able to show you their copywriting portfolio so you can better assess their style.

At CopywritingCrew, we only work with the top 5% of copywriters to ensure high-quality website copy. We also offer white label website copywriting services so that you can sell the copy to your customers for a profit.

Our clients appreciate the quality of our work and our fast turnaround (between three and five days). And we’ve got real customer testimonials to prove it!

So, if you need help to increase your traffic and drive your sales or want us to ghostwrite for your clients, don’t hesitate to get in touch with Jesse, our founder. You can also place an order directly on our copywriting services page.

website copywriting services 4

Frequently Asked Questions About White Label Website Copywriting

Question: What is Copywriting? And How Is Copywriting Different From Content Marketing?

Copywriting involves writing the words that inspire and persuade people to take action immediately, both online and offline. It’s a tool businesses leverage to increase their leads or drive their sales instantly.

On the other hand, content marketing is about creating educational pieces and providing added value to an audience. This allows businesses to:

Increase their brand awareness
Build trust with their potential customers
Develop a strong community
Convince their audience to purchase from them over time.

Question: How to Write Professional Content (That's Also Optimised for SEO)?

The answer is that there’s no magical formula to writing professional content that’s also optimised for SEO.

Sure, there are tons of resources you can use to improve your content and increase your chances of ranking on search engines.

At Copywriting Crew, we have an entire blog section dedicated to helping you enhance your copywriting skills. Yet, copywriting is an art. It requires specific skills, in-depth knowledge of the best marketing techniques and ever-changing rules, and, of course, a creative flair.

That’s why the best way to write optimised and professional website copy that converts is to use white label website copywriting services.

Question: How can I write copywriting for my website?

There are different avenues you can explore to create compelling copy for your website. You could spend time and money learning online or hire professionals to help you. And if you’re looking for someone to write for you anonymously, you should opt for a copywriting agency offering white label website copywriting services.

Question: How can I improve my website copywriting?

While you could enroll in an expensive digital marketing online course to develop your website copywriting skills, the reality is that website copywriting requires experience and a specific skill set.

In the same way, Rome wasn’t built in a day, learning how to sell a product or idea effectively can take time, resources, energy, and money.

So, the best way to improve your website copywriting is to use white label website copywriting services from experienced copywriters. A professional website copywriter will know exactly how to harness the power of words to drive traffic to your website and generate sales.

5 Top Reasons You Should Use SEO Content Writing Services in 2022

Posted on September 21, 2021May 12, 2022 by Jesse Forrest

5 Top Reasons You Should Use SEO Content Writing Services in 2022

Have you been doing most of your content writing yourself but aren’t seeing the results you were expecting? If you’ve been spending a lot of time, money, and effort into crafting content for your audience but aren’t seeing the engagement or sales you were hoping for, you might need to use professional SEO content writing services.

Why is that?

Because these days, SEO runs the world! Or at least the digital marketing world.

And producing quality content optimised for search engines is the only way to drive qualified leads to your web pages or website without breaking the bank.

However, it requires a specific skill set and expertise you might not possess.

That’s when outsourcing your content writing needs to SEO experts could prove a sound investment.

This blog post will explain why outsourcing your SEO content writing is critical and where to find high-quality and professional SEO content writing services.

Why Outsource Your SEO Content Writing?

As a busy business owner, you’re probably juggling a million tasks at once. From marketing, business development, management, and recruitment to accounting and admin, your days are most likely filled with never-ending tasks.

The thing is, the demand for content is huge in 2022, and you need to keep up. Customers are no longer satisfied with a couple of posts a week on social media or a monthly blog post. They want consistent, high-quality content that provides value and will gladly jump ship if your competitors are more active and engaged with their content strategy.

In fact, 70% of consumers would rather learn something about a company from an article or blog than from an ad. Additionally, 71% of people report reviewing a blog while on their buying journey.

But to craft engaging and relevant content that will resonate with your audience, you need time, skills, and experience. That’s why outsourcing your content writing needs is a no-brainer.

And if you’re not convinced, here are five ways SEO content writing services can help your business thrive.

Why Outsource Your SEO Content Writing?

Target Your Ideal Customer

Whether you write copy for one of your web pages, an article, or a blog, you should always have your ideal customer in mind. This includes doing some in-depth research into their habits, behaviours, lifestyle, and the type of content they’re looking for.

You should also know what keywords they’re typing in search engines when looking for products or services similar to yours. This will allow you to effectively reach your target audience and drive qualified leads to your website or blog.

However, carrying out detailed research and developing an effective SEO strategy to reach your ideal customers is more challenging than it might sound. It requires specific expertise that SEO content writers have spent years developing and fine-tuning.

Target Your Ideal Customer

Provide Your Audience with High-Quality Content

“People don't buy the products you create. They buy the stories you tell.” - Goswami

Outsourcing your content to professionals providing SEO content writing services is the best way to produce high-quality content that converts.

Seasoned SEO content writers are well-versed in writing articles for companies with their target audience in mind. They know precisely how to create high-quality content that will resonate with your ideal customers.

That’s because they’re skilled storytellers, able to embody your buyers’ personas and get inside your readers’ minds. And this allows them to weave irresistible, engaging, and original stories to captivate your audience instantly. Their storytelling skills are a powerful tool that will help you connect with your audience.

Besides, they’re experts in their field and have a deep understanding of the industry they specialise in. That way, they can produce highly tailored and relevant pieces that provide your customers with value-added content they won’t find anywhere else. And this is the best way to build trust and turn your readers into loyal customers.

Provide Your Audience with High-Quality Content

Underpin Your Digital Marketing Efforts

The pandemic has accelerated the shift to online and the pace of digitalisation. However, the trend started years ago, and millions of companies are now harnessing the power of digital channels to promote their offer. Therefore, you need to develop a solid digital marketing strategy to stand out from your competition and convince your target audience to choose your products or services.

And copywriting is a powerful tool to help you stand out and fuel your business growth online. However, not all online copy is created equal. As a result, you need the best writers available. SEO content writers are versatile and can lean on years of experience in the digital marketing space to help you grow your business.

Not only have they mastered SEO best practices to rank your website high on search engine result pages, but they’re experts at ensuring the copy aligns with your marketing goals, digital channels, brand personality, and messaging too. They know how to reach your ideal customers on different digital platforms. And they are also adept at eliciting emotions, curiosity, and excitement based on your audience’s needs.

Underpin Your Digital Marketing Efforts

Boost Your Bottom Line

You might have heard it before: content is currency.

Develop a killer content strategy, and you’ll see followers, web visitors, and new customers roll in in no time.

Yet, creating a powerful content marketing strategy and regularly publishing fresh and compelling content is no mean feat. It takes time and resources, and hiring in-house full-time writers might be too much of an upfront cost depending on the size of your business and your marketing budget.

However, using SEO content writing services means that you have the flexibility to work on a project basis with professional content writers. This, in turn, can dramatically reduce the upfront cost for your business. And believe me, after working with hundreds of businesses, I can honestly tell you that this small investment could very well skyrocket your profit and improve your bottom line in the short term!

Plus, it will allow you to free up some time to focus on other profit-generating tasks such as business development or recruiting talent.

Boost Your Bottom Line

Where to Outsource Content Writing

Do you lack the money or resources to get your own in-house content writing team and wonder where to outsource?

Sure, plenty of marketing agencies and freelancers are out there, promising to create amazing content and drive your sales. But the reality is that finding trustworthy and high-quality content writers can be challenging.

So, when hunting for the best content writing services, make sure to vet the agency or freelancer you work with carefully. Check their portfolio and style and enquire about their versatility and industry experience.

At Copywriting Crew, we specialise in creating high-quality content tailored to our clients’ needs. We meticulously screen all of our copywriters and only select the top 5% of candidates. This way, we can ensure we provide clients like you with highly skilled wordsmiths who can bring ideas to life and instantly connect with specific audiences through the power of words.

We also commit to a fast turnaround (between 3 and 5 days) and assign copywriters to projects based on their industry expertise.

So, if you’re looking for professional SEO content services to help increase your leads and sales, don’t hesitate to contact Jesse, our founder. You can also order directly online, and we’ll immediately assign an SEO content writer and an editor to your project.

Get 50% Off Your First SEO Blog Post

Frequently Asked Questions about SEO Content Writing Services

Question: Why is SEO Content Writing Worthy?

Answer: SEO content writing can benefit your business in many ways, including:

Reaching your target audience, driving qualified leads to your website.
Providing your audience with tailored, value-added content, setting you apart from your competition.
Improving your SEO rankings.
Underpinning your digital marketing efforts.
Boosting your bottom line.

Question: How to Successfully Outsource Your SEO Content Writing?

Answer: when hiring a freelancer for their SEO content writing services, make sure to ask them:

How long have they been working in the industry?
Do they know how to optimise content for search engines?
Can you review their copywriting portfolio?
How do they conduct research, including keyword research?
Do they have any ideas for your content?

And to ensure you’re hiring the best person for the job, don’t hesitate to ask for former clients’ references.

5 Things You Should Look For When Hiring A Copywriter

Posted on August 26, 2021April 18, 2022 by Jesse Forrest

5 Things You Should Look For When Hiring A Copywriter

‘’Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.’’ - Leo Burnett.

Sounds pretty easy, doesn’t it?

Well, if you’ve been trying to consistently write memorable, appealing, and fun content for your brand, you probably know it’s not.

That’s right: well-written content is hard to produce.

And we’re guessing that’s the reason why you’re reading this.

Are you even wondering whether you should hire a copywriter to remove the hassle?

The answer is simple; professional copywriting services can help you create an emotional bond with your audience, build trust and ultimately drive your engagement and sales.

So, whether you’ve been let down by professional copywriters before or have never worked with one, this blog post will explain what copywriters do and what you should expect from them.

What Do Copywriters Do?

Before deep-diving into what you should expect from modern professional copywriters, let’s first take a look at a typical copywriter’s job description.

The best copywriters bring companies’ ideas to life.

More specifically, they write the words that inspire your target audience or ideal customers to take action online or offline. That action could be making a purchase, joining a newsletter, or registering for your webinar.

Some of the key things you should look for if you want to hire a copywriter include:

What Do Copywriters Do?

A Deep Understanding Of SEO

A professional writer knows how to leverage SEO techniques to boost your rankings on search engines. A copywriter with SEO knowledge will be able to include any relevant keywords into your copy in a natural and authentic way (without resorting to keyword stuffing).

Versatility

A skilled copywriter can seamlessly write for multiple marketing channels, including social media platforms, websites, emails, Facebook advertising and more.

High Digital Literacy

Your writer needs to leverage technology to improve their copy. In other words, they should harness the best tools, such as Grammarly or Frase, to produce engaging and high-converting content.

High-quality and Optimized Copy

A professional copywriter will consistently craft high-quality and optimized content. They’ll also use A/B testing software to ensure the copy’s effectiveness.

Adaptability and Customized Content

The best copywriters can effortlessly tailor and adapt their copy to your target market or buyer personas. Quality content written from your target audience’s perspective will help you better connect with your ideal customer.

What Should You Expect From A Copywriter?

In-Depth Research to Increase Your Content Authority

If you’re looking to hire a copywriter, you’ll need to make sure they’re adept at researching highly relevant facts and statistics. They’ll also need to source, scan and synthesize information from different sources such as books, articles, or white papers.

Their unique research skills should help you create and publish exclusive, value-added content that your target audience won’t find anywhere else. This will, in turn, help establish your authority in your field, increasing your credibility. It will also allow you to stay one step ahead of your competition.

That’s right. A talented copywriter can help you become the go-to for relevant topics. Once you’ve established your content authority, consumers will see you as an expert and a leader in your industry. They’ll then keep coming back to you to benefit from your trustworthy content.

As a bonus, they’ll also share it with others!

In-Depth Research to Increase Your Content Authority

Industry Expertise To Help You Achieve Your Marketing Goals

High-quality writers have mastered their craft through years of experience in their industry.

From implementing effective SEO techniques and helping you find your brand voice to crafting captivating stories that will immediately draw your readers in, they have what it takes to turn your brand into a staple.

Their expertise lies in driving organic traffic, improving your engagement, and convincing people to visit your website and buy your products or services.

But that’s not all!

The best copywriters can also develop a well-rounded content marketing strategy to help you consistently achieve your marketing and sales goals.

Industry Expertise To Help You Achieve Your Marketing Goals

SEO Mindset to Boost Your Search Engine Rankings

70% of marketers think that SEO is more effective than pay-per-click (PPC). That’s because leads coming from search engines have an average close rate of 14.7% instead of the 1.7% rate for outbound leads.

Besides, 85% of consumers do online research before purchasing online. This means that your search engine rankings matter a lot if you want to increase your sales.

A talented copywriter providing top-notch copywriting services will know exactly how to optimize copy to improve your search engine rankings. They’re familiar with the ever-changing landscape of the SEO field and know the latest SEO techniques to increase organic traffic.

For instance, they’ll link authority websites to your content, create topic clusters, write optimized meta descriptions, and use relevant long-tail keywords.

When you hire a copywriter, they’ll leverage their in-depth knowledge and use the best SEO tools to achieve fantastic outcomes.

SEO Mindset to Boost Your Search Engine Rankings

Copywriters Know How People Consume Content

An experienced copywriter can be a valuable asset to your company as they know how people consume content.

When a potential client lands on a website or blog, there are a few key things to be aware of:

They typically read content in an ‘’F’’ shaped pattern.
They spend 69% of their time reading the left half of a page.
On average, web users read 20% of a web page.
Web users spend, on average, less than 15 seconds on a website.

These are some examples of strategic user behavior stats you should know if you want to develop an effective content marketing strategy. And as you can see, keeping readers engaged can be challenging.

That’s where creative and highly skilled writers come into play!

Leveraging their unique skillset, they’ll be able to keep your audience on your page for longer and move them to action.

Copywriters Know How People Consume Content

Custom Content Creation

The great thing about working with a high-quality copywriter is that over time they’ll get to know your brand messaging, your goals, and your buyer personas to perfection.

They’ll also become a part of your team, soak in your brand personality and embody your vision. This will allow them to deliver the exact content your brand needs. They’ll be able to craft carefully curated and highly-tailored copy to cater to your specific audience’s needs.

Besides, working with a copywriter long-term will help you keep a consistent tone of voice and develop in-depth, personalized, and adaptable content.

Custom Content Creation

Want To Elevate Your Copy And Increase Sales?

Sure, you could spend hours and thousands of dollars on courses to teach you how to improve your copywriting skills. But as a busy business owner, chances are you don’t have the time or resources to tackle yet another time-consuming task requiring advanced knowledge.

Crafting compelling content that will resonate with your audience, establish your authority in your field and instantly drive up your sales requires particular expertise and a specific skillset. So, why not outsource it to the professionals?

At Copywriting Crew, we’re committed to helping clients grow their businesses while saving them time and money.

We exclusively work with native speakers and screen our copywriters meticulously, only hiring the 5% highest-skilled candidates. That way, we can ensure we deliver high-converting copy for you and help you achieve your sales and marketing goals.

Whether you’re looking for Copywriting services to enhance your Facebook ad results or blog writing services to provide added value to your audience and improve your SEO rankings, our team of passionate copywriters can help.

Wondering where to go from here?

You can place your order directly via our website to hire a copywriter. Alternatively, you can contact our founder, Jesse, to discuss your needs and projects and see how we can help.

Hire Top Copywriters

Frequently Asked Questions About Hiring A Copywriter

Question: Is hiring a copywriter worth it?

Answer: Hiring the right copywriter will not only save you time and hassle, but also help you boost your engagement and increase your bottom line. The return on investment can be significant as long as you find the right talent to communicate your brand messaging.

Question: What level of experience should I look for?

Answer: Ideally, you should hire a professional copywriter with a few years of significant writing experience. This will help you be more confident in their abilities. However, keep in mind that a high level of experience might be reflected in their rate.

Question: What type of copywriter do I need?

Answer: You should always ask to see their copywriter portfolio and carefully review their experience. If you want to establish yourself as an expert in your niche, you’ll need a professional copywriter with a deep understanding and knowledge of your industry. What’s more, some copywriters can specialize in specific types of copywriting such as sales copy, websites, blogs, or email copywriting. So, make sure to select a versatile copywriter who will be able to cater to all of your copywriting needs.

Question: How much does it cost to hire a copywriter?

Answer: Copywriting is not a one-size-fits-all kind of service. At Copywriting Crew, we understand that business owners are often limited when it comes to their marketing budget. That’s why we offer affordable copywriting services starting at USD 49 for our Facebook ad copy service.

8 Secrets To Writing Facebook Ad Copy That Converts

Posted on August 12, 2021May 20, 2022 by Jesse Forrest

8 Secrets To Writing Facebook Ad Copy That Converts

It’s a fact, with over 2.7 billion active monthly users, Facebook is the largest social media platform in the world. So, regardless of your industry and offer, some of your ideal customers are bound to be on Facebook.

Now, what if I told you that these same customers check their Facebook newsfeed 8 times a day on average?

That’s over 38 minutes a day spent scrolling their news feed and engaging with content!

So, as a business owner looking to increase your reach and boost your sales, the platform provides you with an unrivaled opportunity to reach your ideal customers, grab their attention and entice them to interact with you.

But to succeed, you’ll need to leverage the power of Facebook ads and craft compelling and high-converting Facebook ad copy.

Indeed, these days, consumers’ attention is currency, and millions of brands are competing for it.

That’s why highly relevant Facebook ad copywriting is critical if you want your ads to stand out in your target audience’s news feed and hook your ideal customers in.

Writing a high-quality Facebook ad might seem a bit daunting at first, but I’m here to help!

In this blog post, I’ll tell you why Facebook advertising is so powerful before sharing 8 secrets to creating Facebook ads that convert.

Why Does Facebook Advertising Work So Well?

Since its inception in 2007, Facebook ads have gained tremendous traction and have become an essential element of social media marketing campaigns for millions of companies worldwide.

Here are a few reasons why Facebook advertising works so well for businesses:

Why Does Facebook Advertising Work So Well?

Facebook Provides a Huge Audience For Brands To Tap Into

In a recent report, Facebook revealed that the platform can now reach up to 2.14 billion people through its ads. Therefore, as a business owner, the platform gives you access to a massive audience, increasing your chances of reaching your target market and improving your sales.

Facebook Provides a Huge Audience For Brands To Tap Into

Facebook Users Are Engaged

If you’re going to spend time, effort, and money writing compelling Facebook ad copy and advertising your products on the platform, you need to know that your target audience will engage with your ads.

The great news is that Facebook users spend on average 19.5 hours per month on the app. That's more time spent on this app than any other app.

Want to know another secret?

74% of people use Facebook to discover new products and brands, and 86% purchased a fashion, furniture, or electronic product after discovering it on the platform.

What’s more, research has revealed that the average consumer clicks on 12 Facebook ads every month.

These staggering facts show that Facebook users actively engage with the platform, including with brands through Facebook ads.

Facebook Users Are Engaged

Facebook Advertising Allows for High Targeting

One of the main benefits of advertising on Facebook is that the platform offers highly targeted options, allowing you to get your products or services in front of your exact target market.

Facebook has access to thousands of data points for each user, from purchasing behaviours and personal interests to favourite brands and products. So, by consistently gleaning insights and data about its users’ behaviour and interests, the platform enables you to segment your audience with extreme precision.

Here are some of the most powerful Facebook advertising targeting options:

Age
Gender
Marital status
Interests
Behaviour
Location
Job title
Level of education
Income
Engagement (targeting users that have engaged with your content in the past)
Custom audiences (targeting existing customers and leads)
Lookalike audiences (targeting customers that are similar to your best customers)

Having access to such detailed targeting parameters allows you to reach the consumers who are most likely to engage with your ads and purchase your products.

Besides, the A/B testing feature enables you to test different ad sets using different targeting options. This, in turn, gives you invaluable insights into your target market, allowing you to better understand who your ideal customer is and what Facebook ad copy makes them tick.

Facebook Advertising Allows for High Targeting

Facebook Ads Have The Highest ROI

A whopping 93% of marketers use paid Facebook ads to promote their products and services, well ahead of Instagram ads, the second most popular form of social media advertising. That’s because Facebook ad targeting allows businesses to reach their exact target market, send qualified leads to their website, and significantly increase their conversion rate. In fact, Facebook ads provide the highest ROI across all paid advertising channels.

Facebook Ads Have The Highest ROI

8 Tips For Creating Facebook Ads That Convert

People don’t buy products, they buy stories. That’s why Facebook ad copywriting is so important.

Your Facebook ad copy is the first impression your audience will get from your brand. It’s your opportunity to harness the power of words to tell an engaging story, entertain, inspire, spark curiosity and convince your audience to click your ad or visit your website.

To help you better understand how to write Facebook ad copy that will drive your brand awareness, engagement, and sales, I’ve shared below 8 of my secrets and some compelling brand examples.

Understand and Target The Right Audience

Understanding and targeting the right audience is critical when creating your paid Facebook advertising campaigns. If you want your ads to resonate with your audience and entice them to take action, you need to know what they like, what they need, what makes them tick, and how to speak to them.

Only then will you be able to write relevant and high-converting Facebook ad copy.

Here’s a great Facebook ad copywriting example by e-commerce platform Shopify. In its ‘sell your crafts on FB’ advertising, Shopify does a great job of creating Facebook ad copy that resonates with its audience. That’s because the company has perfectly segmented its audiences and understands what makes its prospective customers tick, what their pain points are, and how to trigger an emotional response.

Facebook ad copywriting example

This specific ad targets potential Shopify users who have a hobby, a passion, or craft products they could monetise but haven’t yet. The copy is compelling because it plays on the readers’ emotions by creating hope, which persuades them to monetise their talent and make money from their passion.

Does Your Message Match?

Your Facebook ad copy should always match your landing page copy to the letter. Unfortunately, many examples of copy for Facebook ads don't match the landing pages consumers are sent to after clicking an ad. This creates a disconnect and sends mixed messages, creating confusion in consumers’ minds.

For instance, in the example below from Coursera, a popular online course provider, the ad copy mentions social media courses. The ad clearly targets people who want to up their social media marketing game. However, once users click on the ad, they get redirected to a landing page offering digital marketing specialisation.

The lack of consistency between the headline on the Facebook ad copy and the landing page’s headline can lead users to become confused and exit the page, turning Coursera’s investment and marketing efforts into dust.

Facebook ad copywriting example 2

On the other hand, World Nomads, an Australian insurance company, has nailed the message match concept by ensuring their messaging regarding their offer is consistent both on their ad copy and landing page. Once redirected to World Nomads’ homepage, visitors can immediately see they’re in the right place as they’re presented the same content advertised to them previously.

Facebook ad copywriting example 3

Ensuring message match is essential to improve and maintain a high conversion rate and gives your brand more credibility. That’s why using Facebook ad copywriting services might prove an excellent investment as it’ll help build trust with your customers and improve your bottom line down the track.

Write Engaging Post Text

On a Facebook ad, the post text is located at the top of the ad, just above the image. And as such, this is the first thing consumers will see besides your image. It’s a critical element when designing your Facebook ad. That’s because it can either entice your audience to engage with your brand or deter them from trying to get to know you.

That’s why I always recommend using professional Facebook copywriting ad services. A professional Facebook ad copywriter will ensure your ad post text turns potential buyers into loyal customers.

Here are a few tips on how to write effective ad post text:

The post text should act as a hook to grab your target audience’s attention. One of the best ways to achieve that is to ask a question or state a fascinating fact.
It should always address your ideal customer’s pain points.
Make sure to mention the benefits of your services or products.

17hats is a company providing business owners with an automated communication and management tool. Its Facebook ad below works well because it’s immediately addressing business owners’ pain points with a question. Business owners often juggle multiple tasks at once and are thin on time. By suggesting its platform can help them save time, the company instantly captures their attention, enticing them to click the ‘learn more’ button.

Facebook ad copywriting example 4

Write A Compelling Headline

The Facebook ad headline is located directly below the image and appears in bold. It’s another essential ingredient of a successful marketing strategy as it immediately conveys your brand messaging.

I’ve listed below my three tips for writing a scroll-stopping Facebook ad headline:

Use relevant questions or numbers to persuade users to click your CTA. The idea here is to use a question that your existing customers often ask to capture your prospective customers’ attention.
Aim for a catchy five-word headline.
Use emotional words to increase your engagement and click-through rate.

Here’s a great emotional Facebook ad copywriting example from Mathnasium, a math tutoring franchise helping children who fall behind at school. By making it clear they’re a business with a mission, they appeal to the users’ sense of purpose, encouraging them to click.

Facebook ad copywriting example 5

Create A Click-Worthy Call-To-Action

Did you know that adding a call-to-action button to your Facebook ads can increase your click-through rate by up to 2.85 times?

Call-to-action buttons are an essential ingredient to a successful social media marketing campaign. A compelling CTA will let consumers know what you expect them to do next. And by encouraging them to take the desired action, CTAs will help boost your engagement and conversion rate.

However, not all call-to-action buttons are created equal.

The call-to-action button copy should be carefully crafted to resonate with your audience and contain action words to prompt them to click.

Some of the most popular calls-to-action include:

Learn more
Try for free
Shop now
Sign up for free

However, you can also be more subtle and make your calls-to-action less transactional and more conversational by triggering emotions.

For instance, in the example below, Point Blank spices up its newsletter sign-up form using a fun call-to-action ‘be awesome’ instead of the standard ‘sign up’ or ‘submit’ CTA button.

Facebook ad copywriting example 6

Use An Eye-Catching Image

Images are responsible for up to 90% of a Facebook ad’s performance.

It’s a fact, as human beings, we tend to respond a lot better to visuals than text. That’s because our brains process visuals 60,000 times faster than text. So, make sure to select attention-grabbing images when crafting your Facebook ads.

If you’re wondering what kind of imagery you should use, here are some tips for using or creating Facebook ad images that convert:

Select images featuring real people showing emotions (smiling, etc.). This will help the viewer build an emotional connection with the ad.
Use bright, warm, and inviting colours, such as bright orange or purple. They’ll make your ads stand out in users’ news feeds and help trigger positive feelings towards them.
Make sure the image (or images) you choose is relevant and consistent with your ad copy.
Try to use as little text overlay as possible as Facebook research revealed that the less text you use on images, the better your ad will perform. Note that Facebook limits text overlay on images to 20% to avoid overwhelming users.

Facebook ad copywriting example 7

Write A Persuasive Description

Your Facebook ad description serves to explain your headline further and convince users to click your CTA button.

Here are some best practices for writing a convincing Facebook ad description:

Include an irresistible offer in the description. For instance, ‘40% off on all accessories’.
Highlight your unique selling point.
Communicate a clear promise regarding the benefits your brand will deliver if consumers take the desired action.
Create a sense of urgency with words like ‘today,’ ‘now,’ or ‘this week.’
Convince people to click the CTA button with words like 'free.'

Facebook ad copywriting example 8

Spy on Your Competition

Did you know that Facebook has an Ad Library allowing business owners to browse competitors’ past and current Facebook ads?

If you’re looking for inspiration, there’s nothing better than spying on your competitors and checking what works for them. If your competitors have found the winning ingredients for their ads, why not apply them to your offer?

All you need to do is hop on the Facebook ad library, enter the name of the company you’d like to spy on, and refine your search based on specific criteria such as location or number of impressions.

A word of advice though, make sure to stay original and add your brand personality to the mix to build engagement, trust, and credibility.

Facebook ad copywriting example 9

I’ve Got One More Secret To Share

Using Facebook ad copy services is the best way to fast-track your growth and increase your sales.

Would you try to repair your leg if you weren’t a doctor?

Or would you try to do your own filings if you weren’t a dentist?

I’ll assume the answer is no.

While you might feel like you’re saving money, writing and publishing Facebook ads that don’t convert are actually costing you more than hiring a professional copywriter.

Our highly skilled Facebook ad copywriters can help you generate more clicks, get more qualified leads, and stop scrollers dead in their tracks. Each of our incredibly talented wordsmiths has a passion for turning concepts and raw ideas into engaging Facebook ad copy.

Our mission is to help you succeed.

So, if you’re ready to power up your Facebook ad game and improve your conversion rate, don’t hesitate to book a free 15 min discovery call.

Hire Top Copywriters

Frequently Asked Questions about Facebook Ad Copywriting

Question: Why is Facebook Ad Copy Important?

Answer: Facebook advertising is the most powerful form of advertising in 2022. The platform has the highest ROI across all paid marketing channels and boasts an audience of over 2.14 billion consumers. As a result, crafting compelling Facebook ad copy that resonates with your audience can significantly boost your conversions and sales.

Question: How long should the copy be for a Facebook ad?

Answer: There’s no wrong or right answer regarding the ideal length of your ad copy. However, you should aim at writing clear and concise copy whenever you can. This will help you retain your audience’s attention and move them to action.

Question: What is a good conversion rate for Facebook ads?

Answer: The conversion rate for Facebook ads varies significantly depending on your industry. However, as a benchmark, the average Facebook ad conversion rate across sectors is 9.21%.

Question: What is the best Facebook ad copywriting service?

Answer: The best Facebook ad copywriting service is the one that helps you reach your marketing and sales goals. At Copywriting Crew, we’re committed to helping clients achieve their objectives by providing them with high-quality copywriting services.

What’s A Landing Page?

What’s A Sales Page?

What Are the Pros And Cons Of A Long-Form Sales Page?

What Are The Pros And Cons Of A Short-Form Sales Page?

What’s Best For Your Business?

Frequently Asked Questions About Sales Pages

Further reading

What Is A Sales Page?

Here are two major benefits of creating a sales page for your business:

Improving Your SEO

Enhancing The User Experience

The Ultimate Sales Page Template

1. Your Page Headlines Should Match Your Ad Copy

2. Sub-headline and Value Proposition

3. Include an Eye-catching Hero Image Or Video

4. Use Trust Signals In Your Sales Page Copy

5. Write Compelling Calls To Action

6. Describe The Benefits Of Your Product Or Service

7. List Important Features

8. FAQ

9. Meticulously Check For Grammar and Spelling Mistakes

Compelling Sales Page Examples

Need Help To Write A Sales Page That Converts?

Frequently Asked Questions About Sales Pages

Further Reading

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Facebook Ad Example #2: P.F. Chang’s

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Facebook Ad Example #3: Slack

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Facebook Ad Example #4: Sifted

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Facebook Ad Copy Example #5: Heal

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Facebook Ad Copy Example #6: Dollar Shave Club

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Facebook Ad Copy Example #7: Yoga International

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Facebook Ad Copy Example #8: Fashionphile

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Facebook Ad Copy Example #9: MeUndies

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Facebook Ad Copy Example #10: DoorDash

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Facebook Ad Copy Example #11: Calm

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Want To Write High-Converting Facebook Ad Copy?

Frequently Asked Questions About Facebook Ad Copy Examples

Creativity

Research

Persuasion

Empathy

Write Attention-Grabbing Hooks And Headlines

Not Seeking Perfection

Always Learning Through Reading

Where To Find A Great Sales Copywriter For Your Business?

Frequently Asked Questions About Sales Copywriters

Further Readings

Why Are Words So Powerful?

What Are Power Words?

What Are The Benefits Of Using Power Words For Sales Pitches?

Power Words Can Help You Build A Strong Relationship With Customers

Power Words Elicit Emotions And Curiosity

How To Use Power Words For Sales Pitches

Power Words That Elicit Fear

Power Words Triggering Urgency

Power Words That Convey Scarcity

Power Words To Build Trust

Words That Spark Curiosity

Don’t Miss Out On The Opportunity to Boost Your Sales Instantly

Frequently Asked Questions About Power Words For Sales Pitches

Further Reading

Frequently Asked Questions About Power Words For Sales Pitches

Further Reading

Create An “Idea File’’

Develop A Solid Content Strategy

Weekly Or Monthly Topics

Schedule Your Posts

Do Your Keyword Research In Bulk